Research on Dth services in jodhpur


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Research on Dth services in jodhpur

  1. 1. On DTH Services Supervised By: Mr. Jitendra Sevag Presented By: Gunjan Mathur Rahul Gandhi Ritu Nahata Pankaj Dewara Nicky Solanki
  3. 3. Introduction about DTH service <ul><li>It is a digital satellite service. </li></ul><ul><li>Since it makes use of wireless technology, programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure. </li></ul><ul><li>DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide. </li></ul><ul><li>Changes in technology on both satellites and in the reception dishes have made the use of DTH much more widespread. </li></ul>
  4. 4. Introduction to DTH service <ul><li>DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. </li></ul><ul><li>Finally in 2000, DTH was allowed. </li></ul><ul><li>There is no limit on the number of companies that can apply for the DTH license. </li></ul>
  5. 5. Advantages Of DTH over Traditional Cable TV <ul><li>Better Clarity. </li></ul><ul><li>No theft of signals through jumpers. </li></ul><ul><li>Dynamic Program Packages to choose from. </li></ul><ul><li>Electronic Program Guide (EPG) which provides you with the current and next program on all channels. </li></ul><ul><li>Parental Lock which safeguards your children’s viewing options. </li></ul>
  7. 7. Key players in DTH services Corporate Group Service TATA TATA Sky Zee Dish TV Airtel Airtel Digital TV Reliance BIG TV Videocon Videocon d2h Sun Sun Direct Doordarshan DD Direct +
  8. 8. TATA Sky
  9. 9. Packages in TATA Sky * Any two (2) regional packs free in all the packs
  10. 10. Diwali Offers in TATA Sky Total Saving if compared with 1 month subscription
  11. 11. Airtel Digital TV
  12. 12. Packages in Airtel Digital TV *Two (2) free channels pack with every pack
  13. 13. Diwali Offers in Airtel Digital TV Total Saving Package New Value Plus Economy Mega Ultra Time Period 14 Months ` 1992 ` 2652 ` 3636 ` 4368 Package New Value Plus Economy Mega Ultra Time Period 14 Months ` 332 ` 462 ` 606 ` 728
  14. 14. Dish TV
  15. 15. Packages in Dish TV
  16. 16. Diwali Offers in Dish TV Total Saving
  17. 17. Superstar Offers in Dish TV <ul><li>Recharge your Platinum Subscription and get sure diamond and jewellery voucher worth ` 4000*. </li></ul><ul><li>* On purchase of ` 8000 or more of diamond and jewellery you will get discount of ` 4000. </li></ul>
  18. 18. Videocon d2h
  19. 19. Packages in Videocon d2h
  20. 20. Diwali Offers in Videocon d2h Total Saving
  21. 21. BIG TV
  22. 22. Packages in BIG TV
  23. 23. Diwali Offers in BIG TV Total Saving
  25. 25. Marketing Strategies of Baheti Electronics Baheti Electronics and Electricals provides Discount offers on various packages by reducing its commission from distributor to make the pace in sales. MRP Offer Price TATA Sky ` 999 ` 900 Airtel ` 1690 ` 1500 Videocon ` 1690 ` 1550
  26. 26. Marketing Strategies of D. R. Audio’s <ul><li>D. R. Audios provides Heavy Discount offers on various packages by reducing its commission from distributor to make the pace in sales. </li></ul>MRP Offer Price TATA Sky ` 999 ` 700 Airtel ` 1690 ` 1250 Videocon ` 1690 ` 1300
  27. 27. Marketing Strategies of Singhal Electronics <ul><li>Singhal Electronics attracts customers using free gifts strategy on every purchase. </li></ul><ul><li>On Purchase of any product, A 1 GB pen drive is free. </li></ul>
  28. 28. Marketing Strategies of Samsung Plaza <ul><li>Samsung Plaza believes in maintaining customer relations to increase its sales. </li></ul><ul><li>At Samsung Plaza customer is welcomed with sweets as it’s a festive time. </li></ul><ul><li>Whether a visitor makes a purchase or not, a 10% discount voucher is gifted to him which is applicable on every product. </li></ul><ul><li>Another strategy it is using is of discount on high cost STB’s i.e. discount of ` 500 on DVR STB. </li></ul>
  29. 29. Financial Strategies of All the Retailers <ul><li>Every company provides retailers with a handsome amount commission. Retailers can provide discounts and schemes by reducing their commission. </li></ul>Company Commission to Retailers Airtel Digital TV ` 425 per connection TATA Sky ` 300 per connection Reliance BIG TV ` 375 per connection Videocon d2h ` 300 per connection Dish TV ` 300 per connection Sun Direct ` 225 per connection
  30. 30. HR Analysis No. of Employees Communication New Recruits Bonus given Training Provided Knowledge about the product Baheti Electronics 2 Average 2 (Part Time) ` 50 per sale of DTH High High Singhal Electronics 1 Low 1 - Low Average D R Audio 2 Average 1 (Part Time) ` 1000 on Diwali Average High Samsung Plaza 3 High - ` 1000 on Diwali High High
  31. 31. Tie up of DTH services with various Electronic Companies DTH service company Electronics company Airtel Digital TV Samsung TATA Sky LG BIG TV Onida
  33. 33. Types of STB DTH Services Normal HD DVR Airtel √ √ √ TATA Sky √ √ √ Dish TV √ √ Videocon d2h √ BIG TV √
  34. 34. Customer Satisfaction through Quality
  35. 35. Most Popular
  36. 36. Market Share
  37. 37. Hidden charges
  38. 38. Satisfaction through after sales services
  39. 39. Conclusion After all the analysis and interpretation, we can rank DTH services in the scale of best to average. Best Better Good Average Airtel Digital TV TATA Sky Dish TV BIG TV
  41. 41. <ul><li>TATA Sky has highest market share. The only problem is with the after sales services. </li></ul><ul><li>Our Big Business Mantra is to improve the after sales services by following strategies: </li></ul><ul><ul><li>Direct feedback from customers with the frequency of 2 months. </li></ul></ul><ul><ul><li>Call us on 1860-425-6633 or SMS us PROBLEM on 56633, our engineer will visit you with in 3 hours. </li></ul></ul>
  42. 42. <ul><li>Direct 2 Home offer: </li></ul><ul><ul><li>Subscribe for 24 months New Diamond Pack, Lucky 5 people will get a chance to watch Abhishek Bachhan’s latest movie with him at your home on d2h movies. </li></ul></ul><ul><ul><li>101 Lucky members will get a free subscription varying from 1 months to 6 months. </li></ul></ul><ul><ul><li>Direct Hai Correct Hai </li></ul></ul>
  43. 43. <ul><li>Celebrity Endorsement </li></ul><ul><li>Provide a local news channel to the customer in every pack. </li></ul><ul><li>Accidental + Theft insurance for a year on View Card for ` 1 only. </li></ul>
  44. 44. <ul><li>Provide Active Packs: </li></ul><ul><ul><li>Active Games for ` 25 </li></ul></ul><ul><ul><li>Active English for ` 20 </li></ul></ul><ul><ul><li>Active Bhakti for ` 15 </li></ul></ul><ul><ul><li>Active Cookling for ` 15 </li></ul></ul><ul><ul><li>Wide Knowledge, Least Price </li></ul></ul>
  45. 45. <ul><li>Include Colors in Silver Saver Pack. </li></ul><ul><li>Provide Handsome Commission to the Retailers. </li></ul><ul><li>Recruit more marketing executives. </li></ul><ul><li>Sales Promotion Activities (Gift Vouchers, Discount Vouchers) and Advertisement in trade fairs. </li></ul>