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EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
EFL - lecture on social media marketing
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EFL - lecture on social media marketing

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Lecture held at Executive Foundation Lund on Social Media Marketing.

Lecture held at Executive Foundation Lund on Social Media Marketing.

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  • 1. Social Media Marketing Gustav Bergman gustav.bergman@kanban.se | @gustavbergman måndag 21 oktober 13
  • 2. The six big LinkedIn Blog måndag 21 oktober 13
  • 3. Network Best for Also Facebook Light consumer products Branding, Image Customer Support, Research, News Personal Brand Recruitment, Job-search B2B-prospecting Entertaining products, How-to videos Technical products Knowledge Products SEO SEO, Personal branding Everything related to Photography LinkedIn Blog måndag 21 oktober 13
  • 4. B2C B2B måndag 21 oktober 13 Blog LinkedIn
  • 5. måndag 21 oktober 13
  • 6. Facebook • 20% of all pageviews on the Internet • 9% of all Internet visits • over 1 billion members måndag 21 oktober 13
  • 7. Swedes using facebook every day 36% Källa: internetstatistik.se måndag 21 oktober 13
  • 8. Swedes using fb every day Källa: internetstatistik.se måndag 21 oktober 13
  • 9. The facebookpage måndag 21 oktober 13
  • 10. måndag 21 oktober 13
  • 11. Free ”newsletter” måndag 21 oktober 13
  • 12. Proof of popularity måndag 21 oktober 13
  • 13. Free statistics about one’s target groups måndag 21 oktober 13
  • 14. måndag 21 oktober 13
  • 15. Spamalot Dirty Dancing La Cage aux Folles måndag 21 oktober 13
  • 16. måndag 21 oktober 13
  • 17. Dirty Dancing La Cage Spamalot måndag 21 oktober 13
  • 18. How to market on facebook måndag 21 oktober 13
  • 19. måndag 21 oktober 13
  • 20. How to get friends to your page 1. Friends and family 2. Publish good content (posts) 3. Ads 4. Contests måndag 21 oktober 13
  • 21. Create posts måndag 21 oktober 13
  • 22. Are all posts visible for all fans? Answer: no måndag 21 oktober 13
  • 23. What decides which posts are visible for facbook users? måndag 21 oktober 13
  • 24. Edge-rank måndag 21 oktober 13
  • 25. Edge-rank 1. Interactions 2. ”Weight” of content 3. Freuency of publication måndag 21 oktober 13
  • 26. Edge-rank Write engaging posts with substantial content. Publish often - several times per week. Post together with a good photo. måndag 21 oktober 13
  • 27. Upworthy måndag 21 oktober 13
  • 28. måndag 21 oktober 13
  • 29. Bland Upworthy’s tips • 25-headers rule • Positive emotions • You’re Mom måndag 21 oktober 13
  • 30. måndag 21 oktober 13
  • 31. Få delningar enligt UpWorthy måndag 21 oktober 13
  • 32. måndag 21 oktober 13
  • 33. måndag 21 oktober 13
  • 34. Useful statistics måndag 21 oktober 13
  • 35. måndag 21 oktober 13
  • 36. måndag 21 oktober 13
  • 37. Engagement frequency måndag 21 oktober 13
  • 38. When your fans are logged in måndag 21 oktober 13
  • 39. Negative events måndag 21 oktober 13
  • 40. 3. Advertising on Facebook måndag 21 oktober 13
  • 41. Facebook ads • Pay per click or per 1000 views • Advanced targeting måndag 21 oktober 13
  • 42. Types of ads 1. Get more likes 2. Sponsored posts 3. Sponsored stories 4. Offer 5. Ad for web-page måndag 21 oktober 13
  • 43. Sponsored posts måndag 21 oktober 13
  • 44. Sponsored posts måndag 21 oktober 13
  • 45. Sponsored post advantages • High ROI • Visible for mobile users (50%) • Interactive måndag 21 oktober 13
  • 46. Targeting • If they like any of your pages • If they are friends to your fans • Country and city • Age, gender, family status • Interests måndag 21 oktober 13
  • 47. Sponsored story måndag 21 oktober 13
  • 48. måndag 21 oktober 13
  • 49. Contests måndag 21 oktober 13
  • 50. Contests • The most efficent way to get new likes • Often based on a ”Like-gate” måndag 21 oktober 13
  • 51. måndag 21 oktober 13
  • 52. ”Like-gate” måndag 21 oktober 13
  • 53. måndag 21 oktober 13
  • 54. måndag 21 oktober 13
  • 55. Contests • The prize should be something really attractive for the target group • Keep it simple måndag 21 oktober 13
  • 56. Blog måndag 21 oktober 13
  • 57. Company blog Which medium is important for your marketing? (B2B) Company Blog Twitter Facebook LinkedIn 0 måndag 21 oktober 13 25 50 75 %
  • 58. The company blog Our company won a prize Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est. Läs Mer! We got a big contract Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est. Läs Mer! Meet us as the company fair Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est. Läs Mer! måndag 21 oktober 13
  • 59. måndag 21 oktober 13
  • 60. måndag 21 oktober 13
  • 61. Blog article on the Internet måndag 21 oktober 13
  • 62. måndag 21 oktober 13
  • 63. SEO måndag 21 oktober 13
  • 64. Linked måndag 21 oktober 13
  • 65. måndag 21 oktober 13 Linked
  • 66. LinkedIn • Members: Middel-aged professionals • Best for: • Recruitment, finding jobs • Sales prospecting B2B • Long-term personal branding måndag 21 oktober 13
  • 67. How many companies have got customers through social media B2B B2C 70 % 60 % 50 % 40 % 30 % 20 % 10 % Twitter måndag 21 oktober 13 Facebook LinkedIn Företagsblogg 0 %
  • 68. måndag 21 oktober 13
  • 69. Company page måndag 21 oktober 13
  • 70. Groups måndag 21 oktober 13
  • 71. Premium Account • With a premium Account you can contact a number of LinkedIn-members directly måndag 21 oktober 13
  • 72. måndag 21 oktober 13
  • 73. Twitter • Middle-aged, technical peeple, news people • 140 characters • Get many followers • Follow interesting people måndag 21 oktober 13
  • 74. måndag 21 oktober 13
  • 75. Twitter • Twitter’s strength: Fully open • Best for customer support and direct communication • Communicate with anyone in your business • Channel for information and research måndag 21 oktober 13
  • 76. måndag 21 oktober 13
  • 77. måndag 21 oktober 13
  • 78. måndag 21 oktober 13
  • 79. måndag 21 oktober 13
  • 80. When to publixh måndag 21 oktober 13
  • 81. When should you publish? måndag 21 oktober 13
  • 82. Tools for social media Gustav Bergman gustav.bergman@kanban.se | @gustavbergman måndag 21 oktober 13
  • 83. måndag 21 oktober 13
  • 84. Stuff hard to find time for • Get more followers • Find out content • Publish regularly • Check how it goes måndag 21 oktober 13
  • 85. Get more followers måndag 21 oktober 13
  • 86. gmail-plugin måndag 21 oktober 13
  • 87. rapportive måndag 21 oktober 13
  • 88. Social CRM måndag 21 oktober 13
  • 89. Social CRM måndag 21 oktober 13
  • 90. Social CRM måndag 21 oktober 13
  • 91. Social CRM måndag 21 oktober 13
  • 92. Social CRM måndag 21 oktober 13
  • 93. Social CRM måndag 21 oktober 13
  • 94. Social CRM måndag 21 oktober 13
  • 95. Find out content måndag 21 oktober 13
  • 96. Content Curation Content Curation måndag 21 oktober 13
  • 97. http://contentmarketinginstitute.com/2013/09/content-curation-add-value-commentary/ måndag 21 oktober 13
  • 98. How do I find good content? måndag 21 oktober 13
  • 99. 1. RSS-reader måndag 21 oktober 13
  • 100. http://feedly.com måndag 21 oktober 13
  • 101. feedly måndag 21 oktober 13
  • 102. Feedly – mobile client måndag 21 oktober 13
  • 103. Find good content 2 måndag 21 oktober 13
  • 104. Tweeted Times http://tweetedtimes.com måndag 21 oktober 13
  • 105. Tweeted Times måndag 21 oktober 13
  • 106. Publish content måndag 21 oktober 13
  • 107. buffer måndag 21 oktober 13
  • 108. måndag 21 oktober 13
  • 109. måndag 21 oktober 13
  • 110. Buffer in Feedly måndag 21 oktober 13
  • 111. Buffer i Feedly måndag 21 oktober 13
  • 112. How am I doing? måndag 21 oktober 13
  • 113. måndag 21 oktober 13
  • 114. måndag 21 oktober 13
  • 115. Conclusions • Relationship marketing • Content marketing • Facebook • Blog, SEO Google+ • LinkedIn • Tools måndag 21 oktober 13
  • 116. Thank You! Gustav Bergman Kanban Marketing AB gustav.bergman@kanban.se http://kanban.se Twitter: @gustavbergman måndag 21 oktober 13

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