Writing Killer Search Ads

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Writing killer search ads from SMX London

Writing killer search ads from SMX London

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  • 1. Writing Killer Adverts
  • 2.
    • Keyword in Ad
    • Keyword in URL
    • DKI for CTR
    • No DKI for Qualsco
    • Lead with Benefits
    • Include Features
    • Include a Tel No
    • Capitalisation
    • No Capitalisation
    • Calls To Action
    • Include [PDF]
    • Use all Characters
    • Make Ads Small
    • Use Alt Characters
    • Google checkout
    • Different Search & Content Ads
    • Split Test
    • Ad Writing 101
  • 3. The Truth... Get The Core Of The Message
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. Ads don't operate in isolation so we cant write them in isolation
  • 9.
    • Advert Analysis
    c H .5 | L1 .5 N Diploma N/A Specialists Phone Call H .5 | L2 .5 Y Free Report Earn 5K Free N/A N/A Ad 1 Ad 2 Search Term Life Coach Training Keyword Optimised URL Offer Benefits Features Authority Call To Action
  • 10.
    • Borders & Amazon are great place to go for inspiration!
    • Get the real core of the message
    • Start with what works and develop
    • In Summary