Sourcer\'s Daily Dozen for ERE- Arbita JobMachine
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Sourcer\'s Daily Dozen for ERE- Arbita JobMachine

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The 12 recruiting research / sourcing methods used daily by world-class sourcers

The 12 recruiting research / sourcing methods used daily by world-class sourcers

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Sourcer\'s Daily Dozen for ERE- Arbita JobMachine Sourcer\'s Daily Dozen for ERE- Arbita JobMachine Presentation Transcript

  • Sourcer's Daily Dozen Presented by Glenn Gutmacher Arbita ACES / JobMachine © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita.
  • Agenda – Sourcer’s Daily Dozen Featuring the 12 free sourcing methods/tools we use practically every day. A big thank-you to JobMachine’s Shally Steckerl for contributing some slides used in this presentation: Bookmarklets (“browser favorites/bookmarks on steroids”) 1. 2. Thematic search 3. Search engine must-know special commands 4. Number range search 5. LinkedIn tricks 6. Social network hacks 7. Free company search (Jigsaw, ZoomInfo & JWT layoffs) 8. Diversity search 9. Metasearch tools 10. Blog search 11. More people search lookup tools 12. Ongoing results via RSS and alerts 2
  • Bookmarklets You just saw a bookmarklet in action – not merely a favorite that takes you to a website, but it actually DOES something PROS: • Usable on search sites of any type, not just major search engines (prompts for your keywords and runs rest of embedded search criteria • Many other uses across the Web besides search engine results (extract email addresses from pages, select/deselect all checkboxes, etc.) • Portable (see at right); loads as a folder in web browser’s favorites/bookmarks on any computer • Visit bookmarklets.com to create basic bookmarklets, search for them online, ask peers for top bookmarklets, etc. CONS: • Usability varies by browser (e.g., Get many useful different versions may be needed) bookmarklets • Need to know some JavaScript to create custom bookmarklets here
  • Synonym & Thematic Search 1. ~ (tilde) Google command • Finds synonyms of the term immediately following • Incorporates terms you might not have thought of • Example: ~ui finds GUI, user interface, etc. 2. Related: Google command • Follow with domain of site you’d like to compare • Uncovers competitors, related associations, etc. • Examples (sometimes you need to add www. so try both ways): related:www.vldb.org, related:vmware.com
  • Synonym & Thematic Search 3. Thematic search • Helpful to understand related concepts (use it after a Wikipedia.org search for technologies or other topics new to you) • Use Quintura.com or Vivisimo’s Clusty.com and note the special left-hand pane with link clusters • Examples: virtualization hyperthread on Clusty; “online advertising” on Quintura
  • Search Engine Commands Well-suited for people search, but need not limit use to that: All major engines: 1. site:DOMAIN -- to find things contained on pages in that domain • Example: with a professional association or conference domain along with presenter keywords, you find the people! Use specific job titles to narrow further: • site:bio.org (quot;chief scientistquot; OR quot;senior scientistquot;) (chair OR agenda OR keynote OR speaker) 2. (inurl:resume OR intitle:resume) KEYWORDS -send -submit - template -you • When looking for resumes, use above NOT (-) terms to eliminate the job postings • Example: (inurl:resume OR intitle:resume) boston audit (SOX OR sarbanes) -send -submit -template -you
  • More Special Commands All Major Engines (cont’d.) 3. quot;resume bookquot; MBA 2008 filetype:pdf -- great to find collegiate resumes with certain degrees • NOTES: a) on Yahoo, replace filetype: with originurlextension: to run this search type; b) Can have multiple filetypes on Live (e.g., filetype:pdf OR filetype:rtf), but only one on Google and Yahoo On Google: 1. ~cv to find resume terms (yes, the same tilde used before); note how ending NOT terms eliminate job postings, etc. – Example: ~cv KEYWORDS/BOOLEANS - example -job -jobs -sample - send -submit -template -your
  • The Power of “Numrange” • Another powerful Google search command to find pages containing any number within a specified range. • Put two periods between the low and high values (no spaces), e.g., 10001..11999 1. Resumes by geography • Useful for zip code search • Use a tool like ZipMath’s Zip Codes in a Radius (under Applications menu at www.zipmath.com) to find the low and high zip values What to avoid: • number ranges starting with zero • very low values (<4 digits) that could be confused with other things (e.g., year or page numbers)
  • The Power of “Numrange” • Example: Seattle area resumes ~cv (C++ OR MFC) ~ui 98001..98599 - example -job - jobs -sample - send -submit - template -your If you get this Google error: Your search looks like “spyware”… Change Google preferences to 10 results per page
  • The Power of “Numrange” 2. Find people by technical certification • Many certs now issue an actual license number for each person who is certified • Combine cert # range with cert name / acronym to find people who actually earned it, not merely studying towards it • Example: Brainbench certification resumes or bios: (~cv OR my) quot;brainbench transcript idquot; 99999..300999 3. Find people by number of direct reports, e.g., quot;managed * team * 25..100quot; (which also utilizes the wildcard words command) will find quot;managed virtual team of 25 professionalsquot;, quot;managed cross functional team comprised of 37quot;, quot;Managed geographically distributed team with 52quot;, quot;managed and developed the development team of 100quot;, etc. Copyright © 2008 Microsoft Corporation. All rights reserved. Do not duplicate.
  • LinkedIn tricks Get a 3-degree network >4 million in 15 minutes on LinkedIn.com (“LI”), the biggest of the professional social networks (>15 million members): • • If you’re going to mass-contact, MyLink500.com and TopLinked.com have names & better to send an email links to the highest-connected OUTSIDE of LI to ask if they LI members. Their profiles are accepting connections typically list their email addresses and are very open to new connections. • Connect directly to the most- connected people from their profile pages (click link after “Do you know [name]?” or invite up to 6 at a time at www.linkedin.com/inviteMany) • You can import any or all of your Outlook contacts easily using LI’s toolbar
  • LinkedIn tricks Use Booleans to target results (use AND, OR, -) in the keywords, job title and company search fields). Example: • Keywords: For maximum results, avoid using this field, because most LI users DON’T populate their profiles beyond current job title and employer. • Job Title: (application OR developer OR engineer OR lead OR programmer OR tech OR technical OR development) -business -channel - recruiter -recruiting -sales -sourcer -talent • Company: Deloitte OR IBM OR Wachovia • Location: Located in or near  Country: United States (remove zipcode, if any, to search all US; leaving it in searches that metro area only) • LI quirks: “Dir” in the job title field will find Director, and certain terms in between (e.g., “Dir Marketing” will find Director of Marketing, and Director, Marketing Operations, etc.) but typing Mgr won’t get “manager” results.
  • LinkedIn tricks • Use Google hack to find relevant names outside your LI network & no 500-results limit! • Substitute your keywords (skills, job titles, companies, etc.) in this powerful template (use LinkedIn’s metro area names like these for MA/RI): • inurl:linkedin.com intitle:linkedin (engineer OR developer) posix (quot;greater bostonquot; OR quot;rhode island areaquot;) -intitle:directory -inurl:jobid - inurl:answers -inurl:find - inurl:updates • If you see “repeat the search with the omitted results included” link at bottom of results page, click it to show additional unique results)
  • MySpace • ~200 MM users, all social, not much • Diversity inclusion search: business – site:www.myspace.com • Search MySpace from Google with the ethnicity.*.asian (or latino, black, etc.) site: command • Contact by sending a message via – site:www.myspace.com MySpace (occupation.*.CPA OR • MySpace Classified job ads major.*.accounting) • – http://classifieds.myspace.com/index.cf Limit geography with intitle: for city or m?fuseaction=classifieds state • – For example add intitle:virginia or MySpace hack (works best on Yahoo intitle:atlanta to the site: search, or use search) the previous example with multiple – linkdomain:myspace.com - nearby city names: site:myspace.com quot;software engineerquot; – site:www.myspace.com (me OR my OR quot;i amquot;) (occupation.*.CPA OR • major.*.accounting) (intitle:jacksonville Then add your keywords OR intitle:orlando) • Works with almost all web 2.0 and • Filter for specific universities social networks like LinkedIn, Plaxo, – For example: university.of.houston Xing, Xanga, Flickr, etc… 14
  • Facebook • LinkedIn’s “My company is hiring” – http://www.facebook.com/apps/application.php?id=2415694143&b&ref=pd • Create a company Facebook page – http://www.facebook.com/business/?pages • Social Ads seen by users who visit your Facebook page or website site – http://www.facebook.com/business/?socialads • Free Marketplace job postings – http://www.facebook.com/marketplace/editlisting.php?new&category=2303&have&subcat egory=-1 • Post career fair events – http://www.facebook.com/s.php?k=400000010&dt=1&n=67108872 • Facebook hack (works best on Yahoo search): – linkdomain:facebook.com -site:facebook.com (me OR my OR quot;i amquot;) – Narrow example: linkdomain:facebook.com -site:facebook.com quot;state streetquot; (me OR my OR quot;i amquot;) (quot;fund accountantquot; OR quot;fund administratorquot;) For a people metasearch of all major social networks, try Wink.com
  • Jigsaw Business card search system that Use the Advanced Search: provides: • Title: Tax Manager • Name • Company Name: Deloitte • Full Title • Level: Director and Manager • Business email • Direct number (most cases) Now try: • Business address • Department: Sales • Points-based, self-correcting • Metro Area: Miami system • Industry: Electronics • Get free JigSaw PLAY account + 100 extra points via Shally: www.jigsaw.com/partners/job machine/ • Or pay $1 per contact
  • Jigsaw • Downloadable company lists (Search -> Download Free Company Data) • Run your search; basic info on 1 million companies • Export up to 50,000 company records in CSV format at no charge at one time, or in SalesForce CRM format up to 500 at a time
  • Jigsaw Click “Preview” to see that contact  About 6.7 million contacts from almost Contact info revealed for 5 points 530,000 companies Before you purchase contacts,  From the company page: check:  Click on a level like •Is it fresh? Outdated contacts “Manager-level” less useful.  Or a department like •Who added them? Is this a Sales trusted user?  From the Company •How many others have Directory search by: purchased them? Have too  Level and Department many people called this lead?  Country, State, Area •What other versions are there? Code or Zip Code What are Graveyard Contacts? Contacts that have been challenged but not updated. Slide courtesy of Shally Steckerl of JobMachine.net. Used with permission.
  • Find layoffs Layoffs are an obvious source of talent, but getting comprehensive information in a timely manner for free is even better: • The weekly recap by JWT at http://www.jwtec.com/hrlive/layoffs.php (archive searchable by industry, date, keywords, location, etc.) is great for a free tool. E.g., High Technology (category), software (keyword), Boston area, last month date range.
  • Find competitors Knowing which competitors are relevant – especially under-the-radar players -- is useful anytime. Here are two of the best free methods: • ZoomInfo.com – while it’s known for its paid tool, the free version is fantastic for uncovering lots of companies (much more detail than Hoovers.com’s free version) • 3+ company name method – if you know at least 3 small- medium competitors in that technology, type them on any major search engine. Results typically list others (industry directories, articles, etc.)!
  • Diversity Search Some techniques, not foolproof in part because many candidates don’t promote their diverse status. If your company is subject to OFCCP guidelines, consult your legal dept. re: if/how you use and document these sourcing methods. • Ethnicities: “natural phrase” keywords put in an OR clause such as (“African American” OR “Asian American” OR “Latin American”) added to a string of professional/educational associations can be effective in expanding results. • Languages: combine with natural phrases like “native Spanish”, “fluent Cantonese” or “fluent Korean”. Searching for both the words “Cantonese” and “Mandarin” is a great way to find Chinese candidates because typically only native speakers list both on a resume. This works well for other ethnicities that commonly speak multiple languages (e.g., “Hindi” and “Urdu.” Also try using the native spelling of their language as a search keyword, e.g., Español CPA Miami FL (he OR she) Significant slide content courtesy of Shally Steckerl of JobMachine.net. Used with permission.
  • Diversity Search • Diverse fraternities/sororities: Black females (e.g., Alpha Kappa Alpha), Black males (e.g., Alpha Phi Alpha). Latinas (e.g., Kappa Delta Chi), Latinos (e.g., Omega Delta Phi), Asians (e.g., Lambda Phi Epsilon is a cross-national Asian fraternity; Beta Chi Theta focuses on South Asians). A key source of multicultural Greek organizations is the NMGC (www.nationalmgc.org). Also see nalfo.org (Latino) and blackgreeknetwork.com • Universities: the majority of alumni of the 114 Historically Black Colleges and Universities (HBCUs) are African-American (see www.edonline.com/cq/hbcu/). Also see lists of Hispanic (hacu.net) and women’s colleges (womenscolleges.org). Search through these websites using the site: command to find relevant points of contact, or use school names in resume searches. • Professional associations: acronyms are good keywords, such as NSHMBA (National Society of Hispanic MBAs), SHPE (Society of Hispanic Professional Engineers), NBMBAA (National Black MBA Association) or NSBE (National Society of Black Engineers), etc. Significant slide content courtesy of Shally Steckerl of JobMachine.net. Used with permission.
  • Diversity Search Putting it all together: examples to use on search engines: 1. Find associations: “African American” Accountants Association, or try (Latino OR Hispanic) Accountants Association. 2. Narrow geographically if you like with city, state or region names, e.g.: • (Latino OR hispanic) Accountants Association “New York” 3. Take the name of an organization and combine it with keywords that would reveal members, volunteers or presenters at that group’s meetings, e.g.: • (quot;Women in Technology & Industry” OR WITI OR link:witi.com) (member OR speaker OR panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer) 4. Try keywords that may reveal people at a particular chapter meeting, etc. Example: • (quot;Women in Technology & Industry” OR WITI OR link:witi.com) (roster OR list OR directory OR “meeting minutes” OR attendees OR attended OR attendance) 5. Narrow using names/abbreviations of locations, area codes, particular universities, or even employers. Or include a particular year(s) to get more recent results, e.g., (2006 OR 2007 OR 2008) Significant slide content courtesy of Shally Steckerl of JobMachine.net. Used with permission.
  • Metasearch Engines 1) Can be convenient to search multiple sites at once. 2) May spot search results in smaller engines not indexed by major search engines Examples of the many free metasearch engines: • AllTheInternet.com – the most basic of them • Dogpile.com – Google, Yahoo!, Live, Ask, About, MIVA, LookSmart are among the engines; also has audio, video, image and white/yellow pages search • Zuula.com – shows results from each engine in a different tab NOTE: Special commands from the major search engines are not universal. Inurl: and intitle: command are the only ones that seem to be common to metasearch engines.
  • Blog Search – Why? 1. Primarily, to find experts expounding on their expertise. Contact information is usually an email address, but occasionally a detailed profile is available (e.g., see “About Me” page). 2. Secondarily, to track people who comment on the writings of the expert. 3. Third, to source competitive intelligence. 25
  • Blog Search – How? Lots of methods/tools, but these are some of the best/most comprehensive of the freebies: 1. Major search engines 2. Technorati (note the several tabs of results) 3. IceRocket (esp. its MySpace search) 4. EveryZing (for audio-video search) Remember to check the blogroll (list of the blogger’s other favorite blog links), typically along the edge of the blog homepage, as these are usually peers with expertise in similar subject matter. 26
  • Blog search 1. Google blogsearch - nice that it can do very targeted searches, but it never shows you as many results as it estimates exist. Examples: • Find I work at, I work for, I work with, etc. for the company or person following wildcard: “I work * ibm” OR “I'm working * ibm” OR “I am working * ibm” • Find AJAX-focused blogs talking about Yahoo’s mashup- related tools (use inposttitle: command to find posts containing the keyword, rather than in blog’s title): • Yahoo mashup inblogtitle:ajax
  • Blog search 2. Live.com – two good ways to find blogs (feed: and hasfeed: commands) • feed: finds RSS or Atom feeds (typically blogs) on a website for the terms you search for. For example, type posix feed:multithreading. • hasfeed: finds web pages that contain feeds, and this example finds resumes to boot, so check for peers in their blogroll: • hasfeed:virtualization (cv | resume | vita | vitae) -sample -please - sample -send -submit -you
  • Blog search • Technorati.com was the first comprehensive blog tracking site. • Its Advanced search conveniently shows results of different types on separate tabs: individual Posts, entire Blogs (ones related to your search, best if you use concept terms), Videos (mostly YouTube search results) and Photos (mostly Flickr results that have beent tagged with your keyword(s) • For blogpost search only, use http://search.technorati.com/ which uses an Authority level to sift out less authoritative results (generally, the more blogs that link to a blog, the higher its authority rank)
  • Blog search • IceRocket is a fine blog search tool, but its search of content on the largest social network, MySpace, is comprehensive. • Example: occupation.*.accountant intitle:tennessee • After typing the query in the search box, click the MySpace tab (otherwise, default is Blogs search) • NOTE: This finds more results than the same search on Google (adding site:myspace.com and filter=0)!
  • Blog search – audio & video • A proliferating plethora of free video search sites (AOL’s Truveo, Dabble, Pixsy, the major search engines, etc.), but many only find a fraction of the relevant deep web content because they only grab metadata (titles, intros, etc.) but not the content deep WITHIN. • But Blinkx.com and Everyzing.com do. They actually convert the video to text (Everyzing also does audio), which is then searchable. So you can search keywords THROUGHOUT the file. • Another bonus with Everyzing is that results show you where your keywords appear in the file, and you jump directly to listening/viewing the part of the file where the keywords reside!
  • Great Lookup tools • Google Groups http://groups.google.com – great way to search the millions of newsgroups that comprise Usenet • Find tech pros in any arena by group or individual message – the more unique your search terms, the better. Also, response messages tend to be from more expert posters (substitute your keywords for CAPS): insubject:re MULTITHREAD KERNEL -apply - available -quot;immediate interviewquot; -jobs -quot;job codequot; -quot;looking forquot; -requirement -Resumes- in-IT -softwarejobalerts -quot;updated resumequot; - quot;urgent needquot; • Find anybody’s email - use the @author:DOMAIN.com command to find posts by people who work at a given company! Click “sort by date” at top right of results page, click message title of a recent post, click View Profile beside author’s name, click 3 dots link in middle of email, answer image challenge prompt to reveal full email. Typically it’s 1stname.lastname@ or 1stinitialLastname@
  • Great Lookup tools • IBM Employee Directory (http://www.ibm.com/contact/employees/us/) – finds direct phone & email for IBMers in any country; you only need last name. Set browser security settings to high (no cookies) to avoid site’s daily search limit • InfoBel.com – online phone directories for almost every country in the world • Wayback (http://web.archive.org) – older versions of almost any website (even after they’re taken down by the host!). Use my bookmarklet or type desired URL to search at http://web.archive.org/ • WhoIs (http://whois.domaintools.com) – the best of the free domain search tools, finds some contact info when no other is available (requires free registration for unlimited searching). E.g., I had the email mark@ungerman.org but there’s no website at www.ungerman.org so http://whois.domaintools.com/ungerman.org to the rescue for more info!
  • Great Lookup tools • Argali.com (free download) – the ultimate home/business phone lookup tool that searches multiple online directories and de-duplicates results Home search: Enter name and state (not efficient for VERY common names yielding too many results) Business search: Great way to find lots of small office locations not listed on company website with regular (toll-call) phones so you don’t show up on caller ID
  • Ongoing results-RSS & Alerts Free news monitoring: e.g., click the major search engines’ “News” link/tab Free Alerts: Once you get great results from a search engine, keep getting them just as you would resume agent results from a job board: • Google Alerts (www.google.com/alerts) – goes to your email address; includes News, Blogs, Web, Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results
  • Ongoing results-RSS & Alerts Live.com – ongoing web search results come as RSS feed to your preferred newsreader or email: • Just add &format=rss to the end of any Live search result URL to make it a feed • Go to www.SendMeRSS.com and enter the feed URL • Microsoft Outlook 2007 - RSS reader integrated so feeds can be processed just like emails  Yahoo search results: • Insert search keywords as indicated (you can also make this a bookmarklet!): http://search.yahooapis.com/Web SearchService/rss/webSearch.xml ?appid=yahoosearchwebrss&quer y=YOUR+KEYWORDS+HERE
  • Want more? • Are we connected directly on LinkedIn? Make the 2 million+ at 2nd degree of my 14MM network instantly part of your searchable 3-degree network at no cost: Type my email (glenn@jobmachine.net or glenn@recruiting-online.com) at http://tinyurl.com/2755ts • Have a sourcing question? Submit it to my blog: www.jobmachine.net/blog/glenn or www.jobmachine.net/ask • Also visit blogs to learn from your peers: besides ere.net/blogs, consider recruitingblogs.com, therecruiterslounge.com and Shally’s favorite recruiting blogs list at www.ere.net/blogs/CyberSleuthing/DCEC4C0E35004B92902198F19D2 28131.asp • For more detailed yet affordable sourcing training, try jobmachine.net, recruiting-online.com, risetrends.com, swatrecruiting.com, or for phone sourcing, techtrak.com Thanks for your time!