THOUGHTS OF A FOODIE
FOOD TRENDS IN GERMANY
1.CRAFT BEER & MICROBREWERIES
2.URBAN MOBILITY
3.HYPERLOCAL SOURCING
4.REINVENTION OF FOOD
CRAFT BEER &
MICROBREWERIES
5
CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/MICROBREWERY
“A microbrewery or craft brewery is a brewery that produces
a limited amoun...
URBAN MOBILITY
12
CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/FOOD_TRUCK
“A food truck, mobile kitchen, mobile canteen, roach coach, or
catering truck...
BEGINNING OF THE FOOD TRUCK (WAGONS)
Charles Goodnight invented the Chuck Wagon in 1866. Goodnight and his
partner, Oliver...
DEL POPOLO
WWW.DELPOPOLOSF.COM
FOOD-TRUCKS IN GERMANY
WWW.FACEBOOK.COM/
FOODTRUCKSDEUTSCHLAND
THE BIG BALMY
WWW.THEBALMY.COM
NIKOLAJ DE LOUSANOFF & CLAUDIO PEKRUN (THE BIG BALMY)
„Wir lieben gute Lebensmittel. Deshalb ist es uns wichtig,
dass wir ...
HYPERLOCAL SOURCING
23
GOOD EGGS
Good Eggs core mission is to grow and sustain local food systems worldwide by
connecting local farmers and foodm...
REINVENTION OF FOOD
26
HAMPTON CREEK FOODS
WWW.HAMPTONCREEKFOODS.COM
HAMPTON CREEK FOODS
Hampton Creek is a food company headquartered in Northern California that
focuses on finding new ways o...
SOYLENT
WWW.SOYLENT.NU
SOYLENT CORPORATION
Rob Rhinehart‘s is the founder of a product named “Soylent,” an attempt to
replace food entirely with ...
CARBOHYDRATES
PROTEIN
FAT
NATRIUM
POTASSIUM
CHLORIDE
FIBER
CALCIUM
IRON
PHOSPHATE
200G, IN THE FORM OF OLIGOSACCHARIDE 

M...
IODINE
MAGNESIUM
ZINC
SELENIUM
COPPER
MANGANESE
CHROMIUM
MOLYBDENUM
VITAMIN A
VITAMIN B6
0,00015G
0,4G
0,015G
0,00007G
0,0...
VITAMIN B12
VITAMIN C
VITAMIN D
VITAMIN E
VITAMIN K
THIAMIN
RIBOFLAVIN
NIACIN
FOLATE
BIOTIN
0,000006G
0,06G
400IU
30IU
0,0...
PANTOTHENIC ACID
LYCOPENE
OMEGA-3 FATTY ACIDS
GINSENG
GINGKO
LUTEIN
ALPHA-CAROTENE
VANADIUM
0,01G, VITAMIN B5
0,0005G, ONE...
CF. HTTP://TECHCRUNCH.COM/2013/10/21/SOYLENT/
Soylent closed $1.5M in seed funding from Lerer, Andreessen
Horowitz on Octo...
MAIL@AXELQUACK.DE WWW.AXELQUACK.DE
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
Thoughts of a Foodie (Food Trends in Germany)
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Thoughts of a Foodie (Food Trends in Germany)

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Food Trends in Germany: Craft Beer & Mircrobreweries, Urban Mobility, Hyperlocal Sourcing, Reinvention of Food.

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Transcript of "Thoughts of a Foodie (Food Trends in Germany)"

  1. 1. THOUGHTS OF A FOODIE FOOD TRENDS IN GERMANY
  2. 2. 1.CRAFT BEER & MICROBREWERIES 2.URBAN MOBILITY 3.HYPERLOCAL SOURCING 4.REINVENTION OF FOOD
  3. 3. CRAFT BEER & MICROBREWERIES 5
  4. 4. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/MICROBREWERY “A microbrewery or craft brewery is a brewery that produces a limited amount of beer. Exact definitions vary, but the terms are typically applied to breweries that are much smaller than large-scale corporate breweries and are independently owned. Such breweries are generally characterized by their emphasis on flavor and brewing technique.” 6
  5. 5. URBAN MOBILITY 12
  6. 6. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/FOOD_TRUCK “A food truck, mobile kitchen, mobile canteen, roach coach, or catering truck is a mobile venue that transports and sells food. Some, including ice cream trucks, sell frozen or prepackaged food; others resemble restaurants on wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, snack truck, kebab trailer (UK), break truck or taco truck.” 13
  7. 7. BEGINNING OF THE FOOD TRUCK (WAGONS) Charles Goodnight invented the Chuck Wagon in 1866. Goodnight and his partner, Oliver Loving made a Trail Drive of 2,000 longhorns from the Fort Belknap area in northern Texas, to Denver Colorado. 
 Goodnight purchased a U.S. Government Wagon and had it completely rebuilt according to his specifications. The distinguishing feature of the wagon was the sloping box on the rear with hinged lid that lowered to become a cook’s table. The box was fitted to the width of the Wagon and contained shelves and drawers for holding food and utensils. “Chuck” was food to a cowboy. So the Wagon that carried the food became the “Chuck Wagon“. 14
  8. 8. DEL POPOLO WWW.DELPOPOLOSF.COM
  9. 9. FOOD-TRUCKS IN GERMANY WWW.FACEBOOK.COM/ FOODTRUCKSDEUTSCHLAND
  10. 10. THE BIG BALMY WWW.THEBALMY.COM
  11. 11. NIKOLAJ DE LOUSANOFF & CLAUDIO PEKRUN (THE BIG BALMY) „Wir lieben gute Lebensmittel. Deshalb ist es uns wichtig, dass wir vor allem regionale Partner für unsere Produkte im Boot haben. Wir unterstützen am liebsten die kleinen Hersteller.“ 22
  12. 12. HYPERLOCAL SOURCING 23
  13. 13. GOOD EGGS Good Eggs core mission is to grow and sustain local food systems worldwide by connecting local farmers and foodmakers. Their online shop offers a wide variety of local products with will be delivered to the doorstep in San Francisco, Los Angeles, New Orleans and Brooklyn. 24
  14. 14. REINVENTION OF FOOD 26
  15. 15. HAMPTON CREEK FOODS WWW.HAMPTONCREEKFOODS.COM
  16. 16. HAMPTON CREEK FOODS Hampton Creek is a food company headquartered in Northern California that focuses on finding new ways of utilizing plants to replace eggs in a variety of different products and a mission to bring healthier and more affordable food to everyone, everywhere. CEO/Founder Josh Tetrick has reported that Hampton Creek Foods is working with six undisclosed Fortune 500 companies. 28
  17. 17. CF. HTTP://WWW.BUSINESSWIRE.COM/NEWS/HOME/20130920005149/EN/HAMPTON-CREEK-NAMED-BILL-GATES-COMPANIES-SHAPING Investors and innovators, including Bill Gates, Vinod Khosla, and Peter Thiel, have provided investment capital and support to make Hampton Creek’s vision a reality. Gates recognized that “meeting the demand for food with animal products isn’t sustainable.” He’s called Hampton Creek’s approach “amazing” and identified them as one of three companies shaping the future of food. 30
  18. 18. SOYLENT WWW.SOYLENT.NU
  19. 19. SOYLENT CORPORATION Rob Rhinehart‘s is the founder of a product named “Soylent,” an attempt to replace food entirely with a liquid shake that has all the protein, fat, carbohydrates and micronutrients a human body needs. 
 
 He claims to have lived exclusively on the stuff for a month. Since then he has started eating real food again, but still gets 92 percent of his meals from Soylent. 32
  20. 20. CARBOHYDRATES PROTEIN FAT NATRIUM POTASSIUM CHLORIDE FIBER CALCIUM IRON PHOSPHATE 200G, IN THE FORM OF OLIGOSACCHARIDE 
 MOSTLY MALTODEXTRIN 50G, „ESSENTIAL AMINO ACID“ 65G, IN THE FORM OF OLIVE OIL 2,4G 3,5G 3,4G 5,0G 1,0G 18,0G 1,0G
  21. 21. IODINE MAGNESIUM ZINC SELENIUM COPPER MANGANESE CHROMIUM MOLYBDENUM VITAMIN A VITAMIN B6 0,00015G 0,4G 0,015G 0,00007G 0,02G 0,02G 0,00012G 0,000075G 5000IU 0,002G
  22. 22. VITAMIN B12 VITAMIN C VITAMIN D VITAMIN E VITAMIN K THIAMIN RIBOFLAVIN NIACIN FOLATE BIOTIN 0,000006G 0,06G 400IU 30IU 0,00008G 0,0015G, VITAMIN B1 0,0017G 0,02G 0,0004G 0,0003G
  23. 23. PANTOTHENIC ACID LYCOPENE OMEGA-3 FATTY ACIDS GINSENG GINGKO LUTEIN ALPHA-CAROTENE VANADIUM 0,01G, VITAMIN B5 0,0005G, ONE CAROTENOID 0,75G 0,00005G 0,0001G 0,0005G 0,00014G 0,0001G
  24. 24. CF. HTTP://TECHCRUNCH.COM/2013/10/21/SOYLENT/ Soylent closed $1.5M in seed funding from Lerer, Andreessen Horowitz on October 2013. Rob Rhinehart and his team already generated $1.5 million in pre-orders. 38
  25. 25. WILLIAM GIBSON “The Future is already here – it is just not evenly distributed.“ 39
  26. 26. MAIL@AXELQUACK.DE WWW.AXELQUACK.DE

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