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Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
Bloomingdale Credentials
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Bloomingdale Credentials

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A brief overview of what Bloomingdale Advertising stands for and part & parcel of its creative works

A brief overview of what Bloomingdale Advertising stands for and part & parcel of its creative works

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  • 1. Let’s Make A Dent In The Universe
  • 2. Let’s start breaking walls <ul><li>We’ll make the Unthinkable, Thinkable ; </li></ul><ul><li>the Impossible, Possible; </li></ul><ul><li>the Unconquerable, Conquerable; </li></ul><ul><li>the Unattainable, Attainable . </li></ul><ul><li>If there are no doors or windows, </li></ul><ul><li>we will move forward, even if it means </li></ul><ul><li>walking through walls! </li></ul>
  • 3. <ul><li>We have a dream to share with you. </li></ul><ul><li>Not any dream, </li></ul><ul><li>but an extraordinary one . </li></ul><ul><li>An amazing but relentless </li></ul><ul><li>Mother-of-All Dreams. </li></ul>
  • 4. <ul><li>A dream of engaging &amp; partnering a pool of </li></ul><ul><li>Thinkers, Igniters, </li></ul><ul><li>Accelerators , Insurgents, </li></ul><ul><li>Mavericks </li></ul><ul><li>who will challenge </li></ul><ul><li>every barrier to the success </li></ul><ul><li>of your business. </li></ul>
  • 5. <ul><li>It’s about a passionate team of </li></ul><ul><li>Talented Malaysians </li></ul><ul><li>who believe that in everything we do, to: </li></ul><ul><li>Relentlessly challenge the status quo . </li></ul>
  • 6. <ul><li>Who steadfastly believe in </li></ul>Thinking Differently!
  • 7. <ul><li>Who believe that </li></ul><ul><li>every extraordinary business </li></ul><ul><li>is driven </li></ul><ul><li>by purpose. </li></ul>
  • 8. <ul><li>Purpose drives everything. </li></ul><ul><li>For purpose </li></ul><ul><li>fosters visionary ideas </li></ul><ul><li>&amp; </li></ul><ul><li>meaningful innovation. </li></ul>
  • 9. <ul><li>Purpose contributes </li></ul><ul><li>to a life well-lived! </li></ul>
  • 10. <ul><li>We’re in the business of </li></ul><ul><li>Igniting Conversational Capital. </li></ul><ul><li>Positive Conversational Capital </li></ul><ul><li>about you, </li></ul><ul><li>your brand, </li></ul><ul><li>your product, </li></ul><ul><li>your services. </li></ul>
  • 11. In Brutal Simplicity , we’re: <ul><li>Igniters of Ideas. </li></ul><ul><li>Accelerators of Ideas. </li></ul><ul><li>Executors of Ideas. </li></ul><ul><li>Sculptors of Ideas. </li></ul><ul><li>Monetizers of Ideas </li></ul>
  • 12. <ul><li>Ideas worthy of conversation </li></ul>
  • 13. <ul><li>Not just any ideas . </li></ul><ul><li>But provocative ideas that are </li></ul><ul><li>simple, cost-effective, </li></ul><ul><li>meaningful, inspiring </li></ul>
  • 14. impossible
  • 15. impossible We only see possibilities
  • 16. <ul><li>Out of this </li></ul><ul><li>wreckage a new </li></ul><ul><li>industry </li></ul><ul><li>will emerge . </li></ul>– Hugh McLeod
  • 17. We’re in the business to connect with the consumers. We’re not here to keep media companies alive.
  • 18. We’re a full-service communications agency providing clients a blend of digital, social, experiential and traditional marketing tactics designed to Bloomingdale Advertising
  • 19. <ul><li>ignite </li></ul><ul><li>conversations </li></ul>fuel word-of-mouth. &amp;
  • 20. The Agency <ul><li>Date of incorporation: 16 July 1986 </li></ul><ul><li>Authorised and Paid-up Capital: RM1 million </li></ul><ul><li>A full-service 24-year old Glocal Ad Agency with a proven track record and strong global insights through international collaboration with Worldwide Partners Inc. </li></ul><ul><li>Member of the 4A’s of Malaysia </li></ul><ul><li>Registered with the Ministry of Finance as a Bumiputera Vendor </li></ul><ul><li>(No: 357-00010083) </li></ul><ul><li>Services include: Local and global strategic campaign planning, media, creative, public relations and event management </li></ul>
  • 21. Bloomingdale Worldwide Partners <ul><li>Largest Global Network of Owner-Managed Marketing Communications Firms </li></ul>
  • 22. Bloomingdale Worldwide Partners <ul><li>1 Corporation 97 Partners 144 offices 56 Countries 4,800 People $4.1 Billion in Billings* </li></ul>*Capitalized billings from 2008
  • 23. 360° Communication Promotions Traditional Advertising Trade Show Design Public Relations Brand Strategies Media Planning Buying Sponsoring Market Research Ambient Marketing Ethnic Marketing Events CD/CI Direct Marketing Ambush Marketing Interactive
  • 24. We Think Differently <ul><li>We challenge the status quo @ every blink. </li></ul><ul><li>Chief Igniter of Ideas - Malkeet Singh </li></ul><ul><li>Media Guru – Balan Andrew Moses </li></ul><ul><li>Creative Insurgent – Ryo </li></ul><ul><li>Thought Shaper – Sharmila </li></ul><ul><li>Accelerator of Ideas – Gurmeet Singh Gill </li></ul><ul><li>Creative Radical – Rhashidi </li></ul><ul><li>Igniter of Ideas – Bob @ Think </li></ul>
  • 25. It’s simply about creating great experiences , not great ads! Our Strength
  • 26. Less about saying things, more about building things. Things that. simply make life. easier or just.. more fun!...... Our Mantra
  • 27. STOP Interrupting Directing Shouting High-powered messages Reacting Return on investment Big promises Explaining Engaging Connecting Enticing Engaging content Interacting Return on involvement Intimate gestures Discovering START
  • 28. Client Portfolio
  • 29. &nbsp;
  • 30. Pullman Lakeside Putrajaya Hotel
  • 31. Artwork
  • 32. Print
  • 33. Accor Group
  • 34. Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Reserve
  • 35. Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Nanban The News Strait Times
  • 36. The Star Press Conference (Announcement of New Hotel) – Press Coverage
  • 37. Press Conference (Announcement of New Hotel) Press Conference was featured on RTM TV2 Evening News at 7.00pm 29 th June 2010
  • 38. Iskandar Regional Development Authority
  • 39. Print
  • 40. Reports
  • 41. General Brochures
  • 42. Tourism Malaysia for South Asia Market
  • 43. ‘ Beaches ’ TVC (20s)
  • 44. ‘ Shopping ’ (20s)
  • 45. ‘ Theme Park ’ TVC (20s)
  • 46. ‘ Spectacular ’ TVC (20s)
  • 47. ‘ Kids ’ TVC (40s)
  • 48. Print
  • 49. Print
  • 50. Print
  • 51. Print
  • 52. PLUS Berhad
  • 53. Corporate TVC (60s) A heartwarming piece of communication designed to put a face on Malaysia’s largest highway concessionaire.
  • 54. ‘ Smart ’ TVC (40s) Light-hearted and entertaining, the TVC carries a very relevant and hard-hitting message: smart drivers pay toll using the more efficient and time-saving way.
  • 55. ‘ Cleaning ’ TVC (30s) A stylish approach to communicate the professionalism of Plus staff; meticulous attention to detail is the key, from a smart uniform to the final touches in the cleaning process.
  • 56. ‘ Help ’ TVC (30s) Plus is always just a phone call away; when travellers need help during their journey on Plus highways, reinforcing the customer-centered emphasis offered by Plus
  • 57. Merdeka Campaign
  • 58. Road Safety Campaign
  • 59. Travel Advisory Ads
  • 60. Putrajaya Holdings Sdn Bhd
  • 61. Print Ads
  • 62. Thematic Print
  • 63. Billboard
  • 64. Booklet – Semi D &amp; Terrace
  • 65. Putrajaya Arts Festival
  • 66. Press Coverage
  • 67. Telekom Malaysia (Corporate Festive)
  • 68. Festive TVC – Raya
  • 69. Festive TVC – Deepavali
  • 70. Ministry of Agriculture
  • 71. Print
  • 72. Press Ad - Success Stories
  • 73. TVC – 90secs &amp; 40secs
  • 74. Billboards
  • 75. PR/Editorial Support
  • 76. Malaysian Palm Oil Board
  • 77. ‘ Baja ’ TVC A TVC to educate target audience about the correct application of fertilisers at the right time, resulting in higher productivity and higher earnings.
  • 78. ‘ Buah Masak ’ TVC Encouraging the collection of loose fruit to ensure higher productivity and higher income.
  • 79. ‘ Tanah Semula ’ TVC This completes the educational series on higher productivity, higher earnings: spotlighting the replanting process.
  • 80. Mayban k
  • 81. E-Pos – Tactical
  • 82. E-Pos – Collateral A crisp campaign extolling the benefits of Maybank’s e-POS facility in a simple, impactful and memorable way.
  • 83. Credit Card Created to support a promotion to increase usage of Maybank credit cards, this campaign reinforces the brand image as sophisticated, premium and rewarding.
  • 84. Maybankard – Thematic
  • 85. Leaflets
  • 86. Asian Finance Bank
  • 87. Print Ads
  • 88. Leaflets
  • 89. Leaflets
  • 90. Tourism Indonesia Visit Year 2009 (Ole! Jogja &amp; Ole! Bandung Event)
  • 91. Leaflets
  • 92. Buntings
  • 93. Region Food
  • 94. Life Sauces
  • 95. Life Sauces
  • 96. Magazine
  • 97. MEPS
  • 98. Print
  • 99. Print Ad &amp; Bus Advertisement
  • 100. CPA Australia
  • 101. Print Ad
  • 102. Audi
  • 103. Product Ads
  • 104. Harisons Club
  • 105. Poster Campaign
  • 106. Affin Bank
  • 107. Press Ads
  • 108. Malaysian Timber Council
  • 109. Annual Report
  • 110. We are also currently handling the public relations initiatives for: Ministry of International Trade and Industry, Malaysia Yemen Tourism Board for Malaysian and Singaporean Market
  • 111. Our Thought Process – Creative Work Worth Sharing
  • 112. BATAM INTERNATIONAL EXPO
  • 113. Print Ad (Magazine) Logo Design
  • 114. UEM Group (Merdeka &amp; Malaysia Day Print Ads)
  • 115. Print Ads
  • 116. RHB BANK (Credit &amp; Debit Card Usage &amp; Contest Campaign)
  • 117. Print Ads
  • 118. Print Ads
  • 119. Halal Innovation Awards Night (Creative Design &amp; Event Management for Halal Development Corporation)
  • 120. Logo Design
  • 121. Invitation Card Design
  • 122. Invitation Card Design
  • 123. TVC 30 Sec
  • 124. TVC 30 Sec
  • 125. So…why Bloomingdale?
  • 126. Why Us? <ul><li>Suspicious of bigness and glamour </li></ul><ul><li>Celebrate passion </li></ul><ul><li>Plant seeds </li></ul><ul><li>Long haul survivor </li></ul><ul><li>We’re lean, mean, hungry </li></ul><ul><li>We’re ‘ unique’’ </li></ul>
  • 127. &nbsp;

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