Writing Killer Search Ads

Writing Killer Adverts

Keyword in Ad
Keyword in URL
DKI for CTR
No DKI for Qualsco
Lead with Benefits
Include Features
Include a Tel No
Capitalisation
No Capitalisation
Calls To Action
Include [PDF]
Use all Characters
Make Ads Small
Use Alt Characters
Google checkout
Different Search & Content Ads
Split Test
Ad Writing 101

The Truth... Get The Core Of The Message

Ads don't operate in isolation so we cant write them in isolation

Advert Analysis
c H .5 | L1 .5 N Diploma N/A Specialists Phone Call H .5 | L2 .5 Y Free Report Earn 5K Free N/A N/A Ad 1 Ad 2 Search Term Life Coach Training Keyword Optimised URL Offer Benefits Features Authority Call To Action

Borders & Amazon are great place to go for inspiration!
Get the real core of the message
Start with what works and develop
In Summary

Writing Killer Search Ads

by guylevine on May 21, 2009

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Writing Killer Search Ads Presentation Transcript

http://www.webmarketingadvisor.com	34
http://www.returnondigital.com	3