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Smart Phone Changes The World

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iPhone and other smart phones make change.

iPhone and other smart phones make change.

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  • 1. SMART PHONE changes the WORLD 2010.01 /
  • 2. Paradigm Shift to Smart Phone..
  • 3. The Future of Smart Phone Source : Infonetics Research, Mobile/WiFi Phones and Subscribers Worldwide and Regional Market Size, Share, and Forecasts, September 2009 2012, Smart phone exceeds feature phone
  • 4. Smart Phone is a rule-changer. #1 : Make new market Smart Phone shifts Application Market from Walled-Garden to Open
  • 5. Smart Phone is a rule-changer. #2 : Data Explosion occurs. Smart Phone Pulls the Era of Data Explosion
  • 6. Smart Phone, The legend will continue in ASIA? The Legend of Smart Phone shows up in ASIA.
  • 7. Let’s look around App stores
  • 8. App Store, What is different with other mobile market? Application Market : From Walled Garden To the Openness 2008 7 社 App Store , Contents Two-Sided-Market .
  • 9. What is App store? App Store is an online marketplace where anyone can trade various applications The main feature of an app store is the trade system concentrating on smart phone-application and open circulating system. App store is online marketplace for Mobile App.
  • 10. Who are players in App store?
  • 11. The strategy of App store players Apple App Nokia Blackberry MS Mobile Android China Handango GetJar Store OviStore App World Catalogue Market Mobile Windows Platform iPhone S60 Blackberry Android Multi OS Multi OS Multi OS Mobile Developer 70% 70% 80% 70% 70% 50% Ad-based 50% Margin Developer Yes Yes Yes Yes Yes FAQ’s Forum N/A Resources $99 Program $299 for Free No $99 $25 No Free N/A Fee Ent $oo per App Varies Per No Yes No app five No Free N/A Signing Fee Platform free initially App $200 for 10 Submission No Free Free Free Free Free N/A apps Fee (Sept. 2009)
  • 12. App Store
  • 13. Major App Store : Apple vs Google “ SW ” .
  • 14. App Store By APPLE From Prepare to Publish 1. 2. 3. 6. 4. 5. 8. / 9. Bank Info/Tax 7. (1~3 ) 10. (1~3 ) Info 11.
  • 15. Android Market By Google From Prepare to Publish 1. 2. 5. 3. 4. 6. 7. 8. 9.
  • 16. App Store By APPLE SW /
  • 17. Android Market By Google Censoring OS Market . SW
  • 18. Apple vs Google , ? ( ) 2010 01 . BUT .
  • 19. App store, Revenue? APPLE earns 198 million/month by App Store at July, 2009
  • 20. App stores make Mobile Gold Rush. #1 : Mobile Service Developers If you want to get merit of First runner, RUSH~
  • 21. App stores make Mobile Gold Rush. #2 : Device Industries < OS 'BADA' > Device Industries, We want to enter into SW!
  • 22. App stores make Mobile Gold Rush. #3 : Telcos & WAC < OS 'BADA' > Telcos, Make alliance!! 'WAC(Wholesale App Community)’
  • 23. App store & Stock in Korea Market is already moving
  • 24. Increasing Job related with Smart phone After Nov. 2009, Jobs related with Smart Phone are increased.
  • 25. ..What is issue? Common Issue Contents iPhone ? iPorn!! ‘ ’ .
  • 26. ..What is issue? Apple’s Issue , BUT, / Rule . So, .
  • 27. ..What is issue? ’s Issue 3 API (LBS) API
  • 28. How’s related industries?
  • 29. What are related industries? Application Platform Service Application Platform • • - - Contents App store exists • - • - - - • • - - No Contents • • - - swebapps - appbreeder Application Application Platform Affiliating Marketing & Advertise
  • 30. #1, Smart Phone Agency / KOREA TOUCH Connect launched Smart Phone Agency
  • 31. #1, Smart Phone Agency / KOREA(cont.) “smart-game, daltong … ” . , , , ... . . http://www.smartgame.co.kr http://www.daltong.com Smartgame, daltong run Smart Phone agency
  • 32. #2, Application Convert / KOREA “ ” Open OS/Platform . / . WIPI Game Android/Windows Mobile/iPhone Game . / http://www.beyonde.co.kr/ WIPI Game Android/WinMobile/iPhone
  • 33. #2, Application / ( ) “WIPI App Windows Mobile App ” KT SHOW App Store CP WIPI App . SDK , KTH . WIPI App Windows Mobile App . / http://club.paran.com/wipiconverting WIPI Appl Windows Mobile Appl
  • 34. #2, Application / “swebapps, appbreeder, … ” . , , , . http://swebapps.com/ http://appbreeder.com/ DIY
  • 35. #3, /
  • 36. #3, / “ ..” . , , , , OS . , .
  • 37. #4, / LBS ,
  • 38. #4, / 2009 3224 , 367 . KT 1000 , SK T 3 , 200 T 8000 . Winner-takes-all Rule .
  • 39. #5, “ 2 ..” 2 . 5~6 , 13 . , 2 .
  • 40. #6, / “ , ..” 2000 , . , , ,
  • 41. Where to go? First of all, look around Trend.
  • 42. 2010, ? , ?
  • 43. Trend / SNS .. SNS ?
  • 44. Trend / SNS( ) NHN ..
  • 45. Trend / SNS( ) ,“ ”?? , , .
  • 46. Trend / “KTH ..” 2010.1, ‘ ’ . (ETRI) (LBS) . “Google ..” . , . KTH ..
  • 47. / “ N ” 7 . But issues remain.. . .
  • 48. / FMC - KT KT FMC 1) , 2) , 3) , 4) CRM( ), 5) . KT ▲300 ▲ 70 ▲ 20 ▲ 300 4 FMC 2009.9, FMC 3 130 . , .
  • 49. / FMC - SKT SK FMC . 2009 ,3 , . FMC 1) SK (VoIP), (Wi-Fi), 3G , 2) UC(Unified Communication ; ) 3) (Group Ware) 2009. FMC FMC . FMC .
  • 50. / FMC – SK BB Mobile Groupware: Speed M BCP(Business Common Platform) Handset, Smartphone, PDA Mobile Device moceleT KS TKS TKS krowteN PCB metsyS ycageL Biz LBS PocketOne / App. Total APS PocketOne Portal PocketOne Portal PocketOne PocketOne 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 준표 Platform Platform PC Notebook Group- Group- 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 금세 ware ware 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 리관객고 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 서산계 PocketOne Portal PocketOne Portal SMS SMS LBS LBS Commerce Commerce Smart Mobile PDA Phone Phone SK Broadband ,
  • 51. / FMC - LGT 2010 3~4 , (FMC) . , . LGT , 2010
  • 52. / FMC – (PUMP™ mGroupware)’. : , , , , . IBM MS , POP3 . RSS ‘ GEN V2.1’ RSS . .
  • 53. Think Right Now!! http://www.flickr.com/photos/houseofsims/2554201767/ •http://www.flickr.com/photos/houseofsims/2554201767/ n oi t a m r o f nI f o l o o h c S e t a u d a r G I E S N O Y Page. 53