Yiibu goingmobile2010-100818120505-phpapp01
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Yiibu goingmobile2010-100818120505-phpapp01 Yiibu goingmobile2010-100818120505-phpapp01 Presentation Transcript

  • Going Mobile a selection of thoughts on the 2010 mobile landscape from yiibu http://www.flickr.com/photos/ralphunden/2981403903
  • mobile is different... http://www.flickr.com/photos/fuzzcat/22019163 full-sized keyboard comfy chair focused user work surface environment privacy unlimited data reliable power source reliable network
  • different constraints... varied input methods limited baery life inconsistent networks limited display + memory varied form factors limited CPU varied environments varied privacy http://www.flickr.com/photos/whiteafrican/2736565604
  • varied environments varied privacy a private device in an often public context and contexts http://www.flickr.com/photos/whiteafrican/2736565604
  • expect distractions http://www.flickr.com/photos/agharass/4818032706 “Life is what happens to you while you're busy making other plans.” – John Lennon
  • lots of diversity
  • and a little jargon
  • a few “walled gardens” http://www.flickr.com/photos/hawksanddoves/325231714/
  • where operators once ruled... http://www.flickr.com/photos/pagedooley/4313864280
  • via private networks a b switching centre receiver caller c d base-station transcoding, bandwidth limitations, service blocking and no packet neutrality
  • and exclusive decks http://www.flickr.com/photos/heliotrop3/3913546727 exclusive real estate
  • then something happened... http://www.flickr.com/photos/pagedooley/4313864280
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 a little history billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2001 voice + text stylus monochrome billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2003 the ‘smartphone’ colour display the ‘navi-pad’ camera memory cards billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Released: 1984 CPU: 8 MHz RAM: 128k (512k max) Storage: 400k (3.5” floppy) Display: 22.9 cm Monochrome Dimensions: 34.5 x 24.4 x 27.7 cm Weight: 7.5 kgs Released: 2003 CPU: 104 MHz RAM: 6 MB Storage: 32 MB MMC Card Display: 5.3 cm Thousands of colours Dimensions: 10.9 x 5.8 x 2.4 cm Weight: 122 g 2003 considered portable in 1984fits in your pocket billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2006 3G + WiFi GPS full web browser sensors video music complexity billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2007 touch & gestures simplicity full web browser hard drive billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2007 Released: 1998 CPU: 233 MHz RAM: 32 MB (512 MB max) Storage: 4 GB (+ optical drive) Display: 38.1 cm Millions of colours Dimensions: 40.1 x 38.6 x 44.7 cm Weight: 17.3 kgs Released: 2007 CPU: 412 MHz RAM: 128 MB Storage: 4 GB (8 GB max) Display: 8.9 cm Millions of colours Dimensions: 11.4 x 6.1 x 1.2 cm Weight: 135 g again, it was ‘portable’...? billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2008 the “App Store” cometh... “NetBooks” were also hot... billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2010 the rise of Android... the dawn of tablets... billionsofunits
  • 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2010and this number... billionsofunits
  • is *roughly the number of people living here... *2009 estimates put the population around 6.79 billion inhabitants...
  • some specifics...
  • number of internet connections in the world 1,802,330,457 26% of the world’s population at the beginning of 2010 – http://www.internetworldstats.com
  • number of people with mobile devices 4,600,000,000 68% of the population at the beginning of 2010 – U.N. Telecommunications Agency, http://www.itu.int
  • number of mobile subscriptions 5,000,000,000
  • number of unique users 3,400,000,000 or roughly 1/2 the population of the planet
  • and the devices...
  • camera touch wifi 3G gestures navigation music video internet apps voice messaging hi-res colour display bluetooth mail full web browser feature convergence
  • an almost blank canvas... camera touch wifi 3G gestures navigation music video internet apps voice messaging hi-res colour display bluetooth mail full web browser with a buon or two! a big screen...
  • on a plethora of platforms...
  • 19% 2% 2% 2% 3% 3% 3% 3% 9% 20% 34% Nokia Samsung LG RIM Sony Ericsson Motorola Apple HTC ZTE G’Five Others Nokia SamsungLG Other Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8) http://www.gartner.com/it/page.jsp?id=1421013 made by many OEMS...
  • Samsung Apps Blackberry AppWorld Sony Ericsson PlayNow Motorola Shop4AppsLG Application Store Windows Marketplace for Mobile Vodafone Apps O2 Litmus Orange Application Shop PocketGear GetJar Dell Mobile Appstore with countless routes to market...
  • "The future is already here – it’s just not evenly distributed." – William Gibson http://www.flickr.com/photos/kiwanja/3169447879
  • San Francisco the most popular device today in...
  • San Francisco the most popular device today in... growing fast...
  • London the most popular device today in...
  • London the most popular device today in... fashionable functional *Nokia and Samsung also very popular...
  • Dar es Salaam the most popular device today in...
  • Dar es Salaam the most popular device today in... yes, they do still sell these ...even in London!
  • Jakarta the most popular device today in...
  • Jakarta the most popular device today in... 2003? youth market
  • The most popular device doesn’t necessarily have the largest user base. it depends...
  • as for demographics...
  • http://www.flickr.com/photos/pss/4830803189 it’s for serious business...
  • http://www.flickr.com/photos/slava/2906747450 and, fab @ txting!
  • ...useful, but be skeptical.
  • connecting with our audience http://www.flickr.com/photos/jamescridland/613445810 a there’s Waldo
  • via App StoresSamsung Apps Blackberry AppWorld Sony Ericsson PlayNow Motorola Shop4Apps LG Application Store Windows Marketplace for Mobile Vodafone Apps O2 Litmus Orange Application Shop PocketGear GetJar Dell Mobile Appstore
  • just different decks... http://www.flickr.com/photos/heliotrop3/3913546727 more exclusive real estate...
  • with the same stuff...
  • ...with the same stuff. http://www.flickr.com/photos/28705377@N04/4142872268 your app here and little discoverability...
  • the web... getting things done on the iphone
  • call to action persuasion trust emotion
  • what’s popular http://www.flickr.com/photos/lusosash/4153620043
  • http://www.flickr.com/photos/24258698@N04/2302563062 text messaging
  • entertainment for the masses mobile web site
  • social networking via apps, mobile web and SMS
  • casual games
  • http://site.layar.com/company/blog/make-your-own-layar-screen-shot-with-the-dreamcatcher/ technology specific
  • http://www.flickr.com/photos/24258698@N04/2302563062 brand awareness & marketing
  • the “pass-back”
  • publishing + ebooks
  • moment the long-tail...
  • apps for “real people”... http://www.flickr.com/photos/dnorman/4007986587 joiner florist chef teacher social worker
  • people http://www.flickr.com/photos/gribanov/3203725133
  • most people don’t wake up in the morning and say... http://www.flickr.com/photos/ralphunden/2981403903
  • http://www.flickr.com/photos/ralphunden/2981403903 but they might wake up and say... photo opportunity
  • http://www.flickr.com/photos/dichohecho/4275447303 information/data & task completion
  • http://www.flickr.com/photos/joeshlabotnik/1767685092 knowledge & self-improvement
  • http://www.flickr.com/photos/aidanmorgan/3709199304/ boredom a “pass-back”
  • http://www.flickr.com/photos/alancleaver/2581218229 stress & fatigue
  • http://www.pocketgamer.co.uk/r/iPhone/MouthOff/feature.asp?c=12609 social identity & persona
  • http://www.flickr.com/photos/qole2/2562647441/ personalisation & lifestyle “geek chic” ooh, Linux...
  • http://www.flickr.com/photos/rolandslakis/99196316 social interaction & play
  • http://www.flickr.com/photos/mshades/2370462197 safety, control & independence
  • http://www.flickr.com/photos/8bitjoystick/3245697454 play
  • how do we do it? http://www.flickr.com/photos/marcoarment/2035853550
  • http://www.flickr.com/photos/yandle/3857072335 do research
  • iterate quickly http://www.flickr.com/photos/rosenfeldmedia/3978119393 iterate quickly
  • http://www.flickr.com/photos/mellis/304872324 get something on a device
  • http://www.flickr.com/photos/rosenfeldmedia/3978126471 test ideas often
  • http://www.flickr.com/photos/hendry/3053419265 fail early
  • http://www.flickr.com/photos/generated/3313311558 don’t be afraid to use the bin
  • http://www.flickr.com/photos/joelanman/367425390 focus on content
  • http://www.flickr.com/photos/certified_su/2667673050 view limitations as opportunities
  • don’t forget the user http://www.flickr.com/photos/ralphunden/2981403903
  • go for the ‘long-wow’... that’s as much as he smiles... http://www.flickr.com/photos/brownwren/3652695983/ delight?
  • http://www.flickr.com/photos/pagedooley/4534699748 design for diversity
  • http://www.flickr.com/photos/rebcal/4017674504 design for interruptions
  • http://www.flickr.com/photos/akashkurdekar/2959140399 design for personal time
  • http://www.flickr.com/photos/goincase/4647893507 design for health, learning & quality of life
  • "How do we design to be sometimes off in a world that is itself always on?" http://www.flickr.com/photos/featheredtar/3081108482 – Marko Ahtisaari, Director of Design Strategy, Nokia
  • "To be able to fill leisure intelligently is the last product of civilisation..." – Bertrand Russell, Conquest of Happiness (1930) http://www.flickr.com/photos/sergemelki/349313011
  • thank you hello@yiibu.com