No. 5Start with the customer,work
backwards from there.IKEA:• Children taken care of.• Expensive things first.• One extremely cheap item in each department.• A bag or carriage just when you need it.• A hot dog for SEK 5 when you leave.• Generous return policy.
No. 6Learn to sell a
€ 1 coinfor € 100 or more.Always price on value and competition,never on your own production cost.
A better alternative for the
customeris not necessarily a cheaper alternative. Instead, compete on: • Customer Service • Product / Service • Availability • User Experience • ... Green Cross Vending machines with age control for non-prescribed drugs that competes on availability.
No. 10 1. Only bet
on the bestBootstrapping startups hands, when you are prepared to go all theis like Texas Hold’em way. 2. If you don’t know who the loser at the table is, then it’s you. 3. Save your chips 4. ... but sometimes you should go all in. 5. You can bluff sometimes 6. ... but if you do it often, people will learn and tell others 7. ... and it is expensive to have your bluff called.
Thanks! Exchange ideas with me
on Twitter: @gustafbrandberg Read and comment on my blog: thefutureisalreadyhere.se More about my engagements: tfiah.se/engagements / citerus.se My blog Public Domain images from Wikimedia Commons: commons.wikimedia.org