Beyond Job Boards By Glenn Gutmacher

Rhode Island School of Design (RISD) Continuing Education Beyond Job Boards: Design Your Career with Free Social Networking and Web 2.0 Presented by Glenn Gutmacher Arbita ACES / JobMachine.net glenn@jobmachine.net © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita.

Glenn Gutmacher • VP of Arbita Consulting & Education Services (ACES) • Senior Recruiting Researcher at Microsoft (3 yrs) & Getronics (2 yrs) • Pioneering sourcing methods since 1997 • Founded JobSmart in 1996 for Community Newspaper Company, greater Boston's 1st regional career portal • Yale University graduate • Started out in Broadcasting • Founder of Recruiting-Online.com • More: www.jobmachine.net/glenn 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 2

Find companies by niche, size, location & industry • You can expand your list of relevant companies to target – especially under- the-radar players – with these great free methods: 1. ZoomInfo.com – while it‟s known for its paid tool, the free version is fantastic for uncovering lots of companies (much more detail than Hoovers.com‟s free version) – keep to one term or phrase, e.g. “industrial design” (within 50 miles of zipcode 02903) 4 © JobMachine / Arbita. All rights reserved. Do not duplicate.

Find companies by niche, size, location & industry 2. Jigsaw.com: try their company searches. (All choices are in the Search menu atop the homepage.) • You can include industry/ subindustry, geography to local level, etc., in your criteria. (See results for example at right.) • Download up to 50,000 company mini-profiles free. • Note that some fields span multiple industry categories (e.g., Software & Internet and Computers & Electronics). 5 © JobMachine / Arbita. All rights reserved. Do not duplicate.

Find companies by niche, size, location & industry 3. LinkedIn added a robust company search in 2008 (www.linkedin.com/companies) – just type a keyword (e.g., design) in the Industry field, and it prompts you with choices like Design, Graphic Design, etc. In the results, more \"Related Industries\" are suggested in the right-hand column • To find local companies in a given industry, enter a nearby zipcode for dozens or hundreds of results. Click the “Show more options” link under the Industry field to limit results by company size, too. This also works for countries internationally. 6 © JobMachine / Arbita. All rights reserved. Do not duplicate.

Company Profiles: look at all you get! • Company description, industry, status, size, URL • Companies they came from • Companies most connected to • Who there is in your network? • New hires there • Top company office locations • Recent promotions and other internal job changes • Common job titles • Top schools they come from • Average age • Gender percentages • Their jobs posted on LinkedIn • Stock information See this related how-to resource article 13-Mar-09 © JobMachine / Arbita. All rights reserved. Do not duplicate. 7

Find companies by niche, size, location & industry 4. Google's related: command - finds websites similar in content to the domain you enter (e.g., related:altitudeinc.com) 5. 3+ company name method – if you know at least 3 small-medium competitors in your niche, type them one after another as a search engine query. • Results are often industry directories, analysts‟ articles, etc.! 6. Speaking of analysts, you can try searching deep within an analyst website for one particular company, and likely find reports about other competitors. Example: site:gartner.com \"virtual iron“ • Don‟t depend on any single search engine for results. The overlap between Google, Live, Yahoo, etc., even for the exact same search string is quite low! (Thumbshots rankings prove it.) 8 © JobMachine / Arbita. All rights reserved. Do not duplicate.

Prioritize: Who Needs Design Talent? • Don't just look at design firms - many designers hold specialist roles in other firms (Target, Reebok, etc.) • Consider targeting companies or organizations in growth industries or economically un(der)affected industries: – Healthcare, Education, Energy, Defense/Military (see monthly-updated Indeed Industry Trends or create a custom hiring trend heatmap) – Social Media and Alternative Technologies – Certain Technology firms including niche & start-up – SMB companies that are innovating • Seek out companies that can benefit from larger firms' losses (niche firms, SMB) • Incubators (e.g., these) and VCs (e.g., these) fund growing startups that are hiring (e.g., case in point) • Target areas that are necessary and foster top-line growth: sales, product marketing, business development, R&D, specialized skills, etc. • Look to competitors: not every company in the same industry is laying off. 9 © JobMachine / Arbita. All rights reserved. Do not duplicate.

Search Strings to Find Hot Companies • Analyze the media for trigger events that will cause hiring situations • Look at news sites (e.g., Google, Yahoo, Live) that will show you relevant stories during recent time ranges Sample Google News search queries: Incubators and VCs: – – Company expansion: Raises funds: expands.operations|facilities|campus raises|raised|funds|mezzanine – Add wildcard for other related results: venture.capital|incubator|vc – grows|expands.*.operations|facilities|campus Series A/B round: \"series * round\" – Contract wins: receives|wins.*.deal|contract – Or try searching against a laundry list of Recent financial statement is strong: related target companies – Profit (has, that, margin) increased: – If you want to narrow geographically, the \"profit * increased\" results count drops, so expand the date range a bit (e.g., 06/01/2008 - 02/25/2009) to compensate: receives|wins.*.deal|contract (boston OR massachusetts) © JobMachine / Arbita. All rights 10 reserved. Do not duplicate.

Search Strings to Find Hot Companies, Products and People TIP: If your search delivers good results, • automatically receive new results that meet your Another angle is to find out what criteria via email: people and companies in a given industry niche are most passionately • click \"News Alerts\" in left-hand column (Google followed by lots of raving fans: News) • Google Alerts (for other Google queries) • Example: Query sneakerhead to find • under \"GET UPDATES\" in right-hand column sites like SoleCollector (Yahoo News) • • For Live.com searches, just click the Register (free) to access their orange/white RSS button (in MSIE v7+) or discussion forums & see what/who's append &format=rss to any Live result URL being talked about • Yahoo regular search results: append in this • Search for a relevant job title like format designer across the site http://api.search.yahoo.com/WebSearchService/r • Find articles about people like Jeff ss/webSearch.xml?appid=yahoosearchwebrss&q Hamada uery=your+search+keywords+here • He's easily found online © JobMachine / Arbita. All rights 12 reserved. Do not duplicate.

What other keywords do you need for effective search? Keywords are the most important part of searching. The four most important kinds and where to find them: So think like this when creating 1. Job titles (besides above, try LinkedIn search engine queries: profiles and your own database of past • (\"job title1\" OR \"job title2\" client decision-makers) OR \"job title3\") (company1 2. Alternative names for competitors or OR company2 OR terms indicating their industry niche company3 OR product1 3. Industry jargon - flesh out synonyms for: OR product2 OR product3) Job Titles, Functions, Products 1. (skill1 OR tool2 OR Acronyms, Abbreviations acronym3 OR \"words 2. Skills, Tools, Certifications comprising acronym 3. spelled out\") 4. Filter by Geography 13-Mar-09 © JobMachine / Arbita. All rights reserved. Do not duplicate. 13

Find relevant job titles at target companies • To complement the company names as search terms, you also want relevant job titles. Don‟t assume their jargon is the same as what you call it - look for synonyms. • View people profiles, online resumes and target companies‟ career sites for alternative job titles. • Use job aggregator sites like Indeed.com or SimplyHired.com to find variant job titles as well as company names (note the left-hand column in all search results – e.g., if you want to be a concept artist, you find that such jobs often report to an Art Director • To find reporting relationships, search for a job title plus (\"report to\" OR \"reports to\" OR \"reporting to\") © JobMachine / Arbita. All rights 14 reserved. Do not duplicate.

Search Within a Website & Blogs • Use site: command on search engines to look through an entire target website; combine with keywords, job titles, etc.: • Works on all major search engines (e.g., site:nike.com \"design director\") • Can also run on blog-rich sites (e.g., site:livejournal.com) • Or use a blog-dedicated search engine (e.g., Techorati) • This often gets you early hints/rumors, inside information, people are more likely to be named, etc. • Also see industry sites which often have insider stories (e.g., CrispyGamer or Gamasutra; for Silicon Valley, ValleyWag or TechCrunch • You can find more sites (as well as interesting people) by typing search engine queries like \"industrial design\" rumor 2009 or \"fine art\" industry (insider OR rumor) 2009 13-Mar-09 © JobMachine / Arbita. All rights reserved. Do not duplicate. 15

Jigsaw - Contacts search • Similar to the company search on Jigsaw, except you get a few extra fields when searching for people (i.e., job title, level, function) • Jigsaw does *not* support Booleans, so only search for one job title at a time • Sort results by last column (Updated) to bring most recently input contacts to the top • Unlike company data, contacts are *not* free (each full contact record costs 50 cents) unless you input your own contacts (business contact info for people not already in Jigsaw) which can be individually- or bulk- uploaded. • A Google hack to find people's names on Jigsaw by company is site:jigsaw \"you've found\" Raytheon (substitute your target company name) but it won't show their job titles. Substituting job titles in the above hack is no better than doing a search by company within Jigsaw itself because both only show preview results (no names). 13-Mar-09 © JobMachine / Arbita. All rights reserved. Do not duplicate. 16

Why LinkedIn? • It‟s professional networking. Find • It can be leveraged to: Stay in Be – Find and be found by Touch Found prospective employers and Your other business contacts Linkedin – Grow a referral network Network – Build influence with recruiters or Get Grow hiring managers Informed – Conduct Competitive Intelligence research Influence – Stay in touch with people – Heighten your personal brand 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 18

Anatomy of a Network 100 Your Connections 10,000 Friends of a Friend 1,000,000 3rd Degree Contacts 3,000,000 Groups and OpenLink Members 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 19

LinkedIn Stats • Over 35 million users total • Average age: 41, average income: $110,000, 64% male • Growing by 500k+ each week (one new user per second) • Every Fortune 500 has director level or above representation • 12.5% are senior management (C and V level) • About 50% select „career opportunities‟ • Roughly 10 million (about a third) have ten or fewer connections: • Almost 4.5 million people have only 1 connection! • Only 52,700 users have 500+ connections (about 0.2%) • More at: http://www.jobmachine.net/sourcer/communities/linkedin 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 20

Grow your network 21

Inviting Contacts • The bigger your network, the more ways into a job, company, etc., you will have. • Don‟t invite people via requests to connect • Email them outside of LinkedIn first asking if OK to connect to avoid strikes against your account • To add someone, go to their profile, then click “Add [name] to your network” 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 22

Plant Your Network • Get all the business cards you‟ve ever collected out of that dusty drawer and put them into your Outlook (or Excel) • Gather all your old contact databases (Act!, Goldmine, old worksheets) – anything with email addresses • Merge all the above into one Excel sheet • Save it as a CSV and import that into LinkedIn here: http://www.linkedin.com/uploadContacts?displayUploadContacts=&context=2 • Or copy and paste addresses separated by commas here: http://www.linkedin.com/addContacts?displayAddByHand= • Once uploaded you‟ll notice many people already have accounts. Invite them all – you already know them! 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 23

Growing Your Network • Search LinkedIn for colleagues and classmates • Up your network by millions in minutes via open connectors on LinkedIn: – LIONS – MLPF (MVPF) – TopLinked – MyLinkWiki – Open Link • Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and Outlook • Use “Discover your contacts” at least once a month https://www.linkedin.com/otherContacts?membersOnly=membersOnly& context=2&reset=reset&trk=mh_othcnts • Upload new contacts regularly using the Outlook toolbar 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 24

Connect with “Power Networkers” Go to Advanced People search; run a search like the following: • Industry: Fine Art • Interested in: Industry Experts • Sort by: Relationship + recommendations • Reach out to 2nd and 3rd degree contacts • Anyone with 500+ is a power connector • Email brief info about yourself and offer aid (\"how can I help you achieve your goals?\"). • Ask them to link and expand your networks! • Call them just to “network”. Industry experts are great people to fill you in on the health of the industry, movers and shakers, etc. 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 25

Find jobs & connect

Search for jobs • Don‟t use regular job search; click Advanced Job Search • Search by: – mix of job titles relevant to you OR job function(s) – Specific company names – Use >1 industry value, or all • Use Booleans! • Filter by (don‟t overdo it): – Geographic locations – Industries (multiple select ok) – Date posted 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 27

Search for jobs • Job title (artist OR designer) keywords: (game OR gaming) • If screen initially says 0 results but then changes to a jobs list from Indeed.com under gray “SPONSORED” label, it‟s the same as The Web results tab) Use quotes “” parentheses () and Booleans: • AND • OR • - (not) 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 28

Find Out About the Job Poster (& Other People) • Profiles are very revealing • Find out about the person who posted the job (and people who worked in similar roles at company previously) • Recommendations show what peers or managers say about someone • See what associations people belong to • Learn about their interests and hobbies • Website links point to ways you can find them 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 29

Apply and follow up • If you find a relevant & interesting job on LinkedIn, click the Apply Now button and apply, following guidelines listed here • Scroll down to the “Inside connections to the company” section of job posting • Follow up with an introduction request to the posting recruiter or a hiring manager colleague through one of your contacts 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 30

If you can’t find enough relevant jobs, network to create your own opportunities

Find People by Title and Location • Pick hot industries or hot companies in your desired industry • Use Advanced People Search • Don't just depend on \"Hiring Managers\" in \"Interested in:\" field menu; know the titles at your target companies • Recruiters OK, but hiring managers best! • Use Booleans: (Art OR Design) AND (Manager OR Director) -business -hr - human -recruit -staff -sourcer -talent • Uncheck \"Current titles only\" • Location: “Located in or near”; Country: NOTE: LinkedIn searches the entire United States; Zip Code: 02903 metro area or up to a 50 mile radius 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 32

Company and Industry searches • Try searching by company and keywords: – Company: Charrette – Uncheck current company only – Sort by: Keyword relevance • Try searching by industries and titles: – Industry: Fine Art, Graphic Design, Luxury Goods, etc. – Title: (Art OR Design) (Manager OR Director OR VP OR Vice) – Check \"Current titles only\" – Location: Located in or Near the United States – Sort by: Relationship + Recommendations 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 33

Find Only Fresh Leads • If you do the same search repeatedly… • Who joined since last week, or since your last login? Perform a search, then save that search as a Favorite so you can refer back to it and discover new people as your network grows 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 34

Who Endorses Them? • These people are typically colleagues, vendors and clients, also worth networking with. • View their profiles and see who they know, who endorses them, etc. 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 35

Direct Contact • OpenLink Network - can send Messages • Send Message to 1st degree connections 10 at a time • But if there's no contact info, right below their name is their: title, employer, city and state • So you could… – Google “Company, City, State” for work numbers – Use Argali (free download) or Zabasearch or to get their home number – Google “Firstname Lastname @company.com” – Google Groups author: command 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 36

Argali: look up work & home phones • Argali.com (free download) – the best free home/business phone lookup tool that searches multiple online directories and de-duplicates results • Home search: Enter name and state (not efficient for VERY common names yielding too many results) • Business search: Great way to find lots of small office locations not listed on company website 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 37

LinkedIn Hacks • On most search engines you can use the site: command to find profiles: – site:www.linkedin.com intitle:linkedin COMPANY/TITLE -intitle:answers - intitle:updated -intitle:blog -intitle:directory -intitle:jobs -intitle:profile – You can add other keywords like university names or locations – For locations, use country names or metro areas as listed on LinkedIn. Example: – site:www.linkedin.com intitle:linkedin (\"art director\" OR \"design director\") \"greater new york city area\" -intitle:answers -intitle:updated -intitle:blog -intitle:directory -intitle:jobs -intitle:profile • This one works particularly well on Yahoo. Make sure to click the “repeat the search with the omitted results included” link: – inurl:linkedin.com intitle:linkedin COMPANY OR TITLE • Find people who link back to their profiles even if you aren‟t connected. This one works best on Yahoo: – linkdomain:www.linkedin.com software electronics consultant 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 38

Be Found

Maximize Your Profile • Add all your employers, schools, degrees, certificates, associations, groups and interests to your profile • Be brief in your descriptions, but add all! • This gives you the ability to connect with people from all those places • Add all your email addresses new or old • Join groups or start your own • State your goals in the summary section 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 40

Let Them Find You • Set your preferences to receive invites and direct contacts, and join OpenLink • Add all your email addresses https://www.linkedin.com/secure/settings?emadd=&goback=%2Eaas (Yes, even the really old, expired ones. You don‟t have to make them all public, but old contacts may have only that old address and this way they will still find you ) • Add your email and/or phone under Contact Settings (You can add under “What advice would you give to users considering contacting you?” That way it‟s not out there for everyone but those who took time to find you will see it) • In the Interests section add all the keywords that describe the topics for which you want to be found 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 41

Do you have a complete profile? Use Web Links From “My Profile” get a “friendly” LinkedIn URL Also link to your public profile in your email signature, all your blog posts, comments on others' posts, etc. That Publish your full public web profile will help your search engine rank. Have 100% “profile completeness” * Users with complete • Your current position profiles are 40 times • Two past positions more likely to receive • Your education opportunities through • Your profile summary LinkedIn • A profile photo • Your specialties • At least three recommendations 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 42

LinkedIn Groups • LinkedIn has thousands of user-created groups geared to different demographics, professional and personal interests • Ning-like interface allows member-generated updates, news and discussions (we'll cover Ning in a future webinar!) • Free to join up to 50 groups; pick company/industry-related • Once accepted to a group, you can view and network through its members • The Groups Directory is searchable by name (keywords) • You can even create a group for free • Group managers can accept or deny membership, export members‟ names and emails, etc. 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 43

LinkedIn Answers • LinkedIn Answers has dozens of Q&A categories where members pose questions and others can answer. • The questioner can designate which were good answers and which was the best answer. • Intended to convey a sense of expertise, the system displays on one‟s profile the number of best answers that person has written. • The Advanced Answers search allows you to find questions or answers by topic, keyword, etc. • Alternatively, you can use this hack on any major search engine (substitute your desired Answers category for web-development and your keyword(s) for java): site:linkedin.com inurl:answers inurl:web-development \"best answer\" java • The advantage of Advanced Answers is that you can search answered vs. unanswered questions, keyword search in questions vs. questions & answers, etc. 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 44

Establish Trust 1. Accept invitations from any friends, acquaintances, former co-workers, clients, and fellow alumni, but be careful when accepting complete strangers. Before doing that, at least have an initial email conversation or a quick chat. 2. If you haven‟t met someone, email them privately before you invite them to connect. You have a limited amount of invites and you only get more if you keep your rejection rates low. 3. Send personal introductory notes to get acquainted. You can send them a link to your profile and they may add you to their network so you won‟t have to use up your invites. 4. Don‟t forward requests from people you don't know well or you are risking your trust. Don‟t burden your contacts. When in doubt, leave it out! 5. State your “rules of contact” in your profile summary 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 46

Brand • Make cultivating a positive and mutually beneficial network your first priority – the key is reciprocity • Your profile is a “marketing” document, a “mega business card” • Be clear but concise about what you do • People should read it in 10 seconds and go \"Aha!“ • State your goals in your profile Summary • Recommend your deserving connections – it‟s a good deed, and they may return the favor 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 47

Get Recommended • Get recommendations – these are your references – They are critical in developing trust among your network – “Who” endorses you gives you exponential credit – Quality matters: get endorsements from your managers, clients and people with strong reputations or impressive profiles – People who read your profile also read your endorser‟s! – Your recommendations should relate to your LinkedIn goals • Looking for new business? Use happy customers. • Looking for talent? Use happily-placed candidates. FACT: profiles with endorsements get 4 times more clicks than others! 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 48

Sample Outreach Template (get a colleague to send a variant) Dear NAME, I just closed a very nice real estate deal and will take off the next year or so to pursue life interests. I am writing you because we're connected on LinkedIn and you're in the recruiting industry. My executive assistant for the past 3 years will be without employment. I would like to highly recommend her to you for any executive or administrative assistant positions you may have available in or around the New York area. Valarie Kelly is trustworthy, professional, hard working and effective. She has impressed me since day 1. Ms. Kelly has posted her resume online on her website at www.ValarieKelly.com/resume for you to view. Please contact her directly to schedule any interviews. She will be perfect for any high powered executive in the financial, fashion, real estate or legal fields. If you have any questions about Ms. Kelly, please do not hesitate to email me back. Thank you in advance for your consideration of this very qualified candidate. 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 49

LinkedIn Groups for Designers • Home Furnishings Industry • AIGA | the professional Professionals association for design • Industrial Design • Architecture and Interiors • Luxury & Lifestyle • Boston Creative Professionals Professionals • Rhode Island School of • Communication Arts Design • CREATIVE DESIGN PROS • User Experience • Designers Talk • Find more by typing keywords • FASHIONISTA CAFÉ like design in the Group Directory search 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 50

Facebook Groups for Designers • Join Facebook if you haven't already • Search for keywords in top right box (e.g., graphic design) • You'll find groups in all areas, free to join: User experience design, Architecture + Design, etc., and you can browse groups by category like Entertainment & Arts, or down to subcategories like Fine Arts • Find more by typing keywords like design in Facebook search and click the Groups tab in results • Also try finding people outside your FB networks using Advanced Search …And why not start your own Facebook, LinkedIn or Ning group? 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 51

How to create & use a Linkfast invite Save people time and clicks by creating a direct connection link. All they need is your email address. • Find your profile key: conduct a LinkedIn search for your name and browse to your own profile. Once you are viewing your own profile page the way others see it (not from the \"edit\" page), the URL of that page will contain your key. For example, here is Shally‟s, and his key is 155699: http://www.linkedin.com/profile?viewProfile=&key=155699&fromSearch=0&sik=1178162471653&split_page=1&rd=in&goback=%2 Esrp_1_1178162471653_in • Simply click the italicized template URL below and replace KEY with your very own number. Then replace Fname with your first name exactly name as it appears on LinkedIn, and replace Lname with your last name. Make sure your name doesn't have (parentheses) in it, or your email address, or other special characters like asterisks, underscores, periods, brackets, etc. Your name should just be your first and last names and nothing else. Special characters make it difficult for others to find you! http://www.linkedin.com/inviteFromProfile?from=profile&key=KEY&firstNam • e=Fname&lastName=Lname&isFromProfile=true&goback=%2Emfp_1%2E dpp_5107058%2Evpf_5290810_0_*1_*1_*2_Fname_Lname Copy the above URL (after your key & name changes) and paste it in • the “Enter a long URL to make tiny:” box at www.tinyurl.com Press the button to generate a short and easy URL (beginning with http://tinyurl) to give to people when asking them to connect with you. Include that URL in your default email signature, which will lead to • additional connections. Example: Connect directly to me on LinkedIn and increase the diversity and reach of your network: http://tinyurl.com/2755ts (see result at right) 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 52

How to Get More Freelance Design Work (while you're looking for FT) • 101 great ideas listed here (FreelanceSwitch is a great site overall) • Comprehensive list of freelance project listing sites + another list • You list your skills, rates (or bid on employer's offer), etc. • Can search for projects by various criteria • Most only charge a percentage when you take a job • Some great tips from an employer who uses these freelancer sites on how to stand out • Categorized resources for freelancers to stay productive • Reasons why designers don't succeed at freelancing • Freelancers Union - non-profit group benefits 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 53

Growth Areas in Design • While every industry has some hot companies, even in a weak economy, your odds are better to pursue growing niches • Video game design: major portals, chat on discussion lists, see this article on how to break into the field • Green design: like successes in green technology, look for sustainable design in apparel, etc. • You can even have a green career: it's a way of life in how you work, but there are also green career job boards and recruiters (see these 100 green career resources) 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 54

All That I'll Say About Job Boards While entitling this workshop, I assumed you already searched major job boards for design jobs, but you probably didn't know: • how to search for various synonymous keywords • Try a search engine query for your industry niche + \"job board\" • The many niche boards that list other relevant opportunities such as EntertainmentJobs (animation, fashion, film, graphic design, multimedia, etc.) • Beware of sites like CreativeJobsCentral that charge you to search jobs 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 55

Design Recruiters These are sites where many corporate recruiters go to find • In a hot economy, listing with specialty design talent: recruiters for design often gets calls. • Coroflot: the best in all kinds of design, from graphic arts Today, they're just another place to make to industrial sure you're known and in their database. • • Aquent: place a lot of creative and marketing staff in full Keep the approach short but creative (an time and contract jobs attention-getter that stands out) with a • resume attachment and website/portfolio Artisan: represents top creative talent in NY, LA, link Chicago and San Francisco • • NPD Recruiting just contacted me PrintQuest: for experts in print media field; USA-wide yesterday to remind me they want • Liaison: top creative talent; focus on the Austin, Denver product development and innovation and Minneapolis job markets professionals • How Design: well-respected design magazine with job • Lists of these recruiters are on: search section on its website CreativeHotList (job listings, too), ERE • eMedia Staffing: places internet/tech-savvy designers (join free, then network with this group), • PrintLink: senior and middle print management and categories on i-Recruit like Art & Media digital prepress employees in USA and Canada (don't forget to click the \"see also\" links • Art Job: various creative types on top & the \"more\" link at bottom) 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 56

Design Industry Associations • Find associations related to you, and don't just look locally • National and international organizations often have more resources and local chapters • Most associations has public member company directories (e.g., AIA's) so use that to find/network with those in your specialty, geographic area, etc. • Some leading ones: Animation, Architecture, Printing, • Check news releases about members (newsworthy companies are more likely growing firms with jobs) • Find one association and it leads to others (e.g., industrial design) • Also try the Gateway to Associations search by trade association (partial) name - e.g., over 200 contain architect 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 57

Design Awards Sites • Winning awards will help yourself stand out on your website/portfolio and mentioning when you apply for jobs • See RISD's Office of Career Services for suggestions • Also try search queries for your industry niche + awards competition and you'll find sites like this for animation, etc. • If you find a competition in your niche but it has an expensive entry fee (e.g., Pentawards for package design), a Google related: search will reveal others that may be cheaper 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 58

Design-Focused Industry Directories • Useful resources, subcategorized • Also get yourself listed where relevant • RISD Career Services' compiled list and their other directory for Fine Arts (free PDF downloads) each of which includes over 20 sites like Animation World Network (check the forums, industry database, etc.), DesignGuide (architecture & interiors), InfoMat (fashion), etc. • Some other goodies include: Core77 Design Directory (advanced search limits by type, location and green practices), Dexigner, and also Submit your site to Cool Hunting • Also look at some of the most useful of 2008's top 150 lists related to the design industry 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 59

Design-Focused Social Networks • Also focus on niche communities for designers (easy to find these) • Graphic Design Network on Ning, which has subgroups and great articles on its homepage about branding beyond logo, creating a killer online portfolio, etc. • PleaseCritique.Me - A community for creatives to showcase and have their work critiqued 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 60

Building Your Personal Brand • Get a strong online presence • Position yourself as an expert (post authoritative content, answer questions in the right forums, etc.) • Share your expertise in viral chunks (e.g., audio or video) • Define you succinctly & consistently: tagline, logo, etc. • Connect yourself with the best people in your space • Use web 2.0 tools • Many more: 100 tips to build your personal brand 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 61

Submit Articles / Answers to Popular Sites • Write articles on topics that reveal your areas of expertise/interest • Ideally, target the leading portals for your niche(s) of the design industry • If you're not confident about your material, you can always do short email or phone interviews with luminaries in your field where you ask their viewpoint on a topical issue. Compile the responses, add an introduction and conclusion, and you have an instant hot article that publications and portals will readily accept! • Key side benefit is you will get on the radar of the luminaries, can network through them in the future, etc. • Popular general sites where you can post expert answers are: eHow.com, Google's Knol, LinkedIn Answers, Mahalo and Yahoo Answers 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 62

Your Own Website & Blog • If you don't own it already, buy yourname.com ($9.99/year from GoDaddy) • If you already have a site, buy the above and point it to your existing site • Create search engine-friendly pages on Squidoo.com, HubPages, Ziggs, etc. • Start a blog (ideally, host it on your website) • Do basic search engine optimization (make sure your site contains all the right keywords, link back to it from everywhere you post, in your email signature, etc.) • Also read How to be a design superstar 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 63

Top Design Blogs by Category • Comment intelligently on the top blogs in your design niche so you get on their radar (e.g., Core77 for industrial design, UnderConsideration, Dieline for package design - also features student work) • Offer to write a guest post • Top blog lists: design & architecture, ultra trendy, green tech/business/lifestyle, luxury (e.g., friend Luxist's bloggers), Alexa's top 90 in design, David Airey's top 50, Kicker Studios' top 12, among others… • Look both at interesting bloggers, their blogrolls/links and those who comment on posts 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 64

Make Your Portfolio Viral • Now that you have the portfolio posted in a lot of places, how do you create buzz? • Create a slideshow version you can email to friends, post to YouTube, Flickr, MySpace, etc. • If you create video or music (or partner to do so), sell it through iTunes 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 65

Design Portfolio-Focused Portals/Marketplaces • Having your own website is great, too, but these don't require HTML skills and already have built-in industry traffic. • All of these have a free member tier or trial period. Get listed on *all* and steer traffic back to your website: ArtistPortfolio, Behance, BigBlackBag, CarbonMade, CreativeShake, Coroflot (also posts jobs), ComputerLove, DesignAddict (robust links directory, events), DesignFirms, DesignRelated, deviantART, FigDig, FinalCrit, FuzzB, MyPortfol.io, Qfolio, Veer, Viewbook • You can find up to 30 more at a time by doing a related: Google search on any of the above domains • List of some portals by industry here • You may also find companies whose work impresses you; don't hesitate to approach them directly for jobs (e.g., these in packaging design) 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 66

More Designer / Job Resources • 4 Steps to Get Your Stolen Online Work Removed • 30 essential books for industrial designers, plus this one: The Design Entrepreneur: Turning Graphic Design into Goods That Sell • The 25 most creative designer resumes • 44 categorized software tools for designers • 10 social sites for finding a job • Social network job-hunt tips • General job hunting tips: Jeff Altman's Job Hunting Tips • How to work a room: step-by-step and as a printable image 13-Mar-09 © Copyright Arbita. All rights reserved. Proprietary information of Arbita. No distribution in any form without license from Arbita. 67

Q&A and what to do next… I'm happy to stay a bit afterwards to answer questions individually but also... • Enter my name & email below to connect to me on LinkedIn and on Facebook • Send me a direct email with RISD in the subject line and I will send you free: 1) my web 2.0 job hunting how-to article, 2) all of these slides as a PDF (links clickable) • Don't forget all of RISD's great career resources (scroll down here for many free PDF downloads by design discipline and general) + counseling for RISD students • For others who want personal career counseling, pick someone from the New England Career Counselors Consortium • For a comprehensive book covering resumes, offline networking and other key basics, get The Next Step by Frank McCarthy & Reo Hamel Glenn Gutmacher Thank you to RISD Continuing VP, Arbita Education & Education for inviting me, and to Consulting Services (ACES) Career Services for promoting this glenn@jobmachine.net event to current students! www.jobmachine.net/glenn 13-Mar-09 © JobMachine / Arbita. All rights reserved. Do not duplicate. 68

Beyond Job Boards By Glenn Gutmacher

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