The Twelve Tribes 12 Web Communities, 12 Missions @guyhaim guyhaim.com
Communities and Tribes Could Be The Counter-Trend of Facebook’s Goal  to Be Everywhere
Facebook Communities Masses, Crowd Tribal Fire, Intimacy
Facebook Communities Liking Committing, Mission
Facebook Communities Sameness, For all Uniqueness, Personalized
12 Web Communities, 12 Missions
<ul><li>The place for people to share things they're willing to do for $5 </li></ul>Fiverr 1
 
<ul><li>Find dishes, thanks to foodspotters who report sightings of foods they love </li></ul>Foodspotting 2
 
<ul><li>Get honest advice on your look, before you go out </li></ul>Go Try It On 3
 
Hunch <ul><li>Hunch's recommendations are based on the collective knowledge of the Hunch community </li></ul>4
 
White House 2 <ul><li>10806 citizens imagining how the White House might work if it was run completely democratically </li...
 
Bake Club (by Lurpak) <ul><li>The  first rule  about  bake club -  tell everyone about  bake club. Share your baking ideas...
 
<ul><li>Learn from the real world experiences  of other patients like you </li></ul>Patients Like Me 7
 
<ul><li>Consumers who buy products in order to reward businesses who are making the most socially responsible decisions </...
 
<ul><li>Readers share their favorite books </li></ul>Good Readers 9
 
<ul><li>People who are giving and getting stuff for free in their own towns </li></ul>Freecycle 10
 
<ul><li>Interact with people who share  the same or similar interests. </li></ul>Amazee 11
 
<ul><li>Talk, share, update and get updated about the brands you love </li></ul>MyBrandz 12
 
3 Key   Success   Factors Mission People Way
Thanks! @guyhaim
 
 
 
 
 
 
 
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The Twelve Tribes - 12 Web Communities, 12 Missions

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The Twelve Tribes - 12 Web Communities, 12 Missions

  1. 1. The Twelve Tribes 12 Web Communities, 12 Missions @guyhaim guyhaim.com
  2. 2. Communities and Tribes Could Be The Counter-Trend of Facebook’s Goal to Be Everywhere
  3. 3. Facebook Communities Masses, Crowd Tribal Fire, Intimacy
  4. 4. Facebook Communities Liking Committing, Mission
  5. 5. Facebook Communities Sameness, For all Uniqueness, Personalized
  6. 6. 12 Web Communities, 12 Missions
  7. 7. <ul><li>The place for people to share things they're willing to do for $5 </li></ul>Fiverr 1
  8. 9. <ul><li>Find dishes, thanks to foodspotters who report sightings of foods they love </li></ul>Foodspotting 2
  9. 11. <ul><li>Get honest advice on your look, before you go out </li></ul>Go Try It On 3
  10. 13. Hunch <ul><li>Hunch's recommendations are based on the collective knowledge of the Hunch community </li></ul>4
  11. 15. White House 2 <ul><li>10806 citizens imagining how the White House might work if it was run completely democratically </li></ul>5
  12. 17. Bake Club (by Lurpak) <ul><li>The first rule about bake club - tell everyone about bake club. Share your baking ideas with others </li></ul>6
  13. 19. <ul><li>Learn from the real world experiences of other patients like you </li></ul>Patients Like Me 7
  14. 21. <ul><li>Consumers who buy products in order to reward businesses who are making the most socially responsible decisions </li></ul>Carrot Mob 8
  15. 23. <ul><li>Readers share their favorite books </li></ul>Good Readers 9
  16. 25. <ul><li>People who are giving and getting stuff for free in their own towns </li></ul>Freecycle 10
  17. 27. <ul><li>Interact with people who share the same or similar interests. </li></ul>Amazee 11
  18. 29. <ul><li>Talk, share, update and get updated about the brands you love </li></ul>MyBrandz 12
  19. 31. 3 Key Success Factors Mission People Way
  20. 32. Thanks! @guyhaim
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