Agile Advertising - Burt at Cannes Lions
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My talk from the 2010 Cannes Lions....
My talk from the 2010 Cannes Lions.
For you startup geeks out there I guess you can say I’m giving advertising the “lean startup” treatment. For those of you with real jobs, I’ll be talking about how we can reduce risk, eliminate waste and increase the impact in campaigns where media fragmentization and hyper competition are significant factors.
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