Web Communication Recommendations

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A presentation to advice my previous company on ways to improve their online presence.

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Web Communication Recommendations

  1. 1. Web Communication Pitch for Motionworks<br />By<br />Divya Gunaseelan<br />WELCOME<br />
  2. 2. Summary of work to be done by tiers<br />
  3. 3.
  4. 4. This is what we currently see when we search for Motionworks on Google<br />
  5. 5. The Goal is to get every result on the first page to be Motionworks related<br />
  6. 6. Example of keywords that can be optimized for Motionworks’ website :<br />
  7. 7. The Power of back-links<br /><ul><li>Integrate all social media channels
  8. 8. If CEO,CIO or any other employees have a website, link it to Motionworks’ website</li></li></ul><li>Measureresultsusing<br />
  9. 9.
  10. 10. <ul><li>Let the official website mean business, and the blog mean personality
  11. 11. What do we blog about?
  12. 12. How does this benefit the website?</li></li></ul><li>What do we blog about?<br /><ul><li>Canggeh sessions summary. Brand Canggeh session. Video included
  13. 13. Interview with CEO and CIO
  14. 14. Industry related happenings
  15. 15. Department related topics
  16. 16. New hires, client or project
  17. 17. Events ( Motionworks birthday, Hawaiian theme- April Fool’s)
  18. 18. Casual version of Press Release</li></ul>How does it benefit the website?<br /><ul><li>Showing that we are knowledgeable in the industry
  19. 19. Reflects our personality/ workplace ambience
  20. 20. SEO</li></li></ul><li>Details<br />Benchmark companies: Catcha Media, Fluency Media<br />Frequency: Once a week to start off<br />See blog posting calendar<br />Others: Photo blog, video blog, Guest Blog<br />
  21. 21.
  22. 22. Be Proud of your <br />Achievements<br />Press Release<br />
  23. 23. <ul><li>Doesn’t have to be as often as blogging
  24. 24. Announce your success stories, newly gained client, internal good news
  25. 25. How does this benefit the company?</li></li></ul><li>Get Into the Good Books<br />
  26. 26. Introduce Yourself<br />
  27. 27. TIER II & WHY<br />
  28. 28. <ul><li>Ongoing SEO
  29. 29. PPC</li></ul> - Google and Yahoo<br /><ul><li>Social Media</li></ul> - Twitter and Linkedin<br /><ul><li>Affiliations</li></ul> - MDA and IAB<br />
  30. 30. Twitter<br /><ul><li>Create twitter page, mainly to send out blog updates
  31. 31. Special hashtag for Motionworks, canggeh session and maybe internal
  32. 32. Article on social bookmarks on related industry</li></ul>Linked in<br /><ul><li>Create company profile
  33. 33. Make motionwookies follow company and add as employer
  34. 34. Put up job postings</li></li></ul><li>No ads for these terms….yet<br />
  35. 35. TIER III & WHY<br />
  36. 36. <ul><li>Social Media </li></ul> - Facebook & Flickr<br /> <br /><ul><li>Network with affiliates to work on link building
  37. 37. Link build using blogroll</li></li></ul><li>Facebook Fan Page<br /><ul><li>Pictures of office space- attracting talent
  38. 38. Integrated social media channels (send traffic to blog/ linked in/ website/ flickr
  39. 39. Integrate twitter?
  40. 40. Posting schedule – frequency, branding ( Happy Hour/ Freaky Friday)
  41. 41. Constantly change profile picture</li></ul>Benchmark companies:<br />Local:<br />IntegricityCorporations http://www.facebook.com/Integricity?sk=wall<br />Aktiv Digital http://www.facebook.com/AktivDigital?sk=wall<br />Global: <br />
  42. 42. Thank You<br />

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