“New Media Strategies has changed the jargon of Web 2.0” - wired magazine Executive Summary Solely dedicated to social media since 1999. Founded by political pollster Pete Snyder Ten Years 10+ Of innovation and defining social media marketing, metrics and best practices Ninety Employees Arlington, Los Angeles, New York, Chicago, North Carolina and San Francisco 90+ Fifteen Hundred Campaigns Executed by NMS’ subject-matter experts across more than 60 industries 1,500+
Business & Public Affairs Experience Major Garment Producer Facing Activist-led Boycott of Goods Tobacco Company Whose #1 Product is Facing Potential FDA Ban Country’s Leading Private Company Under Attack By Environmental Activists and the Media Trade Association Whose Members are Targets of Public Health, Environmental and Parenting Activists + more bipartisan online talent than any firm in the country industry + over 10 years of experience = expertise on wide variety of challenging issues Accounting Firm Embroiled in Lehman Brothers Collapse; Facing Congressional Investigation
Using Social Media Effectively for Business:The NMS Approach
NMS Service Overview PROMOTE Digital Public Relations – Blogger Engagement Social Media Activation and Advocacy Grassroots Messaging ANALYZE Consumer Analysis and Communications Insights Measuring Engagement Competitor Research PROTECT – Wikipedia Management and Strategic Execution Early Warning Monitoring and Strategic Rapid Response
Where We’re Headed Facebook is now the most visited site on the internet And is also the fastest growing search engine 51% of Facebook users said being a fan increased purchase intent, 67% of Twitter followers said the same 79% of Twitter followers reported that they were more likely to recommend a brand they followed, and 60% of Facebook fans said the same 93% of social users expect their brands to have a presence in social, and 43% expect a brand to help solve product issues* *Cone’s 2008 Business in Social Media Survey
Organizational Best Practices Choreograph, don’t just Coordinate Every large organization is siloed, but the best ones learn to create persistent channels so groups can amplify each other’s efforts Train. Everyone. At least make it clear that there are better ways to impress your friends than going rogue Playbook approach makes it easy for all employees to get a handle on what to say, how to say it, and what is appropriate Flatten your Assets Everything created by one group can likely be used by another to engage an audience in social – make it easy to discover and share across the company Track and Share Contacts As important as what you’re saying is who you’re saying it to Make sure your tracking and reporting can keep track of correspondence and editorial history
Applying Social Media at the Organizational Level You Your Company Your Team Friends, Families, Colleagues Target Audience(s)
Selling to the C-Suite Recommendations on Tapping the C-Suite Educate: Nearly 75% of business leaders say they are actively learning about social media. Don’t get left behind: Educate yourself in the best practices and nuts and bolts of social media. Join The Word of Mouth Marketing Association and track breakthroughs and developments in the social media space. Start Small and Record Victories: 63% of business leaders believe social media isn’t just a fad. Minimize risk and maximize results by launching a pilot program that is manageable and scalable. Reduce uncertainty surrounding social media by executing a small starter project and document successes. Encourage Company Enthusiasts: Leverage positive company social media groundwork by socializing results throughout the company. Sell on a Personal Level: To start, sell to stakeholders individually. Lay out a snapshot of what competitors are doing in the space, and always keep key statistics close at hand. 44% of business leaders feel they are falling behind their competitors in social media executions. Reassure the Management with Expert Help: The majority of business leaders believe social media is an appropriate and necessary first step for their company. Avoid panic and uncertainty by bringing in outside experts to handle the scope and executions. *5 Steps to building a company wide social media plan, How Business Leaders view social media, Selling Social Media Upstairs—Smart Blog on Social Media and Smart Brief on Social Media
Simple Rules For Online Politics: Colin Delany (NMS) Think about the ends before you think about the means. Think before you act: what is your goal? Who is your audience? Where can you reach them? Brilliance is secondary to persistance. Starting a revolution is great. Continuing that revolution takes work. You will only be successful with consistent interaction and engagement. Plan on this before you launch. Integrate, Integrate, Integrate. Make sure that your online efforts mirror your offline efforts for maximum efficacy. Links, Hashtags, URLs, make sure they are everywhere and are consistent. Check out www.epolitics.com for more information from Colin.
Discussion Topics What tools online to use for intra-organizational training? (Yammer) What tools can be used for issue advocacy, to potentially influence the government or protest an issue? How to develop a grass-roots movement….encourage word-of-mouth discussions and sharing of content?
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