Marketing Innovations<br />
WE HAVE CHANGED<br />
IT’S NOT A TECHNOLOGICAL CHANGE<br />
…BUT CULTURAL, BEHAVIOURISTIC, CONSUMERS CHANGE<br />
THE WAY WE CONSUME MEDIA, INFO,KNOWLEDGE AND ENTERTAINMENT<br />
DESCION MAKING PROCESS HAS CHANGED<br />
DESCION MAKING PROCESS HAS CHANGED<br />
CONSUMERS ENVOLVEMENT<br />
CIRCLES OF FRIENDS, ACQUAINTANCES, INFLUENCERS<br />
NORTH AMERICA - DIGITAL NATION<br />
ISRAEL - A DIGITAL NATION<br />מקור: internetworldstats.com<br />
ישראל - אומה דיגיטלית<br />Source: Comscore, September 2009<br />
DIGITAL WITH A SPOON<br />
WHAT HAS NOT CHANGED?<br />
PEOPLE NEED BRANDS<br />
BRANDS ARE WHAT PEOPLE SAY, THINK, FEEL ABOUT THE BRANDS<br />
NEW WAYS TO CONNECT PEOPLE WITH BRANDS<br />
<ul><li>DIGITAL EVOLUTION
CONVERSATION MARKETING
REAL TIME MARKETING
CELLULAR AND APPS
LOCATION BASED SERVICES
CO-CREATING
INFLUENCERS MARKETING
FREE</li></ul>8<br />MARKETING TRENDS<br />
1<br />DIGITAL EVOLUTION<br />
DIGITAL IS NOT ANOTHER CHANNEL<br />ADVERTISING<br />PR<br />POS<br />R&D<br />CUSTOMER SERVICE<br />DIGITAL<br />Source: ...
DIGITAL CAN RE-DEFINE ANY CHANNEL<br />ADVERTISING<br />PR<br />POS<br />DIGITAL<br />R&D<br />CUSTOMER SERVICE<br />
DIGITAL CUSTOMER SERVICE<br />
R&D CREATES DIGITAL CONTENT<br />
DIGITAL POS<br />
DIGITAL SEGMENTATION<br />
DIGITAL ‘OFFLINE’ ADVERTISING<br />
2<br />CONVERSATION<br />
PEOPLE TALK ABOUT US<br />
AGE OF CONVERSATION<br />LISTEN<br />JOIN<br />CREATE<br />
BRANDS ARE THEIR CONTENT<br />
BRANDS ARE THEIR CONTENT<br />
BRANDS DEVELOP COMMUNITIES<br />
BUZZ CAMPAINGS<br />
3<br />REAL-TIME<br />
MAKE THE MOST OF NOW<br />SERVICE - NOW<br />INFO - NOW<br />CONTENT - NOW<br />
REAL TIME LIFE<br />
	WELCOME TO NOW<br />
REAL TIME NEWS<br />
REAL TIME SEARCH<br />
TRENDING TOPICS<br />
TWITTER OFFERS A NEW MARKETING BENCHMARK<br />
REAL TIME SERVICE<br />
BEST BUY INTRODUCES - TWELPFORCE<br />
REAL TIME WEBSITES<br />
REAL TIME UPDATES<br />
REAL TIME CONSUMPTION<br />
REAL TIME BRAND MONITORING<br />
4<br />CELLULAR AND APPS<br />
Life Goes Mobile<br />FROM CELLULARS TO MULTIMEDIA COMPUTERS<br />
APPS STORES<br />
Life Goes Mobile<br />
FOLLOW YOUR MONEY<br />DEALS ALERTS<br />MORTGAGE<br />BANK ACCOUNT<br />
SHOPPING LIST<br />
NEAREST ATM<br />
WISDOM OF CROWDS GPS<br />
LIVE BROADCAST<br />
5<br />LOCATION BASED SERVICES<br />
LOCATION NASED SOCIAL NETWORKS<br />
EAT AND TELL / SHOP AND TELL<br />
TELLS YOU WHAT YOU SEE SERVICE<br />
POTENTIAL DATES ARE AROUND<br />
INDEXING TRAFFIC<br />
TOP NIGHTLIFE SPOTS<br />
MOBILE BUSINESSES <br />
6<br />CO-CREATION<br />
MARKET WITH AND NOT TO<br />Why Brainstorming if you can Webstorming?<br />
WE WANT YOUR IDEAS<br />
YOUR IDEAS, OUR MONEY<br />
FOR PROFESSIONALS<br />
7<br />INFLUENCERS MARKETING<br />
FAVORITE PLACES OF CELEBS<br />
INFLUENCERS AS CAMPAIGN LEADERS<br />&quot;Fiesta Movement&quot;<br />
BLOGERS ARE MESSENGERS<br />
WORKERS AS INFLUENCERS<br />
HIRING ACCORDING TO SOCIAL POTENTIAL<br />
8<br />FREE<br />
WE ARE SPOILED<br />FREE AS A BUSINESS MODEL<br />
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DigiTime - 8 Digital Marketing Trends

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DIGITAL MARKETING OFFERS A NEW PARADIGM.

THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE:

DIGITAL EVOLUTION
CONVERSATION MARKETING
REAL TIME MARKETING
CELLULAR AND APPS
LOCATION BASED SERVICES
CO-CREATING
INFLUENCERS MARKETING
FREE

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DigiTime - 8 Digital Marketing Trends

  1. 1. Marketing Innovations<br />
  2. 2. WE HAVE CHANGED<br />
  3. 3.
  4. 4. IT’S NOT A TECHNOLOGICAL CHANGE<br />
  5. 5. …BUT CULTURAL, BEHAVIOURISTIC, CONSUMERS CHANGE<br />
  6. 6. THE WAY WE CONSUME MEDIA, INFO,KNOWLEDGE AND ENTERTAINMENT<br />
  7. 7. DESCION MAKING PROCESS HAS CHANGED<br />
  8. 8. DESCION MAKING PROCESS HAS CHANGED<br />
  9. 9. CONSUMERS ENVOLVEMENT<br />
  10. 10. CIRCLES OF FRIENDS, ACQUAINTANCES, INFLUENCERS<br />
  11. 11. NORTH AMERICA - DIGITAL NATION<br />
  12. 12. ISRAEL - A DIGITAL NATION<br />מקור: internetworldstats.com<br />
  13. 13. ישראל - אומה דיגיטלית<br />Source: Comscore, September 2009<br />
  14. 14. DIGITAL WITH A SPOON<br />
  15. 15. WHAT HAS NOT CHANGED?<br />
  16. 16. PEOPLE NEED BRANDS<br />
  17. 17. BRANDS ARE WHAT PEOPLE SAY, THINK, FEEL ABOUT THE BRANDS<br />
  18. 18. NEW WAYS TO CONNECT PEOPLE WITH BRANDS<br />
  19. 19. <ul><li>DIGITAL EVOLUTION
  20. 20. CONVERSATION MARKETING
  21. 21. REAL TIME MARKETING
  22. 22. CELLULAR AND APPS
  23. 23. LOCATION BASED SERVICES
  24. 24. CO-CREATING
  25. 25. INFLUENCERS MARKETING
  26. 26. FREE</li></ul>8<br />MARKETING TRENDS<br />
  27. 27. 1<br />DIGITAL EVOLUTION<br />
  28. 28. DIGITAL IS NOT ANOTHER CHANNEL<br />ADVERTISING<br />PR<br />POS<br />R&D<br />CUSTOMER SERVICE<br />DIGITAL<br />Source: CAN’T REMEMBER <br />
  29. 29. DIGITAL CAN RE-DEFINE ANY CHANNEL<br />ADVERTISING<br />PR<br />POS<br />DIGITAL<br />R&D<br />CUSTOMER SERVICE<br />
  30. 30. DIGITAL CUSTOMER SERVICE<br />
  31. 31. R&D CREATES DIGITAL CONTENT<br />
  32. 32. DIGITAL POS<br />
  33. 33. DIGITAL SEGMENTATION<br />
  34. 34. DIGITAL ‘OFFLINE’ ADVERTISING<br />
  35. 35. 2<br />CONVERSATION<br />
  36. 36. PEOPLE TALK ABOUT US<br />
  37. 37. AGE OF CONVERSATION<br />LISTEN<br />JOIN<br />CREATE<br />
  38. 38. BRANDS ARE THEIR CONTENT<br />
  39. 39. BRANDS ARE THEIR CONTENT<br />
  40. 40. BRANDS DEVELOP COMMUNITIES<br />
  41. 41. BUZZ CAMPAINGS<br />
  42. 42. 3<br />REAL-TIME<br />
  43. 43. MAKE THE MOST OF NOW<br />SERVICE - NOW<br />INFO - NOW<br />CONTENT - NOW<br />
  44. 44. REAL TIME LIFE<br />
  45. 45. WELCOME TO NOW<br />
  46. 46. REAL TIME NEWS<br />
  47. 47. REAL TIME SEARCH<br />
  48. 48. TRENDING TOPICS<br />
  49. 49. TWITTER OFFERS A NEW MARKETING BENCHMARK<br />
  50. 50. REAL TIME SERVICE<br />
  51. 51. BEST BUY INTRODUCES - TWELPFORCE<br />
  52. 52. REAL TIME WEBSITES<br />
  53. 53. REAL TIME UPDATES<br />
  54. 54. REAL TIME CONSUMPTION<br />
  55. 55. REAL TIME BRAND MONITORING<br />
  56. 56. 4<br />CELLULAR AND APPS<br />
  57. 57. Life Goes Mobile<br />FROM CELLULARS TO MULTIMEDIA COMPUTERS<br />
  58. 58. APPS STORES<br />
  59. 59. Life Goes Mobile<br />
  60. 60. FOLLOW YOUR MONEY<br />DEALS ALERTS<br />MORTGAGE<br />BANK ACCOUNT<br />
  61. 61. SHOPPING LIST<br />
  62. 62. NEAREST ATM<br />
  63. 63. WISDOM OF CROWDS GPS<br />
  64. 64. LIVE BROADCAST<br />
  65. 65. 5<br />LOCATION BASED SERVICES<br />
  66. 66. LOCATION NASED SOCIAL NETWORKS<br />
  67. 67. EAT AND TELL / SHOP AND TELL<br />
  68. 68. TELLS YOU WHAT YOU SEE SERVICE<br />
  69. 69. POTENTIAL DATES ARE AROUND<br />
  70. 70. INDEXING TRAFFIC<br />
  71. 71. TOP NIGHTLIFE SPOTS<br />
  72. 72. MOBILE BUSINESSES <br />
  73. 73. 6<br />CO-CREATION<br />
  74. 74. MARKET WITH AND NOT TO<br />Why Brainstorming if you can Webstorming?<br />
  75. 75. WE WANT YOUR IDEAS<br />
  76. 76. YOUR IDEAS, OUR MONEY<br />
  77. 77. FOR PROFESSIONALS<br />
  78. 78. 7<br />INFLUENCERS MARKETING<br />
  79. 79. FAVORITE PLACES OF CELEBS<br />
  80. 80. INFLUENCERS AS CAMPAIGN LEADERS<br />&quot;Fiesta Movement&quot;<br />
  81. 81. BLOGERS ARE MESSENGERS<br />
  82. 82. WORKERS AS INFLUENCERS<br />
  83. 83. HIRING ACCORDING TO SOCIAL POTENTIAL<br />
  84. 84. 8<br />FREE<br />
  85. 85. WE ARE SPOILED<br />FREE AS A BUSINESS MODEL<br />
  86. 86. 570,000 FREE CUPS OF COFFEE<br />
  87. 87. FREE BUYS YOU MEDIA<br />POSITIVE CONVERSATIONS RATIO FROM 25% TO 51%ִ170,000<br /> $170,000 THE COST OF 568,000 CUPS<br />
  88. 88. FREE BUYS YOU PR<br />
  89. 89. FREE FOR REVIEWS AND TRIALS<br />
  90. 90. SUMMARY<br />DIGITAL OFFERS A NEW PARADIGM<br />NICHES<br />MASS<br />CONNECT<br />COMMUNICATE<br />UTILITIES<br />CAMPAIGNS<br />MESSAGES<br />CONTENT<br />CONSUMERS<br />AMBASSADORS<br />קמפיינים<br />תועלות<br />מסרים<br />תכנים<br />צרכנים<br />שגרירים<br />
  91. 91. A FUTURE BEYOND IMAGINATION<br />
  92. 92. IT’S DIGITIME<br />

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