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Galapagos Japan

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Presentation for the Introduction to Media Management class at Keio Media Design master course …

Presentation for the Introduction to Media Management class at Keio Media Design master course

Group Work with: Gustavo Dore, Kim Doyun, Rune Buick and Wei Liang

Published in: Travel

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  • 1. Galapagos Japan
    Can Japan afford this situation?
  • 2. INTRODUCTION
    The Galápagos Islands are an archipelago of volcanic islands distributed around the equator in the Pacific Ocean, 972 km west of continental Ecuador. Wildlife is its most notable feature. *From Wikipedia
  • 3. INTRODUCTION
    The Galapagos island attracts a lot of people
    The Island's interesting volcanic geology, as well as its rich flora and fauna have been admired and studied by numerous travelers, scientist, and nature-lovers.
    And it is also the BEST diving destination in the world.
  • 4. BUT,
  • 5. INTRODUCTION
    A theory changed this beautiful island into the symbol of devolution
    “The country was compared to what we might imagine the cultivated parts of the Infernal regions to be. The marine iguanas that were common along the shores of all the islands were 'hideous-looking creatures, of a dirty black color, stupid and sluggish in their movements’”
  • 6. INTRODUCTION
    Our proud economic experts couldn’t miss this kind of concept
    EconomicConcept
    BiologicalConcept
    The case of developed but isolated market could be cited
    throughout the devolution theory on biology
  • 7. INTRODUCTION
    Nowadays, the situation of Japan is similar to Galapagos Theory
    Japan’s cell phones are like the endemic species that Darwin encountered on the
    Galápagos Islands : fantastically evolved and divergent from their mainland cousins— explains Takeshi Natsuno, who teaches at Tokyo’s Keio University.
    July 20, 2009, the New York Times.
    Japanese phones suffer from ‘Galapagos Syndrome’ and are too complex to survive abroad
  • 8. INTRODUCTION
    Experts said that the high standard of Japanese products is one of the causes for Japan’s current situation
    Very High DomesticStandard
    Resulting inStrongCompetition
    DemandinghigherStandard
    Focusing ondomesticstandard
    Inducingquality-centricpolicy
    IgnoringGlobal Standard
  • 9. INTRODUCTION
    So how should we evaluate this ‘Galapagos Japan’?
    Positive or Negative?
    Encourage or Discourage?
  • 10. Galapagos Japan
    Positive Effects
  • 11. POSITIVE EFFECTS
    1. Superbly adapted to Japan’s environment
    Suits Japanese culture, lifestyle, environment
    Meet Japanese needs very well
    Examples:
    Japanese commute a lot on trains=> cannot interact much with people => need entertainment
    3D TV & Games
    High tech games
    Felica
  • 12. POSITIVE EFFECTS
    • 1. Superbly adapted to Japan’s environment
    • 13. Suits Japanese culture, lifestyle, environment
    • 14. Meet Japanese needs very well
    • 15. Examples:
    • 16. Kawaii culture => animated emoticons, graphics, background on keitai
  • POSITIVE EFFECTS
    2. Evolved into “new species” not seen elsewhere
    Galapagos will produce “new species”
    Advance technology and innovations
    Examples:
    Felica
    QR Code
    =
    Sekigaisen-Tsushin
  • 17. POSITIVE EFFECTS
    2. Evolved into “new species” not seen elsewhere
    Galapagos will produce “new species”
    Advance technology and innovations
    Examples:
    Felica
    QR Code
    POTENTIAL TO EXPORT THESE INNOVATIONS!
    =
    Sekigaisen-Tsushin
  • 18. POSITIVE EFFECTS
    • 3. Protected domestic market
    • 19. Very difficult for foreign competitors to enter the market
    • 20. Cause: Incompatibility in technology and differences in needs
    • 21. Examples:
    NO FELICA??
    NO ANIMATED EMOTICONS?!
    NO TV???
    REJECT!!!
  • 22. Galapagos Japan
    Negative Effects
  • 23. NEGATIVE EFFECTS
    Isolation
    Stagnant Economy
    Illustrations by Rune Buick
  • 24. NEGATIVE EFFECTS
    Population
    Highest % of elderly citizens
    21% over 65 years old
    Shrinking labor force
  • 25. NEGATIVES
    Language and Culture
    日本語
    ENGLISH
    trade
    market share
  • 26. NEGATIVES
    Japan’s
    Cell phone Industry
    Rich Content and Email Service
    YET
    Failed to expand
    market share
    outside Japan
  • 27. NEGATIVES
    Digital Broadcasting
    Only a few South American countries signed with the new system
    Even though Japan’s
    technology is advanced
  • 28. NEGATIVES
    Construction
    Industry
    Earthquakes
    High Cost to Install
    No demand in Korea or Brazil .. etc
  • 29. Galapagos Japan
    Recommendations
  • 30. RECOMMENDATIONS
    Conclusions – beyond galapagos
    Galapagos Japan is a good situation for the development of technology in Japan
    Create a new market
    Isolated
    Market
    Global
    Market
    Competitive market
  • 31. RECOMMENDATIONS
    Conclusions – beyond galapagos
    But in the long run Japan population is decreasing and the country starts to lack workforce and consuming market is reducing
  • 32. RECOMMENDATIONS
    Conclusions – beyond galapagos
    Instead of extinguishing Galapagos, Japan should try to manage a mid ground
  • 33. RECOMMENDATIONS
    Conclusions – beyond galapagos
    Try to create products that manage inside and global standards
    Be more active in selling their standards for other countries
  • 34. RECOMMENDATIONS
    Conclusions – beyond galapagos
    Investing in the areas that already have a good acceptance outside Japan
    Make the specific characteristics of Japanese culture marketable

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