Smartphone Changes World

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SmartPhone chages the world.
So new business models show up.

This document looks around the business.

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Smartphone Changes World

  1. 1. SMART PHONE changes the WORLD 2010.01 gunninara
  2. 2. Paradigm Shift to Smart Phone..
  3. 3. The Future of Smart Phone Source : Infonetics Research, Mobile/WiFi Phones and Subscribers Worldwide and Regional Market Size, Share, and Forecasts, September 2009 2012, Smart phone exceeds feature phone
  4. 4. Smart Phone is a rule-changer. #1 : Make new market Smart Phone shifts Application Market from Walled-Garden to Open
  5. 5. Smart Phone is a rule-changer. #2 : Data Explosion occurs. Smart Phone Pulls the Era of Data Explosion
  6. 6. Smart Phone, The legend will continue in ASIA? The Legend of Smart Phone shows up in ASIA.
  7. 7. Nobody is safe..Then you? Winner is always changed. Are you safe?
  8. 8. Let’s look around App stores
  9. 9. What is App store? App Store is an online marketplace where anyone can trade various applications The main feature of an app store is the trade system concentrating on smart phone-application and open circulating system. App store is online marketplace for Mobile App.
  10. 10. Who are players in App store?
  11. 11. The strategy of App store players Apple App Nokia Blackberry MS Mobile Android China Handango GetJar Store OviStore App World Catalogue Market Mobile Windows Platform iPhone S60 Blackberry Android Multi OS Multi OS Multi OS Mobile Developer 70% 70% 80% 70% 70% 50% Ad-based 50% Margin Developer Yes Yes Yes Yes Yes FAQ’s Forum N/A Resources $99 Program $299 for Free No $99 $25 No Free N/A Fee Ent $oo per App Varies Per No Yes No app five No Free N/A Signing Fee Platform free initially App $200 for 10 Submission No Free Free Free Free Free N/A apps Fee (Sept. 2009)
  12. 12. App store, Revenue? APPLE earns 198 million/month by App Store at July, 2009
  13. 13. App stores make Mobile Gold Rush. If you want to get merit of First runner, RUSH~
  14. 14. App store & Stock in Korea Market is already moving
  15. 15. Increasing Job related with Smart phone After Nov. 2009, Jobs related with Smart Phone are increased.
  16. 16. How’s related industries?
  17. 17. What are related industries? Application Platform Service Application Platform • • - - Contents App store exists • - • - - - • • - - No Contents • • - - swebapps - appbreeder Application Application Platform Affiliating Marketing & Advertise
  18. 18. #1, Smart Phone Agency / KOREA TOUCH Connect launched Smart Phone Agency
  19. 19. #1, Smart Phone Agency / KOREA(cont.) “smart-game, daltong … ” . , , , ... . . http://www.smartgame.co.kr http://www.daltong.com Smartgame, daltong run Smart Phone agency
  20. 20. #2, Application Convert / KOREA “ ” Open OS/Platform . / . WIPI Game Android/Windows Mobile/iPhone Game . / http://www.beyonde.co.kr/ WIPI Game Android/WinMobile/iPhone
  21. 21. #2, Application / ( ) “WIPI App Windows Mobile App ” KT SHOW App Store CP WIPI App . SDK , KTH . WIPI App Windows Mobile App . / http://club.paran.com/wipiconverting WIPI Appl Windows Mobile Appl
  22. 22. #2, Application / “swebapps, appbreeder, … ” . , , , . http://swebapps.com/ http://appbreeder.com/ DIY
  23. 23. #3, /
  24. 24. #3, / “ ..” . , , , , OS . , .
  25. 25. #4, / LBS ,
  26. 26. #4, / 2009 3224 , 367 . KT 1000 , SK T 3 , 200 T 8000 . Winner-takes-all Rule .
  27. 27. #5, “ 2 ..” 2 . 5~6 , 13 . , 2 .
  28. 28. #6, / “ , ..” 2000 , . , , ,
  29. 29. Where to go? First of all, look around Trend.
  30. 30. 2010, . . ?
  31. 31. 2010, ? , ?
  32. 32. Trend / SNS .. SNS ?
  33. 33. Trend / SNS( ) NHN ..
  34. 34. Trend / SNS( ) ,“ ”?? , , .
  35. 35. Trend / “KTH ..” 2010.1, ‘ ’ . (ETRI) (LBS) . “Google ..” . , . KTH ..
  36. 36. Trend / “ ..” ' ' . , 5 ,. TV . 9 95 . 2009 1 7 . 2007 3 2008 9 . , 50% . . .
  37. 37. Trend / “Bee TV” BeeTV (AVEX) NTT 315 8 , 21 , 200 . BeeTV 1 30 1,000 . . “SKT Tstore LiveSession” . .
  38. 38. / “ N ” 7 . But issues remain.. . .
  39. 39. / FMC - KT KT FMC 1) , 2) , 3) , 4) CRM( ), 5) . KT ▲300 ▲ 70 ▲ 20 ▲ 300 4 FMC 2009.9, FMC 3 130 . , .
  40. 40. / FMC - SKT SK FMC . 2009 ,3 , . FMC 1) SK (VoIP), (Wi-Fi), 3G , 2) UC(Unified Communication ; ) 3) (Group Ware) 2009. FMC FMC . FMC .
  41. 41. / FMC – SK BB Mobile Groupware: Speed M BCP(Business Common Platform) Handset, Smartphone, PDA Mobile Device moceleT KS TKS TKS krowteN PCB metsyS ycageL Biz LBS PocketOne / App. Total APS PocketOne Portal PocketOne Portal PocketOne PocketOne 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 Platform Platform PC Notebook Group- Group- 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 ware ware 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 PocketOne Portal PocketOne Portal SMS SMS LBS LBS Commerce Commerce Smart Mobile PDA Phone Phone SK Broadband ,
  42. 42. / FMC - LGT 2010 3~4 , (FMC) . , . LGT , 2010
  43. 43. / FMC – (PUMP™ mGroupware)’. : , , , , . IBM MS , POP3 . RSS ‘ GEN V2.1’ RSS . .
  44. 44. Think Right Now!! http://www.flickr.com/photos/houseofsims/2554201767/ •http://www.flickr.com/photos/houseofsims/2554201767/

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