The Art of Innovation--TedXBerkeley 2014

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These are the slides that I used for my speech at TEDXBerkeley 2014

These are the slides that I used for my speech at TEDXBerkeley 2014

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Transcript

  • 1. GuyKawasaki@gmail.com
  • 2. 1. MAKE MEANING
  • 3. Company Meaning Computers Information Commerce Video
  • 4. 2. MAKE MANTRA
  • 5. The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.
  • 6. Company Mantra “Healthy fast food” “Authentic athletic performance” “Peace of mind”
  • 7. 3. JUMP TO THE NEXT CURVE
  • 8. ICE 1.0 HARVEST
  • 9. ICE 2.0 FACTORY
  • 10. ICE 3.0 FRIDGE
  • 11. 4. ROLL the DICEE
  • 12. DEEP Fanning, Reef
  • 13. INTELLIGENT MyKey (Ford)
  • 14. COMPLETE LS, Lexus
  • 15. EMPOWERING Air (Apple)
  • 16. Elegant Eames Lounger (Herman Miller)
  • 17. 5. DON’T WORRY BE CRAPPY
  • 18. 6. LET 100 FLOWERS BLOSSOM
  • 19. 7. POLARIZE PEOPLE
  • 20. 8. CHURN BABY, CHURN
  • 21. 9. NICHE THYSELF
  • 22. Unique Value
  • 23. Unique Value
  • 24. Unique Value
  • 25. 10. PERFECT YOUR PITCH
  • 26. CUSTOMIZE YOUR INTRO
  • 27. FOLLOW 10 20 RULE 30
  • 28. 10 slides
  • 29. 20 min
  • 30. 30 point font This is 20 points This is 14 points This is 12 points
  • 31. DON’T LET 11. THE BOZOS GRIND YOU DOWN
  • 32. I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943
  • 33. This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876
  • 34. There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977
  • 35. GuyKawasaki@gmail.com