Penguin 2.1 - the 5th Spam-Filtering Algorithm, Is Live
2. Link Dtox Genesis Launch
3. Google Penalty On WWW Revoked But Remains On NonWWW
4. 12 Lessons Learned in Penguin 2.0 Analysis
5. See POLL Results of How Many Websites got Hit with
6. Goodbye, Google PageRank Data?
7. How to Leverage Google+ Posts in Google News
8. Matt Cutts At Pubcon 2013: Moonshots, Machine Learning
& The Future Of Google Search
9. Optimizing The SEO Model
10.Infographic: How will you use the nofollow tag?
The fifth confirmed release of Google’s
“Penguin” spam fighting algorithm is live.
Affects 1% of searches to a noticeable degree.
If you were hit by Penguin, you’ll likely know if
you see a marked drop in traffic that begins
today or tomorrow. To recover, you’ll need to do
things like disavow bad links or manually have
those removed. Filing a reconsideration request
doesn’t help, because Penguin is an automated
process. Until it sees that what it considers to be
bad has been removed, you don’t recover.
If you were previously hit by Penguin and have
taken actions hopefully meant to fix that, today
and tomorrow are the days to watch. If you see
an improvement in traffic, that’s a sign that
you’ve escaped Penguin.
About Link Detox Genesis
How Link Detox Genesis works for You
Best Practices on using Link Detox Genesis
Successful and typical workflow using Link
Step-By-Step Instructions using Link Detox
This confirms Link Detox as the market leading
software for finding unnatural and toxic links just
like Google does. And we’re just getting started.
Link Detox Genesis™ is a self-learning system
that will be trained over time, without waiting for
new releases like in the past. Unlimited FREE reprocessing of your Link Detox Genesis reports is
another cool new feature.
All existing active users of Link Detox Pro or up
and the Starters, Expert, Superhero plans get the
option to earn extra Link Detox credits to test the
new Link Detox Genesis™ algorithm coming soon
in the next few days for FREE.
Link Detox Genesis™ calls links suspicious or even toxic
depending on an aggregated calculation of multiple
patterns and risk signals.
Some of those pages spotted by Genesis are called
toxic, but might look great to you. Well, we’ve seen SEOs
say “That’s a link I would love to have” for links that
Google specifically called out as spam examples
We pride ourselves in constantly improving our awesome
tools to help webmasters like you get more accurate data
for your link analysis. This is one of the many reasons
thousands of webmasters from all over the world choose
Link Research Tools and Link Detox for their Backlink
Audit and link analysis…
Analyze BOTH www and non-www:
Classify your keywords 80% or more:
Upload as many link source files as possible:
Rate Links as Good or Bad:
Starting DTOX report with ALL data you can
Reclassify, Link Rating, Disavow and REProcess (NEW, Free, Unlimited!.. just make
sure the report is re-loaded after your
changes with F5 for the re-process button to
Export Disavow to Google
Re-Run DTOX report and upload current ALL
data AND Disavow files (Round-Trip Disavow)
This software is providing step-by-step
instruction like Gather all possible link
Link Detox for BOTH – the www and nonwww
Unlimited FREE re-processing
Link Detox Genesis™ rules –
New improved Blacklist Checking –
THREE New Website Footprint Detection
Detecting Hidden image links – SUSP25
Detecting Links from voting directories –
Detecting Link from banned domains –
Keyword Intelligence in Link Detox
finally – SUSP28, SUSP29, SUSP30, SUSP31
New “Not Verified” Status for edge cases
New HTTP Code Column
New option to keep “Dropped Links” in
DTOX – and WHY
New Filter Slices in Link Detox
Keyword Cloud by LinK Detox Risk
A WebmasterWorld thread has an interesting discussion
around how a webmaster said his manual penalty was
revoked on his WWW but remains on his non WWW.
The non WWW is 301 redirected to the WWW and the WWW
is set as the preferred domain in Webmaster Tools.
The webmaster with this problem said:
A site I watch has a manual penalty. After a lot of link
cleaning and reconsideration request, Google has revoked
penalty on www version, while penalty on non-www
version stays. Both www and non-www versions verified in
WMT and 301 redirected from non-www to www.
=>First of all, webmaster should remove 301
redirection from non www version to www
version because doing redirection can pass
penalty to www version. Then they should sent a
reconsidering request to Google saying this
=>Not sure I completely believe the person to be
honest. A similar question I've had for awhile now
though: if you've set up the www. and non www.
versions of a site in GWT, do you still need to
manage both? Or only the one you have set to
This analysis was created using our
Superhero Plan and the new Competitive Link
Detox tool extensively. The Superhero plan
allows you to perform professional SEO and
backlink analysis for your own or your
competitor’s sites, but if you only need
Competitive Link Detox (CDTOX), that’s also
included in all new Link Detox Pro plans and
1. Was Anchor Text overdone?
2. Did the websites have more CEMPER Power
than CEMPER Trust?
3. Did they have too many sitewide links?
4. Did they have paid links?
5. Was the link’s Power*Trust distribution
6. Have sneaky redirects been involved?
7. Has unnatural link growth been involved?
8. Have link networks been involved?
9. Did any unnatural country ratios occur?
10. Has there been an unnatural Deep Link ratio?
11. Did the websites have an unnatural Link
12. Did the websites have a high Link DTOX Risk?
13. Results Analysis
We clearly validated this fact on 7 out of 9
So do not more anchor text overdone
Result : 9 out of 12 website had more cemper
power than cemper trust
Why is a big gap between Power and Trust bad?
Typically, webmasters try to build strong links
from the start in order to fuel their own
PageRank. Getting strong links is hard and
getting them from low trust sites (i.e. the
spammy ones that sell links, etc.) is easier. For
instance, Debtconsolidationcare.com got tons of
.edu links, yet these .edu links had low power
and practically no trust. That’s why the website
had a CEMPER Power of 6 but a CEMPER Trust of
only 4. (GB)
6 out of 9 websites had excessive sitewide
links. Sitewide links are not beneficial for the
growth of a websites’s ranking. On the
contrary, sitewide links can harm a website.
Fittedwardrobes.com for instance had
excessive sitewide links through its 301
Result : 6 out of 12 website had paid links.
Identifying high quality paid links isn’t an
easy thing. The upcoming Link Detox
Genesis™ tries to place a lot more emphasis
on finding those better made paid links, so
we are looking forward to the results we can
get by then.
Result : 10 out of 12 had unnatural Link
Several websites had really toxic link graphs.
They have been outside of the normal
variance and had 2 times more weak or
strong links than similar sites in the niche.
Result : 3 out of 7 cases sneaky redirects
have been involved
So, does Penguin 2.0 punish sneaky
redirects? Well, according to the LRT case
studies, 3 out of 7 losers had sneaky
redirects. If we can expose sneaky
redirects, Google can do that for sure as
well, so I suggest yes, Penguin 2.0. punishes
Result : 1 out of 7 cases untatural link velocity has
Unnatural link velocity can be very harmful for every
website. What I’ve seen quite often were websites
that have been online for ages and suddenly started
doing lots of linkbuilding. The consequence, the
website’s link growth exploded from 0 to 100 – in
Google’s eyes of course a very unnatural issue and
therefore most likely an indicator for manipulation.
Of course, if it is a big brand launching a new website
doing some advertising on TV there would probably
also be a hype like that, but there would also be
some signals around it some social media buzz that
makes it natural for Google.
Result : 9 out of 11 cases link networks were
Links are essential to gain good rankings. We all
know that. But getting a bunch of links by using
a link network is the worst thing you can do. But
what is a link network? Well, to keep it simple: a
group of websites that are connected via same
IPs, ClassCs, registrars, and so on.
So did Penguin 2.0. punish the usage of link
networks? Well, in 9 out of 11 cases link
networks have been involved.
Result : 5 out of 7 had an unnatural country
Result : 6 out of 8 had an unnatural deep link
Result : 5 out of 7 had an unnatural link
Result : 8 out of 12 link profiles have been
We have threads at WebmasterWorld, Black Hat
Forums, tons at Google Webmaster Help, Threadwatch and
many others. Keep in mind, this was announced late Friday
afternoon and the threads are just going to get worse
when more people check their analytics after the weekend
is over, sometime this morning.
I've seen screen shots of Google Analytics showing
websites completely destroyed by this update. I've also
seen screen shots of Google Analytics showing websites
that recovered in a major way from previous Penguin
updates. This had huge swings both ways for webmasters
and SEOs. Some recovered and are back in business, while
others are about to lose their businesses. Also, some it
had no impact on at all. Like you all know, when one web
site drops another one takes it place.
How Did Google Penguin 2.1 Impact Your Site?
My Site Was Hurt Bad By Penguin 2.1 (Drop In
Traffic) 68.1% (1,723 votes)
My Site Recovered With Penguin 2.1 After Being
Hit By Previous Penguin Updates 7.04% (178
My Site Gained In Traffic After Penguin 2.1
(Without Ever Being Hit By A Penguin
Update) 5.69% (144 votes)
My Site Saw No Change In Traffic After Penguin
2.1 17.23% (436 votes)
Other: 1.94% (49 votes)
What is it?
Webpages with a higher PageRank are more
likely to appear at the top of Google search
Google updates Toolbar Pagerank every 3 or
4 February 2013
In 2013 it’s a lot more risky to manipulate
Google Pagerank, so the mantra should not be to
“increase your Pagerank” but rather “get quality
sites to link to you” which will have the same
effect. In 2013, it’s MUCH MUCH HARDER to
manipulate Pagerank so it’s probably better to
focus on just getting links from real reputable
sites. If you focus on where your next
QUALITY, EDITORIAL link comes from – your real
pr will go up, but more importantly, so will the
number of visitors you receive from Google
(dependant on other factors too, mind you).
Engage with your audience and in your
Tag your posts, share links to articles
Never discount how Google uses its assets
Engage with your audience and in your
industry – Create timely posts about current
events and share them with the people in
your circles. It’s like content freshness but for
Google+. Invite engagement, brand
awareness and subject matter expertise at the
Tag your posts, share links to articles – In
each and every post you create, do yourself a
favor; use relevant hashtags and incorporate
a link to an article. You never know when
you’re going to be in the news, and I mean
that in the best possible way.
Never discount how Google uses its assets –
We saw this with authorship and other
structured data. There are obvious incentives
to using Google+, and having your posts
appear in association with news articles is an
Core Quality Changes
Future of Search
New videos for malware/hacking
Concrete examples in guidelines
>100 speaking events, Hangouts on
Air, webmaster office hours
How search works website
No Toolbar PageRank scheduled for rest of
SEO has always been focused on acquisition.
The marketing strategy, based on high
rankings against keyword terms, is about
gaining a steady flow of new visitors. If a site
ranks better than competing sites, this steady
stream of new visitors will advantage the top
sites to the disadvantage of those sites
Rain On The Parade
White-Hat SEO Is Dead
Optimization In The New Environment
1. Offer Optimization
2. Conversion Optimization
The nofollow tag is a way publishers can tell search
engines not to count some of their links to other
pages as “votes” in favor of that content. Why would
publishers need to block such votes? Doing so can
help them avoid problems with search engines
believing they are selling influence or are somehow
involved in schemes deemed as unacceptable SEO
Our Search Engine Land infographic below, made with
the help of the good folks over at Killer
Infographics, explains more about the nofollow
tag, including when and how to use it. Also see
additional references and background information
that come after the infographic:
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