Understand Competition

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Understand Competition

  1. 1. Understand competition
  2. 2. Which competitors are already operating in the market?
  3. 3. <ul><li>If local competitors are important players, </li></ul><ul><li>how sustainable is their existence and what is it based on? </li></ul>
  4. 4. <ul><li>Is there a danger of smaller local competitors playing a stronger role in the future? </li></ul>
  5. 5. <ul><li>How strong are competitors that are already there? </li></ul>
  6. 6. <ul><li>How many people do they employ and what is their organizational structure? </li></ul>
  7. 7. <ul><li>Are other competitors entering or planning to enter the market? </li></ul>
  8. 8. <ul><li>What do customers/consumers think about competitors </li></ul><ul><li>and their products/services? </li></ul>
  9. 9. <ul><li>What have been competitors’ experiences and results, both negative and positive, in the local market? </li></ul>
  10. 10. <ul><li>If competitors failed, why? </li></ul>
  11. 11. <ul><li>If competitors succeeded, why? </li></ul>
  12. 12. <ul><li>Is the country a member of WTO? </li></ul>
  13. 13. <ul><li>If it is how closely does it follow WTO rules? </li></ul>
  14. 14. <ul><li>Does it belong to any trading blocs or regional free trade areas? </li></ul>
  15. 15. <ul><li>Which bilateral free trade agreements does it have? </li></ul>
  16. 16. <ul><li>What is the outlook for any future free trade agreements? </li></ul>
  17. 17. <ul><li>Do these signed free trade agreements work in practice? </li></ul>
  18. 18. <ul><li>If they do not, what are the problems? </li></ul>
  19. 19. <ul><li>Are non tariff barriers significant and </li></ul><ul><li>what is the outlook in that regard? </li></ul>
  20. 20. <ul><li>Are there customs bottlenecks and </li></ul><ul><li>how much would they add to operational costs? </li></ul>
  21. 21. <ul><li>Is there a problem or illegal/parallel imports </li></ul><ul><li>or even counterfeits? </li></ul>
  22. 22. <ul><li>Thank you </li></ul>

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