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Fresh Business Thinking Slides
 

Fresh Business Thinking Slides

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Slides from the HIT Summit hosted by Fresh Business Thinking

Slides from the HIT Summit hosted by Fresh Business Thinking

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    Fresh Business Thinking Slides Fresh Business Thinking Slides Presentation Transcript

    • How to deliver a knock out SEO campaign 
    • www.webmarketingadvisor.com
    • What is SEO?
      www.webmarketingadvisor.com
    • www.webmarketingadvisor.com
    • “The Influence Of Site Structure, Content And Authority To Improve Rankings And Increase Traffic While Adding Value To The Browser”
      Derrick Wheeler – Senior SEO Architect - Microsoft
      www.webmarketingadvisor.com
    • “Significantly Manipulating The Search Engines So They Show Our Website At The Top Of The List To Generate More Visitors, Sales And Leads Than Competing Sites – As Quickly And ‘Ethically’ As Possible”
      Guy Levine – A Man With A Growing Family
      www.webmarketingadvisor.com
    • Google HQ
      www.webmarketingadvisor.com
    • The Beast V. Us
      www.webmarketingadvisor.com
    • SEO 101
      • There are 2 parts of SEO – on site and off site
      • Google has a little ‘spider’ which crawls around the web looking at pages. It might do that every min or every month
      • New www addresses are at a disadvantage
      • At the moment, Google cant read pictures or videos
      • SEO takes time, dedication and Ninja skills
      www.webmarketingadvisor.com
    • SEO Is Just A Tool
      www.webmarketingadvisor.com
    • Keyword Portfolios
      • Develop a list of the words people will use to find your site
      • Make them specific
      • Use the taxonomy of the potential new client
      • Number of Visitors V. Commercial Intent
      • Map Keywords to content
      • Tools
      www.webmarketingadvisor.com
    • https://adwords.google.com/select/KeywordToolExternal
      www.webmarketingadvisor.com
    • Other Tools
      • Wordtracker
      • Amazon
      • Youtube
      • Internal Site Search
      www.webmarketingadvisor.com
    • Content
      • Content needs to match the keywords
      • Forget the corporate speak – Searcher Is King
      • Headlines
      • Subheadlines
      • Internal Links
      • Quality, Informative content wins every day
      www.webmarketingadvisor.com
    • Site Hygiene
      • How often does Google visit
      • What does Google see
      • Titles & Descriptions
      • Errors
      • Site speed
      • Google Webmaster Tools
      www.webmarketingadvisor.com
    • Google – cache:www.yourwebsite.com
      www.webmarketingadvisor.com
    • Titles & Descriptions
      www.webmarketingadvisor.com
    • http://www.google.com/webmasters/tools/
      www.webmarketingadvisor.com
    • Link building
      • Links need to be gathered over time so they don't look false
      • Links need to have a mixture of anchor text
      • Reciprocal linking no longer works
      • Good content builds good links
      • Ninja Link Building Skills.....
      www.webmarketingadvisor.com
    • Link building ninja skills
      • Don't buy links, sponsor events, give donations, be link worthy
      • Directories – Yahoo, Best of the Web, Business.com
      • Look for broken links on websites and write content for them
      • Do online Pr – www.prweb.com & Linkbait
      • Use Yahoo site explorer
      www.webmarketingadvisor.com
    • http://www.yahoo.com – site:www.yoursite.com
      www.webmarketingadvisor.com
    • Show me the money!
      www.webmarketingadvisor.com
    • www.webmarketingadvisor.com
    • Summary
      • Generate good keywords
      • Generate great content
      • Link build like its going out of fashion
      • Follow @guylevine on twitter
      • www.webmarketingadvisor.com
      www.webmarketingadvisor.com