What is Growth Hacker?
Growth hacker - one who‟s passion and focus is pushing a
metric through use of a testable and scalable methodology.
"Growth hacker" is a new word for most but a long held
practice among the best internet marketers and product
managers in Silicon Valley.
A growth hacker finds a strategy within the parameters of a
scalable and repeatable method for growth, driven by
product and inspired by data.
Growth hacking‟s goal are based in marketing but
driven by product instincts. A growth hacker lives at the
intersection of data, product, and marketing.
A growth hacker lives within the product team and has
a technical vocabulary to implement what he or she
What is Growth Hacking?
Growth Hacking Is A New Thing
Growth hacking has marketing goals but
Growth hacking is not done overnight and
cannot solve systemic product issues.
Growth Hacking Is A Cheat Sheet Of Secrets On
hacking is a marketing technique
developed by technology startups which
uses creativity, analytical thinking,
and social metrics to sell products
Define a Growth hacking in
three Common Characteristic
Growth hackers have a passion for tracking and moving
Without metrics or data, a growth hacker can feel out
of place and uncomfortably exposed.
Data and metrics are paramount to the scientific way a
This scientific approach to growth is called engineering
distribution by Jesse Farmer, co-founder of Everlane.
“The best growth hackers take a rigorous, empirical
approach to growth and distribution,” says Jesse.
Greg Tseng, co-founder of Tagged, says data and
creativity of a growth hacker go hand-in-hand.
If you are only creative, you‟ll never know how good your
If you only have an analytical mindset, then you‟ll know
precisely how bad your ideas are!”
Growth hackers are constantly curious and have an
insatiable desire to learn.
Jesse Farmer says, “Good growth hackers have a deep
understanding and curiosity of the how internet works
This curiosity leads to a grasp of product and user
experience way beyond the surface. see possible
In Short Growth Hacking
hackers are a rare breed and a
highly unlikely mash up of data, creativity,
7 Ways Dropbox Hacked Growth to
Become a $4 Billion Company
Here are some stats regarding
hit about $240 million in 2011
1 billion files are saved to Dropbox every
Over 50 million users
Over 100 employees
Installed on 250 million devices
The 2 minute above-the-fold video gives an explanation of the
Dropbox product, something that Dropbox has had on their website
from the very beginning.
1-A video on the homepage demoing the product.
2-Gauge the interest in the business by seeing how many request an invite.
4. Social Media
We‟ve all seen the stores with a “Like us on Facebook”
or the “Follow us on Twitter” decals on front doors. It‟s
becoming all too common-something that people
mindlessly see. Some companies offer an incentive to
Like them, such as announcing specials for Facebook
Dropbox did something a little different. With each
Follow on Twitter, Connect with Facebook or Twitter,
Dropbox gives the user a 125MB increase:
a user wants to share a folder with
a friend on Dropbox, anyone unregistered
will have to register for Dropbox. This
creates a strong viral coefficient for
Sharing links to files:
Remember when everyone used to download files using
Megaupload, Rapidshare, Hotfile, and many other file hosting
sites? These services were often plump full of ads, “premium
accounts” with faster download speeds and no wait time for
downloads, and many other money making tactics that took
away from the core objective for the user: getting a file
downloaded without having to jump through a million hoops!
Dropbox solved that problem.
If a user wants to share a file, they simply use the „Get Link‟
function found on either the desktop or web. Users who want to
download the file will see an image similar to this:
Dropquest is a contest run by Dropbox that makes users
go through different puzzles and scavenger hunts. Those
who complete and place in the top 176 get free space
and/or free swag.
The announcement on their blog generated quite a lot
of Likes and Tweets.
Dropquest has gotten Dropbox lots of publicity in the
tech world for this (just Google dropquest).
Availability on Multiple Devices & Platforms
has maintained Blackberry
support despite their shrinking market
share. It‟s also supported on even the
least popular devices such as the
to Linux, Ubountu
13 Critically Important Lessons from Over 50
Retention trumps acquisition
It‟s a rookie mistake to focus on customer acquisition
instead of customer retention, especially early in a
It‟s exciting to get new traffic and acquire new users,
but the primary purpose of your first visitors is to inform
you of the holes in your funnel.
Customer development is cheating
A large part of lean methodology is customer
development: the activity of talking to your market and
your users before you actually build something. If you do
this well, it will feel like cheating, because people will
disclose the path to their heart.
Data-informed is better than data-driven
Data is good. But there‟s a catch.
Data should inform our decisions.
It shouldn‟t be our master, dictating our every move.
When people are “driven” by data, they begin thinking like
machines and making decisions that do not appeal to
Deep growth can‟t be
You can do things to drive traffic. You can do things to
You can do things to hack growth at a surface level,
but deep growth cannot be manipulated.
Twitter-esque, Facebook-esque, and LinkedIn-esque
growth cannot be hacked. There is something deeper at
There is one metric(Measure) that
Now that we can track everything, we have to focus on
But for any startup, there usually is one metric that
matters at any given time.
The problem is that this metric is different depending on
what your startup does and the stage of development
Growth is not rocket science
Growth is a mixture of good people, good data , the good
decisions they make, and the good advice they receive.
Growth is part common sense, part creativity, part hustle, and
sometimes, part luck. Growth is improbable, but always
Language is everything
Play with words. Rearrange them. Change them. Make
them sell, make them express, make them do the work
they must do.
Language is possibly the best, growth hack. The right
words, in the right order, at the right time, can do
Correlation(connection between two or more things) is good,
but causality(relationship) is better.
Metrics don’t tell you what to do
A good growth hacker needs to focus on two types of growth. Steady and
rapid. Slow steady growth will come from areas like SEO and social sharing.
Rapid unsustainable growth will come from campaigns, exploits (damage) and
other temporary tactics.
What are some decisions taken by the
"Growth team" at Facebook that helped
Facebook reach 500 million users?
There are decisions around
Priorities and culture.
One to One Test optimize.
Rinse and repeat.
is hired to work on growth hacking is
arguably the most important decision
Use a Strategy which is Unique
Growth is Directly depend on your Strategy
For example, you could say that growth is broken down into a few fundamental
How do I increase the rate of people to get more signups?
What can I do to activate as many users as quickly as possible in their first 'N'
What are the levers for engagement and how can I pull them?
You want to add more stacks to that chart because
each stack represents a new source of acquisition.
Paid search via Adwords and/or Facebook ads
Buying mobile installs via mobile ad platforms like
Flurry and MdotM
What 300 Years of Growth Hacking Can
Dive into growing markets as early as possible. Own it.
Quit forcing your customers jump through hoops
Partner ecosystems enhance distribution
Don’t be afraid…
To scale three companies to their first 100k users. Much of these tips
connecting with prospects 1:1
writing guest posts
doing lots of manual outreach
These are processes that you can automate as your initiatives start to
scale, but when you‟re first starting out, guerilla is your best option.
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