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Qr Codes

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A Presentation given to RE/MAX Brokers and Agents on the use of QR Codes in Business and Social Media trends

A Presentation given to RE/MAX Brokers and Agents on the use of QR Codes in Business and Social Media trends

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  • Just pick the one that sounds the best
  • It’s easiest to think of a QR Code as barcode v2.0 – although it is a lot more versatile. A Bar Code can store an items limited description and price whereas a QR Code can store 283 times more information!We call it new or cutting edge but its actually over 10 years old…
  • http://www.youtube.com/watch?v=43886f2c06I
  • Transport companies are using QR Codes to give real time update information – when the next bus or train is coming; to give information on statues or paintings in museums; Best Buy are using them on all products to give you lots of supporting information before you purchase an item; on conference name tags – to give a lot more information on the person, not just their name; to easily sign petitions, to RSVP to weddings; some hipsters are having the QR links to their facebook or twitter page tattooed on their body; on movie posters to take you to a trailer and my personal favourite, in Japanese cemetries and crematoriums giving information and biographies on the ‘residents’…
  • 1.  Lawn Signs – This would be the most obvious usage. Consumers like to get as much information as humanly possible before calling a sales person. By placing the QR Code on your sign riders you will be providing potentially the hottest leads, those driving around looking for homes to buy, with all of the information needed about that property instantly.  Price, interior photos and community info are typically things that a lawn sign does not provide and by leveraging a QR Code you are really giving the consumer what they want when they want it.  I know some Realtors would argue that there is no longer a need to call you if you give away all of that info through the QR Code on the sign.  I would argue there is already no need to call you to get that information (think online portals like Realtor.com, Zillow and Trulia all of whom have mobile apps that provide those details).  People work with people they like, they will like you more if you give them more of a reason to and stop holding back data that is easily obtained without you.  
  • 2.  Business Cards – Another no brainer in my opinion but I can envision agents screwing this up royally.  If I had to guess most agents will put a QR Code on their business card that will lead to a website where the exact same information on the business card is then regurgitated. NO VALUE there beyond maybe the web visitor but again is your website even mobile friendly yet?  So here is the strategy.  Record a video that you upload to YouTube that is 100% specific to the fact that they got your business card and scanned it.  Then use Goo.gl to generate the QR Code.  So for example the beginning of the video should say “Thanks so much for taking the time to scan the QR Code on the back of my business card it was great meeting you in person…”  I would also then offer them up any other resources like your Facebook Page, Blog or Twitter account letting them know that you want to connect where THEY want to connect.  In the video be sure to layover text with all of the other URL’s that would be relevant and mention that when it gets closer to the time for them to buy or sell hopefully they will remember that you leverage the latest technology both off line and online!
  • 3.  Direct Mail – Tracking ROI through the mail is now actually very easy using QR Codes.  If you do just listed cards use Vyoo.it to send them to the mobile optimized site for that new listing.  If you are looking to generate leads and new business you may also consider doing a video unique to the mail campaign similar to the above business card strategy.  So for example you are mailing to Southfield…start the video with “One of the things I love about working in the Southfieldarea are the people…” Then obviously let them know that when the time comes to list they deserve to work with a Realtor who leverages the latest online and offline marketing.  Even include images and video of the neighborhood to really give it that hyper local touch.  Again offer up all of your contact info and social media URL’s in the video and on the mail itself.
  • 4.  Property Flyers – Considering all of the information about the listing is on the flyer right there in front of them I think that this is another opportunity to leverage video.  If you have a full video tour of the home on YouTube link to that.  If not create an Animoto video or something slideshow esque, upload to YouTube and link to that.  If you are uncomfortable with video then link to a Vyoo.it listing page where they can then see additional photos and information that would not fit into a single page flyer.  I have walked past 1000′s of real estate offices and have seen none of them leveraging this idea which again seems to fall into the no brainer category.
  • 5.  Your Vehicle – The majority of agents were already leveraging their contact info and domain name on their vehcile but how many agents have taken it to the next level and actually placed a QR Code on their car?  My guess is zero, but hey I could be wrong.  The strategy with this QR Code should be similar to the business card.  Again, address in the video that you link to that you appreciate them taking the time to scan the QR Code on your vehicle and that if they are looking for a tech savvy agent to help them with their buying or selling needs you are the one they should contact when they are ready. An additional bonus is that if it replaces the current headshot you have on the window of your Camry I have made the world a better place!
  • 5.  Goo.gl is Google’s link shortener and code generator – also provides analytics and tracking for each code (when scanned, where, who by etc)Vyoo.it is real estate specific and allows listings to be QR’d to an already preset standard.http://www.youtube.com/watch?v=to62n2owbZY
  • 5.  Goo.gl is Google’s link shortener and code generator – also provides analytics and tracking for each code (when scanned, where, who by etc)Vyoo.it is real estate specific and allows listings to be QR’d to an already preset standard.http://www.youtube.com/watch?v=to62n2owbZY
  • Vyoo.it is real estate specific and allows listings to be QR’d to an already preset standard.OPEN VYOO.IT
  • 5.  Goo.gl is Google’s link shortener and code generator – also provides analytics and tracking for each code (when scanned, where, who by etc)Vyoo.it is real estate specific and allows listings to be QR’d to an already preset standard.http://vyoo.it/
  • Design Center also has an option to import the codes into your flyers and postcards – under General Library/Matrix Barcodes
  • Where we’re at and where we’re going
  • Farmville, Mafia Wars, etc.
  • $150m spent in the real world last year on virtual seeds, cows, tractors – things that DO NOT EXIST!Goldfarming - http://www.guardian.co.uk/world/2011/may/25/china-prisoners-internet-gaming-scam?intcmp=239
  • The average Social Gamer is a woman aged between 45 and 60 who usually plays during the day. Guess what their not doing anymore?http://www.techjournalsouth.com/2011/06/half-of-americans-playing-social-games-daily-many-like-brand-promo-games/
  • 7 Million Foursquare users alone – not counting Yelp, Gowalla, Facebook & Google Places.70% of mobile users are Checking In right now. 16.7m have checked in by March. Mainly 18-34.
  • Raceforthehome.com – May 14th - $15,000 to the winners, 500 entrants.
  • Raceforthehome.com – May 14th - $15,000 to the winners, 500 entrants.
  • Raceforthehome.com – May 14th - $15,000 to the winners, 500 entrants.
  • Google just launched Wallet. A physical payment system via the NFC chip (or sticker). Only Citi right now but will eventually hold loyalty cards, gift cards, receipts, boarding passes, tickets, even your electronic car and hotel keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.
  • Rappotive.com turns Gmail into your own SM enhanced CRM system and it’s free!Forget privacy
  • Patch.com – the local online media hub, serious money, serious writers – why aren’t you on it?
  • People say the future will be fast – it will actually be in Slomo
  • Half the US population has Smartphones over Cellphones now for the first time ever – each one has a browserMobile Optimization is critical, not just for user experience but also the rising Mobile SEO. Consider yourselves on the groundfloor with an open elevator in front of you. Once that door shuts, it’s a long haul up those stairs…
  • September – or buy an android and get it today
  • There is no privacy – don’t think there is. Anything you post, mail, txt or leave on a voicemail is potentially discoverable.And if you’re caught – ‘fess up.
  • A quick summary of where we are with Social Media today!
  • Transcript

    • 1. QR Codes
      Guy Bailey
      Communications Coordinator
    • 2. Download your QR Reader
      Quickmark Mobile - www.quickmark.com.tw/En/basic/download.asp
      BeeTagg Reader - www.beetagg.com
      ScanLife Reader - http://app.scanlife.com/appdownload/dl
      Nokia Barcode Reader - http://mobilecodes.nokia.com/scan.htm
      Google Shopper - http://www.google.com/mobile/shopper/
      i-nigma Reader - http://www.i-nigma.com/SupportedDevices.html
      Neo Reader - http://www.neoreader.com/get-neoreader/wap-download
      UpCode Reader - http://www.upc.fi/en/upcode/instructions/download/
      KAYWA Reader - http://reader.kaywa.com/
      SemaCode QR Code Reader - http://hub.semacode.com/login
      QR Droid - https://market.android.com/details?id=la.droid.qr
    • 3. QR Codes
      What is a QR Code?
    • 4. CSI RE/MAX
    • 5. QR Codes
      What are they used for?
    • 6. 5 Real (Estate) Specific Uses
      1. Lawn Signs
    • 7. 5 Real (Estate) Specific Uses
      2. Business Cards
    • 8. 5 Real (Estate) Specific Uses
      3. Direct Mail
    • 9. 5 Real (Estate) Specific Uses
      4. Flyers
    • 10. 5 Real (Estate) Specific Uses
      5. Vehicle Livery
    • 11. Goo.gl
    • 12. Goo.gl
    • 13. Vyoo.it
    • 14. Vyoo.it in Action
    • 15. Jodi ripped off my act!
    • 16. What’s Next, Smart Guy?
    • 17. Gamification
    • 18. Gamification
      Farmville has between
      60 to 80 Million ‘farmers’
      There are only 960,000 actual farmers in America
    • 19. The result?
      Is there a Guiding Light in TV Heaven?
    • 20. Check In or Check Out
    • 21. Race For The Home
    • 22. How it Worked
    • 23. We’re already behind…
    • 24. What’s in your Wallet?
    • 25. Rapportive
    • 26. Be big in your PATCH
    • 27. Guystradamus
      The future of Social Media and Business will be in SLOMO
      Social
      LOcal
      MObile
    • 28. Not If but When…
    • 29. Cloudy with a chance of Meatballs
    • 30. Digital Ethics 101
    • 31. In Summary…
    • 32. QR Codes
      Connect with us!
      http://db.tt/KME1wjx

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