GET VERSION 1 OUT THE DOOR.
THEN IMPROVE BASED ON
IT’S HOW GREAT PRODUCTS
- AND COMPANIES - ARE BUILT.
FROM WRITING REVOLUTIONARIES TO METRICS MANIACS
COPYBOX MEME MACHINE RICH
Where’s the Photoshop We need a new breed of Can we get creatives to
for writers? ad servers! fall in love with metrics?
Ideas are too expensive Nobody understands
or time consuming campaign analytics
DO MANY THINGS.
SEE WHAT STICKS AND
PUT GAS ON THE FIRE.
RINSE AND REPEAT.
WHAT GUSTAV HAS LEARNED
1. CREATE TO BE REMIXED
2. REMIXED BUSINESS MODELS CREATES
3. CREATIVITY IS MOMENTUM
4. LOVE (THE GOOD) METRICS
BUT CAN ONLY GUSTAV LEARN
CAN’T GUSTAV LEARN FROM
“Selling to people who actually “The real fact of the matter is
want to hear from you is more that nobody reads ads. People
effective than interrupting read what interest them, and
strangers who don't.” sometimes it's an ad.”
Marketing 2.0 Guru Advertising legend
Seth Godin Howard Gossage
"The real fact of the matter is that nobody talk
about brands. People talk about what interests
them. Sometimes it's a brand."
Howard Gossage remixed