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Beyond Job Boards

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last presented live on Feb. 3, 2010

last presented live on Feb. 3, 2010

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  • 1. Beyond Job Boards: Educational Webinar Series Use No-Cost Social Networking and Web 2.0 Search to Uncover Full-Time Careers and Freelance Work Shally Steckerl and Glenn Gutmacher 1 Copyright 2009 Arbita. All rights reserved.
  • 2. Educational Webinar Series: Beyond Job Boards Shally Steckerl • 11 years in recruiting focused on research • 5 yrs. contingency, full desk, million dollar producer • 6 years as a corporate sourcing leader • Architected and managed centralized teams of recruitment researchers at Motorola, Cisco, Coke, Google, Microsoft and others • Raised in Colombia, South America until age 18 • (Yes, English is my second language) • Returned Peace Corps Volunteer (Nica ’94) • B.S. in International Business from RIT • Founder of JobMachine.net • More: aces.arbita.net/shally 2/4/2010 2 Copyright 2009 Arbita. All rights reserved.
  • 3. Educational Webinar Series: Beyond Job Boards Agenda 1. How to find relevant companies 2. How to find relevant people at companies 3. How to use LinkedIn 4. How to find freelance work; Tapping industry associations, conferences, awards and directories; More online resources 5. Branding 2/4/2010 3 Copyright 2009 Arbita. All rights reserved.
  • 4. Find companies by niche, size, Educational Webinar Series: Beyond Job Boards location & industry You can expand your list of relevant companies to target – especially under- the-radar players – with these great free methods: 1. ZoomInfo.com – while it’s known for its paid tool, the free version is fantastic for uncovering lots of companies (much more detail than Hoovers.com’s free version) – keep to one term or phrase, e.g. “industrial design” 2/4/2010 (within 50 miles of zipcode 02903) 4 Copyright 2009 Arbita. All rights reserved.
  • 5. Find companies by niche, size, Educational Webinar Series: Beyond Job Boards location & industry 2. Jigsaw.com: try their company searches. (All choices are in the Search menu atop the homepage.) • You can include industry/ subindustry, geography to local level, etc., in your criteria. (See results for example at right.) • Download up to 50,000 company mini-profiles free. • Note that some fields span multiple industry categories (e.g., Software & Internet and Computers 2/4/2010 & Electronics). 5 Copyright 2009 Arbita. All rights reserved.
  • 6. Find companies by niche, size, Educational Webinar Series: Beyond Job Boards location & industry 3. LinkedIn added a robust company search in 2008 (www.linkedin.com/companie s) – just type a keyword (e.g., design) in the Industry field, and it prompts you with choices like Design, Graphic Design, etc. In the results, more "Related Industries" are suggested in the right- hand column. • To find local companies in a given industry, enter a nearby zipcode for many results. Click “Show more options” link under Industry field to limit results by 2/4/2010 company size. (Also works for countries internationally.) 6 Copyright 2009 Arbita. All rights reserved.
  • 7. Find companies by niche, size, Educational Webinar Series: Beyond Job Boards location & industry • Company description, industry, status, size, URL • Companies they came from • Companies most connected to • Who there is in your network? • New hires there • Top company office locations • Recent promotions and other internal job changes • Common job titles • Top schools they come from • Average age • Gender percentages • Their jobs posted on LinkedIn • 2/4/2010 Stock information See this related how-to resource article 7 Copyright 2009 Arbita. All rights reserved.
  • 8. Find companies by niche, size, Educational Webinar Series: Beyond Job Boards location & industry 4. Google's related: command - finds websites TIP: Don’t similar in content to the domain you enter (e.g., depend on related:altitudeinc.com) any single search engine for results. 5. 3+ company name method – if you know at least The overlap 3 small-medium competitors in your niche, type between them one after another as a search engine Google, Live, query, e.g., "bdo seidman" deloitte "grant Yahoo, etc., thornton" "rsm mcgladrey" even for the • Results are often industry directories, analysts’ exact same articles, etc.! search string is quite low! (Thumbshots rankings 2/4/2010 prove it.) 8 Copyright 2009 Arbita. All rights reserved.
  • 9. Educational Webinar Series: Beyond Job Boards Prioritize: Who Needs Talent? • Don't just look at firms in your industry Focus on individual companies that (e.g., many accountants, attorneys, are growing: etc., work in places other than • Startups being funded by accounting and law firms) Incubators (e.g., these) and VCs • Consider targeting companies or (e.g., these) which are more likely organizations in growth industries or to be hiring (example) economically un(der)affected • Look at the annually-compiled industries: lists of growing companies overall – Healthcare, Education, Energy, or by geography (e.g., Boston Defense/Military (see monthly-updated Indeed Industry Trends or create a custom Globe's Growth 50 within Globe hiring trend heatmap) 100) – Social Media and Alternative Technologies • Target departments and areas – Hot niches within traditional industries (e.g., that are necessary and foster top- cybersecurity within IT) – SMB companies that are innovating line growth: sales, product – "Green-collar" jobs & technology (e.g., 100 marketing, business green career resources, California green development, R&D, specialized careers guide, Renewable Energy Jobs, green collar job board) skills, etc. • Look to competitors: not every 2/4/2010 • Seek out companies that can benefit from larger firms' losses (niche firms, company in the same industry is SMB) laying off. 9 Copyright 2009 Arbita. All rights reserved.
  • 10. Educational Webinar Series: Beyond Job Boards Search Strings to Find Hot Companies • Analyze the media for trigger events that will cause hiring situations • Look at news sites (e.g., Google, Yahoo, Live) that will show you relevant stories during recent time ranges Sample Google News search queries: Top Growers – Company expansion: – "top companies" "fastest growing" expands.operations|facilities|campus 2009 – Add wildcard and variant word forms for even more results: Incubators and VCs: grows|growing|expands|expanding.*.ope – Raises funds: rations|facilities|campus raises|raised|funds|mezzanine – Contract wins: venture.capital|incubator|vc receives|wins.*.deal|contract – Series A/B round: "series * round" – Or try searching against a laundry list of related target companies – If you want to narrow geographically, Recent financial statement is the results count drops, so expand the strong: 2/4/2010 date range a bit (e.g., 06/01/2008 - – Profit (has, that, margin) 02/25/2009) to compensate: increased: "profit * increased" receives|wins.*.deal|contract (boston OR massachusetts) 10 Copyright 2009 Arbita. All rights reserved.
  • 11. Educational Webinar Series Now Find The People… Hint: They're not always at big companies 11 Copyright 2009 Arbita. All rights reserved.
  • 12. Educational Webinar Series: Beyond Job Boards Glenn Gutmacher • VP of Arbita Consulting & Education Services (ACES) • Senior Recruiting Researcher at Microsoft (3 yrs.) & Getronics (2 yrs.) • Pioneering sourcing methods since 1997 • Founded JobSmart in 1996 for Community Newspaper Company, greater Boston's 1st regional career portal • Yale University graduate • Started out in Broadcasting • Founder of Recruiting-Online.com • More: aces.arbita.net/glenn 2/4/2010 12 Copyright 2009 Arbita. All rights reserved.
  • 13. Search Strings to Find Hot Educational Webinar Series: Beyond Job Boards Companies, Products and People Another angle is to find out what TIP: If your search delivers good results, people and companies in a automatically receive new results that meet given industry niche are most your criteria via email: passionately followed by lots of • click "News Alerts" in left-hand column raving fans: (Google News) • Google Alerts (for other Google queries) • Example: Query sneakerhead • under "GET UPDATES" in right-hand to find sites like SoleCollector column (Yahoo News) • Register (free) to access their • For Live.com searches, just click the discussion forums & see orange/white RSS button (in MSIE v7+) or what/who's being talked about append &format=rss to any Live result URL • Yahoo regular search results: append in • Search for a relevant job title this format like designer across the site http://api.search.yahoo.com/WebSearchServi • Find articles about people like ce/rss/webSearch.xml?appid=yahoosearchw 2/4/2010 Jeff Hamada ebrss&query=your+search+keywords+here • He's easily found online 13 Copyright 2009 Arbita. All rights reserved.
  • 14. What other keywords do you need for Educational Webinar Series: Beyond Job Boards effective search? Keywords are the most important part of searching. The four most important kinds and where to find them: 1. Job titles (besides above, try Example search query format: LinkedIn profiles and your own • ("job title1" OR "job title2" database of past client decision- OR "job title3") (company1 makers) OR company2 OR 2. Alternative names for competitors or company3 OR product1 OR terms indicating their industry niche product2 OR product3) 3. Industry jargon - flesh out synonyms (skill1 OR tool2 OR for: acronym3 OR "words 1. Job Titles, Functions, Products comprising acronym spelled 2. Acronyms, Abbreviations out") Skills, Tools, Certifications • Also try Broadlook Title 4-Feb-10 3. Research (free download) 4. Filter by Geography (e.g., in the US, use zipcodes or area codes with state) 14 Copyright 2009 Arbita. All rights reserved.
  • 15. Find relevant job titles at target Educational Webinar Series: Beyond Job Boards companies To complement the company names as search terms, you also want relevant job titles. Don’t assume their jargon is the same as what you call it - look for synonyms. View people profiles, online resumes and target companies’ career sites for alternative job titles. Use job aggregator sites like Indeed.com or SimplyHired.com to find variant job titles as well as company names (note the left-hand column in all search results – e.g., if you want to be a concept artist, you find that such jobs often report to an Art Director 2/4/2010 To find reporting relationships, search for a job title plus ("report to" OR "reports to" OR "reporting to") 15 Copyright 2009 Arbita. All rights reserved.
  • 16. Educational Webinar Series: Beyond Job Boards Search Within a Website & Blogs • Use site: command on search engines to look through an entire target website; combine with keywords, job titles, etc.: • Works on all major search engines (e.g., site:nike.com "design director") • Can also run on blog-rich sites (e.g., site:livejournal.com) • Or use a blog-dedicated search engine (e.g., Technorati) • This often gets you early hints/rumors, inside information, people are more likely to be named, etc. • Also see industry sites which often have insider stories (e.g., CrispyGamer or Gamasutra for games industry; for Silicon Valley, ValleyWag or TechCrunch) • You can find more sites (as well as interesting people) by typing search engine queries with an industry name plus rumor, like "industrial 2/4/2010 design" rumor 2009 or "fine art" industry (insider OR rumor) 2009 16 Copyright 2009 Arbita. All rights reserved.
  • 17. Educational Webinar Series: Beyond Job Boards Jigsaw - Contacts Search • Similar to the company search on Jigsaw, except you get a few extra fields when searching for people (i.e., job title, level, function) • Jigsaw does *not* support Booleans, so only search for one job title at a time. Register for 30 free contacts from JigSaw here. • Sort results by last column (Updated) to bring most recently input contacts to the top • Unlike company data, contacts are *not* free (each full contact record costs 50 cents) unless you input your own contacts (business contact info for people not already in Jigsaw) which can be individually- or bulk-uploaded. • A Google hack to find people's names on Jigsaw by company is site:jigsaw.com "you've found" Raytheon (substitute your target company name) but it won't show their job titles. Substituting job titles in the above hack is no better than doing a search by company within 2/4/2010 Jigsaw itself because both only show preview results (no names). 17 Copyright 2009 Arbita. All rights reserved.
  • 18. Now Tap the Educational Webinar Series Social Networks… selected highlights about LinkedIn 18 Copyright 2009 Arbita. All rights reserved.
  • 19. Educational Webinar Series: Beyond Job Boards LinkedIn - stats & network anatomy • Over 37 million users, growing by 500k+ each week (one new user per Your second) Connections 100 • 10 million have ten or fewer connections: Friends of a 10,000 • Almost 4.5 million people Friend have only 1 connection! • Only 52,700 users have 1 MM 500+ connections (about 0.2%) 3rd Degree Contacts • More at: http://aces.arbita.net/source 3 MM r/communities/linkedin Groups and OpenLink Members 2/4/2010 19 Copyright 2009 Arbita. All rights reserved.
  • 20. Educational Webinar Series: Beyond Job Boards Inviting contacts • The bigger your network, the more ways into a job, company, etc., you will have. • Don’t invite people via requests to connect • Email them outside of LinkedIn first asking if OK to connect to avoid strikes against your account • To add someone, go to their profile, then click “Add [name] to your network" 2/4/2010 20 Copyright 2009 Arbita. All rights reserved.
  • 21. Educational Webinar Series: Beyond Job Boards Plant your network • Get all the business cards you’ve ever collected out of that dusty drawer and put them into your Outlook (or Excel) • Gather all your old contact databases (Act!, Goldmine, old worksheets) – anything with email addresses • Merge all the above into one Excel sheet • Save it as a CSV and import that into LinkedIn here: http://www.linkedin.com/uploadContacts?displayUploadContacts=&cont ext=2 • Or copy and paste addresses separated by commas here: http://www.linkedin.com/addContacts?displayAddByHand= • Once uploaded you’ll notice many people already have 2/4/2010 accounts. Invite them all – you already know them! 21 Copyright 2009 Arbita. All rights reserved.
  • 22. Educational Webinar Series: Beyond Job Boards Growing Your LinkedIn Network • Search LinkedIn for colleagues and classmates • Boost your network by millions in minutes via open connectors on LinkedIn: • LIONS • MVPF • TopLinked • MyLinkWiki • Open Link • Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) • Scan your Outlook and upload new contacts regularly using the Outlook toolbar • Use “Discover your contacts” at least once a month 2/4/2010 22 Copyright 2009 Arbita. All rights reserved.
  • 23. Educational Webinar Series: Beyond Job Boards Connect with “Power Networkers” Go to Advanced People search; run a search like the following: • Industry (checkboxes): Design and/or Fine Art and/or Graphic Design • Interested in: Industry Experts • Sort by: Relationship + recommendations • Reach out to 2nd and 3rd degree contacts • Anyone with 500+ is a power connector • Email brief info about yourself and offer aid ("how can I help you achieve your goals?"). • Ask them to link and expand your networks! • Call them just to “network”. Industry experts are great people to fill 2/4/2010 you in on the health of the industry, movers and shakers, etc. 23 Copyright 2009 Arbita. All rights reserved.
  • 24. Educational Webinar Series: Beyond Job Boards Find People by Title & Location • Pick hot industries or hot companies in your desired industry • Use Advanced People Search • Don't just depend on "Hiring Managers" in "Interested in:" field menu; know the titles at your target companies • Recruiters OK, but hiring managers best! • Use Booleans: (Art OR Design) AND (Manager OR Director) - business -hr -human -recruit -staff -sourcer -talent • Uncheck "Current titles only" • Location: “Located in or near”; Country: United States; Zip Code: 02903 • Note: Also try job title and location NOTE: LinkedIn searches the entire on wink.com metro area or up to a 50 mile radius 2/4/2010 24 Copyright 2009 Arbita. All rights reserved.
  • 25. Educational Webinar Series: Beyond Job Boards Direct Contact • OpenLink Network - can send Messages • Send Message to 1st degree connections 10 at a time • But if there's no contact info, right below their name is their: title, employer, city and state • So you could… – Google “Company, City, State” for work numbers – Use Argali (free download), Pipl, and/or Zabasearch to get their personal contact details – Google "Firstname Lastname" @company.com – Google Groups author:@ command 2/4/2010 25 Copyright 2009 Arbita. All rights reserved.
  • 26. Educational Webinar Series: Beyond Job Boards LinkedIn Hacks • Find people BEYOND your 3-degree network, thanks to LinkedIn allowing the major search engines to spider the majority of its profiles. That means tens of millions of profiles can be searched, regardless of your network size on LinkedIn! • On most search engines you can use the site: command to find profiles: – site:www.linkedin.com intitle:linkedin COMPANY/TITLE -intitle:answers - intitle:updated -intitle:blog -intitle:directory -intitle:jobs -intitle:profile – You can add other keywords like university names or locations – For locations, use country names or metro areas as listed on LinkedIn. Example: – site:www.linkedin.com intitle:linkedin ("art director" OR "design director") "greater new york city area" -intitle:answers -intitle:updated -intitle:blog -intitle:directory -intitle:jobs -intitle:profile • This one works particularly well on Yahoo. Make sure to click the “repeat the search with the omitted results included” link: – inurl:linkedin.com intitle:linkedin COMPANY OR TITLE • Find people who link back to their profiles even if you aren’t connected. This one works best on Yahoo: 2/4/2010 – linkdomain:www.linkedin.com software electronics consultant 26 Copyright 2009 Arbita. All rights reserved.
  • 27. Educational Webinar Series: Beyond Job Boards Time-Saving Tips • If you do the same search repeatedly, change "Joined your network:" field default to "since your last login" • Perform a search, then save that search as a Favorite so you can refer back to it and discover new people as your network grows • Review profiles of those people on a relevant contact's "recommendations" list: These people are typically colleagues, vendors and clients, also worth networking with. • Download and install the Outlook and Browser toolbars (incl: Jobs Insider) • Connect your LinkedIn account with 2/4/2010 Simply Hired 27 Copyright 2009 Arbita. All rights reserved.
  • 28. Educational Webinar Series Be Found Branding on LinkedIn 28 Copyright 2009 Arbita. All rights reserved.
  • 29. Optimize Your Profile & Account Educational Webinar Series: Beyond Job Boards Settings • Add all your employers, schools, degrees, certificates, associations, groups and interests to your profile • Be brief in your descriptions, but add all so you can connect with people from all those places/organizations • Add all your email addresses • State your goals in the summary section • Set your preferences to receive invites and direct contacts, and join OpenLink • Add your email and/or phone under Contact Settings (or under “What advice would you give to users considering contacting you?” That way it’s not out there for everyone but those who took time to find you will see it) 2/4/2010 • In the Interests section, add all keywords that describe topics for which you want to be found 29 Copyright 2009 Arbita. All rights reserved.
  • 30. Educational Webinar Series: Beyond Job Boards Do You Have a Complete Profile? Use Web Links From “My Profile” get a “friendly” LinkedIn URL Also link to your public profile in your email signature, all your blog posts, comments on Publish your full public web profile others' posts, etc. That will help your search engine rank. Have 100% “profile completeness” * Users with complete • Your current position profiles are 40 times • Two past positions more likely to receive • Your education opportunities through • Your profile summary LinkedIn • A profile photo 2/4/2010 • Your specialties • At least three recommendations 30 Copyright 2009 Arbita. All rights reserved.
  • 31. Educational Webinar Series: Beyond Job Boards LinkedIn Groups • LinkedIn has thousands of user-created groups geared to different demographics, professional and personal interests • Ning-like interface allows member-generated updates, news, jobs, discussions, etc. • Free to join up to 50 groups; pick company/industry-related ones • Once accepted to a group, you can view and network through its members • The Groups Directory is searchable (use keywords) • You can even create a group for free • Group managers can accept or deny membership, export 2/4/2010 members’ names and emails, etc. 31 Copyright 2009 Arbita. All rights reserved.
  • 32. Educational Webinar Series: Beyond Job Boards LinkedIn Answers • LinkedIn Answers has dozens of Q&A categories where members pose questions and others can answer. • The questioner can designate which were good answers and which was the best answer. • Intended to convey a sense of expertise, the system displays on one’s profile the number of best answers that person has written. • The Advanced Answers search allows you to find questions or answers by topic, keyword, etc. • The advantage of Advanced Answers is that you can search answered vs. unanswered questions, keyword 2/4/2010 search in questions vs. questions & answers, etc. 32 Copyright 2009 Arbita. All rights reserved.
  • 33. Educational Webinar Series: Beyond Job Boards Get Recommended Get recommendations – these are your references on LinkedIn • They are critical in developing trust among your network • “Who” endorses you gives you exponential credit • Quality matters: get endorsements from your managers, clients and people with strong reputations or impressive profiles • People who read your profile also read your endorser’s! • Your recommendations should relate to your LinkedIn goals (e.g., job-hunters should include past FACT: profiles with endorsements 2/4/2010 get 4 times more clicks than others! bosses and colleagues, satisfied clients, etc.) 33 Copyright 2009 Arbita. All rights reserved.
  • 34. Educational Webinar Series: Beyond Job Boards Freelance Work Resources • 101 great ideas listed here (FreelanceSwitch is a great site overall) • Comprehensive list of freelance project listing sites + another list • You list your skills, rates (or bid on employer's offer), etc. • Can search for projects by various criteria • Most only charge a percentage when you take a job • Some great tips from an employer who uses these freelancer sites on how to stand out • Categorized resources for freelancers to stay productive • Freelancers Union - non-profit group benefits 2/4/2010 34 Copyright 2009 Arbita. All rights reserved.
  • 35. Educational Webinar Series: Beyond Job Boards Third-Party Recruiters • Get into all relevant recruiters' databases - each is another relevant place to be found (e.g., Google your industry keyword + "recruiter"). • Keep the approach short but creative (an attention-getter that stands out) along with a resume that will import easily into a database (e.g., .doc attachment) and relevant links (resume page, website, blog, portfolio, etc.) • Directories of recruiters by location and/or specialty are linked from Riley Guide, plus Job-Hunt.org's tips to get on headhunters' radar from Job-Hunt (FYI, both sites are 2/4/2010 great career resource portals in general) 35 Copyright 2009 Arbita. All rights reserved.
  • 36. Educational Webinar Series: Beyond Job Boards Professional Associations Find relevant ones searching for unique industry keyword(s): • KEYWORD (association OR "user group") • Also try the Gateway to Associations search by trade association (partial) name • National and international organizations often have more resources and local chapters • Most associations has public member company directories (e.g., AIA's) so use that to find/network with those in your specialty, geographic area, etc. • Check news releases about members (newsworthy 2/4/2010 companies are more likely growing firms with jobs) 36 Copyright 2009 Arbita. All rights reserved.
  • 37. Industry Conferences, Awards and Educational Webinar Series: Beyond Job Boards Directories Insert your unique industry keywords in these search engine queries: • KEYWORD (conference OR convention OR expo OR summit OR forum) • KEYWORD (awards OR honors OR prize OR competition) • KEYWORD (directory OR list) TIP: If you find one relevant domain, use Google related: command to find others 2/4/2010 37 Copyright 2009 Arbita. All rights reserved.
  • 38. Educational Webinar Series: Beyond Job Boards More Online Job-Hunting Resources • 10 social sites for finding a job • Social network job-hunt tips • How to find a job: Fortune magazine's interactive treatment of various aspects (including social networking) is visually appealing and a quick read (don't forget to mouseover the small inset boxes for expert tips) • How to work a room: step-by-step and as a printable image • Get a free evaluation of your social network profiles, resume and cover letter by career counseling experts • Guerrilla Marketing for Job Hunters (book, blog, etc.) 2/4/2010 • Yahoo HotJobs' advice blog: IWantAJobNow 38 Copyright 2009 Arbita. All rights reserved.
  • 39. Educational Webinar Series Appendix Branding Elsewhere Online 39 Copyright 2009 Arbita. All rights reserved.
  • 40. Educational Webinar Series: Beyond Job Boards Building Your Personal Brand • Get a strong online presence • Position yourself as an expert (post authoritative content, answer questions in the right forums, etc.) • Share your expertise in viral chunks (e.g., audio or video) • Define you succinctly & consistently: tagline, logo, etc. • Connect yourself with the best people in your space • Use web 2.0 tools (e.g., HelloTxt or Ping.fm) • Check Dan Schawbel's Personal Branding Blog • Many more: 100 tips to build your personal brand 2/4/2010 40 Copyright 2009 Arbita. All rights reserved.
  • 41. Submit Articles / Answers to Popular Educational Webinar Series: Beyond Job Boards Sites • Write articles on topics that reveal your areas of expertise/interest • Ideally, target the leading portals for your niche(s) of the design industry • If you're not confident about your material, you can always do short email or phone interviews with luminaries in your field where you ask their viewpoint on a topical issue. Compile the responses, add an introduction and conclusion, and you have an instant hot article that publications and portals will readily accept! • Key side benefit is you will get on the radar of the luminaries, can network through them in the future, etc. • Popular general sites where you can post expert answers are: eHow.com, Google's Knol, LinkedIn Answers, Mahalo, AnswerBag and Yahoo Answers 2/4/2010 41 Copyright 2009 Arbita. All rights reserved.
  • 42. Educational Webinar Series: Beyond Job Boards Your Own Blog & Website • If you don't own it already, buy yourname.com ($9.99/year from GoDaddy) • If you already have a site, buy the above and point it to your existing site • Claim your name on the various popular social networks (services like KnowEm or Namechk speed the process) • Create search engine-friendly pages on Squidoo, HubPages, Ziggs, etc. • Start a blog (ideally, host it on your website) • Do basic search engine optimization (make sure your site contains all the right keywords, link back to it from everywhere you post, in your email signature, etc.) • Also consider microblogging with Twitter 2/4/2010 42 Copyright 2009 Arbita. All rights reserved.
  • 43. Educational Webinar Series: Beyond Job Boards Job Seeker Ads on Facebook • One fee-based tactic worth trying: a method innovated by Willy Franzen (Sep. 2008) • Budget problems? Get a coupon for free advertising trial to make it a no-risk campaign (e.g., try these or Visa Business Network) • Contextual advertising: – Social Ads seen by users who visit your Facebook page or website site; contextual impression or per-click ads targeted in various ways with Metrics included – Ad targeting parameters include location, age, gender, education, school, keyword bundles, employer, etc. • Or go a step further, like this Australian employment marketing agency: – One lucky job seeker won the opportunity for us to create her personal brand and help her stand out from the crowd! We created an advertisement around it and ran it in newspapers and on the homepages of 2/4/2010 MyCareer.com.au and TheBigChair.com.au. The results have been outstanding (more details) 43 Copyright 2009 Arbita. All rights reserved.
  • 44. Educational Webinar Series: Beyond Job Boards How Else Can Our Experts Help You? What recruiting issues can we help solve? Take advantage of our expertise: • OnePost Job Posting (robust, pioneering cross-posting technology) • Arbita OneSource (automated spidering / candidate sourcing solution) • ACES (recruitment management consulting & recruiter education services) • Career Websites (targeted microsites) • Media Planning Services (recruitment media strategy & selection) • Recruitment Marketing Analytics • Recruitment Marketing Services (Direct Marketing, SEO, SEM, Creative) Jennifer Marcy Glenn Gutmacher General Manager, VP, Arbita Consulting & Arbita Education Services jmarcy@arbita.net glenn@arbita.net 612-278-0000 612-278-0018 44 Copyright 2009 Arbita. All rights reserved.
  • 45. Educational Webinar Series: Beyond Job Boards Contact Us custom on-site and web-based training. Select topics from over 50 hours of material! What now? • Follow Shally and Glenn on Twitter and connect on LinkedIn! • Join our (nospam) mailing list for tips and news, or just email us questions! • Find passive talent in 10 minutes or less... or your money back with our Advanced Recruiter & Job-Hunter GuruGuides at aces.arbita.net/products • Attend one of our public webinars like Advanced Twitter for Recruiters • Or get recordings of our best workshops on DVD • Tons more free learning at The Sourcer’s Desk Shally Steckerl Glenn Gutmacher EVP, Arbita VP, Arbita ACES shally@arbita.net glenn@arbita.net http://aces.arbita.net/shally http://aces.arbita.net/glenn 2/4/2010 LinkedIn | My Bio | MSN | Skype LinkedIn | My Bio | Skype 45 Copyright 2009 Arbita. All rights reserved.

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