Discover apps through friends with Facebook Connect

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An idea on how Facebook Connect for iPone and Android could be used for app discovery

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Discover apps through friends with Facebook Connect

  1. 1. Discover apps through friends with Facebook Connect Gustaf Alstromer gustaf@gmail.com
  2. 2. Today: iPhone App store & Android Market is the primary discovery channel for apps (Over 100,000 apps. More than 3 billion apps downloaded)
  3. 3. Big Idea: Social graph as primary discovery channel for new apps Facebook Connect for iPhone/Android to drive discovery of billions of app
  4. 4. App discovery using FB connect today Newsfeed (web) iTunes app store New app iPhone app install
  5. 5. How it could work Newsfeed iTunes app store New app iPhone app install • Facebook Connect could become the integral part of every app if it can drive real discovery/distribution
  6. 6. Social Graph App Discovery Facebook  friends This  data  already exists  through FB  Connect Browse  apps from  a  specific  friend   (opt  in/opt  out) FB  Connect  can   measure  MAU  data  today
  7. 7. Social Graph App Discovery - Invites • Today iPhone/Android invites are sent over SMS or Email. With SMS that you have no idea if the receiver has an iPhone. With email the recipient will be on desktop and you don’t know what device they have. • FB Connect could make an app invite highly relevant and useful by: • Store and map Facebook Uid with iPhone/Android Device ID • Based on this information only show friends that could install the app in the friend selector and in the FB Connect API • Invites would only go to iPhone users and the Facebook iPhone app = high conversion • Clicking an invite leads directly to the app store
  8. 8. FB Connect Invite Flow • Discovery through friends directly on the phone is a strong incentive for developers to include FB Connect. Distribution is their primary problem today. 100,000 apps. Short tail of distribution today

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