Five SEO tools using google docs and Excel

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This presentation shows you 5 different tools for an ultimate SEO Dashboard. It is based on an article written in SEOmoz.org. Follow the references in the slide to find the tools

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  • Five SEO tools using google docs and Excel

    1. 1. Tools for the ultimate SEO Dashboard Guy Daher
    2. 2. Introduction
    3. 3. IntroductionImportanceof Linking
    4. 4. Introduction Importance of LinkingGoogle Microsoft Docs Excel
    5. 5. Let me first start by saying that youdont have to be an engineer to masterthe SEO part of a marketing campaign.In fact, these tools that i m going to beshowing you are there to cover the"engineer and Programming" part ofSEO. You dont have to worry abouthow they are built, just be happy theyrethere for you to use :)
    6. 6. Let me first start by saying that you dont have to be an engineer to master the SEO part of a marketing campaign. In fact, these tools that i m going to be showing you are there to cover the "engineer and Programming" part of You don’t SEO. You dont have to worry about how they are built, just be happy theyre there for you to use :)have to be an engineer to master SEO
    7. 7. About Dashboards W p T w w m n b
    8. 8. About Dashboards How Can You Measure Success ifYou Don’t Know WhatSuccess Looks Like? W p T w w m n b
    9. 9. About Dashboards How Can You Measure Success ifYou Don’t Know WhatSuccess Looks Like? W p“ONLY Metrics will tell if something T w w is succesful or not” #gtwlebanon m n b
    10. 10. Tools
    11. 11. ToolsLong Tail Keyword Prospecting
    12. 12. ToolsLong Tail Keyword ProspectingContent Strategy Generator
    13. 13. ToolsLong Tail Keyword ProspectingContent Strategy GeneratorSEOmoz API
    14. 14. ToolsLong Tail Keyword ProspectingContent Strategy GeneratorSEOmoz APIOSE Link Profile
    15. 15. ToolsLong Tail Keyword ProspectingContent Strategy GeneratorSEOmoz APIOSE Link ProfileInbound Link Categorization
    16. 16. Long Tail Keyword Prospecting
    17. 17. Long Tail Keyword ProspectingSimple and Basic tool to start with
    18. 18. Long Tail Keyword ProspectingSimple and Basic tool to start withGood for Brainstorming
    19. 19. Long Tail Keyword ProspectingSimple and Basic tool to start withGood for BrainstormingLinked to Google Suggest
    20. 20. Long Tail Keyword Prospecting Simple and Basic tool to start with Good for Brainstorming Linked to Google SuggestQuestion: What is Google Suggest ?
    21. 21. DEMO
    22. 22. The sheet will automagically pullcontent Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded too
    23. 23. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword search
    24. 24. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.
    25. 25. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.Drop a Keyword and watch the magic happen
    26. 26. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.Drop a Keyword and watch the magic happenTrack down Bloggers and editors
    27. 27. The sheet will automagically pull content Strategy top news headlines, tweets, YouTube videos, Digg and Reddit results, Topsy Generator results, Yahoo! Answers, Blog Catalog results, Fark and mrore articles and more. Google insights is embedded tooAll headlines and topics on a keyword searchFind out what’s growing in popularity relating to yourcampaign.Drop a Keyword and watch the magic happenTrack down Bloggers and editors Question: What is Google Insights?
    28. 28. DEMO
    29. 29. A Short Story about linking
    30. 30. A Short Story about linking 1998: How it began with Larry Page and Sergey Brin.
    31. 31. A Short Story about linking 1998: How it began with Larry Page and Sergey Brin. Thirteen years later, links are still a big part of the algorithm. Links are the thing that make the difference.
    32. 32. importance of Links
    33. 33. importance of LinksThe Three biggest factors are related to links!
    34. 34. importance of LinksThe Three biggest factors are related to links!Links can be thought of votes
    35. 35. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
    36. 36. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
    37. 37. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
    38. 38. Internal Links Vs ExternalExternal links aredefined as links fromone site to another. Internal links, defined as links Internal links are much easier to that point from one page on master, since you and your your site to another, are far webmaster can control where and from unimportant. They when they appear on your site. provide the user experience External links are SEO’s biggest within your website – the challenge, in that it generally requires structure that helps your users the creation of relevant, interesting easily find what they’re looking content that those other sites deem for on your site. worthy of linking to – and then making that content visible on the web through sound SEO tactics.
    39. 39. Not all links are made equal or valuable. So what makes a good link? Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
    40. 40. Not all links are made equal or valuable. So what makes a good link? Site relevance, Authority and reputation. Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
    41. 41. Not all links are made equal or valuable. So what makes a good link? Site relevance, Authority and reputation. Why these metrics? Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
    42. 42. Not all links are made equal or valuable. So what makes a good link? Site relevance, Authority and reputation. Why these metrics? Naturally, the reason behind this is because there are so manyMeaning of the words: If the spam sites out there with whichwebsite that the link is coming you can easily acquire links from.from is a site that has relevant But since those sites have badcontent or focus with your site reputation and no authority at all,then that makes the link very you would be forced to think twicevaluable. The more relevant the about getting links from them nowlink, the better the value of that that you know that search engineslink is. value a link that comes from a site with authority and reputation.
    43. 43. SEOmoz API Domain: for a whole domain. Page: for a single page.
    44. 44. SEOmoz API Domain: for a whole domain. Page: for a single page.Simple tool for:- Internal and external links- Domain and Page authority
    45. 45. DEMO
    46. 46. OSE Link Profile Detect spammers when Domain authority is bet ween 25-34 Can also be a signal for link wheel, blog net work or paid link
    47. 47. OSE Link ProfileVisual representation of your linkprofile Detect spammers when Domain authority is bet ween 25-34 Can also be a signal for link wheel, blog net work or paid link
    48. 48. OSE Link ProfileVisual representation of your linkprofileIdentify anomalies that you cansmooth out or correct Detect spammers when Domain authority is bet ween 25-34 Can also be a signal for link wheel, blog net work or paid link
    49. 49. OSE Link ProfileVisual representation of your linkprofileIdentify anomalies that you cansmooth out or correct Detect spammers when Domain authority is bet ween 25-34Detect spammers and paid links! be a signal for Can also link wheel, blog net work or paid link
    50. 50. Things to lookfor on the Graphs
    51. 51. Things to look for on the GraphsIs there a weird shape to one of the graphs?Is a particular domain more successful inattaining higher quality links on average?Do any of the domains not correlates with theothers?
    52. 52. DEMO
    53. 53. We caught you cheater!
    54. 54. Inbound LinkCategorization This tool does not only give the NUMBER of links but also the TYPE of the links
    55. 55. Inbound Link Categorization This tool does not only give the NUMBER of links but also the TYPE of the linksLink profiles
    56. 56. Inbound Link Categorization This tool does not only give the NUMBER of links but also the TYPE of the linksLink profilesTypes of links you have:Directories, articles, forums, “academic”links
    57. 57. Anchor TestDistribution It helps recognize the “subject” of a website. So when you search for hedgehogs in this case, this page will have more chance to pop in the top pages.
    58. 58. Anchor Test Distribution This is the text that awebsite uses to link to you It helps recognize the “subject” of a website. So when you search for hedgehogs in this case, this page will have more chance to pop in the top pages.
    59. 59. Anchor Test Distribution This is the text that awebsite uses to link to you It helps recognize the “subject” of a website. So when you search for hedgehogs in this case, this page will have more chance to pop in the top pages.
    60. 60. Demo
    61. 61. Thank You Best Tool? Questions?
    62. 62. ReferencesProspecting Excel and Google Docs C http://mz.cm/IGkGk5Content Strategy Generator Tool http://bit.ly/HQZH3ISEOmoz API Data for Google Docs - YouMoz |SEOmoz http://mz.cm/HQZLAzLink Profile Tool: http://mz.cm/HQZNbq
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