Five SEO tools using google docs and Excel

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This presentation shows you 5 different tools for an ultimate SEO Dashboard. It is based on an article written in SEOmoz.org. Follow the references in the slide to find the tools

This presentation shows you 5 different tools for an ultimate SEO Dashboard. It is based on an article written in SEOmoz.org. Follow the references in the slide to find the tools

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Transcript

  • 1. Tools for the ultimate SEO Dashboard Guy Daher
  • 2. Introduction
  • 3. IntroductionImportanceof Linking
  • 4. Introduction Importance of LinkingGoogle Microsoft Docs Excel
  • 5. Let me first start by saying that youdont have to be an engineer to masterthe SEO part of a marketing campaign.In fact, these tools that i m going to beshowing you are there to cover the"engineer and Programming" part ofSEO. You dont have to worry abouthow they are built, just be happy theyrethere for you to use :)
  • 6. Let me first start by saying that you dont have to be an engineer to master the SEO part of a marketing campaign. In fact, these tools that i m going to be showing you are there to cover the "engineer and Programming" part of You don’t SEO. You dont have to worry about how they are built, just be happy theyre there for you to use :)have to be an engineer to master SEO
  • 7. About Dashboards W p T w w m n b
  • 8. About Dashboards How Can You Measure Success ifYou Don’t Know WhatSuccess Looks Like? W p T w w m n b
  • 9. About Dashboards How Can You Measure Success ifYou Don’t Know WhatSuccess Looks Like? W p“ONLY Metrics will tell if something T w w is succesful or not” #gtwlebanon m n b
  • 10. Tools
  • 11. ToolsLong Tail Keyword Prospecting
  • 12. ToolsLong Tail Keyword ProspectingContent Strategy Generator
  • 13. ToolsLong Tail Keyword ProspectingContent Strategy GeneratorSEOmoz API
  • 14. ToolsLong Tail Keyword ProspectingContent Strategy GeneratorSEOmoz APIOSE Link Profile
  • 15. ToolsLong Tail Keyword ProspectingContent Strategy GeneratorSEOmoz APIOSE Link ProfileInbound Link Categorization
  • 16. Long Tail Keyword Prospecting
  • 17. Long Tail Keyword ProspectingSimple and Basic tool to start with
  • 18. Long Tail Keyword ProspectingSimple and Basic tool to start withGood for Brainstorming
  • 19. Long Tail Keyword ProspectingSimple and Basic tool to start withGood for BrainstormingLinked to Google Suggest
  • 20. Long Tail Keyword Prospecting Simple and Basic tool to start with Good for Brainstorming Linked to Google SuggestQuestion: What is Google Suggest ?
  • 21. DEMO
  • 22. The sheet will automagically pullcontent Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded too
  • 23. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword search
  • 24. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.
  • 25. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.Drop a Keyword and watch the magic happen
  • 26. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.Drop a Keyword and watch the magic happenTrack down Bloggers and editors
  • 27. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.Drop a Keyword and watch the magic happenTrack down Bloggers and editors Question: What is Google Insights?
  • 28. DEMO
  • 29. A Short Story about linking
  • 30. A Short Story about linking 1998: How it began with Larry Page and Sergey Brin.
  • 31. A Short Story about linking 1998: How it began with Larry Page and Sergey Brin. Thirteen years later, links are still a big part of the algorithm. Links are the thing that make the difference.
  • 32. importance of Links
  • 33. importance of LinksThe Three biggest factors are related to links!
  • 34. importance of LinksThe Three biggest factors are related to links!Links can be thought of votes
  • 35. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
  • 36. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
  • 37. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
  • 38. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
  • 39. Not all links are made equal or valuable. So what makes a good link? Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
  • 40. Not all links are made equal or valuable. So what makes a good link? Site relevance, Authority and reputation. Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
  • 41. Not all links are made equal or valuable. So what makes a good link? Site relevance, Authority and reputation. Why these metrics? Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
  • 42. Not all links are made equal or valuable. So what makes a good link? Site relevance, Authority and reputation. Why these metrics? Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
  • 43. SEOmoz API Domain: for a whole domain. Page: for a single page.
  • 44. SEOmoz API Domain: for a whole domain. Page: for a single page.Simple tool for:- Internal and external links- Domain and Page authority
  • 45. DEMO
  • 46. OSE Link Profile Detect spammers when Domain authority is bet ween 25-34 Can also be a signal for link wheel, blog net work or paid link
  • 47. OSE Link ProfileVisual representation of your linkprofile Detect spammers when Domain authority is bet ween 25-34 Can also be a signal for link wheel, blog net work or paid link
  • 48. OSE Link ProfileVisual representation of your linkprofileIdentify anomalies that you cansmooth out or correct Detect spammers when Domain authority is bet ween 25-34 Can also be a signal for link wheel, blog net work or paid link
  • 49. OSE Link ProfileVisual representation of your linkprofileIdentify anomalies that you cansmooth out or correct Detect spammers when Domain authority is bet ween 25-34Detect spammers and paid links! be a signal for Can also link wheel, blog net work or paid link
  • 50. Things to lookfor on the Graphs
  • 51. Things to look for on the GraphsIs there a weird shape to one of the graphs?Is a particular domain more successful inattaining higher quality links on average?Do any of the domains not correlates with theothers?
  • 52. DEMO
  • 53. We caught you cheater!
  • 54. Inbound LinkCategorization This tool does not only give the NUMBER of links but also the TYPE of the links
  • 55. Inbound Link Categorization This tool does not only give the NUMBER of links but also the TYPE of the linksLink profiles
  • 56. Inbound Link Categorization This tool does not only give the NUMBER of links but also the TYPE of the linksLink profilesTypes of links you have:Directories, articles, forums, “academic”links
  • 57. Anchor TestDistribution It helps recognize the “subject” of a website. So when you search for hedgehogs in this case, this page will have more chance to pop in the top pages.
  • 58. Anchor Test Distribution This is the text that awebsite uses to link to you It helps recognize the “subject” of a website. So when you search for hedgehogs in this case, this page will have more chance to pop in the top pages.
  • 59. Anchor Test Distribution This is the text that awebsite uses to link to you It helps recognize the “subject” of a website. So when you search for hedgehogs in this case, this page will have more chance to pop in the top pages.
  • 60. Demo
  • 61. Thank You Best Tool? Questions?
  • 62. ReferencesProspecting Excel and Google Docs C http://mz.cm/IGkGk5Content Strategy Generator Tool http://bit.ly/HQZH3ISEOmoz API Data for Google Docs - YouMoz |SEOmoz http://mz.cm/HQZLAzLink Profile Tool: http://mz.cm/HQZNbq