Fresh Business Thinking Slides

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Slides from the HIT Summit hosted by Fresh Business Thinking

Slides from the HIT Summit hosted by Fresh Business Thinking

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  • 1. How to deliver a knock out SEO campaign 
  • 2. www.webmarketingadvisor.com
  • 3. What is SEO?
    www.webmarketingadvisor.com
  • 4. www.webmarketingadvisor.com
  • 5. “The Influence Of Site Structure, Content And Authority To Improve Rankings And Increase Traffic While Adding Value To The Browser”
    Derrick Wheeler – Senior SEO Architect - Microsoft
    www.webmarketingadvisor.com
  • 6. “Significantly Manipulating The Search Engines So They Show Our Website At The Top Of The List To Generate More Visitors, Sales And Leads Than Competing Sites – As Quickly And ‘Ethically’ As Possible”
    Guy Levine – A Man With A Growing Family
    www.webmarketingadvisor.com
  • 7. Google HQ
    www.webmarketingadvisor.com
  • 8. The Beast V. Us
    www.webmarketingadvisor.com
  • 9.
  • 10. SEO 101
    • There are 2 parts of SEO – on site and off site
    • 11. Google has a little ‘spider’ which crawls around the web looking at pages. It might do that every min or every month
    • 12. New www addresses are at a disadvantage
    • 13. At the moment, Google cant read pictures or videos
    • 14. SEO takes time, dedication and Ninja skills
    www.webmarketingadvisor.com
  • 15. SEO Is Just A Tool
    www.webmarketingadvisor.com
  • 16. Keyword Portfolios
    • Develop a list of the words people will use to find your site
    • 17. Make them specific
    • 18. Use the taxonomy of the potential new client
    • 19. Number of Visitors V. Commercial Intent
    • 20. Map Keywords to content
    • 21. Tools
    www.webmarketingadvisor.com
  • 22. https://adwords.google.com/select/KeywordToolExternal
    www.webmarketingadvisor.com
  • 23. Other Tools
    www.webmarketingadvisor.com
  • 27. Content
    • Content needs to match the keywords
    • 28. Forget the corporate speak – Searcher Is King
    • 29. Headlines
    • 30. Subheadlines
    • 31. Internal Links
    • 32. Quality, Informative content wins every day
    www.webmarketingadvisor.com
  • 33. Site Hygiene
    • How often does Google visit
    • 34. What does Google see
    • 35. Titles & Descriptions
    • 36. Errors
    • 37. Site speed
    • 38. Google Webmaster Tools
    www.webmarketingadvisor.com
  • 39. Google – cache:www.yourwebsite.com
    www.webmarketingadvisor.com
  • 40. Titles & Descriptions
    www.webmarketingadvisor.com
  • 41. http://www.google.com/webmasters/tools/
    www.webmarketingadvisor.com
  • 42. Link building
    • Links need to be gathered over time so they don't look false
    • 43. Links need to have a mixture of anchor text
    • 44. Reciprocal linking no longer works
    • 45. Good content builds good links
    • 46. Ninja Link Building Skills.....
    www.webmarketingadvisor.com
  • 47. Link building ninja skills
    • Don't buy links, sponsor events, give donations, be link worthy
    • 48. Directories – Yahoo, Best of the Web, Business.com
    • 49. Look for broken links on websites and write content for them
    • 50. Do online Pr – www.prweb.com & Linkbait
    • 51. Use Yahoo site explorer
    www.webmarketingadvisor.com
  • 52. http://www.yahoo.com – site:www.yoursite.com
    www.webmarketingadvisor.com
  • 53. Show me the money!
    www.webmarketingadvisor.com
  • 54. www.webmarketingadvisor.com
  • 55. Summary
    • Generate good keywords
    • 56. Generate great content
    • 57. Link build like its going out of fashion
    • 58. Follow @guylevine on twitter
    • 59. www.webmarketingadvisor.com
    www.webmarketingadvisor.com