Writing Killer Adverts

Keyword in Ad Keyword in URL DKI for CTR No DKI for Qualsco Lead with Benefits Include Features Include a Tel No Capitalisation No Capitalisation Calls To Action Include [PDF] Use all Characters Make Ads Small Use Alt Characters Google checkout Different Search & Content Ads Split Test Ad Writing 101

Keyword in Ad

Keyword in URL

DKI for CTR

No DKI for Qualsco

Lead with Benefits

Include Features

Include a Tel No

Capitalisation

No Capitalisation

Calls To Action

Include [PDF]

Use all Characters

Make Ads Small

Use Alt Characters

Google checkout

Different Search & Content Ads

Split Test

Ad Writing 101

The Truth... Get The Core Of The Message

Ads don't operate in isolation so we cant write them in isolation

Advert Analysis c H .5 | L1 .5 N Diploma N/A Specialists Phone Call H .5 | L2 .5 Y Free Report Earn 5K Free N/A N/A Ad 1 Ad 2 Search Term Life Coach Training Keyword Optimised URL Offer Benefits Features Authority Call To Action

Advert Analysis

Borders & Amazon are great place to go for inspiration! Get the real core of the message Start with what works and develop In Summary

Borders & Amazon are great place to go for inspiration!

Get the real core of the message

Start with what works and develop

In Summary