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소셜 웹 트렌드 및 전망
 

소셜 웹 트렌드 및 전망

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소셜 웹 트렌드 및 전망

소셜 웹 트렌드 및 전망

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    소셜 웹 트렌드 및 전망 소셜 웹 트렌드 및 전망 Presentation Transcript

    • 2009. 6. SK Communications 2009
    • Table of Contents 1. 2. 3.
    • Opening ? Qbox Del.icio.us Digg Lifepod Twitter It’s Mega-Trend !!! Facebook YouTube
    • 1. ? Facebook MySpace • 2007년 5월 오픈 플랫폼 ‘F8’ 런칭 • 2007년 11월 OpenSocial 진영 참여 • 2008년 12월 Facebook Connect 런칭 • 2008년 12월 MySpace Open P/F 발표 Google Yahoo! • 2007년 11월 OpenSocial 발표 • 2008년 10월 Y!OS 발표 • 2008년 12월 Friend Connect 런칭
    • 1. ? NAVER SK Communications • 2008.12 스마트에디터 알파버전 공개 • 6월 24일 오픈정책 발표 • NATE Connect / App.Store Paran Y! Korea Ahn Lab DAUM Neowiz Internet • OpenSocial 참여, 위젯뱅크 운영중 Nexon
    • 1. ? “ Less Resource, More Performance “ Open Platform • Google OpenSocial, Connect • • Network • Contents Sourcing • Google Blogger.com YouTube • Brand Identity Traffic Buying • Google Dell, Apple, FireFox, Adobe
    • 1. . Twitter • Odeo.com • Spin-off • , • (Facebook Google Apple: 5 )
    • 1. Twitter ? Twitter (API) 10
    • 1. Twitter
    • 1. TwitterSphere, TwitterEcosystem, TwitterBubble
    • 1. Google , OpenSocial • OpenSocial : API • Open ID : ID • OAuth. Friend Connect : NW
    • 1. Behind OpenSocial Google Publisher Size 1) Beyond Search Query Targeting 2) Data, Data,, I’m still hungry. Preference Targeting 3) Partners Publishers
    • 1. , Facebook MySpace 1 • 200,000 • 53,793 • $227,765,536. ( , Adonomics: Facebook Applicaion , 09.01)
    • 1. Facebook - 2006 9 , NewsFeed - 2007 5 F8 -8 ,1 . Seasonality !
    • 1. Facebook Connect, Next
    • 1. Facebook + Amazon : FaceZon
    • 1. Strategic View Open Platform (Social Platform) Needs Info Scrap Open APIs A Site B Site News Feed Open IDs Interaction Needs Base
    • 1. Value Proposition Example 1 2 • 42/10 • 60/20 • 11/40 • 22/80 • 02/01 • 30/11 3 • 30/21
    • Table of Contents 1. 2. 3.
    • 2. , Social? Socializing? What is Socializing ? Me First My People My Interest Me My Thought Mine My Passion Market
    • 2. Segmenting Social Media , YouTube, Wikis, Blogs, Del.icio.us, Digg Social Network , MySpace, Facebook, LinkedIn, Miniblogs
    • 2. VIP 1 <1% Rule> 9 Social Media • 1% Contributer, 9% Commenters, 90% Consumers YouTube, Wikis, Blogs, Del.icio.us, Digg • 95% ( ) 95 <Connector> Social Network • Viral MKT • MySpace, Facebook, LinkedIn, Microblogs
    • 2. , Mini/Simple Mini, Simple, Single
    • 2. Twitter = Real-time Trends Conversation Flow - -
    • 60/9002 ,weiveR SBH : ecnerefeR 90% 10% Twitter 2.
    • 2. , Mobile Twitter “SMS” • • • , / SMS
    • 20/9002 ,SNT : ecnerefeR 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 8 8 7 7 7 6 6 6 5 5 0 0 0 0 0 0 0 0 0 9 5 음없 점 한편불 음없 점 한편불 음없 점 한편불 음없 점 한편불 9 5 1 9 5 1 9 5 1 1 0 3 타기 타기 타기 타기 03 T GL 06 13 인자디 인자디 인자디 인자디 FTK TKS 09 24 스이페터인 스이페터인 스이페터인 스이페터인 WAP 37 량보정 량보정 량보정 량보정 67 도속 도속 도속 도속 89 금요 금요 금요 금요 ? Bill Shock Mobile Web , 2.
    • 2. • • • (Login based, Context aware) : LBS
    • 8002, / 01.8002, : ecnerefeR / , VT 0 1 1 3 3 2 1 1 3 3 1 1 3 4 4 01 7 6 8 9 10 01 8 8 9 9 9 11 13 12 14 15 02 18 61 03 04 05 06 07 08 80 85 09 19 95 001 04 03 02 01 > <Demo > < ) ( 2.
    • 2. ( ) <Google Android 2008 Sample> ,diordnA aeroK 8002 : ecnerefeR
    • 2. • INQ Mobile: Hutchison Whampoa • INQ1 : , , , , • WMC 2009 Best Mobile Handset <Feature Phone vs Smart Phone>
    • 2. INQ1 Key feature • ( , ) • Built In ( ) • ( )
    • Table of Contents 1. 2. 3.
    • 40/9002 ,retserroF : ecnerefeR 3.
    • 3. : ? ? : Reputation System : ? ?( ) : ?? ??
    • 3. = (InformationOverload) (Filter) .
    • 3. 1990s: Banner After 2000: Listing Recent: Social ads Category Keyword Word of mouth Segmentation One to one Trust Recogn Intention Arouse ition
    • 3. Family Amazing Moms BabyZone CelebrityParents DisneyFamily FamilyFun Funschool iParenting ParentZone PregnancyToday Zeeks ClubPenguin .. .. Kaboose ('09 6 1,840 ) , , , / , , and ( & “CRM”)
    • 20/9002 ,SNT : ecnerefeR 10 서해위 기하용이 5 로으 간공 는있 수 줄 여보 를나 19 서해위 기 하록기 을면 인적 활생 의나 10 33 서해 위 기하련 마 을 간공 미 취 사심관 내 / 12 17 로 으단수 락 연 의과 들구친 들 람사 변주 / 25 19 고려리 울어 이같 42 서여하 용이 이 들구친 들 람사 변주 / ? 2009~ 2005~ 2002~2004 2001 2000 1997~1999 , 3.
    • 3. http://www.typaldos.com/word.documents/12principles/12principles.pdf
    • 3. Network Effect.. Value Critical Network Mass Fatigue # of Networks
    • 3. Variation of BBS, weBlog : Simple is Trend Conversation is King : Social is Key Feature Social Web = Web 2.0 = Vortal 8002 E MI T kee P : te g da G f o tse B
    • 3. Customer Centric . .. ~ ? ^^ Google ? ~
    • Thank You! http://happy2be.net/ori http://ittrend.egloos.com http://gustn009.mnlog.net