소셜 웹 트렌드 및 전망

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소셜 웹 트렌드 및 전망

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소셜 웹 트렌드 및 전망

  1. 1. 2009. 6. SK Communications 2009
  2. 2. Table of Contents 1. 2. 3.
  3. 3. Opening ? Qbox Del.icio.us Digg Lifepod Twitter It’s Mega-Trend !!! Facebook YouTube
  4. 4. 1. ? Facebook MySpace • 2007년 5월 오픈 플랫폼 ‘F8’ 런칭 • 2007년 11월 OpenSocial 진영 참여 • 2008년 12월 Facebook Connect 런칭 • 2008년 12월 MySpace Open P/F 발표 Google Yahoo! • 2007년 11월 OpenSocial 발표 • 2008년 10월 Y!OS 발표 • 2008년 12월 Friend Connect 런칭
  5. 5. 1. ? NAVER SK Communications • 2008.12 스마트에디터 알파버전 공개 • 6월 24일 오픈정책 발표 • NATE Connect / App.Store Paran Y! Korea Ahn Lab DAUM Neowiz Internet • OpenSocial 참여, 위젯뱅크 운영중 Nexon
  6. 6. 1. ? “ Less Resource, More Performance “ Open Platform • Google OpenSocial, Connect • • Network • Contents Sourcing • Google Blogger.com YouTube • Brand Identity Traffic Buying • Google Dell, Apple, FireFox, Adobe
  7. 7. 1. . Twitter • Odeo.com • Spin-off • , • (Facebook Google Apple: 5 )
  8. 8. 1. Twitter ? Twitter (API) 10
  9. 9. 1. Twitter
  10. 10. 1. TwitterSphere, TwitterEcosystem, TwitterBubble
  11. 11. 1. Google , OpenSocial • OpenSocial : API • Open ID : ID • OAuth. Friend Connect : NW
  12. 12. 1. Behind OpenSocial Google Publisher Size 1) Beyond Search Query Targeting 2) Data, Data,, I’m still hungry. Preference Targeting 3) Partners Publishers
  13. 13. 1. , Facebook MySpace 1 • 200,000 • 53,793 • $227,765,536. ( , Adonomics: Facebook Applicaion , 09.01)
  14. 14. 1. Facebook - 2006 9 , NewsFeed - 2007 5 F8 -8 ,1 . Seasonality !
  15. 15. 1. Facebook Connect, Next
  16. 16. 1. Facebook + Amazon : FaceZon
  17. 17. 1. Strategic View Open Platform (Social Platform) Needs Info Scrap Open APIs A Site B Site News Feed Open IDs Interaction Needs Base
  18. 18. 1. Value Proposition Example 1 2 • 42/10 • 60/20 • 11/40 • 22/80 • 02/01 • 30/11 3 • 30/21
  19. 19. Table of Contents 1. 2. 3.
  20. 20. 2. , Social? Socializing? What is Socializing ? Me First My People My Interest Me My Thought Mine My Passion Market
  21. 21. 2. Segmenting Social Media , YouTube, Wikis, Blogs, Del.icio.us, Digg Social Network , MySpace, Facebook, LinkedIn, Miniblogs
  22. 22. 2. VIP 1 <1% Rule> 9 Social Media • 1% Contributer, 9% Commenters, 90% Consumers YouTube, Wikis, Blogs, Del.icio.us, Digg • 95% ( ) 95 <Connector> Social Network • Viral MKT • MySpace, Facebook, LinkedIn, Microblogs
  23. 23. 2. , Mini/Simple Mini, Simple, Single
  24. 24. 2. Twitter = Real-time Trends Conversation Flow - -
  25. 25. 60/9002 ,weiveR SBH : ecnerefeR 90% 10% Twitter 2.
  26. 26. 2. , Mobile Twitter “SMS” • • • , / SMS
  27. 27. 20/9002 ,SNT : ecnerefeR 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 8 8 7 7 7 6 6 6 5 5 0 0 0 0 0 0 0 0 0 9 5 음없 점 한편불 음없 점 한편불 음없 점 한편불 음없 점 한편불 9 5 1 9 5 1 9 5 1 1 0 3 타기 타기 타기 타기 03 T GL 06 13 인자디 인자디 인자디 인자디 FTK TKS 09 24 스이페터인 스이페터인 스이페터인 스이페터인 WAP 37 량보정 량보정 량보정 량보정 67 도속 도속 도속 도속 89 금요 금요 금요 금요 ? Bill Shock Mobile Web , 2.
  28. 28. 2. • • • (Login based, Context aware) : LBS
  29. 29. 8002, / 01.8002, : ecnerefeR / , VT 0 1 1 3 3 2 1 1 3 3 1 1 3 4 4 01 7 6 8 9 10 01 8 8 9 9 9 11 13 12 14 15 02 18 61 03 04 05 06 07 08 80 85 09 19 95 001 04 03 02 01 > <Demo > < ) ( 2.
  30. 30. 2. ( ) <Google Android 2008 Sample> ,diordnA aeroK 8002 : ecnerefeR
  31. 31. 2. • INQ Mobile: Hutchison Whampoa • INQ1 : , , , , • WMC 2009 Best Mobile Handset <Feature Phone vs Smart Phone>
  32. 32. 2. INQ1 Key feature • ( , ) • Built In ( ) • ( )
  33. 33. Table of Contents 1. 2. 3.
  34. 34. 40/9002 ,retserroF : ecnerefeR 3.
  35. 35. 3. : ? ? : Reputation System : ? ?( ) : ?? ??
  36. 36. 3. = (InformationOverload) (Filter) .
  37. 37. 3. 1990s: Banner After 2000: Listing Recent: Social ads Category Keyword Word of mouth Segmentation One to one Trust Recogn Intention Arouse ition
  38. 38. 3. Family Amazing Moms BabyZone CelebrityParents DisneyFamily FamilyFun Funschool iParenting ParentZone PregnancyToday Zeeks ClubPenguin .. .. Kaboose ('09 6 1,840 ) , , , / , , and ( & “CRM”)
  39. 39. 20/9002 ,SNT : ecnerefeR 10 서해위 기하용이 5 로으 간공 는있 수 줄 여보 를나 19 서해위 기 하록기 을면 인적 활생 의나 10 33 서해 위 기하련 마 을 간공 미 취 사심관 내 / 12 17 로 으단수 락 연 의과 들구친 들 람사 변주 / 25 19 고려리 울어 이같 42 서여하 용이 이 들구친 들 람사 변주 / ? 2009~ 2005~ 2002~2004 2001 2000 1997~1999 , 3.
  40. 40. 3. http://www.typaldos.com/word.documents/12principles/12principles.pdf
  41. 41. 3. Network Effect.. Value Critical Network Mass Fatigue # of Networks
  42. 42. 3. Variation of BBS, weBlog : Simple is Trend Conversation is King : Social is Key Feature Social Web = Web 2.0 = Vortal 8002 E MI T kee P : te g da G f o tse B
  43. 43. 3. Customer Centric . .. ~ ? ^^ Google ? ~
  44. 44. Thank You! http://happy2be.net/ori http://ittrend.egloos.com http://gustn009.mnlog.net

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