INTRODUCTION TO MEDIA MANAGEMENT<br />BRAZIL<br />SINGAPORE<br />KOREA<br /> JAPAN<br />FEDERAL COMMUNICATION COMMISSIONNE...
What is Net Neutrality? <br />A series of regulations that  FCC is proposing<br />Federal Communication Commission of the ...
Principles of Net Neutrality<br />Providers cannot prevent users from accessing LAWFUL  internet content of their choice.<...
Solutions<br />Our stand<br />Cons<br />Intro<br />High implementation costs to monitor the internet<br />
Solutions<br />Our stand<br />Cons<br />Intro<br />So the companies prefer to work case by case<br />
Solutions<br />Our stand<br />Cons<br />Intro<br />A solution proposed is a self-regulated internet:  Create mechanisms fo...
Solutions<br />Our stand<br />Cons<br />Intro<br />The government influence can be dangerous:<br />-  Will they use for th...
Solutions<br />Our stand<br />Solutions<br />Our stand<br />Cons<br />Intro<br />Intro<br />Cons<br />The private sector w...
Solutions<br />Our stand<br />Cons<br />Intro<br />The wireless problem(today’s wireless configuration)<br />Signal level<...
Solutions<br />Our stand<br />Cons<br />Intro<br />With Net Neutrality the costs are too high to implement this fair syste...
Solutions<br />Our stand<br />Cons<br />Intro<br />Limited BandwidthSudden Convergence of TrafficUnfair to investors who h...
Solutions<br />Our stand<br />Intro<br />Cons<br /><ul><li>Net neutrality ensures equality of access</li></ul>    and busi...
 Businessopportunities</li></ul>Throughout reinforcing strength of  net-neutrality,its vulnerable points can be overcome.<...
Solutions<br />Our stand<br />Intro<br />Cons<br /><ul><li>We can summarize 4 kinds of reasons for net neutrality</li></ul...
Solutions<br />Our stand<br />Intro<br />Cons<br /><ul><li> Net neutrality can create bigger value for the future</li></ul...
 The creative activation in principle</li></li></ul><li>Solutions<br />Our stand<br />Intro<br />Cons<br />1. Encourage a ...
Solutions<br />Our stand<br />Intro<br />Cons<br />Policies to encourage FREE MARKET:<br />a. Build more wired, wireless n...
Solutions<br />Our stand<br />Intro<br />Cons<br />Policies to encourage FREE MARKET:<br />c. Cash injections<br />very hi...
Solutions<br />Our stand<br />Intro<br />Cons<br />2. Open internet regulation for content providers <br /> <br />3. Onlin...
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Net Neutrality

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Presentation for the Introduction to Media Management at Keio Media Design Master Course

Group work with: Gustavo Dore, Wei Liang, Rune Buick, Kim Doyun

Published in: Education, Technology, Business
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Net Neutrality

  1. 1. INTRODUCTION TO MEDIA MANAGEMENT<br />BRAZIL<br />SINGAPORE<br />KOREA<br /> JAPAN<br />FEDERAL COMMUNICATION COMMISSIONNET NEUTRALITY<br />
  2. 2. What is Net Neutrality? <br />A series of regulations that FCC is proposing<br />Federal Communication Commission of the U.S. <br />A National Broadband Plan <br />Ensure open access <br />Business Opportunity<br />As an open system <br />“freedom to innovate without permission”<br />COMCAST NET NEUTRALITY CONTROVERSY <br />
  3. 3. Principles of Net Neutrality<br />Providers cannot prevent users from accessing LAWFUL  internet content of their choice.<br />Providers cannot prohibit users from attaching non-harmful devices to network<br />Non-discrimination against content, while allowing reasonable network management     <br />Ensure transparency of providers<br />
  4. 4. Solutions<br />Our stand<br />Cons<br />Intro<br />High implementation costs to monitor the internet<br />
  5. 5. Solutions<br />Our stand<br />Cons<br />Intro<br />So the companies prefer to work case by case<br />
  6. 6. Solutions<br />Our stand<br />Cons<br />Intro<br />A solution proposed is a self-regulated internet: Create mechanisms for complains and an agency to follow those problems<br />
  7. 7. Solutions<br />Our stand<br />Cons<br />Intro<br />The government influence can be dangerous:<br />- Will they use for their own benefits?<br />- Too much regulation can discourage the new companies<br />
  8. 8. Solutions<br />Our stand<br />Solutions<br />Our stand<br />Cons<br />Intro<br />Intro<br />Cons<br />The private sector will lose their business model:<br />- They can’t ask higher prices for higher speed<br />
  9. 9. Solutions<br />Our stand<br />Cons<br />Intro<br />The wireless problem(today’s wireless configuration)<br />Signal level<br />Distance from the tower increase<br />
  10. 10. Solutions<br />Our stand<br />Cons<br />Intro<br />With Net Neutrality the costs are too high to implement this fair system for the companies <br />Signal level<br />Distance from the tower increase<br />
  11. 11. Solutions<br />Our stand<br />Cons<br />Intro<br />Limited BandwidthSudden Convergence of TrafficUnfair to investors who have bought some bandwidth<br />Signal level<br />Distance from the tower increase<br />
  12. 12. Solutions<br />Our stand<br />Intro<br />Cons<br /><ul><li>Net neutrality ensures equality of access</li></ul> and business opportunities<br />Disadvantages<br />Net neutrality<br />ReinforcingStrength <br /><ul><li>Equality of access
  13. 13. Businessopportunities</li></ul>Throughout reinforcing strength of net-neutrality,its vulnerable points can be overcome.<br />
  14. 14. Solutions<br />Our stand<br />Intro<br />Cons<br /><ul><li>We can summarize 4 kinds of reasons for net neutrality</li></ul>Free Internet will ensure fewer obstacles for citizens and <br />nations which will increase business opportunities<br />Opportunity<br />It allows the spirit of innovation and entrepreneurship<br />Motivation<br />It can make free flow of information<br />Activation<br />It is political and social engagement<br />Principle<br />
  15. 15. Solutions<br />Our stand<br />Intro<br />Cons<br /><ul><li> Net neutrality can create bigger value for the future</li></ul> by integration<br />Opportunity<br />Activation<br />Value<br />Motivation<br />Principle<br /><ul><li>Creating the economic motivation throughout opportunity offering
  16. 16. The creative activation in principle</li></li></ul><li>Solutions<br />Our stand<br />Intro<br />Cons<br />1. Encourage a free market<br />More competitors prevent monopoly<br />Freedom of choice.<br />Users would not choose a non- beneficial provider<br />Encourage a self regulating internet.<br />
  17. 17. Solutions<br />Our stand<br />Intro<br />Cons<br />Policies to encourage FREE MARKET:<br />a. Build more wired, wireless networks and necessary infrastructure<br />attract new providers <br />b.  Other methods of transmission<br />White space (opened in Nov 2009 by FCC)<br />Satellite Broadband Internet (eg. Tooway)<br />Research and development<br />Educate potential providers<br />
  18. 18. Solutions<br />Our stand<br />Intro<br />Cons<br />Policies to encourage FREE MARKET:<br />c. Cash injections<br />very high setup costs<br />government subsidies (eg. NTT)<br />foreign investors (joint partnerships)<br />d. Measures to attract foreign investors / local investors<br />Tax rebates<br />build human resources, <br />build infrastructure (eg. communications related industrial parks)<br />e. Government support for network start-up companies<br />Explore niche markets (eg. Tooway)<br />
  19. 19. Solutions<br />Our stand<br />Intro<br />Cons<br />2. Open internet regulation for content providers <br /> <br />3. Online channels for complaints<br />eg. Facebook groups, website, emails, etc.<br />Cost effective way of monitoring the internet<br />Support Genachowski’s proposal to facilitate self-governance<br />
  20. 20. Solutions<br />Our stand<br />Intro<br />Cons<br />4. Legislation to protect “neutral net” from government abuse<br />5. Solution for discussion<br />The right to charge for better services<br />Win-win situation?<br />

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