왜 마이크로블로그 인가?

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마이크로블로그에 대한 고찰

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왜 마이크로블로그 인가?

  1. 1. - Snapshot and the Future of Microblog - 2009. 8. gustn009@nate.com Korea Mobile Day 2009
  2. 2. ?
  3. 3. ,
  4. 4. But, Fail Whale ! System Down ☺
  5. 5. #1. Easy Attention App. … … What are u doing? (post) Reputation … Twitter One Way . .
  6. 6. #2. Open Platform App. Twitter Family • Open APIs , • , , , Service Provider Mash-up Service Rich UI client Good Functionality Community Users of Programmer
  7. 7. Twitter APIs ~
  8. 8. Open P/F Key Success Factors Developers Established Market VC Open P/F Open P/F Open Market
  9. 9. : Microblogging evolves to be more conversational and collaborative App. SMS
  10. 10. : @harris_hwang . . (Friends) . (Family) . (Personal) RT VoIP http://tinyurl.com/yva9v0 Google buys GrandCentral”. (Tech) (Small Talk) ? (Question) , … (Work) (Activity)
  11. 11. ?
  12. 12. [ ]@ . . [ ]@ . ! [ ]@ ~ ~ [ ]@ >-<
  13. 13. Twitter User Segment hcr a es e R r ets err o F :f e R Twitter users are Heavy social web adopters
  14. 14. ?
  15. 15. #1. Push : Read Page is also Write Page “ ” > UI, , , Pool, ,
  16. 16. #2. ? 1. 2. 3. ( ) 4.
  17. 17. Twitter Data Analysis • 10% 90% > • Followers Friends > NW
  18. 18. #3. Avatar ! Real Communication ( pop-up)
  19. 19. Avatization: Chat, IM, Microblog, Mail,,, Everywhere
  20. 20. Twitter Evaluation 5,500 ? • •
  21. 21. Everyday Application )VU( 00 5, 3 00 0, 3 0 0 5, 2 0 00 ,2 0 05 ,1 0 00 ,1 05 TD : 001 e cnanif dna zib de zilanosrep sdp 051 elibo m oedi v e cre m mo c 002 tne mniatretne efil 3 052 s wen noita cinu m mo c 2 003 ytinu m mo c h craes 053 1 )VP( 004 Everyday Application is Killer App.
  22. 22. Who is Next Google Killer? Google • Solution , • Tool
  23. 23. Real-Time Social Search 1. Tweet, Tweet, Tweet! 2. Authority ! Followers, Friends, FOAF ? “ Google use Webmaster’s behavior” Conversation Flow . “Twitter should use User’s behavior” . Pattern finding Personal Social Value Value Filtering
  24. 24. : Edmodo . /
  25. 25. : SocialText Lotus Notes: , , , Benchmarking: ? , ? What are you doing? What are you working on?
  26. 26. : Yammer • 500 (HP, Cisco ) • 1 • Security, ,
  27. 27. iPhone, Twitter
  28. 28. Blackberry, Yammer RIM Mobile World Congress 2008 Security SNS SNS !
  29. 29. ? . INQ1, Social Mobile Company ? SPEED
  30. 30. ? … ? Customer (Service) Centric
  31. 31. Why ? LBS/ Micro- Music Search Portal Email SNS Apps. GPS blog Nokia Black- INQ1 ? Apple Ovi berry iPhone Portal Platform Portal Platform X X X X X 1 2 3 4 5 6 nepO drr d aP 3 yyttrraP 3 IPA Contents Platform Network Terminal 자용사 Nokia, Apple .C>P>N>T .
  32. 32. #1 < Direct > • • • PR, Event • Customer Service
  33. 33. #2 < Indirect > • ( ) • : – , PR • Reputation Reputation
  34. 34. #3 < Signaling > • , • Search.twitter.com or Twhirl application •
  35. 35. ,
  36. 36. X X Jaiku , Google App Engine Twitter vs Google ?
  37. 37. , , , , , …
  38. 38. It’s beginning… “ ‘ ’ ? ”
  39. 39. Idea 1. Entrepreneurs 2. Community Context
  40. 40. Life Streams .5 ,5 Social Microblog/ Blog Social News Networking Streamming Life Source : Communication Log, Activity Log Lifestream Aggregation : Personalized Home
  41. 41. , One of Killer Apps.(maybe 5) 1997~1999 2000 2001 2002 2006~ 2009~ Social Me / / /
  42. 42. Gartner Group said, By 2011, Enterprise “micorblogging” will be a standard feature of 80% of social software platforms on the markets. - by Gartner Group
  43. 43. [ My Social Web ] 1. People . , . NW . People Content . 2. Content . ,( ) . NW . , 3. Communication . , ( ) Communication . NW • • NW
  44. 44. Say Everything! Awareness Consideratioin Purchase Loyalty • 휴대폰 바꿔? • 휴대폰 뭐가좋지? • 지름신이 강림하여 • 아이팟터치 너무 • 아이폰 기다려 아이폰을 아이팟터치 샀다 좋다 야만하는가 • 휴대폰 나중에 휴대폰은 • 애플 나의친구 애플은 • 햅틱 좋아요? 햅틱2 사야겠다
  45. 45. All about Everyday Life
  46. 46. Recomm. , 1. . . 2. . .
  47. 47. Recomm. , 1. Naver 2. 378 390 DSLR 53 3 3. 4. /
  48. 48. Refresh Everyday Moments - by harris
  49. 49. Thank You! http://happy2be.net/ori http://ittrend.egloos.com gustn009@nate.com

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