Assignment: monitor, track, locate (through all avenues available…fee and free)… find needle in haystack and make it look easy!
validate, verify, analyze
review, edit, append info as req’d (PDF, Word docs, Excel, graphics, audio, video)
seek feedback, comments, contributions
publish, disseminate, update (the updating part is the real kicker)…commitment is key!
don’t start what you can’t continue – Feed the Blog!
time management is essential
Example of a blog used for development, collaboration, testing
Blogs facilitate organization of, and access to, relevant data by topics
Example of a very focused topical blog: GM Smallblock Engine Blog
Example of a topical blog with broader focus but still subject oriented – stays on message.
More Reasons Why You Should Blog
Identify and target your users
Provide channels of information
Choice/selection in data stream
From the general to the granular, your readers can choose if you offer them a range of content
Supplementing info/data/resources from websites, e-newsletters, paid subscription services, online databases
Aggregate your current publishing formats
Branding/marketing vehicle for your library – good PR
Offers tangible, ongoing documentation of work product
Justify resources, staffing, additional services
Where is that report, news article, survey, training manual?
Promote, maximize internal collaboration, knowledge base management of resources, tasks and projects
Real time publishing
Direct, no intermediary req’d
You are the expert
Blogging will focus and expand upon your skills
Level the playing field…minimize barriers and increase visibility, communications, integration of resources
Think about products and services – informing and supporting users A Product Blog "By announcing a new product on a blog you are creating an invitation to a discussion about your product. On-line press releases don't allow readers to post comments to provide feedback or to ask questions. As more and more blog readers use newsreaders, people are very apt to grab an RSS feed for a blog they find interesting. That creates an opportunity for the blog to continue the discussion that starts with a new product announcement. “ http:// contentcentricblog . typepad .com/
Consider the options, value and flexibility offered by RSS Feeds
News feeds help you “get the word out” about updates to your blog
In-house or to the public
Offer your readers/community an alternative to email only, or as a supplement to it for those who “opt-in”
Review websites you use that offer feeds
To locate feeds, look for the orange icon or button that says RSS, XML, Syndicate or Atom.
Microsoft has over 800 employees blogging…take a look
Bloggers from Sun Microsystems
CEO’s Who Blog
News and Resources About Corporate Blogging
Blogging for Business – “With readers flocking to their Web postings, execs are finding blogs useful for plugging not just their products but their points of view.” Business Week, August 9, 2004 http://tinyurl.com/4mukc
Blogging With The Boss's Blessing – “More companies are helping employees to speak freely -- and bond with customers.” Business Week, June 28, 2004 http://www.businessweek.com/magazine/content/04_26/b3889107.htm
Blogging behind the firewall – “InfoWorld’s internal Weblog started as an experiment. Already, it’s indispensable.” InfoWorld, May 24, 2004 http://www.infoworld.com/article/04/05/21/21OPconnection_1.html
The Corporate Blog is Catching On , New York Times, June 23, 2003 http://tinyurl.com/f10d
Google sees benefits in corporate blogging, “Company says internal blogs can be used to track meeting notes, share diagnostics information and code.” InfoWorld, November 18, 2004 http://www.infoworld.com/article/04/11/18/HNgooglecorpblog_1.html
HP quietly begins Web log experiment – “Hewlett-Packard Co. has become the latest IT vendor to dip its toes in the wild world of Web logging, or blogging.” IDG News Service, 23 Nov 2004, http://tinyurl.com/689r4
See beSpacific.com’s regular updates on blogging at http://www. bespacific .com/ mt /archives/cat_ blogs .html