Designing for Social Sharing
Rashmi Sinha
www.uzanto.com
www.rashmisinha.com
2
browsing alone
3
Osmond Lab
2 Auditoriums: • 341 • 152
4
Hetzel Union Building
2 Auditoriums: • 475 • 385 • Posters in
Alumni Hall
5
Penn State Campus
Main Presentation
Sites:
< 4 Thomas Aud’s
(726, 242, 171, 94)
Wartik (70) >
Osmond (341, 152) >
HUB >
...
6
Auditoriums & Meeting Rooms*
Walk Time from
Venue Seats Eisenhower
Eisenhower Auditorium 2,595/1,755 Home Base
Thomas Au...
7
Penn State Campus
Nittany Lion Inn
•Council Meetings
•Banquets
Alumni Center
•Evening Mixers
Beaver Stadium
• Tuesday Ba...
8
Walk Time to
Venue Eisenhower
Beaver Stadium Tuesday Night Banquet* 15 minutes
Mt. Nittany Club
All Sports Museum
* Tail...
9
Hintz Alumni Center
Evening Mixers: • 400 Indoors • 400 Patio Seating
10
Beaver Stadium
Tuesday Night Banquet -
Tailgate Party and Old Fashioned Ice Cream Party and Sock-Hop
Nittany Club
Sport...
11
Posters, Exhibits & Socials
Walk Time to
Venue Capacities Eisenhower
Hetzel Union
Building (HUB) 5 minutes
Alumni Hall ...
12
Penn State has a full-service catering company on campus for breaks
and meals. We also have our own bakery which suppli...
13
Hotels
Nittany Lion Inn
•Council Meetings
•Banquets
Banquet & Social Venues
14
Nittany Lion Inn
The Nittany Lion Inn is a gracious, colonial style hotel right on-
campus.
A 15 minute walk to ASV ses...
15
A National Trust historic
hotel
• For Banquets & Council Meetings • 220 Sleeping
Rooms
Nittany Lion Inn
16
Hotel Room Blocks
Hotel Rooms Rates Per Night*
Atherton Hotel 75 $90 - 6/18; $79 - 6/19-6/21
Courtyard Marriott 40 $99
...
17
Courtyard Inn
Nittany Lion Inn
Days Inn
Hampton
Inn
Hilton Garden Inn
Ramada Inn
Atherton
Penn Stater 2 mi from campus >
18
Conference Center
• 2 miles From Campus • 300 Luxury
Rooms
19
Exhibits
20
Penn State Campus
Main Presentation
Sites: < Eisenhower Auditorium (2,500)
21
Downtown State College flanks the south side of campus, a
five-minute walk from campus housing, and a 12 minute walk
fr...
22
MEALS ON-CAMPUS
Breakfast $ 5.75
Lunch $ 8.25
Dinner $10.00
Banquet $45.00
HOUSING ON-CAMPUS*
Single Room in Eastview T...
23
Budget
INCOME
Description Fee 1200 Total 1400 Total 1600 Total
1200
Variable
1400
Variable
1600
Variable
Core Meeting R...
24
EXPENSE
Core Meeting Expenses 1200 Total 1400 Total 1600 Total
Cost Per
Person
Cost Per
Person
Staff Assistants 576.00$...
25
Expenses continued… Fixed Cost 1200 Total 1400 Total 1600 Total
1200
Variable
1400
Variable
1600
Variable
Breaks (1 per...
26
WOWismillionsof people with diverse
backgroundscollaborating,socializing,and
learning while having fun. It representsthe
f...
28
240,000 users
29WellsFargo StageCoach Island
30American Apparel
31
Four drawsof such games
 the ability to socialize
 an achievement system that givesplayersan
incentive to improve
 c...
32
Alone together
 Social interaction in online gaming (Ducheneaut
et al. 2006)
 Surrounded by others.Feel their presenc...
33
The web has
become a
social sphere
Massively
multiplayer
online games
Rich
interfaces
enable richer
interactions
34
Part II
Part II: What issocial
sharing?
36
37
Hi
I found you while I wassearching my
network at LinkedIn. Let'sconnect directly,
so we can help each other with refer...
38
1) I am linked to ->
-> to you --->
--->You are linked to her ->
---> so on…
How it works
•Individualsconnected to each...
Object mediated social networks
“… call for the rethinking of sociality
along linesthat include objectsin
the concept of s...
40
Coffee Dance performance Tomatoes
41
Second generation social
networks
 Put objectsat the center
 Social sharing
 Tagging
 Viral sharing
 Social NewsCr...
42
1) I share my pics->
-> with you --->
-->You share your pics->
---> with him
How it works
•People share objectsand watc...
43
1) I send video I like ->
-> to you. You passon -->
--> to her, who sendson
to her, who passeson…
How it works
•Individ...
44
1) I tag my bookmarks
-> you see my tags
-->You share your tags->
How it works
•Saving & tagging your stuff (creating b...
45
1) I find interesting story
-> you rate story
-->Othersrate stories
How it works
•Finding and rating stories
•Popular s...
46
Objectsinvite usto
 Connect
 Play
 React
 Reach out
Part III: So you want to
design for social sharing?
48
Forget the ipod!
Web 2.0 and Virtual Worlds
Roo Reynolds
Metaverse Evangelist
roo@uk.ibm.com
Your innocent laughter was so pure
51
To my pain it was the cure
52My heart fills with pain so much
To see all the lives of people
that you have touched..
memories of you are
so sweet …
55
But sometimes
they make me weep …
A story of an African Safari
An adventure experienced by three
little boys.
PARTONE
57
It wasNovember 2006….
The three boyswere
together in the back of
the car. It washot and
sticky. They had been
driving a...
58
 Oupa suggested a
contest: the first one to
see an animal would be
the winner. He explained
that it wasan old family
t...
59
“No,” said Taz, look, it’s moving…it IS a
snake!”
“SNAKE!!!” Leon
shouted.
“Nonsense,” said
Daniel. That’sjust a
silly ...
60
Looking out different windows
When Papa looked out the window on hisside
of the car, he could see this.
When Mama looke...
61
Which snake do you think it is?
Me! It is me! I’m a puff adder. The
book says I’m ‘large, thick bodied,
sluggish, broad...
62
The snake in the picture wasthe first
puffadder that Ouma had ever seen. She had
to ask her brother, Guillaume, what ki...
63
DoesLeon win?Isa
snake an animal?
No! I’m a banana, not a
snake. (How can I get them
to come closer so I can
SHOW THEM ...
64
The way to avoid puff addersisto look in the
path in front of you when you walk and to
make a small amount of noise – l...
65
But what about the stick on the other
side of the car?
No, a stick is not an animal. A stick
comes from a tree, so it i...
66
Why is Taz holding his nose???
67
….because he’snever ever smelled
anything like an elephant before
Elephant poo!
68
Elephantsare MUCH bigger in real life than the
onesone seeson TV.
Elephantsin Kruger Park are very used to cars
and bus...
69
You can tell how recently an elephant
passed by, based on the elephant
dung.
Can you guesshow?
Or
Maybe you already kno...
70
They carried on driving…..
Although it wasvery hot, Uncle Eric
(Dad, to you, Daniel!) insisted that they kept the
windo...
71
The boys decided to have a counting competition – each had to
pick a species, and the one who counted the most members ...
72
73
74
They searched between the treesin
the distance….
They looked right beside the road;
Then Daniel looked UP…..
75
76
77
78
79
80
81
And ME – Baz saw me
too, and pointed me out
to the boys. He asked
them what was the
difference between a
turtle and a t...
82
83
CheCk emails regularly for
the next exCiting
instalment of a story of an
afriCan safari
I’m sorry …
for the bad times
we had to share
85
I’m thankful …
for the sad times you’ve helped me bare.
86
that have known you.
i am proud to be one amongst tons of
others
So many people you have helped
with just a smile
88
you were the type that was worth waiting for a
while …
so many memories
filled with laughter
89
if only they keep going forever after
years went by it seems so long ago
but at the same time i can’t let you go
i can’t seem to get over the fact
that you’re g...
91
you were such a young person and you opened my
eyes
Always a legend you will be in my eyes
92
Web 2.0
93
Web 2.0 examples(then and now)
 Personal websites blogs→
 Britannica Online Wikipedia→
 DoubleClick Google AdSense→
...
94
Web 2.0 components/
characteristics
The Web
as
“The Platform”
Tools: RSS,
AJAX, PHP,
Ruby
Services, not
packaged
softwa...
95
Key themesto remember
 Social networking
 User-generated content
96
Web 2.0 attitude
“ Web 2.0 is an attitude not a technology.
It’s about enabling and encouraging
participation through o...
97
Web 2.0 isunderstood – so what’s
next?
98
Games?! A few numbers…
 69% of American heads of households play computer or
video games
 In 2005, 25% of gamers were...
99
Virtual Worlds- background
Online Games
e.g. Quake, Half-Life, …
MMORPGs (Massively multiplayer online role-playing gam...
100
Virtual Worlds
Second Life (http://secondlife.com)
3,600,000+ user accounts and growing fast
1,100,000+ logged on in p...
101
BBC – One Big Weekend concert
with streaming audio and video
102
Major League Baseball event
hosted in virtual stadium
103
Regina Spektor – marketed
in-world by Warner Bros.
104
American Apparel
virtual store
105
Reuters have a Second
Life office, complete with
embedded journalist
106
Why doesIBM care?
107
Meetings
108
IBM Alumni event
(http://greateribm.com)
109
IBM Innovation Jam results:
Funding for ‘3D Internet’
110
IBM 12 island
innovation complex
111
Circuit City
112
Sears
113
Wimbledon demo…
Integrating real-world
‘Hawkeye’ ball tracking
data with Second Life
for Wimbledon demo
July 2006
114
Australian Open
Jan 2007
115
More possibilities
Marketing, brand promotion
Retail
Hardware / Storage
Media and entertainment (TV?)
Modelling (...
116
What’s next?
 rooreynolds.com
 eightbar.co.uk
117
Give up control
Thisismessy!
Some principles…
119
1: Make system personally useful
 For end-user system should have strong personal use
 Memorable Personal Snippets(e...
120
Bite-sized self-expression
 Creative self-expression
 Artistic expression (Flickr,YouTube)
 Humor (YouTube)
 Indiv...
121
2: Identify symbiotic relationship
between personal & social
 Personal snippets> Social stream
 Pictures> Organized ...
122
3: Create porousboundary
between public & private
 Earlier systems
 Personal (Personal Desktop
Software, e.g., Picas...
123
4. Allow for levelsof participation
 Everyone doesnot need to create!
 Implicit creation (creating by consuming)
 R...
124
Why do people digg?
“commenting, digging, burying comments,
typing descriptions, reading hundredsof
articlesand…
…for ...
125
how to encourage participation
 Insightsfrom Social Psychology
 Highlight unique contribution
 Allow for smaller lo...
126
5. Let people feel the presence
of others
 What pathsare well
worn
 User profiles/
photos
 Real-time updating
 Lik...
127
6. And yet, momentsof
Independence…
 Choreography: when
alone, when part of group
 Prevent mobs
 Don’t make it too ...
128
Allow for alternative
viewpoints& perspectives
 Social sharing can lead to tyranny of
dominant view
 People of a gro...
129
Create conditionsfor wise
crowds
 Cognitive Diversity
 Independence
 Decentralization
 Easy Aggregation
130
Wise Crowds: Cognitive Diversity
 Need many perspectivesfor good answers
 Groupsbecome homogenous
 Membersbring les...
131
Wise Crowds: Independence
 Keepspeople’smistakesfrom getting correlated
(uncorrelated mistakesaveraged out)
 Encoura...
132
Wise Crowds: Decentralization
“A crowd of decentralized people working to
solve a problem on their own without any
cen...
133
Wise Crowds: Easy Aggregation
 A decentralized system can pick right
solution
 With easy way for information to be
a...
134
7. Enable Serendipity
 Don’t make navigation all about popularity
 Accessto some popular stuff (keep thisfast moving...
135
8. Most of all, allow for play
136
Thingsto try at home!
 Create an account on myspace.com
 Read Emergence, Wisdom of Crowds
 Play a Multiplayer Onlin...
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692
Meetings
693
IBM Alumni event
(http://greateribm.com)
694
IBM Innovation Jam results:
Funding for ‘3D Internet’
695
IBM 12 island
innovation complex
696
Circuit City
697
Sears
698
Meetings
699
IBM Alumni event
(http://greateribm.com)
700
IBM Innovation Jam results:
Funding for ‘3D Internet’
701
IBM 12 island
innovation complex
702
Circuit City
703
Sears
704
Meetings
705
IBM Alumni event
(http://greateribm.com)
706
IBM Innovation Jam results:
Funding for ‘3D Internet’
707
IBM 12 island
innovation complex
708
Circuit City
709
Sears
710
Meetings
711
IBM Alumni event
(http://greateribm.com)
712
IBM Innovation Jam results:
Funding for ‘3D Internet’
713
IBM 12 island
innovation complex
714
Circuit City
715
Sears
716
Meetings
717
IBM Alumni event
(http://greateribm.com)
718
IBM Innovation Jam results:
Funding for ‘3D Internet’
719
IBM 12 island
innovation complex
720
Circuit City
721
Sears
722
Meetings
723
IBM Alumni event
(http://greateribm.com)
724
IBM Innovation Jam results:
Funding for ‘3D Internet’
725
IBM 12 island
innovation complex
726
Circuit City
727
Sears
728
Meetings
729
IBM Alumni event
(http://greateribm.com)
730
IBM Innovation Jam results:
Funding for ‘3D Internet’
731
IBM 12 island
innovation complex
732
Circuit City
733
Sears
734
Meetings
735
IBM Alumni event
(http://greateribm.com)
736
IBM Innovation Jam results:
Funding for ‘3D Internet’
737
IBM 12 island
innovation complex
738
Circuit City
739
Sears
740
Meetings
741
IBM Alumni event
(http://greateribm.com)
742
IBM Innovation Jam results:
Funding for ‘3D Internet’
743
IBM 12 island
innovation complex
744
Circuit City
745
Sears
746
Meetings
747
IBM Alumni event
(http://greateribm.com)
748
IBM Innovation Jam results:
Funding for ‘3D Internet’
749
IBM 12 island
innovation complex
750
Circuit City
751
Sears
752
Meetings
753
IBM Alumni event
(http://greateribm.com)
754
IBM Innovation Jam results:
Funding for ‘3D Internet’
755
IBM 12 island
innovation complex
756
Circuit City
757
Sears
758
Meetings
759
IBM Alumni event
(http://greateribm.com)
760
IBM Innovation Jam results:
Funding for ‘3D Internet’
761
IBM 12 island
innovation complex
762
Circuit City
763
Sears
764
Meetings
765
IBM Alumni event
(http://greateribm.com)
766
IBM Innovation Jam results:
Funding for ‘3D Internet’
767
IBM 12 island
innovation complex
768
Circuit City
769
Sears
770
Meetings
771
IBM Alumni event
(http://greateribm.com)
772
IBM Innovation Jam results:
Funding for ‘3D Internet’
773
IBM 12 island
innovation complex
774
Circuit City
775
Sears
776
Meetings
777
IBM Alumni event
(http://greateribm.com)
778
IBM Innovation Jam results:
Funding for ‘3D Internet’
779
IBM 12 island
innovation complex
780
Circuit City
781
Sears
782
Meetings
783
IBM Alumni event
(http://greateribm.com)
784
IBM Innovation Jam results:
Funding for ‘3D Internet’
785
IBM 12 island
innovation complex
786
Circuit City
787
Sears
788
Meetings
789
IBM Alumni event
(http://greateribm.com)
790
IBM Innovation Jam results:
Funding for ‘3D Internet’
791
IBM 12 island
innovation complex
792
Circuit City
793
Sears
794
Meetings
795
IBM Alumni event
(http://greateribm.com)
796
IBM Innovation Jam results:
Funding for ‘3D Internet’
797
IBM 12 island
innovation complex
798
Circuit City
799
Sears
800
Meetings
801
IBM Alumni event
(http://greateribm.com)
802
IBM Innovation Jam results:
Funding for ‘3D Internet’
803
IBM 12 island
innovation complex
804
Circuit City
805
Sears
806
Meetings
807
IBM Alumni event
(http://greateribm.com)
808
IBM Innovation Jam results:
Funding for ‘3D Internet’
809
IBM 12 island
innovation complex
810
Circuit City
811
Sears
812
Circuit City
813
Sears
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Circuit City
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  • http://www.flickr.com/photo_zoom.gne?id=2939327&amp;size=o
    Traditionally browsing alone has been the dominant paradigm
  • Osmond 117152
    Osmond 119341
  • HUB Aud385
    Heritage Hall475
    Alumni Hall for posters
  • This color coded map shows the main venues that we will utilize for ASV
  • Approx. walking times from the main meeting venues to and from Eisenhower Aud., our morning symposium site.
  • This color coded map shows the main venues that we will utilize for ASV
  • Beaver Stadium will be where our Tuesday night party will be.
    Transportation will be avialable for inclement weather, or for those who choose not to walk.
    Hintz Alumni Center will be where our evening mixers will be
  • Mixers
  • Walking time to and from a couple of satellite venues.
    NLI where your speakers and council members can stay, and where you can have meetings and banquets
    Hetzel Union building is where we plan to have poster presentations
    Eateries and coffee bars are on the upper and lower levels, along with seating, art galleries and lounges
    Wireless internet access throughout this building
    Bookstore
    Copy center
  • This color coded map shows the main venues that we will utilize for ASV
  • Nittany Lion Inn is a gracious, colonial style hotel right on-campus.
    A 15 minute walk to ASV sessions
  • Nittany Lion Inn is a gracious, colonial style hotel right on-campus.
    A 15 minute walk to ASV sessions
  • Penn State has a conference center and hotel two miles from campus. We will not be using this facility except for hotel rooms.
  • This color coded map shows the main venues that we will utilize for ASV
  • Downtown skirts the south side of campus, a 7 minute walk from Eisenhower Aud.
    A 3 minute walk from Eastview Terrace
  • Real time collaboration and updating provides a very different feel to the web than static or even dynamic web pages. You feel the social presence of people something we are used to in real life. For example, I am standing here, and I can see, feel, hear all of you. For example, take a look at DiggSpy, where you can watch what people have been digging.
    This allows a whole new level of socability. It lets you feel the presence of groups of people.
  • So what is social sharing. Lets start with what its not. Its not the social networks of 2001. How many of you are on Frienster and LinkedIN. How many of you have sent that awkward sounding email to your friends. Hi I found you while
  • Lets go back, back to 2001. Back to the beginning of social networks. Remember the excitement. How many of you have seen such a diagram? How many of you are a member of such a network?
  • But how do we really connect?
  • Overview of Web 2.0 and introduction to Virtual Worlds
  • So what is Web 2.0? A quick overview…
  • http://web2con.com – O’Reilly’s Web 2.0 conference first ran in October 2004
    Theme: “The Web as Platform”
    &amp;quot;While the first wave of the Web was closely tied to the browser, the second wave extends applications across the web and enables a new generation of services and business opportunities.&amp;quot;
    “You have to remember that every revolution occurs in stages, and often isn&amp;apos;t recognized till long after the new world is in place.”
    “There might be a better name (I tried internet operating system on for size starting back in 2000), but the fact that Web 2.0 has caught on says that it&amp;apos;s as good a term as any.”
    (Tim O’Reilly - http://radar.oreilly.com/archives/2005/08/not_20.html)‏
    See http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html for the original
  • See http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htmlfor the original
    Here is a depiction of Web 2.0 as a growing cultural organism with the tools, standards and techniques enabling it in blue on the top and some of the key characteristics of the organism on the bottom
    - simplicity (light-weight programming models)  Only easy things will continue to propagate (PHP)‏
    - community-development is represented here in “software that gets better with the more people use it” and “harnessing the collective intelligence”
    - move to web services that are published on the web, not hardened and shrink wrapped
    - assembly of consumable pieces which enable architectural participation from end-users and the community
    - again bandwidth, graphics, and graphic app models are driving users to demand rich user experiences - drag and drop, location based visualizations,  the end of command line text windows!

    ====================
    Google, by contrast, began its life as a web application, never sold or packaged, but delivered as a service. Customer paid for the service, directly or indirectly
    No scheduled software releases, just continuous improvement. No licensing or sale, just usage. No porting to different platforms so that customers can run the software on their own equipment, just a massively scalable collection of commodity PCs running open source operating systems plus homegrown applications and utilities that no one outside the company ever gets to see.
    At bottom, Google requires a competency: database management, not a collection of software tools, it&amp;apos;s a specialized database. Without the data, the tools are useless; without the software, the data is unmanageable. Software licensing and control over APIs--the lever of power in the previous era--is irrelevant because the software never need be distributed but only performed, and also because without the ability to collect and manage the data, the software is of little use.
    In fact, the value of the software is proportional to the scale and dynamism of the data it helps to manage.
    Much like a phone call, which happens not just on the phones at either end of the call, but on the network in between, Google happens in the space between browser and search engine and destination content server, as an enabler or middleman between the user and his or her online experience.
    Other important Web 2.0 themes:
    Rich user experience
    Emergence
    Play
    Archicture of participation
    Harnessing collective intelligence
    Perpetual beta
  • One opinion of Web 2.0
  • What will come post-web 2.0?
    Web 3.0
    Web3
    3D Internet
    Virtual Worlds
    ?
    A lot of attention of Virtual Worlds
  • Gamers are increasing in number, and buying power
    IBM by no means dominant here, but starting to show a real interest……
  • Virtual Worlds are an emerging opportunity for a wide range of activities, including marketing, online commerce and services. Popular non-game Virtual World platforms (such as Second Life) are expanding fast with thriving economies. We are seeing the beginnings of the exploitation of the market, with the BBC, sporting events, high-street names and web brands announcing their involvement.
    This continues the shift from a passive audience to an engaged, interactive population
    Virtual Worlds are the web, rendered in interactive 3D. They could mark the start of the next phase of web technology.
  • Virtual Worlds are an emerging opportunity for a wide range of activities, including marketing, online commerce and services. Popular non-game Virtual World platforms (such as Second Life) are expanding fast with thriving economies. We are seeing the beginnings of the exploitation of the market, with the BBC, sporting events, high-street names and web brands announcing their involvement.
    This continues the shift from a passive audience to an engaged, interactive population
    Virtual Worlds are the web, rendered in interactive 3D. They could mark the start of the next phase of web technology.
    More than 50% users are in Europe
    10% of users have remained for 40 hours or more
    These stats are usually out of date. Try secondlife.com to check the latest figures.
  • The BBC, who are frequently early adopters, announced an event in Second Life in May 2006. The streaming video from the One Big Weekend event (being held in Dundee) was shown in-world to provide people with another means of following the action.
    The key thing here is the party happening in the foreground. People are dancing, showing off and chatting.
    http://news.bbc.co.uk/1/hi/technology/4766755.stm
    The BBC also did a Second Life session for their Newsnight programme around January 2006. (http://news.bbc.co.uk/1/hi/programmes/newsnight/4583924.stm). In 2007, Newsnight caught up with some IBMers for a segment in their show http://news.bbc.co.uk/1/hi/programmes/newsnight/6241879.stm#cyber
  • Major League Baseball (MLB.com) paid the Electric Sheep Company for a virtual baseball stadium to host the Home Run Derby event.
    I’m not a baseball fan, but even I was hooked enough by the lively atmosphere that staying up until 2am UK time was well worth it.
    http://www.ericrice.com/blog/?p=45
    http://eightbar.co.uk/2006/07/11/live-at-mlb-second-life-game/
  • Warner Bros, who promote Regina Spektor, are marketing her latest album within Second Life.
    They have a New York loft apartment with a tape recorder playing clips of her music, with the mood of the room changing with the music.
    http://www.marketwire.com/mw/release_html_b1?release_id=130654
    http://blackrimglasses.com/archives/2006/05/22/second-life-meets-regina/
  • American Apparel (A large US clothing store) opened a store in Second Life
    Possibly the first example of a real brand creating a SL store
    More: read the story at http://news.com.com/2061-10797_3-6084908.html
    http://www.aimeeweber.com/Portfolio/AmericanApparel.html
  • Reuters have an embedded journalist (Adam Pasick) who writes articles in and about Second Life
    And more brands…
    Toyota, Adidas, Reebok, Sun, Sony, Vodafone…
  • IBM is already interested in virtual worlds for several reasons
    1.) internal collaboration and communications
    2.) external reach to our clients and their customers
    3.) research. 3D Internet as a future web-like model. Driving adoption of (and creation of, if necessary) standards
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • From July 2006, a quick prototype build by Emerging Technology Services for the Wimbledon tennis championships.
    It involved displaying the path of the ball (thanks to the ‘Hawkeye’ data captured on-court) as well as clothing and even flying towels.
  • The Australian Open project brings the Hawkeye data feed idea explored for the Wimbledon demo into a full one island (16 acre) build, with all aspects of the Oz Open from the shop to the scoreboard to the tennis court with players which move with the real data feed.
  • Encourages independence
    Takes advantage of tacit knowledge
    People have specialized knowledge
    Need some type of loose coordination
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user experience by using virtual worlds to augment both the Web experience and the real world experience. Other immersive features that IBM and Circuit City are experimenting with include an interactive home theater, where customers can easily recreate their own home environment to do things like setting up a home theater — users can easily move a couch at the proper distance from where they want to put a new TV, and it automatically tells them the optimal size TV to purchase for their room dimensions, and eventually will add other features like where to place speakers for a surround sound system. As with everything in the IBM complex, we’re keen to get client and public feedback so it can improve over time.
  • Build for Sears (see http://www.3pointd.com/20070108/ibm-brings-sears-to-second-life-at-ces)‏
  • IBM already runs various meetings inside SL. We can’t share confidential material using SL (since the servers are not run by IBM), but it’s a useful place to socialise and confidential matters can always be discussed over the telephone while being augmented by avatar interactions
    Difficulties with conference calls
    Uncomfortable video conferences
    Using an avatar gives freedom of expression, and seems to break down barriers.
  • GreaterIBM is an initiative to connect past and present IBMers. We’ve already been using virtual world to augment real world activities — since we can’t always travel to meet with each other, the virtual world allows us to meet in a setting that is more like real life, and collaborating and networking in these immersive environments
    The IBM Alumni block party (for The Greater IBM Connection, http://greateribm.com) was a great success, and Greater IBM continues to actively explore how to use virtual worlds to bring past and present employees together.
  • Sam Palmisano appeared in avatar form to address IBMers regarding the results of the Innovation Jam. One outcome was funding for a ‘3D Internet’ project (http://www-03.ibm.com/press/us/en/pressrelease/20605.wss)‏
  • The 12 island complex (194 acres of land) is IBM’s big public presence in Second Life. It has various projects within it, including…
    three huge meeting spaces (each capable of seating over 200 people)‏
    The House of Horizons project: This collaborative project is a Danish initiative from a number of international organisations that seek to experiment with virtual world benefits to real world activities and vice versa. Through a series of Second Life based facilities and a variety of tenants, House of Horizons explores the new opportunities that arise when normal physical factors and geography are suspended and replaced by a digital reality. House of Horizons founding partners are: Danish based Innovation Lab, IBM, and Computerworld Denmark, in association with the Danish architectural firm Arkitema.
    A meeting place for the IBM ‘Virtual Universe Community’, already over 1000 IBMers.
    ‘SOA hub’ is the early stages of a build we plan to fully unveil in January. It is an example of how you can use the 3D, immersive worlds to simplify the complex by “showing” people these concepts and allowing them to experience them through 3D interactions that explain business concepts in a more easy to understand way. The lessons we learn in running this sort of event can be passed on to our clients too; we will apply what we are developing here from an education and training standpoint to all sorts of other areas and for our clients.
  • We’ve partnered with Circuit City to explore and experiment with how we can apply virtual worlds to their business — from doing business inside of virtual worlds to connecting the virtual world with the real world to create a richer, more immersive Web environment. This early build of a virtual Circuit City store is an area where we are experimenting with how to enrich a user