From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia
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From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia

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The story of how we went from NO mobile experience to winning Asia's most valuable App 2011 from Singtel Techventure...with NO designer as part of the team....

The story of how we went from NO mobile experience to winning Asia's most valuable App 2011 from Singtel Techventure...with NO designer as part of the team.

We are hiring designers, do email me if you are interested.

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From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia From Movement to Revolution: Mobile Product Design to shift consumer purchasing behaviour in Asia Presentation Transcript

  • Revolution: Mobile Product Design to shift consumerpurchasing behaviour in Asia
  • 3 mobile product philosophies
  • I’m Bored
  • 3 mobile product philosophies
  • I want to do X…on my mobile
  • 3 mobile product philosophies
  • 1. Create the manifesto
  • Price pal iBarcodeSG price Scan-2-ListPrice-o-matic BarcodescanPrice Check Best Barcode ScannerPricePad Barcode ReaderPricecheckah Barcode Reader for iPhoneFeatured Price Comparison ScanShopAdvisor ScanLifeShopper ScanditScan&Shop Universal ScannerShop Saavy iScannerPic2Shop ScanItBarcode Scanner Shopping Quick Scan ProBakodo Quick ScanBarcode Scanner Red Laser
  • Price pal iBarcodeSG price Scan-2-ListPrice-o-matic BarcodescanPrice Check Best Barcode ScannerPricePad Barcode ReaderPricecheckah Barcode Reader for iPhone LobangclubFeatured Price ComparisonShopAdvisorShopper Scan ScanLife ScanditScan&Shop Universal ScannerShop Saavy iScannerPic2Shop ScanItBarcode Scanner Shopping Quick Scan ProBakodo Quick ScanBarcode Scanner Red Laser
  • Who are the Pagans?
  • 2. Stay on the righteous path
  • Don’t turn intrinsic motivations into extrinsic behaviour
  • Keep money completely separate from community
  • 3. Evangelising followers
  • Nobody wants to feel alone
  • First experience is critical
  • Make it Simpler
  • Make it Simpler
  • Make it Simpler
  • Make it Simpler
  • Make it Simpler
  • What about trolls and griefers?
  • 4. Spark a powderkeg
  • Find something they care about…
  • …and push
  • 5. Paradigm shift
  • It’s a little bit about saving money
  • Mostly it’s about…
  • Power to the people
  • Purchase influencedat point of sale
  • Guyi Shenguyi@lobangclub.com