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Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
Writing Killer Search Ads
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Writing Killer Search Ads

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Writing killer search ads from SMX London

Writing killer search ads from SMX London

Published in: Technology, Design
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Transcript

  • 1. Writing Killer Adverts
  • 2. <ul><li>Keyword in Ad </li></ul><ul><li>Keyword in URL </li></ul><ul><li>DKI for CTR </li></ul><ul><li>No DKI for Qualsco </li></ul><ul><li>Lead with Benefits </li></ul><ul><li>Include Features </li></ul><ul><li>Include a Tel No </li></ul><ul><li>Capitalisation </li></ul><ul><li>No Capitalisation </li></ul><ul><li>Calls To Action </li></ul><ul><li>Include [PDF] </li></ul><ul><li>Use all Characters </li></ul><ul><li>Make Ads Small </li></ul><ul><li>Use Alt Characters </li></ul><ul><li>Google checkout </li></ul><ul><li>Different Search & Content Ads </li></ul><ul><li>Split Test </li></ul><ul><li>Ad Writing 101 </li></ul>
  • 3. The Truth... Get The Core Of The Message
  • 4.  
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  • 8. Ads don't operate in isolation so we cant write them in isolation
  • 9. <ul><li>Advert Analysis </li></ul>c H .5 | L1 .5 N Diploma N/A Specialists Phone Call H .5 | L2 .5 Y Free Report Earn 5K Free N/A N/A Ad 1 Ad 2 Search Term Life Coach Training Keyword Optimised URL Offer Benefits Features Authority Call To Action
  • 10. <ul><li>Borders & Amazon are great place to go for inspiration! </li></ul><ul><li>Get the real core of the message </li></ul><ul><li>Start with what works and develop </li></ul><ul><li>In Summary </li></ul>

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