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Hyundai

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Transcript

  • 1.
  • 2. Chung Juyung
    Hyundai is a group of companies, part of the Korean chaebol, that was founded in South Korea.
    The first Hyundai company was founded in 1947 as a construction company.
    Founder
  • 3. Best-known Hyundai divisions
    The world's fourth largest automobile manufacturer in Ulsan, South Korea, by volume as of January 2011.
    It produces over 1.6 million vehicles annually
    Headquartered in Seoul,  South Korea
  • 4. History:
    • Hyundai Motor Company was established in 1967. The company's first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. 
    • 5. The company employs about 75,000 persons around the world.
    • 6. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide.
    • 7. In 2010, Hyundai sold over 1.7 million vehicles worldwide.
    Hyundai Motor Company is a division of Hyundai Motor Group which also manages Kia Motors
  • 8. Hyundai Heavy Industries. It is the world's largest shipbuilder
    Other companies currently or formerly controlled by members of Chung's extended family may be loosely referred to as a part of the Hyundai chaebol.
  • 9.
  • 10. 1993: The Elantra – a compact sedan which is sold as the Lantra in Australian and European markets until 2001 – wins Best car of 1993 in Australia.
  • 11.
  • 12. Slogan
    In 2003 it was South Korea's largest car maker and the world's seventh largest car maker.
    It has seven business divisions: Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro & Electric Systems, Construction Equipment, and Green Energy.
  • 13. “Hyun”means 'current', or 'contemporary' in Chinese character.
    “Dai” means 'an age', 'an era', or 'a period.
    The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai).
    It is also supposed to be symbolic of the company's desire to expand.
  • 14. The oval shape indicates the company's global expansion.
    The slanted, stylized 'H' is symbolic of two people (specifically the company and customer) shaking hands. 
  • 15.
  • 16. Submitted By: Gurjeet Kaur MBA Marketing

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