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Bloomingdale Credentials

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A brief overview of what Bloomingdale Advertising stands for and part & parcel of its creative works

A brief overview of what Bloomingdale Advertising stands for and part & parcel of its creative works


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  • 1. Let’s Make A Dent In The Universe
  • 2. Let’s start breaking walls
    • We’ll make the Unthinkable, Thinkable ;
    • the Impossible, Possible;
    • the Unconquerable, Conquerable;
    • the Unattainable, Attainable .
    • If there are no doors or windows,
    • we will move forward, even if it means
    • walking through walls!
  • 3.
    • We have a dream to share with you.
    • Not any dream,
    • but an extraordinary one .
    • An amazing but relentless
    • Mother-of-All Dreams.
  • 4.
    • A dream of engaging & partnering a pool of
    • Thinkers, Igniters,
    • Accelerators , Insurgents,
    • Mavericks
    • who will challenge
    • every barrier to the success
    • of your business.
  • 5.
    • It’s about a passionate team of
    • Talented Malaysians
    • who believe that in everything we do, to:
    • Relentlessly challenge the status quo .
  • 6.
    • Who steadfastly believe in
    Thinking Differently!
  • 7.
    • Who believe that
    • every extraordinary business
    • is driven
    • by purpose.
  • 8.
    • Purpose drives everything.
    • For purpose
    • fosters visionary ideas
    • &
    • meaningful innovation.
  • 9.
    • Purpose contributes
    • to a life well-lived!
  • 10.
    • We’re in the business of
    • Igniting Conversational Capital.
    • Positive Conversational Capital
    • about you,
    • your brand,
    • your product,
    • your services.
  • 11. In Brutal Simplicity , we’re:
    • Igniters of Ideas.
    • Accelerators of Ideas.
    • Executors of Ideas.
    • Sculptors of Ideas.
    • Monetizers of Ideas
  • 12.
    • Ideas worthy of conversation
  • 13.
    • Not just any ideas .
    • But provocative ideas that are
    • simple, cost-effective,
    • meaningful, inspiring
  • 14. impossible
  • 15. impossible We only see possibilities
  • 16.
    • Out of this
    • wreckage a new
    • industry
    • will emerge .
    – Hugh McLeod
  • 17. We’re in the business to connect with the consumers. We’re not here to keep media companies alive.
  • 18. We’re a full-service communications agency providing clients a blend of digital, social, experiential and traditional marketing tactics designed to Bloomingdale Advertising
  • 19.
    • ignite
    • conversations
    fuel word-of-mouth. &
  • 20. The Agency
    • Date of incorporation: 16 July 1986
    • Authorised and Paid-up Capital: RM1 million
    • A full-service 24-year old Glocal Ad Agency with a proven track record and strong global insights through international collaboration with Worldwide Partners Inc.
    • Member of the 4A’s of Malaysia
    • Registered with the Ministry of Finance as a Bumiputera Vendor
    • (No: 357-00010083)
    • Services include: Local and global strategic campaign planning, media, creative, public relations and event management
  • 21. Bloomingdale Worldwide Partners
    • Largest Global Network of Owner-Managed Marketing Communications Firms
  • 22. Bloomingdale Worldwide Partners
    • 1 Corporation 97 Partners 144 offices 56 Countries 4,800 People $4.1 Billion in Billings*
    *Capitalized billings from 2008
  • 23. 360° Communication Promotions Traditional Advertising Trade Show Design Public Relations Brand Strategies Media Planning Buying Sponsoring Market Research Ambient Marketing Ethnic Marketing Events CD/CI Direct Marketing Ambush Marketing Interactive
  • 24. We Think Differently
    • We challenge the status quo @ every blink.
    • Chief Igniter of Ideas - Malkeet Singh
    • Media Guru – Balan Andrew Moses
    • Creative Insurgent – Ryo
    • Thought Shaper – Sharmila
    • Accelerator of Ideas – Gurmeet Singh Gill
    • Creative Radical – Rhashidi
    • Igniter of Ideas – Bob @ Think
  • 25. It’s simply about creating great experiences , not great ads! Our Strength
  • 26. Less about saying things, more about building things. Things that. simply make life. easier or just.. more fun!...... Our Mantra
  • 27. STOP Interrupting Directing Shouting High-powered messages Reacting Return on investment Big promises Explaining Engaging Connecting Enticing Engaging content Interacting Return on involvement Intimate gestures Discovering START
  • 28. Client Portfolio
  • 29.  
  • 30. Pullman Lakeside Putrajaya Hotel
  • 31. Artwork
  • 32. Print
  • 33. Accor Group
  • 34. Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Reserve
  • 35. Press Conference (Announcement of New Hotel) – Press Coverage Malaysian Nanban The News Strait Times
  • 36. The Star Press Conference (Announcement of New Hotel) – Press Coverage
  • 37. Press Conference (Announcement of New Hotel) Press Conference was featured on RTM TV2 Evening News at 7.00pm 29 th June 2010
  • 38. Iskandar Regional Development Authority
  • 39. Print
  • 40. Reports
  • 41. General Brochures
  • 42. Tourism Malaysia for South Asia Market
  • 43. ‘ Beaches ’ TVC (20s)
  • 44. ‘ Shopping ’ (20s)
  • 45. ‘ Theme Park ’ TVC (20s)
  • 46. ‘ Spectacular ’ TVC (20s)
  • 47. ‘ Kids ’ TVC (40s)
  • 48. Print
  • 49. Print
  • 50. Print
  • 51. Print
  • 52. PLUS Berhad
  • 53. Corporate TVC (60s) A heartwarming piece of communication designed to put a face on Malaysia’s largest highway concessionaire.
  • 54. ‘ Smart ’ TVC (40s) Light-hearted and entertaining, the TVC carries a very relevant and hard-hitting message: smart drivers pay toll using the more efficient and time-saving way.
  • 55. ‘ Cleaning ’ TVC (30s) A stylish approach to communicate the professionalism of Plus staff; meticulous attention to detail is the key, from a smart uniform to the final touches in the cleaning process.
  • 56. ‘ Help ’ TVC (30s) Plus is always just a phone call away; when travellers need help during their journey on Plus highways, reinforcing the customer-centered emphasis offered by Plus
  • 57. Merdeka Campaign
  • 58. Road Safety Campaign
  • 59. Travel Advisory Ads
  • 60. Putrajaya Holdings Sdn Bhd
  • 61. Print Ads
  • 62. Thematic Print
  • 63. Billboard
  • 64. Booklet – Semi D & Terrace
  • 65. Putrajaya Arts Festival
  • 66. Press Coverage
  • 67. Telekom Malaysia (Corporate Festive)
  • 68. Festive TVC – Raya
  • 69. Festive TVC – Deepavali
  • 70. Ministry of Agriculture
  • 71. Print
  • 72. Press Ad - Success Stories
  • 73. TVC – 90secs & 40secs
  • 74. Billboards
  • 75. PR/Editorial Support
  • 76. Malaysian Palm Oil Board
  • 77. ‘ Baja ’ TVC A TVC to educate target audience about the correct application of fertilisers at the right time, resulting in higher productivity and higher earnings.
  • 78. ‘ Buah Masak ’ TVC Encouraging the collection of loose fruit to ensure higher productivity and higher income.
  • 79. ‘ Tanah Semula ’ TVC This completes the educational series on higher productivity, higher earnings: spotlighting the replanting process.
  • 80. Mayban k
  • 81. E-Pos – Tactical
  • 82. E-Pos – Collateral A crisp campaign extolling the benefits of Maybank’s e-POS facility in a simple, impactful and memorable way.
  • 83. Credit Card Created to support a promotion to increase usage of Maybank credit cards, this campaign reinforces the brand image as sophisticated, premium and rewarding.
  • 84. Maybankard – Thematic
  • 85. Leaflets
  • 86. Asian Finance Bank
  • 87. Print Ads
  • 88. Leaflets
  • 89. Leaflets
  • 90. Tourism Indonesia Visit Year 2009 (Ole! Jogja & Ole! Bandung Event)
  • 91. Leaflets
  • 92. Buntings
  • 93. Region Food
  • 94. Life Sauces
  • 95. Life Sauces
  • 96. Magazine
  • 97. MEPS
  • 98. Print
  • 99. Print Ad & Bus Advertisement
  • 100. CPA Australia
  • 101. Print Ad
  • 102. Audi
  • 103. Product Ads
  • 104. Harisons Club
  • 105. Poster Campaign
  • 106. Affin Bank
  • 107. Press Ads
  • 108. Malaysian Timber Council
  • 109. Annual Report
  • 110. We are also currently handling the public relations initiatives for: Ministry of International Trade and Industry, Malaysia Yemen Tourism Board for Malaysian and Singaporean Market
  • 111. Our Thought Process – Creative Work Worth Sharing
  • 112. BATAM INTERNATIONAL EXPO
  • 113. Print Ad (Magazine) Logo Design
  • 114. UEM Group (Merdeka & Malaysia Day Print Ads)
  • 115. Print Ads
  • 116. RHB BANK (Credit & Debit Card Usage & Contest Campaign)
  • 117. Print Ads
  • 118. Print Ads
  • 119. Halal Innovation Awards Night (Creative Design & Event Management for Halal Development Corporation)
  • 120. Logo Design
  • 121. Invitation Card Design
  • 122. Invitation Card Design
  • 123. TVC 30 Sec
  • 124. TVC 30 Sec
  • 125. So…why Bloomingdale?
  • 126. Why Us?
    • Suspicious of bigness and glamour
    • Celebrate passion
    • Plant seeds
    • Long haul survivor
    • We’re lean, mean, hungry
    • We’re ‘ unique’’
  • 127.