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DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
DigiTime - 8 Digital Marketing Trends
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DigiTime - 8 Digital Marketing Trends

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DIGITAL MARKETING OFFERS A NEW PARADIGM. …

DIGITAL MARKETING OFFERS A NEW PARADIGM.

THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE:

DIGITAL EVOLUTION
CONVERSATION MARKETING
REAL TIME MARKETING
CELLULAR AND APPS
LOCATION BASED SERVICES
CO-CREATING
INFLUENCERS MARKETING
FREE

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Transcript

  • 1. Marketing Innovations
  • 2. WE HAVE CHANGED
  • 3.
  • 4. IT’S NOT A TECHNOLOGICAL CHANGE
  • 5. …BUT CULTURAL, BEHAVIOURISTIC, CONSUMERS CHANGE
  • 6. THE WAY WE CONSUME MEDIA, INFO,KNOWLEDGE AND ENTERTAINMENT
  • 7. DESCION MAKING PROCESS HAS CHANGED
  • 8. DESCION MAKING PROCESS HAS CHANGED
  • 9. CONSUMERS ENVOLVEMENT
  • 10. CIRCLES OF FRIENDS, ACQUAINTANCES, INFLUENCERS
  • 11. NORTH AMERICA - DIGITAL NATION
  • 12. ISRAEL - A DIGITAL NATION
    מקור: internetworldstats.com
  • 13. ישראל - אומה דיגיטלית
    Source: Comscore, September 2009
  • 14. DIGITAL WITH A SPOON
  • 15. WHAT HAS NOT CHANGED?
  • 16. PEOPLE NEED BRANDS
  • 17. BRANDS ARE WHAT PEOPLE SAY, THINK, FEEL ABOUT THE BRANDS
  • 18. NEW WAYS TO CONNECT PEOPLE WITH BRANDS
  • 19. 8
    MARKETING TRENDS
  • 27. 1
    DIGITAL EVOLUTION
  • 28. DIGITAL IS NOT ANOTHER CHANNEL
    ADVERTISING
    PR
    POS
    R&D
    CUSTOMER SERVICE
    DIGITAL
    Source: CAN’T REMEMBER 
  • 29. DIGITAL CAN RE-DEFINE ANY CHANNEL
    ADVERTISING
    PR
    POS
    DIGITAL
    R&D
    CUSTOMER SERVICE
  • 30. DIGITAL CUSTOMER SERVICE
  • 31. R&D CREATES DIGITAL CONTENT
  • 32. DIGITAL POS
  • 33. DIGITAL SEGMENTATION
  • 34. DIGITAL ‘OFFLINE’ ADVERTISING
  • 35. 2
    CONVERSATION
  • 36. PEOPLE TALK ABOUT US
  • 37. AGE OF CONVERSATION
    LISTEN
    JOIN
    CREATE
  • 38. BRANDS ARE THEIR CONTENT
  • 39. BRANDS ARE THEIR CONTENT
  • 40. BRANDS DEVELOP COMMUNITIES
  • 41. BUZZ CAMPAINGS
  • 42. 3
    REAL-TIME
  • 43. MAKE THE MOST OF NOW
    SERVICE - NOW
    INFO - NOW
    CONTENT - NOW
  • 44. REAL TIME LIFE
  • 45. WELCOME TO NOW
  • 46. REAL TIME NEWS
  • 47. REAL TIME SEARCH
  • 48. TRENDING TOPICS
  • 49. TWITTER OFFERS A NEW MARKETING BENCHMARK
  • 50. REAL TIME SERVICE
  • 51. BEST BUY INTRODUCES - TWELPFORCE
  • 52. REAL TIME WEBSITES
  • 53. REAL TIME UPDATES
  • 54. REAL TIME CONSUMPTION
  • 55. REAL TIME BRAND MONITORING
  • 56. 4
    CELLULAR AND APPS
  • 57. Life Goes Mobile
    FROM CELLULARS TO MULTIMEDIA COMPUTERS
  • 58. APPS STORES
  • 59. Life Goes Mobile
  • 60. FOLLOW YOUR MONEY
    DEALS ALERTS
    MORTGAGE
    BANK ACCOUNT
  • 61. SHOPPING LIST
  • 62. NEAREST ATM
  • 63. WISDOM OF CROWDS GPS
  • 64. LIVE BROADCAST
  • 65. 5
    LOCATION BASED SERVICES
  • 66. LOCATION NASED SOCIAL NETWORKS
  • 67. EAT AND TELL / SHOP AND TELL
  • 68. TELLS YOU WHAT YOU SEE SERVICE
  • 69. POTENTIAL DATES ARE AROUND
  • 70. INDEXING TRAFFIC
  • 71. TOP NIGHTLIFE SPOTS
  • 72. MOBILE BUSINESSES
  • 73. 6
    CO-CREATION
  • 74. MARKET WITH AND NOT TO
    Why Brainstorming if you can Webstorming?
  • 75. WE WANT YOUR IDEAS
  • 76. YOUR IDEAS, OUR MONEY
  • 77. FOR PROFESSIONALS
  • 78. 7
    INFLUENCERS MARKETING
  • 79. FAVORITE PLACES OF CELEBS
  • 80. INFLUENCERS AS CAMPAIGN LEADERS
    "Fiesta Movement"
  • 81. BLOGERS ARE MESSENGERS
  • 82. WORKERS AS INFLUENCERS
  • 83. HIRING ACCORDING TO SOCIAL POTENTIAL
  • 84. 8
    FREE
  • 85. WE ARE SPOILED
    FREE AS A BUSINESS MODEL
  • 86. 570,000 FREE CUPS OF COFFEE
  • 87. FREE BUYS YOU MEDIA
    POSITIVE CONVERSATIONS RATIO FROM 25% TO 51%ִ170,000
    $170,000 THE COST OF 568,000 CUPS
  • 88. FREE BUYS YOU PR
  • 89. FREE FOR REVIEWS AND TRIALS
  • 90. SUMMARY
    DIGITAL OFFERS A NEW PARADIGM
    NICHES
    MASS
    CONNECT
    COMMUNICATE
    UTILITIES
    CAMPAIGNS
    MESSAGES
    CONTENT
    CONSUMERS
    AMBASSADORS
    קמפיינים
    תועלות
    מסרים
    תכנים
    צרכנים
    שגרירים
  • 91. A FUTURE BEYOND IMAGINATION
  • 92. IT’S DIGITIME

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