Fresh Business Thinking Slides

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Slides from the HIT Summit hosted by Fresh Business Thinking

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Fresh Business Thinking Slides

  1. 1. How to deliver a knock out SEO campaign <br />
  2. 2. www.webmarketingadvisor.com<br />
  3. 3. What is SEO?<br />www.webmarketingadvisor.com<br />
  4. 4. www.webmarketingadvisor.com<br />
  5. 5. “The Influence Of Site Structure, Content And Authority To Improve Rankings And Increase Traffic While Adding Value To The Browser”<br />Derrick Wheeler – Senior SEO Architect - Microsoft<br />www.webmarketingadvisor.com<br />
  6. 6. “Significantly Manipulating The Search Engines So They Show Our Website At The Top Of The List To Generate More Visitors, Sales And Leads Than Competing Sites – As Quickly And ‘Ethically’ As Possible”<br />Guy Levine – A Man With A Growing Family<br />www.webmarketingadvisor.com<br />
  7. 7. Google HQ<br />www.webmarketingadvisor.com<br />
  8. 8. The Beast V. Us<br />www.webmarketingadvisor.com<br />
  9. 9.
  10. 10. SEO 101<br /><ul><li>There are 2 parts of SEO – on site and off site
  11. 11. Google has a little ‘spider’ which crawls around the web looking at pages. It might do that every min or every month
  12. 12. New www addresses are at a disadvantage
  13. 13. At the moment, Google cant read pictures or videos
  14. 14. SEO takes time, dedication and Ninja skills</li></ul>www.webmarketingadvisor.com<br />
  15. 15. SEO Is Just A Tool<br />www.webmarketingadvisor.com<br />
  16. 16. Keyword Portfolios<br /><ul><li>Develop a list of the words people will use to find your site
  17. 17. Make them specific
  18. 18. Use the taxonomy of the potential new client
  19. 19. Number of Visitors V. Commercial Intent
  20. 20. Map Keywords to content
  21. 21. Tools</li></ul>www.webmarketingadvisor.com<br />
  22. 22. https://adwords.google.com/select/KeywordToolExternal<br />www.webmarketingadvisor.com<br />
  23. 23. Other Tools<br /><ul><li>Wordtracker
  24. 24. Amazon
  25. 25. Youtube
  26. 26. Internal Site Search</li></ul>www.webmarketingadvisor.com<br />
  27. 27. Content<br /><ul><li>Content needs to match the keywords
  28. 28. Forget the corporate speak – Searcher Is King
  29. 29. Headlines
  30. 30. Subheadlines
  31. 31. Internal Links
  32. 32. Quality, Informative content wins every day</li></ul>www.webmarketingadvisor.com<br />
  33. 33. Site Hygiene<br /><ul><li>How often does Google visit
  34. 34. What does Google see
  35. 35. Titles & Descriptions
  36. 36. Errors
  37. 37. Site speed
  38. 38. Google Webmaster Tools</li></ul>www.webmarketingadvisor.com<br />
  39. 39. Google – cache:www.yourwebsite.com<br />www.webmarketingadvisor.com<br />
  40. 40. Titles & Descriptions<br />www.webmarketingadvisor.com<br />
  41. 41. http://www.google.com/webmasters/tools/<br />www.webmarketingadvisor.com<br />
  42. 42. Link building<br /><ul><li>Links need to be gathered over time so they don't look false
  43. 43. Links need to have a mixture of anchor text
  44. 44. Reciprocal linking no longer works
  45. 45. Good content builds good links
  46. 46. Ninja Link Building Skills.....</li></ul>www.webmarketingadvisor.com<br />
  47. 47. Link building ninja skills<br /><ul><li>Don't buy links, sponsor events, give donations, be link worthy
  48. 48. Directories – Yahoo, Best of the Web, Business.com
  49. 49. Look for broken links on websites and write content for them
  50. 50. Do online Pr – www.prweb.com & Linkbait
  51. 51. Use Yahoo site explorer</li></ul>www.webmarketingadvisor.com<br />
  52. 52. http://www.yahoo.com – site:www.yoursite.com<br />www.webmarketingadvisor.com<br />
  53. 53. Show me the money!<br />www.webmarketingadvisor.com<br />
  54. 54. www.webmarketingadvisor.com<br />
  55. 55. Summary<br /><ul><li>Generate good keywords
  56. 56. Generate great content
  57. 57. Link build like its going out of fashion
  58. 58. Follow @guylevine on twitter
  59. 59. www.webmarketingadvisor.com</li></ul>www.webmarketingadvisor.com<br />

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