Remixed advertising and the next creative revolution

REMIX ADVERTISING INFUSION - 13 NOV, 2008 tisdag, 2009 februari 10

GUSTAV VON SYDOW Planner and concept developer at Daddy, a swedish digital agency Co-founder of Burt, a software company developing creative tools tisdag, 2009 februari 10

LEGO STYLE INNOVATION AND THE KNEX WARS tisdag, 2009 februari 10

by tisdag, 2009 februari 10

by LEGO STYLE INNOVATION tisdag, 2009 februari 10

THE PERPETUAL AWESOMENESS MACHINE BLUEPRINT INNOVATE SHARE tisdag, 2009 februari 10

by MY REMIX THIS TALK tisdag, 2009 februari 10

tisdag, 2009 februari 10

IT’S SIMPLY OLD BEHAVIORS AMPLIFIED BY NEW TECHNOLOGY tisdag, 2009 februari 10

IT’S A QUESTION OF: BUY THIS VS. DO SOMETHING tisdag, 2009 februari 10

THE REMIXES WITH THE MOST IMPACT ARE MADE UP OF THE STUFF WE ALREADY KNOW tisdag, 2009 februari 10

THE MASHUP tisdag, 2009 februari 10

+= tisdag, 2009 februari 10

TECHNOLOGY IS GETTING MORE ACCESSIBLE. WILL MASHUPS BECOME THE NEW BLOGS? tisdag, 2009 februari 10

”DESIGN PATTERNS” JUST ANOTHER REMIX tisdag, 2009 februari 10

SO, WHERE ARE THE ADVERTISING PATTERNS? tisdag, 2009 februari 10

THERE ARE NONE. TO A LARGE EXTENT GREAT ADS ARE ”ANTI-PATTERNS” tisdag, 2009 februari 10

THERE ARE NONE. TO A LARGE EXTENT GREAT ADS ARE ”ANTI-PATTERNS” GREAT ADVERTISING IS ABOUT BREAKING THE RULES. tisdag, 2009 februari 10

quot;Rules are what the artist breaks; the memorable never emerged from a formula.quot; Bill Bernbach tisdag, 2009 februari 10

BREAKING THE RULES IN THE 60’s SPARKED THE CREATIVE REVOLUTION tisdag, 2009 februari 10

HOW DID BERNBACH BREAK THE RULES? 1. IT WAS HONEST 2. BASED ON INTUITION, NOT PRE-TESTING 3. IMAGINATION TRUMPS RESEARCH tisdag, 2009 februari 10

IF THERE ARE NO RULES, HOW DO WE KNOW WHAT WORKS? EXPERIMENT GET REAL GET FEEDBACK tisdag, 2009 februari 10

“RELEASE EARLY, RELEASE OFTEN” tisdag, 2009 februari 10

NO OTHER PLACE IS THIS IDEA MORE CRUCIAL THAN ON SOCIAL NETWORKS tisdag, 2009 februari 10

by PRODUCT PLACEMENT WORD-OF-MOUTH VIRTUAL GOODS SOCIAL APPS tisdag, 2009 februari 10

by PRODUCT PLACEMENT FIERCE COMPETITION FOR ATTENTION WORD-OF-MOUTH FROM BOTH BRANDS AND USERS VIRTUAL GOODS SOCIAL APPS tisdag, 2009 februari 10

by PRODUCT PLACEMENT GREAT ADDITIONS TO THE MARKETING MIX WORD-OF-MOUTH BUT NOT SCALEABLE VIRTUAL GOODS SOCIAL APPS tisdag, 2009 februari 10

by CONVERSATION CONTENT Facebook etc Travel & Leisure sites etc tisdag, 2009 februari 10

by DEMOGRAPHICS PSYCHOGRAPHICS GEOGRAPHICS SOCIAL STATUS TARGETING NIRVANA tisdag, 2009 februari 10

by IT’S NOT THE TARGETING ATTENTION AND IMPACT IS THE BOTTLENECK. tisdag, 2009 februari 10

CREATING IMPACT BY REMIXING HOW WE USE TARGETING DATA tisdag, 2009 februari 10

Reactive advertising is mass-customizing how ads look and behave based on the unique conditions of each exposure. tisdag, 2009 februari 10

In a wider sense – reactive advertising is about using data and variables to enhance messages in a creative way – just like we use sound, graphics and interaction. tisdag, 2009 februari 10

GOT A TV SCHEDULE? GREAT! LET’S MAKE AN AIRLINE CARRIER AD! tisdag, 2009 februari 10

MESSAGE BASED ON THE FOLLOWING VARIABLES: 1. The user’s closest airport 2. Local time 3. Flight time-table 4. What’s on TV Not many copywriters pull this off. tisdag, 2009 februari 10

COPYWRITERS DON’T THINK IN CODE. DEVELOPERS DON’T THINK IN COPY. tisdag, 2009 februari 10

by CopyBox. THE COPYWRITER’S PHOTOSHOP tisdag, 2009 februari 10

CREATIVE REVOLUTION 2.0 WHEN? tisdag, 2009 februari 10

FROM WHO TO HOW tisdag, 2009 februari 10

DIGITAL LIVE EVENTS: THE ADVERTISER AS DJ tisdag, 2009 februari 10

CASE STUDY ANDY THE BOT FROM “SAYING” TO “SHOWING” tisdag, 2009 februari 10

“Kids aren’t rebelling against marketers, they want to be marketers” Rana Reeves, Shrine tisdag, 2009 februari 10

THE LESSONS OF REMIX CULTURE: INNOVATE THRU ASSEMBLY RELEASE EARLY, RELEASE OFTEN PREPARE TO BE REMIXED CREATE TO BE SHARED tisdag, 2009 februari 10

THANKS! www.daddy.se www.byburt.com www.copyboxapp.com twitter.com/vonsydow gustav.vonsydow@daddy.se vonsydow@byburt.com tisdag, 2009 februari 10

Remixed advertising and the next creative revolution

by Gustav von Sydow

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