Product Design - JSW
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Product Design - JSW

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What is a product and how to design a Product and to support example of Jindal Steel Limited.

What is a product and how to design a Product and to support example of Jindal Steel Limited.

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  • Amity Business School

Product Design - JSW Product Design - JSW Presentation Transcript

  • PRODUCT DESIGN & TECHNOLOGICAL ISSUES– “JINDAL STEEL LIMITED”
    • VISION
    • PREPARATION AND GROOMING OF THE NEXT GENERATION OF YOUNG THINKERS.
    • CONTINUOUS IMPROVEMENT OF COST STEWARDSHIP IN THE VALUE CHAIN.
    • ABILITY TO NURTURE LASTING CUSTOMER RELATIONSHIPS, BY ANTICIPATING NEEDS AND DELIVERING BEYOND EXPECTATIONS.
    • CATALYST FOR GROWTH
    • AMONGST THE NATION’S STEEL
    • INDUSTRIES.
    • MARKETING OF VALUE ADDED
    • BRANDED PRODUCTS FOR BOTH
    • DOMESTIC AND GLOBAL MARKETS.
  • COMPANIES UNDER THE JSW FLAGSHIP
    • JSW Steel Ltd.
    • JSW Energy Ltd.
    • JSW Holdings Ltd.
    • JSW Infrastructure and
    • Logistics Ltd.
    • Vijayanagar Minerals Pvt.
    • Ltd.
    • Jindal Praxiar Oxygen Co.
    • Ltd.
    • JSoft Solutions Ltd.
  • JINDAL VIJAYANAGAR STEEL PLANT
  • PRODUCTS ARE TANGIBLE ITEMS THAT ARE USUALLY PRODUCED IN ONE LOCATION AND PURCHASED IN ANOTHER. THEY CAN BE TRANSFERRED FROM ONE PLACE TO ANOTHER AND STORED FOR PURCHASE BY A CONSUMER AT A LATER TIME. WHAT IS A PRODUCT???
    • GOODS : CARS, MACHINERY, STEEL COILS, ETC.
    • SERVICES : HOTELS, HOSPITALS, LAW OFFICES, PUBLIC UTILITIES, ETC.
    • CONTRACTS : INTERNET, MAINTENANCE, HEALTH CARE, SECURITY ORGANIZATIONS.
  •  
  • The entrepreneur planning a business EVERYONE DESIGNS The team building a rocket Their Results Differ So do their goals So do the scales of their project And the media they use. Even their actions appear quite different What’s similar is that they are designing If we wish to improve our products, we must improve our processes; We must continually redesign not just our products but also the way we design. THAT’S WHY WE STUDY THE DESIGN PROCESS To know what we do and how we do To understand it and improve it
  • PRODUCT DESIGN PRODUCT DESIGN IS AN ACTIVITY WHICH DEFINES AND REACTS TO SOCIETY AND CULTURE, SHAPING OUR ENVIRONMENT, FACILITATING DAILY LIFE AND PROVIDING A POWERFUL MEDIUM FOR COMMUNICATION AND EXPRESSION.
    • A NEW PRODUCT IS BOTH A PHYSICAL PRODUCT AND A PSYCHOLOGICAL POSITIONING.
    • THE DESIGN PROCESS IS INTERACTIVE.
    • BOTH PREDICTION AND UNDERSTANDING ARE NECESSARY.
    • THE LEVEL OF ANALYSIS SHOULD BE APPROPRIATE TO THE STRATEGIC DECISION.
    • THE DESIGN PROCESS BLENDS MANAGERIAL JUDGMENT WITH QUALITATIVE AND QUANTITATIVE TECHNIQUES.
    KEY POINTS OF THE DESIGN PROCESS
  • PRODUCT DESIGN PROCESS
  • Transformation Process Input Output Feedback Raw Material; Machines; Building Changes the physical characteristics of the material; Changes the location of the material Finished product; Price of the product; Safety of the customers Control of operations system; Customer satisfaction; Product enhancement
    • HOT ROLLED COILS
    • CAPACITY 3 MTPA
    • THICKNESS 1.6-150 mm
    • WIDTH 900-1500 mm
    • LENGTH 2000-9000 mm
    • THICKNESS IS-1852
    • WIDTH TOLERANCE -20/+20 mm
    PRODUCTS
    • APPLICATIONS:
    • AUTOMOBILE
    • BOILER & PRESSURE VESSELS
    • SHIP BUILDING
    • RAILWAYS
    • TRANSMISSION
    • TOWERS
    • COAL & MINING
    • HOT ROLLED PLATES & SHEETS
    • THICKNESS 8-150 mm
    • WIDTH 800-1500 mm
    • LENGTH 2440-12000 mm
    • DIMENSIONS:
    • Thickness Tolerance
    • 8-12 +/-0.30 mm
    • >12-16 +/-0.40 mm
    • >16-25 +/-0.50 mm
    • >25-63 +/-0.60 mm
    • >63 +/-2% of thickness
    • Pdt Thickness Price(Rs./kg)
    • 1.6 mm 29.45
    • 2.0 mm 28.05
    • 2.5/2.6 mm 27.80
    • 3.0/4.0 mm 27.50
    • 5-10 mm 27.50
    • mm 28.00
    • THICKNESS 1.6-6 mm
    • WIDTH 900-1250 mm
    • APPLICATIONS
    • REMOVAL OF IRON OXISDED
    • SCALE-FREE & RUST-FREE
    • BRIGHT & CLEAN SURFACE FINISH
    • IMPROVED FLATNESS
    • READY-TO-USE
    HR PICKLED & OILED
    • APPLICATIONS
    • AUTOMOBILE
    • GENERAL ENGINEERING & FABRICATION
    • PACKING
    • FURNITURE
    • DRUMS/BARRELS
    COLD ROLLED COIL & SHEETS
    • CRCA
    • THICKNESS 0.80 mm
    • BASIC PRICE
    • Rs. 31.50/kg
    • DESIGN A PRODUCT FOR THE CUSTOMERS:
    • RESEARCH AND DEVELOPMENT
    • REVERSE ENGINEERING
    • ROBUST DESIGN
    • CONCURRENT ENGINEERING
    • VALUE ENGINEERING/VALUE ANALYSIS
    • MODULAR DESIGN
    • STANDARDIZED DESIGN
    • DESIGN FOR MANUFACTURABILITY
    • DESIGN FOR ASSEMBLY
    • QUALITY FUNCTION DEPLOYMENT
    • PHASE-0: PLANNING
    • PHASE-1: CONCEPT DEVELOPMENT
    • PHASE-2: SYSTEM-LEVEL DESIGN
    • PHASE-3: TESTING & REFINEMENT
    • PHASE-4: PRODUCTION RAMP-UP
    PRODUCT DEVELOPMENT PROCESS
    • PERFORMANCE MEASURES IMPACT OF
    • DIMENSION COMPETITIVENESS
    • TIME TO MARKET FRQ OF NEW PDT INTRO RESPONSIVENESS TO CUSTOMERS TIME FROM INITIAL CONCEPT QUALITY OF DESIGN NUMBER STARTED & COMPLETED FREQUENCY OF PROJECTS ACTUAL VERSUS PLAN
    • PRODUCTIVITY ENGG HOURS PER PROJECT NO. OF PROJECTS COST OF MATERIALS FREQUENCY OF PROJECTS TOOLING PER PROJECT ECONOMICS OF DEVELOPMENT
    • QUALITY CONFORMANCE – RELIABILITY REPUTATION–CUSTOMER LOYALTY DESIGN RELATIVE ATTRACTIVENESS YIELD – FACTORY & FIELD PROFITABILITY – COST OF SERVICE
    PERFORMANCE MEASURES FOR DEVELOPMENT PROJECTS
  •  
    • STEP 1: PICK A PRICE PRODUCT DEVELOPMENT
    • STEP 2: CHOOSE A MANUFACTURER SUPPLIERS & PURCHASING
    • STEP 3: DESIGN THE PRODUCT
    • STEP 4: SELL IT
    STUDY HOW JINDAL DESIGNS ITS STEEL COILS
  • TECHNOLOGY LIFECYCLE MARKET VOLUME A A PRODUCT PROCESS B B TECHNOLOGY DEVELOPMENT APPLICATION LAUNCH APPLICATION GROWTH TIME MATURE TECHNOLOGY TECHNOLOGY SUBSTITUTION
  •  
    • COMPETITORS
    • TATA STEEL LIMITED
    • STEEL AUTHORITY OF INDIA
    • VIZAG STEEL PLANT
    • CUSTOMERS
    • HERO CYCLES
    • INDIAN OIL
    • BAJAJ AUTOMOBILES LIMITED
    • TUBE PRODUCT OF INDIA
    • COST
    • RELATIVELY HIGHER AS THE ACCEPTANCE OF SMALLER ORDERS
    • SPECIFIC REQUIREMENTS
  •  
    • REFERENCES
    • http://wrightreports.ecnext.com/coms2/reportdesc_PRICE_C356AK430
    • www.jsw.in
    • www.jvsl.com/orga.htm
    • Production & Operations Management, Text & Cases, Upendra Kachru
    • http://www.jsw.in/companies/JSWSteel_price.shtml# - PROCESS FLOW
    • www.wikipedia.com
    • www.google.com
    • www.mysteelagent.com
            • … ..???
    • THANKS!!!
    Presented By:- GUNJAN KANWAR