On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Beaver Stadium Tuesday Night Banquet - Tailgate Party and Old Fashioned Ice Cream Party and Sock-Hop Nittany Club Sports Museum
Posters, Exhibits & Socials
Walk Time to
Venue Capacities Eisenhower
Hetzel Union Building (HUB) 5 minutes
Alumni Hall Posters up to 550
HUB Eateries Seating for 900
White Gym Exhibits 7 minutes
Nittany Lion Inn 15 minutes Ballroom Banquets up to 500 3 Banquet Rooms Banquets up to 160
4 Meeting Rooms Banquets up to 100
Penn State has a full-service catering company on campus for breaks and meals. We also have our own bakery which supplies Java Co. Catering
Nittany Lion Inn
Banquet & Social Venues
Nittany Lion Inn The Nittany Lion Inn is a gracious, colonial style hotel right on-campus. A 15 minute walk to ASV sessions A National Trust historic hotel
A National Trust historic hotel • For Banquets & Council Meetings • 220 Sleeping Rooms Nittany Lion Inn
Courtyard Inn Nittany Lion Inn Days Inn Hampton Inn Hilton Garden Inn Ramada Inn Atherton Penn Stater 2 mi from campus >
Conference Center • 2 miles From Campus • 300 Luxury Rooms
Penn State Campus Main Presentation Sites: < Eisenhower Auditorium (2,500)
Downtown State College flanks the south side of campus, a five-minute walk from campus housing, and a 12 minute walk from Eisenhower Auditorium.
MEALS ON-CAMPUS Breakfast $ 5.75 Lunch $ 8.25 Dinner $10.00 Banquet $45.00 HOUSING ON-CAMPUS * Single Room in Eastview Terrace $57.00/night Double Room Nittany Suites $40.00/night * Includes Breakfast
WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine
Wells Fargo StageCoach Island
Four draws of such games
the ability to socialize
an achievement system that gives players an incentive to improve
complex and satisfying strategy that makes combat fun
underlying narrative that players want to learn more about
Many games also update continuously, adding features and addressing user requests
Social interaction in online gaming (Ducheneaut et al. 2006)
Surrounded by others. Feel their presence, not interacting all the time
Analogy: Reading book in a cafe
Spectacle: Performing for an audience
Analogy: Playing pinball with others watching
Social facilitation (Zajonc, 1960)
Improved performance in presence of others (even if presence is passive)
Observed even in cockroaches!
The web has become a social sphere Massively multiplayer online games Rich interfaces enable richer interactions
Part II: What is social sharing?
Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.
First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you ---> --->You are linked to her -> ---> so on…
How it works
Individuals connected to each other
Relationships can be marked, hubs identified
Concept of six degrees of separation
“ Are you my friend” type of awkwardness
Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina
Coffee Dance performance Tomatoes
Second generation social networks
Put objects at the center
Social News Creation
Social sharing of our stuff (social networks with objects in between) e.g., Flickr, Yahoo answers 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him
How it works
People share objects and watch others
Social connections are through objects
Formation of social streams of information with emergence of popular, interesting items
Viral sharing (passing on interesting stuff) e.g., YouTube videos 1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…
How it works
Individual to individual to individual
Popularity based navigation helps track “viral” items
Tag-based social sharing (linked by concepts…) e.g., Flickr, del.icio.us 1) I tag my bookmarks -> you see my tags -->You share your tags ->
How it works
Saving & tagging your stuff (creating bookmarks).
Tags mediate social connections
Formation of social/conceptual information streams. Emergence of popular, interesting items
politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain
Social news creation (rating news stories) e.g., digg, Newsvine 1) I find interesting story -> you rate story -->Others rate stories
How it works
Finding and rating stories
Popular stories rise to top
Objects invite us to
Part III: So you want to design for social sharing?
Forget the ipod!
Web 2.0 and Virtual Worlds Roo Reynolds Metaverse Evangelist [email_address]
Your innocent laughter was so pure
To my pain it was the cure
My heart fills with pain so much
To see all the lives of people that you have touched..
memories of you are so sweet …
they make me weep …
A story of an African Safari An adventure experienced by three little boys. PART ONE
It was November 2006….
The three boys were together in the back of the car. It was hot and sticky. They had been driving a long time. They were getting kind of cranky but Taz kept reminding the other two that they were about to see LOTS OF AFRICAN ANIMALS.
He knew, because Ouma had told him so.
Oupa suggested a contest: the first one to see an animal would be the winner. He explained that it was an old family tradition.
And then, Leon saw what looked like a stick on the side of the road….
“ SNAKE!!!” Leon shouted.
“ Nonsense,” said Daniel. That’s just a silly old stick.”
“ No,” said Taz, look, it’s moving…it IS a snake!”
Looking out different windows
When Papa looked out the window on his side of the car, he could see this.
When Mama looked out the window on HER side of the car, she could see this. There was a snake AND a stick.
Which snake do you think it is? Me! It is me! I’m a puff adder. The book says I’m ‘large, thick bodied, sluggish, broad head is covered in small scales. Tail very short. Body scales rough. Body yellowish to light brown with numerous dark chevrons… active at dusk, Up to 30 young born in late summer. May give deep warning hiss. Bites readily. Venom causes swelling and pain, occasionally death. Found throughout Africa.’
The snake in the picture was the first puffadder that Ouma had ever seen. She had to ask her brother, Guillaume, what kind of snake it was. Guillaume is a hiker and a mountaineer so he knows more about snakes than she does. He immediately knew the answer.
Does Leon win? Is a snake an animal? No! I’m a banana, not a snake. (How can I get them to come closer so I can SHOW THEM my FANGS?) A snake is a reptile. Reptiles are members of the animal kingdom. So yes, Leon won – the snake IS an animal.
The way to avoid puff adders is to look in the path in front of you when you walk and to make a small amount of noise – like tapping a stick against the rocks in the path. The puff adder then gets a fright and gets out of your way.
(Shouting is a BAD IDEA because then it frightens all the other animals away too.)
But what about the stick on the other side of the car? No, a stick is not an animal. A stick comes from a tree, so it is part of a plant. HOWEVER, a stick can be an insect. During their exploration of the camp the boys saw several stick insects. BUT THIS STICK? It is a very special thing. It is a message – a signal. There’s one animal in the African bush that likes breaking such leafy sticks off trees to carry around until they get bored, then they drop them. The boys soon found out what that animal is….
Compare two of the little boys to the elephant in SIZE Why is Taz holding his nose???
… .because he’s never ever smelled anything like an elephant before Elephant poo!
Elephants are MUCH bigger in real life than the ones one sees on TV.
Elephants in Kruger Park are very used to cars and buses and sometimes will allow us to get quite close to them – THEN you can see exactly how big they are.
You can tell how recently an elephant passed by, based on the elephant dung.
Can you guess how?
Maybe you already know?
If you don’t and would like to, ask your father.
They carried on driving…..
Although it was very hot, Uncle Eric
(Dad, to you, Daniel!) insisted that they kept the windows open and the air conditioner off.
“ Only with the windows open will you hear the birds and the insects and smell the bushveld smells,” he said.
The boys decided to have a counting competition – each had to pick a species, and the one who counted the most members of that species on a day would be the winner. Guess who picked the impala to count?
Once there were so many buffaloes crossing the road that we just had to sit and wait. You don't argue with a herd of buffaloes!
Did we see lions? Not everyone sees lions. But Eric is usually lucky. So make sure you're close to Eric!
They searched between the trees in the distance ….
They looked right beside the road;
Then Daniel looked UP…..
He had spotted an eagle: An African fish eagle
Then we approached a bridge. There was something sitting on the railing
One of the fishermen of the region. A heron.
The heron didn't like the noise from the car and left
Oupa stopped the car. He ALWAYS stops the car on a bridge. WHY?
Because there are almost always things to see... IN the river OR next to the river This time it was a saddle-bill stork
And ME – Baz saw me too, and pointed me out to the boys. He asked them what was the difference between a turtle and a tortoise and THEY DIDN’T KNOW! Imagine that!
And sausages growing on a sausage tree!
Check emails regularly for the next exciting instalment of A STORY OF AN AFRICAN SAFARI
I’m sorry … for the bad times we had to share
I’m thankful …
for the sad times you’ve helped me bare.
that have known you.
i am proud to be one amongst tons of
So many people you have helped with just a smile
you were the type that was worth waiting for a while …
so many memories
filled with laughter
if only they keep going forever after
years went by it seems so long ago but at the same time i can’t let you go i can’t seem to get over the fact that you’re gone
i keep expecting you to show up for more laughs and fun
you were such a young person and you opened my eyes
Always a legend you will be in my eyes
Web 2.0 examples (then and now)
Personal websites -> blogs
Britannica Online -> Wikipedia
DoubleClick -> Google AdSense
Domain name speculation -> search engine optimisation
Web 2.0 components / characteristics The Web as “ The Platform” Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architecture of participation Small pieces loosely joined, or “re-mixed” Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques: Mash-up, wiki, tagging, blogging Rich user experience Light-weight programming models
Key themes to remember
Web 2.0 attitude
“ Web 2.0 is an attitude not a technology. It’s about enabling and encouraging participation through open applications and services . By open I mean technically open with appropriate APIs but also, more importantly, socially open , with rights granted to use the content in new and exciting contexts.”
Ian Davis http://iandavis.com/blog/2005/07/talis-web-20-and-all-that
Web 2.0 is understood – so what’s next?
Games?! A few numbers…
69% of American heads of households play computer or video games
In 2005, 25% of gamers were over the age of 50
The average game player age is 33
44% of most frequent game players say they play games online
In 2005, video and computer games sales came in at $7billion
Slightly down on 2004 – due to new consoles
Source: Entertainment Software Association., “Essential Facts about the Computer and Video Game Industry, 2006”
Why do people digg? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”
how to encourage participation
Insights from Social Psychology
Highlight unique contribution
Allow for smaller local groups
Highlight benefit to self from
Highlight benefit to group
Source: Using social psychology to motivate contributions to online communities, Ling et al. 2005
5. Let people feel the presence of others
What paths are well worn
User profiles / photos
Like a conversation
Sense that others are out there
What people are digging right now!
6. And yet, moments of Independence…
Choreography: when alone, when part of group
Don’t make it too easy to mimic others
Incentives for originality & uniqueness
Allow for alternative viewpoints & perspectives
Social sharing can lead to tyranny of dominant view
People of a group agree
Viewpoint rises to top (popularity lists, tag clouds)
Create conditions for wise crowds
Wise Crowds: Cognitive Diversity
Need many perspectives for good answers
Groups become homogenous
Members bring lesser new information in
Diversity reduces groupthink
Groupthink works by shielding members from outside opinions
Diversity reduces conformity
Chance that you will change opinion to match group
Wise Crowds: Independence
Keeps people’s mistakes from getting correlated (uncorrelated mistakes averaged out)
Encourages people to bring in new viewpoints (diversity)
Concept of Social Proof
People assume that groups know what they are doing
Assuming crowd is wise, leads to herd like behavior
Can sometimes lead to good decisions
Sequence of uninformed choices, building upon each other
Wise Crowds: Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki
Wise Crowds: Easy Aggregation
A decentralized system can pick right solution
With easy way for information to be aggregated across system
Example: votes on Digg
7. Enable Serendipity
Don’t make navigation all about popularity
Access to some popular stuff (keep this fast moving)
Make the “long tail” accessible
Popularity as a jump off point to other ways of exploring