Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
ILTA Presentation- Social Media Networks & Tools
1. Social Media Networks & Tools:
Which Are Best for your Firm?
February 25, 2015
Guy Alvarez, CEO
Good2bSocial
www.Good2bSocial.com
@guylaw1313
2. AGENDA
Best practices social media:
The importance of content
The Big 4: -LinkedIn, Twitter, Facebook & Google+
Visual: YouTube, Instagram, Vine & Pinterest
Medium
Social media management
What is Social Media Management?
Top tools for SM management
Social media monitoring
What is Social Media Monitoring?
Top Tools for SM monitoring
Content curation
What is content curation?
Why is it important?
Tools for content curation
Social media advocacy (amplification)
What is social media advocacy?
Social media advocacy tools
Q&A
3. It all Starts and Ends with Content
• You cannot have a successful social
media strategy without the right
content
• What is the right content?
– Client centric
– Provides guidance or value
– Non – promotional
– Free of jargon
– Easily consumable
– Shareable
– Personable
4. Developing a Content Marketing Plan
• Define your content marketing mission
– Who?
– What?
– How will it help?
• Define and develop your target personas
– What are the issues or problems they face?
– What inspires them?
– Where do they “hang out”?
– How can you gain their attention & trust?
• Conduct a content audit
• Develop an editorial calendar
5. Using Social Media to expand reach
and engagement
Your
site or
blog
Twitter
Google+
LinkedIn
Facebook
What is wrong with this picture?
7. LinkedIn
oThe importance of your profile
oUse Groups to extend reach and develop relationships
oThe new publishing platform: Pros’s & Con’s
8. Twitter
oThe art of writing tiny
oHashtags
oRe-Tweets, Mentions and Favorites
oTwitter Lists
oTwitter Cards
9. Facebook
• Model is changing: Pay for Play
• Good for lawyers not Law Firms
• Good network to demonstrate culture: Recruiting
• Must have visuals
10. Google+
• Second largest social network
• Very important for SEO
• Sophisticated and international members
• Fewer lawyers and law firms
• Communities are valuable
• Google Hangouts
12. Why has Visual Content
Become so Important?
1. Everyone’s a photographer. Taking photographs and
videos has never been easier or cheaper, due to
expanded ownership and use of smartphones, tablets, and
digital cameras. These devices contain free or low cost
applications to enhance and/or modify content quickly,
without any special training.
2. Photographs and videos can be shared with a broad social
media audience. With a few swipes, your photos are posted
on social media. While Facebook is the largest photograph
repository, there’s also Pinterest, Instagram, Vine, and Snapchat.
3. Visual content attracts attention. Humans process images
60,000 times faster than text, which makes it more
memorable than audio information. Therefore, when images
are broken down into small, easy-to-consume content, they
break through the information clutter.
*Source- Heidi Cohen & Marketo
13. The Benefits of Visual Content
Marketing
• Attract a broader audience (reach)
• Build your firm’s brand (thought leadership)
• Drive revenue (new clients)
• Engage with:
– Existing Clients
– Prospects
– Press
– Talent (new associates & lateral hires)
– Employees
14.
15. What is social media management?
• Manage multiple social media accounts from one
place
• Schedule posts in advance
• Great analytics and reporting
• Many tools also allow you to do social media
monitoring
17. What is social media monitoring?
• Track engagement
• Discover influencers and trending topics
• Build relationships
• Competitive Intelligence
• Client service and PR
19. What is Content Curation?
“Content Curation is the practice of finding, organizing and
sharing the best and most relevant content on a specific topic,
rather than solely creating all content yourself.”
-Pawan Deshpande, CEO of Curata
