Revolution: Mobile Product  Design to shift consumerpurchasing behaviour in Asia
3 mobile product philosophies
I’m Bored
3 mobile product philosophies
I want to do X…on my mobile
3 mobile product philosophies
1. Create the manifesto
Price pal                   iBarcodeSG price                    Scan-2-ListPrice-o-matic               BarcodescanPrice Ch...
Price pal                   iBarcodeSG price                    Scan-2-ListPrice-o-matic               BarcodescanPrice Ch...
Who are the Pagans?
2. Stay on the righteous path
Don’t turn intrinsic motivations into        extrinsic behaviour
Keep money completely separate       from community
3. Evangelising followers
Nobody wants to feel alone
First experience is critical
Make it Simpler
Make it Simpler
Make it Simpler
Make it Simpler
Make it Simpler
What about trolls and griefers?
4. Spark a powderkeg
Find something they care        about…
…and push
5. Paradigm shift
It’s a little bit about saving money
Mostly it’s about…
Power to the people
Purchase influencedat point of sale
Guyi Shenguyi@lobangclub.com
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
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From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia

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The story of how we went from NO mobile experience to winning Asia's most valuable App 2011 from Singtel Techventure...with NO designer as part of the team.

We are hiring designers, do email me if you are interested.

Published in: Technology, Sports
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From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia

  1. 1. Revolution: Mobile Product Design to shift consumerpurchasing behaviour in Asia
  2. 2. 3 mobile product philosophies
  3. 3. I’m Bored
  4. 4. 3 mobile product philosophies
  5. 5. I want to do X…on my mobile
  6. 6. 3 mobile product philosophies
  7. 7. 1. Create the manifesto
  8. 8. Price pal iBarcodeSG price Scan-2-ListPrice-o-matic BarcodescanPrice Check Best Barcode ScannerPricePad Barcode ReaderPricecheckah Barcode Reader for iPhoneFeatured Price Comparison ScanShopAdvisor ScanLifeShopper ScanditScan&Shop Universal ScannerShop Saavy iScannerPic2Shop ScanItBarcode Scanner Shopping Quick Scan ProBakodo Quick ScanBarcode Scanner Red Laser
  9. 9. Price pal iBarcodeSG price Scan-2-ListPrice-o-matic BarcodescanPrice Check Best Barcode ScannerPricePad Barcode ReaderPricecheckah Barcode Reader for iPhone LobangclubFeatured Price ComparisonShopAdvisorShopper Scan ScanLife ScanditScan&Shop Universal ScannerShop Saavy iScannerPic2Shop ScanItBarcode Scanner Shopping Quick Scan ProBakodo Quick ScanBarcode Scanner Red Laser
  10. 10. Who are the Pagans?
  11. 11. 2. Stay on the righteous path
  12. 12. Don’t turn intrinsic motivations into extrinsic behaviour
  13. 13. Keep money completely separate from community
  14. 14. 3. Evangelising followers
  15. 15. Nobody wants to feel alone
  16. 16. First experience is critical
  17. 17. Make it Simpler
  18. 18. Make it Simpler
  19. 19. Make it Simpler
  20. 20. Make it Simpler
  21. 21. Make it Simpler
  22. 22. What about trolls and griefers?
  23. 23. 4. Spark a powderkeg
  24. 24. Find something they care about…
  25. 25. …and push
  26. 26. 5. Paradigm shift
  27. 27. It’s a little bit about saving money
  28. 28. Mostly it’s about…
  29. 29. Power to the people
  30. 30. Purchase influencedat point of sale
  31. 31. Guyi Shenguyi@lobangclub.com

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