Generation V: Dawn of the Video Era

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Generation V: Dawn of the Video Era

  1. 1. By: Gustavo Gonzalez
  2. 2. Introduction Remember those ancient days when the only video you could watch was either at a movie theater or on a TV with a giant knob for changing the channel? It seems like we talk about those ‘olden times as if they were ages ago but we’re only 20 years past the days when a relatively small group created video content and provided limited platforms for us to consume them. Things have changed and they’ve done so at a blinding and blistering pace. A serendipitous mix of developments over the last 5 years or so has lead to an almost unfathomable growth in online video consumption. What do you get when you couple rapid technological advancement, social media’s birth and maturity with a democratization of content creating products along with the renaissance we’re seeing in new companies pushing the envelope through innovation? What you get is a paradigmfacebook.com/coldwellbanker shift that creates drastically new consumer behaviors and expectations. Iconic industries and brands have had to adapt to this new landscape or risk becoming obsolete. @coldwellbnkr One of the industries affected most by the proliferation of online video and content creation has been broadcast media. They’ve realizedblog.coldwellbanker.com (maybe even a little late) that technology has changed the game and that today’s consumers expect media to come to them wherever they are as opposed to the reverse. “Innovative upstarts that make TV content available on digital platforms, major media companies enabling their content online and on mobile, and the rapid adoption of smartphones, tablets and other connected devices by consumers, have given rise to a consumer that 1 values on-demand and on-the-go TV (video) consumption.” [ ] The chief goal of this whitepaper is to thoroughly examine statistics and trends related to the growth of video over the past few years. This will hopefully demystify today’s new breed of consumer and arm you with additional tools to satisfy and attract them with your own video content. Never mind all the recent talk about Gen Y. We’ve officially entered the “Dawn of the Video Era”, Generation V. Are you prepared?
  3. 3. The Growth of Video
  4. 4. The Growth of Video State of the Union – Where We Are Today Online video consumption continues to grow at rates so astronomical that current usage statistics and future projections seem like they’ve been made up. The reality is that consumers are viewing video content online at levels that are challenging the traditional video viewing landscape. Consider these astonishing statistics:1 Trillion  Over sixty hours of video are uploaded to YouTube every minute. That’s nearly three days worth of video! [2]The number of video  Over three billion videos are viewed each day on YouTube globally [3]views on YouTube in2011. That’s almost 140  YouTube Mobile gets well over 400 million views a day [3]views for every person on  By the end of 2012, Internet video viewing will account for overEarth [2] 50% of consumer Internet traffic in the United States. [4] What I particularly find instructive about the four statistics noted above is that they perfectly summarize where we are today. When you see that consumers upload about 86,400 hours of video each day to YouTube, you realize they are heavily invested in the online video medium. Not only have their behaviors indicated that they enjoy posting and sharing videos they create, they are watching these videos by the boatload because technology now allows them to watch anywhere and at anytime. So it’s no wonder that internet video amounts to half of the traffic occurring on the world wide web in our country. These numbers are mind boggling! What’s also important to keep in mind is that the statistics above are only from one of the many
  5. 5. websites that stream online video (although YouTube is far and away the market leader). You’ve also got to take into account the enormous amount of video views and growth that websites like Hulu, Funny or Die, Vimeo, Vevo, Yahoo! Video, et al are currently enjoying. “If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal increase in video viewing at yahoo sites” [5] 43% The fact that Yahoo! Video has a 30.4% increase year over year in unique viewers (as of February, 2012) reaffirms the fact that most all online video portals are enjoying statistically significant gains in viewership. [5]The amount of Americans Video Adoption Over Timewatching video online has It’s hard to appreciate where you are or where you’re going unless youincreased by 43% since know where you’ve been and how you got there. Some maintain that2010 [17] the precipitous spikes in online video viewership were natural phenomena caused by the onslaught of new video sites and technologies like Netflix Instant, Roku and Boxee. This may be partially true but that doesn’t mean that a leveling off in video viewership will occur because these platforms and websites have been in market for several years already. A brief look at some data points gathered each May by Nielsen, clearly demonstrates the steady rise in online video viewership. The table below represents U.S. Nielsen data gathered for - May 2010-2012.44 Billion Overall Online Video UsageAbout 180 million webusers in the United Statesare watching about 44billion videos each month[18] Source: The Nielsen Company [6, 7, 8]
  6. 6. Within a 2 year span, ‘Unique Viewers’ has gone up 20%, ‘Total Streams’ and ‘Streams per Viewer’ were up well over 100% and ‘Time per Viewer’ up 83%. Numbers ebb and flow slightly from month to month but they remain constant for the most part. Sensing that online video was on the precipice of taking off in a real way, the Coldwell Banker brand made video an integral part of our culture when we partnered with Google to launch Coldwell Banker On Location® in 2009. Our internal analytics show that the growth in videos uploaded and viewed on our YouTube channel mirror the growth industry experts have noted for online video in general. Consider these few statistics:The average amount oftime American onlinevideo viewers consumeonline videos hasincreased 46% year-over-year [19]
  7. 7. A study released by Mashable last year indicated that “73% of homeowners say they’re more likely to list with a realtor offering to do video.” [9] Clearly, our internal analytics echo this sentiment that consumers are actively looking for and consuming real estate related videos. The growth in video views we’re seeing is in step with the industry. Did we mention that online video is booming? In the aforementioned Mashable infographic, it was noted that only 12% of the real estate industry have YouTube accounts. [9] The infographic illuminated a lag between what the real estate consumer expects and what most real estate brokerages and professionals offer. Fortunately, the Coldwell Banker network has continued to champion video, as evidenced by the continued rapid growth in the number of videos uploaded to Coldwell Banker On Location. The graphic below illustrates the percent change for the number of videos uploaded to our YouTube channel in 2010 vs. 2012.Only 12% of the realestate industry in thehave YouTube accounts [9]
  8. 8. Video Viewing Trends
  9. 9. The Where and the What – Video Destinations and Content There are well over 136 million unique monthly online video viewers in the United States alone. [10] Which online destinations are attracting the lions share of viewers and what does that say about the kind of content consumers crave? As one would expect, Nielsens Top U.S. Online Video Sites report released in late June 2012 confirms YouTube is the dominant destination for online video viewing. With more than 4 out of 5 viewers streaming videos from their site monthly, any conversation about online video starts and ends with YouTube. [10] The wide range of content available on YouTube is staggering. The video mammoth reigns as the worlds second most popular search engine precisely because of the veritable gold mine of brand and user- generated content that touches every possible subject, interest and passion. With home being at the cornerstone of our lives, consumers arent just watching funny videos or sports highlights online anymore. According to the Compete and Google House Hunter Study, "branded searches for real estate agencies and home builders on YouTube grew“Branded searches for 150% year over year in the United States." [11]real estate agencies and YouTubes dominance in the online video arena should come as nohome builders on surprise, so looking at the rest of the U.S. Top 10 Online VideoYouTube grew 150% year Destinations list (by Unique Viewers) is both interesting and fruitful inover year in the United giving us a clearer picture of the video landscape. Undoubtedly, with aStates.” [11] plethora of video websites and apps sprouting up daily, the Nielsen Wire list that you will see represented on the following page via an infographic, addresses several questions:  How dominant is YouTube’s position as the market leader? Are there any upstarts nipping at their heels that content creators should know about?  Are Social Networking sites fertile enough ground for video viewing to challenge traditional video only websites?  Are consumers now flocking to video portals for long form content?  Are search engines (besides Google) joining the online video party?
  10. 10. Source: [10]
  11. 11. What Nielsen’s study reveals is that YouTube’s position as the market leader is nowhere near in danger of being challenged. If you’re creating real estate related content with the hopes of reaching the most consumers, you still start and end with YouTube; everything else is secondary. There isn’t as clear cut an answer to the question regarding Social Networks’ viability as true challengers to the traditional video only 45% website model. One would think that with the firepower pumped into Google+ that they’d be a top destination for video, but as of yet they are not. The fact is that Google+ and other social networks like Tumblr U.S. Consumers are haven’t reached that scale or that level of maturity as of yet. As expected, Facebook is a key point of contact where consumers arespending 45% more time viewing videos. It must be noted that most of these video views on watching online video Facebook are for content uploaded to YouTube. So be sure to share your than a year ago [12] YouTube videos to your Facebook page. With the ubiquity of high speed internet connectivity, original long form content is certainly the hot topic of 2012. Google’s report shows that U.S. consumers are spending 45% more time watching online video this year compared to last and that they’re watching more original long form programming. [12] TV and Cable Networks like ABC and HBO are opening their content up to be viewed online. Platforms like Netflix and Hulu YouTube: We are continue to sign distribution deals with networks allowing for the to cable, what streaming of more popular and relevant titles like Breaking Bad and Mad cable was to Men to Internet connected devices. Even video sites like YouTube broadcast [20] who’ve relied on user generated content are jumping into creating their own original content to compete with Cable. With A list actors, writers and directors signing on to work on original programming on YouTube, we should undoubtedly see time spent on the video giant’s site grow precipitously. What kind of medium to long form videos could you create to benefit the real estate consumer and in turn drive your business? With 40% of the most visited online video destinations being search engines, it is more important than ever to ensure you use relevant video titles, tags and descriptions. Consumers are searching for video content on Bing and Yahoo on an ultra-local level. Will they find your videos?
  12. 12. When,Where and What
  13. 13. Weekday Viewing Habits – PC vs. Tablet I don’t know about you but my weekdays start early and end pretty late. We’re constantly on the go during the work week; getting the family ready for school, rushing off to work and meetings, out to run errands and then back home to get ready to do it all again tomorrow. For the precise reason that most people bounce between work, home and everywhere in between during the week, a look at video viewing habits can be a helpful indicator as to when you should post certain types of video content. As one would expect, there’s a real ebb and flow between viewing habits on the PC and the Tablet throughout the day. Think of it as a see- saw. When video traffic spikes on one platform, it dips on another and vice-versa. An eConsultancy study looked at video consumption by device (PC vs. Tablet) and correlated video viewing on those devices for the weekday hours. The study found that:  Tablet viewing rises in the morning as consumers get ready for work and commute. [13]  PC viewing rises greatly during the day while people are at workiPad dominates tablet [13]viewing, accounting for [13]95% of time spent  Tablet viewing spikes once again in the eveningwatching videos on the This seems to make all the sense in the world. Consumers are watchingdevice [13] videos on personal computers during the day because those devices are still predominantly used for work. Most content consumed during these hours are of the short form variety. As the workday comes to a close and we unwind at home, tablets receive the bulk of time for watching online video. Tech pundits were of the belief that tablets would cannibalize traditional TV consumption drastically. What we’ve found is that there is a slight impact but for the most part, consumers have opted for a co- viewing experience at night. They are watching television and using their tablets at the same time. This is a trend TV programmers have already tapped into by creating synchronized online experiences that accompany and enhance traditional television watching.
  14. 14. Around one-third of tablet viewing takesplace between 7pm and 11pm [13] When planning your own video content strategy, the rule of thumb is to share or promote shorter videos during the day and your longer form content during the early evening hours. For example, post your listing videos early and your longer community or state of your local market videos in the evening, when consumers are more open and able to view longer and more entertaining content. Weekend Viewing Habits – Connected TVs & Gaming Consoles The days of gaming consoles being solely used to play awesome video games are over; as are the days of TVs being solely used to watch whatever was on TV or popped into your DVD player. According to Microsoft Corporation, Xbox is now used more forXbox Live is the Largest “entertainment” than for actual gaming. A preponderance of the entertainment on Xbox and PS3 are consumers watching videos on appsTV based Social Network like Hulu, Netflix and YouTube. Conversely, more and more televisions are “Smart TVs” that have the ability to connect to a suite of online apps such as video content, social networks, news and weather. This doesn’t even take into account the off the shelf products you can purchase like Google TV, Roku and Boxee that connect to your TV via an HDMI cable and offer you enough video apps to make you forget you even have cable. The moral of the story here is the video landscape has drastically shifted over the past 3-4 years. You can watch online video anytime, anywhere. Are your videos ready for primetime?
  15. 15. Due to the penetration and video consumption occurring on Smart TVs and more notably, gaming consoles and devices like Google TV, it’s useful to take a look at statistics that break down what part of the week (weekend vs. weekday) and what time of day users are watching videos on Smart TVs and gaming consoles. The graphic below illustrates connected TVs and gaming console video viewing combined and broken down weekend vs. weekday by time. [13]Major video viewing onTVs and Gaming Consolesspikes in the evening [13] The highlighted portion in pink illustrates that primetime viewing on these devices skyrockets on the weekends when compared to the weekend. According to this eConsultancy study, viewers watch nearly a third more video on connected TV devices on Saturday from 4pm-11pm than they do during the entire week. [13] If you plan on running any kind of advertising to support your video efforts, it makes sense to do so during those peak times when your target audience is most likely to be using the devices you seek to reach them on. Online Video on Mobile Walk into any restaurant, café, or street corner and you’re liable to see one common thing: a bunch of heads faced down staring at their smartphone. I waxed poetic about the meteoric rise of mobile in a whitepaper we released earlier this year so by now you should all be well aware that mobile is the present and the future. In fact, one of the largest drivers of online video’s success over the past few years has been mobile. Is there a coincidence to the fact that online video and mobile
  16. 16. have begun to see dramatic increases in adoption/usage during roughly the same period of time? Technology pundits have prognosticated that by 2014, 66% of the world’s mobile traffic will be video content. [14] Conservative estimates already have mobile data being used by video at 50%. Here are a few other handy notes about video consumption on mobile devices: 90%  There’s been a 34% increase in video being consumed via smartphones over the last year in the United States [15] of adults in the United  Over half of videos being watched on smartphones are done so at States own a mobile home [15] phone [21]  Each week, over 29 million people watch video from their smartphone [15]  The average person watches five hours of video from their smartphone per week [15]  About 40% of video content consumed via smartphones are long form [15] 82% Do you have to do anything differently to reach users who primarily access online video from their smartphones? The short answer is no. Thankfully, YouTube offers a seamless process for content creators sinceAndroid and iOS account they automatically make the videos you upload from your PC visible andfor 82% of the global viewable on mobile. While there isn’t anything you inherently have to dosmartphone market [22] to get your videos mobile ready, the longer answer is that there are a few things you should bear in mind:  If you’re adding hyper links to your website in your video descriptions make sure your website is mobile friendly.  Add relevant local keywords in the “tags” field when uploading your video to YouTube. Mobile search is exploding and most mobile searches are for hyper-local keywords. You want to make sure mobile searches pull up your videos.
  17. 17. What Do You Use to Watch Video? That was the question posed by Nielsen Wire when they recently conducted a global survey of multi-screen media usage. [16] Now that we’ve taken a high level look at consumer video consumption across multiple platforms, looking at how often consumers watch video on these platforms should give us a clearer picture of where your videos are being watched. Watching video contenton computers has become just as common as watching video content on television among online consumers [16] Source: [16]
  18. 18. There are a slew of takeaways we can glean from the data presented by Nielsen Wire but what sticks out most is that watching videos on computers is just as commonplace as watching content on the television. The data shows us that viewing video on the computer has surpassed video viewing on the TV in some instances. Nielsen characterizes this behavioral shift well in their report: “More than 80 percent of Internet respondents in 56 countries reported watching video content at home on a computer (84%) or on a TV (83%) at least once a month. By contrast, in 2010, more online consumers reported watching video content on TV (90%) than on a computer (86%) in a month-long period.” [16] While TV and computers still get the majority of video viewing, you have to take notice of the rise in mobile. When compared to video viewing on TVs, mobile video viewing is:74% of global respondentsreport watching video via  Only 3 percentage points behind TV with respondents who watchthe Internet on any video more than once a daydevice, up four points  Only 1 percentage point behind TV with respondents who report watching video a few times a weeksince 2010 [16] When compared to video viewing on the computer, mobile video viewing is:  Only 3 percentage points behind computers with respondents who watch video once a day  Tied percentage points wise with respondents who watch video a few times a week What does the spreading of video consumption habits to multiple devices mean for you? It means that more than any other time in history, you have a chance to reach the masses for next to no investment at all. Where consumers previously relied solely on televisions for video content, they are now actively looking for your expertise elsewhere. Consumers are more empowered than ever in this digital age. As opposed to letting major broadcast companies dictate content to them, they’re going out and finding help, advice and entertainment themselves on sites like YouTube. They’re inviting you into their living rooms, their laps and anywhere else they look for video. What do you have to do to be there for the consumer with the video content they want and need?
  19. 19. Real EstateMake Great Videos
  20. 20. What Type of Video Are Real Estate Consumers Looking For? Picture yourself rushing home from work on a Friday night in eager anticipation of watching a blockbuster movie like "The Avengers" at a local theater. You change into something more comfortable and either drive, walk or take the train there. You head to the ticket counter and purchase a few overpriced tickets and you’re feeling so good you even splurge on a huge bucket of popcorn (extra butter) to snack on during the film. The lights go out, triumphant music plays and the film starts. You think youd be happy but youre not, because for some odd reason the "video” happens to be a bunch of still images sewn together with music playing behind it. You didnt get what you expected. The consensus The moral of this exaggerated story is that the number one type of videoseems to be that videos real estate consumers are looking for are...well, videos. Nothing fancy,between 1-3 minutes just plain old fashioned video. No amount of beautiful photographyresult in the highest strung together will change the fact that consumers hitting the playlevels of engagement” [13] button expect to see full-motion video and not still photography. While I encourage everyone to embrace their inner Martin Scorsese, online videos for real estate shouldn’t have the same running time as the Lord of the Rings. Research conducted by eConsultancy and a slew of other reputable data firms have pinpointed the sweet spot in terms of the length of online videos that engage and capture consumers’ attention the best. It varies based on the device being used to consume the media, but the consensus seems to be that videos between 1-3 minutes result in the highest levels of engagement. [13]The graphic below breaks out engagement by video length for Q1 2012 (% of viewers who completed ¾ of a video) on PCs, mobile devices, televisions and tablets. [13]
  21. 21. Whether your target market is first-time home buyers, investors, the affluent or renters, the one thing your consumers have in common is they are looking for information. Most of the time, they are looking for an engaging way of becoming better informed on communities, properties, market data as well as wanting to know whether they should trust an agent or broker with their business. This is the crux of what spurred us to create the video categories on Coldwell Banker On Location. Our research indicates that you should focus your attention on making the following videos: 1. Properties 2. Community (local) 3. Agent or Office (whichever applies to you) Tips to Make you the Steven Spielberg of Real Estate Video To give the real estate consumer what they want video wise, you shouldConsumers are looking for make sure you upload a real video, not a slideshow of images. Second, keep your videos to about 1-3 minutes. It’ll keep the consumer’sfull-motion video, not attention, not to mention limiting the amount of time you’ll have topicture slideshows spend editing everything together! Lastly, provide them with information in an engaging way on topics they want to hear about. Only you know what your local consumer wants, but our stats indicate they want videos of homes, communities and your expertise. Here are a few other tips to help you earn an Academy Award for Best Real Estate Video (not a real award). Quality While DSLR cameras offer cinema like quality and start at about $500- 600, you can make perfectly respectable and high quality videos with an inexpensive ($150) HD cam or even your handy dandy iPhone. If you want to kick your iPhone filming up a notch, invest anywhere from $20- $100 on a filming tripod or steadycam to eliminate the bounce you get from shaky hands.
  22. 22. Simple is Better A video that gets the job done doesn’t have to be overly intricate or have massive amounts of “cuts” or visual overlays. Property Video - If you’re shooting a property video, simply walking around the home while someone else films you as you point out the best features of each room is more than enough! It comes off as authentic and engaging and gives the consumer insights into the property that they can’t get from text or pictures. Community Video – It can feel a bit overwhelming to think about creating a video that tells someone about your community. After all, there’s usually so much going on that it’s nearly impossible to cover it all, especially in 1-3 minutes. The trick here is to pick one cool thing a month to highlight your community. It’ll make it easier to film and create a steady stream of content for you to push out on YouTube and Most college- the other social networks.aged kids have grown up An easy way to shoot these is to plan the places you’d like to film andshooting home videos and capture “B-Roll” of everyday life in these locations. Then you couldediting them since simply overlay your voice to edited visuals to give them a real life lookgrammar school, so why at your community.not reach out to them to Coldwell Banker Residential Brokerage agent Burt Fujishima put togetherdo the work for you?” an engaging, yet simply produced community video that’s a great example of what I’ve noted in the paragraphs above about neighborhood videos. Check it out here. Agent/Office Video – If you’re crazy about servicing and going the extra mile for your clients, then why not create videos where your clients talk about the superior service you provide? With sites like Trip Advisor and Yelp, consumers lean on other consumers for advice on what products and services to try. Nothing comes off better than having real people tell real people how great of an agent or office you are! Click here if you’d like to see an example of a great testimonial video put together by The Matteson Group of Coldwell Banker Apex, Realtors. Get Help (if you need it) It’s relatively simple to edit clips together on free programs like Windows Movie Maker and iMovie, but I realize that it can be a bit of a
  23. 23. frustrating process at times. If you’ve been hesitant to create videos because of the actual filming or editing, then I suggest you get help to do it. Most college kids have grown up shooting home videos and editing them since grammar school so why not reach out to them to do the work for you? They’ll probably work for a reasonable price due to the simplicity required in the filming/editing of these videos. Tags, Tags, Tags (and more Tags) While a good number of our On Location video views come from consumers actively searching the map gadget, many views also come from someone typing a query into YouTube or even Google. Make sure to enter as many relevant ultra-local “tags” in the tag field of the On Location Upload Tool. Think about what you would type into a search box if you were looking for real estate videos. That should give you most of the tags you need.Coldwell Banker On A Few Odds and EndsLocation® is the most Here are a few other ideas to make your videos shine!visited YouTube channel  Talking Points – Don’t memorize a script of what to say, becausefor real estate chances are you know what you “script out” by heart anyway. Just create some talking points to guide your talking. It’ll make you less nervous  “Call Me, Maybe” – Although we provide a contact form right on the video detail page for your videos uploaded to On Location, that form is not shown when someone clicks on your video from the regular YouTube search results. Be sure to include your phone number, email and website at some point on your video…so the consumer can call (or email) you if they want to reach out.  Eyes are the Window to the Soul – Look directly into the camera, not the side of it.  Save Yourself the Extra Work – As you know, the nature of our business is such that the price of a given listing doesn’t always stay the same. So to save yourself the hassle of going in and re-editing your property videos, we suggest you keep the listing price out of them. When you upload videos to On Location, we handle all that complicated stuff. We display the price already for you and change it
  24. 24. on YouTube whenever you update the price via the back-end system you use.  Have Fun – More importantly than anything, relax and have fun!! Don’t take yourself too seriously and remember the more fun you have the more relaxed and natural you’ll be. You already know all there is to know about your neighborhood and your listings so let that shine through and I’m sure the leads will start pouring in! Get Up, Get Out and Make Something I majored in English in College, in part because of my lifelong disdain of 20% math class. With that said, I know that numbers never lie. It is my hope that the barrage of statistics I’ve curated and included in this whitepaper have driven home the point that today’s consumer is vastly different than they were 10, or even 5 years ago.Listings with videosgenerate 20% more leads The newly empowered consumer has drastically new media behaviorson coldwellbanker.com and as such, is used to pulling together their own information and research. Video is certainly one of the major tools they are using to do so. If you provide consumers with the information they want, need and are looking for, you will make more money. It might not happen overnight, but your business will benefit positively. In fact, internal analytics show us that listings with videos generate 20% more leads on coldwellbanker.com. If getting listings is the name of the game, then you’re not in the game at all if you’re not doing video. 73% 73% of sellers rather list with an agent who offers video. Not only would you be able to tell your sellers you offer video, but you have an over 100 year old iconic brand standing behind you who supports you with ourOf sellers rather list with partnership with YouTube and Google. No other brand in Real Estate canan agent who offers video tell your consumer that. Now that you’ve seen (a ton of) numbers that substantiate the growth of video and its potential quantifiable positive impact on your business, it’s my hope that you’ve been inspired to go out there and be the Steven Spielberg of real estate video. If you haven’t done a video yet, my challenge to you is to take a few of these tips and ideas and upload your first video to On Location. Be sure to tweet the link to @coldwellbnkr and use the hashtag #myfirstcbvideo so we can give you a shout out. Cheers!
  25. 25. ResourcesIf you’re ultra ready and motivated to make the best videos possible and upload them to On Locationasap, there are a few resources at your disposal that will provide you a lot more valuable tips, ideas andresources. Here are a few of our favorites:http://www.onlocationvideo101.comThis website breaks down the video production process into 5 simple steps: Equipment, Prepping, Filming,Editing and Marketing. They provide you with sample videos and TONS of tips and answers to yourfrequently asked questions. It’s a must visit source if you’re going to start making your own videos.http://cbworks.coldwellbanker.com/app/BlueTubeThis is the On Location Upload Tool on Coldwell Banker Works. This is where you upload your agent,office, property or community videos. Once uploaded here, we’ll send it to YouTube and connect it toyour profile and listings on coldwellbanker.comMore Info. on Coldwell Banker On LocationFrom upload tutorials to answers to your frequently asked questions, the On Location section in ColdwellBanker Works is a great resource for any possible question you might have about how it all works.Coldwell Banker On LocationWith hundreds of thousands of user generated videos uploaded and millions upon millions of video viewsand channel visits, Coldwell Banker On Location is the number one destination on YouTube (and the entireweb) for real estate videos. Come by and see examples of videos from other agents and brokers as well asour Value of a Home commercials.
  26. 26. About the AuthorGustavo Gonzalez is a Consumer Engagement Specialist in the Marketing Department of Coldwell BankerReal Estate LLC. In his role he works on all national TV and online advertising initiatives, manages theColdwell Banker iPad app platform, ongoing enhancement of On Location as well as a slew of otherprojects. He’s held other roles within the Marketing Department ranging from Previews & ProductDevelopment to the day to day management of the coldwellbanker.com redesign. Besides being amarketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, videogamer, Tumblr and Tweeter.
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