New Media Drivers License Finals


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New Media Drivers License Finals

  1. 1. Sample Client: Lakai Limited Footwear<br />Est since: 1999<br />Target Audience: - <br />Primary: Skaters ( 16-24 years old)<br />Secondary: Young adults ( 15- 24 years)<br />Case Study: Currently well established in the traditional media but now would like to reach a broader audience through new media <br />
  2. 2. We would set up a blog through Wordpress, a free blog site, and update other skaters about recent extreme skate activities. <br />This will keep our readers or visitors updated in their field of interest and relate it back to Lakai.<br />
  3. 3. Create a Google Adwords account<br />Select keywords : Lakai, skate shoes, Lakaisportwear, Lakai Limited Footwear, Lakai footwear<br />3. Monitor clicks and impressions and make necessary changes for best results<br />
  4. 4. Create a fan page for fans of Lakai<br />Create a Facebook group for Lakai users or just interested skaters to interact with each other through the brand. <br />
  5. 5. Twitter allows Lakai to update their fans or consumers about any recent news by the brand or interest field. <br />
  6. 6. Video Blogging<br />Broadcast cool stunts done by other skaters using Lakai apparel <br />Viral marketing video with Lakai Shoes as the product placement<br />
  7. 7. Linkedin profile is the largest professional network site available.<br />As the director of the company, it will be useful for you and your staff to create Linkedin profile for yourselves, to promote the brand and company to other professional who are in the same field or to anyone who’s connected in your network<br />
  8. 8. Google has many other various uses to it other than just a search engine.<br />Google provides applications such as Earth, Maps, Notebook, Calendar and many other useful resources to keep you organized at all times.<br />
  9. 9. Share interesting pictures online of cool stunts by extreme sports stars or just new Lakai products<br />
  10. 10. Why should others tag you in their blog?<br /><ul><li>Getting others to tag your company website or your company blog will increase your company’s page rank.
  11. 11. PUBLICITY</li></li></ul><li>Just Creating Isn’t Enough….<br /><ul><li>After setting up these sites and profiles for Lakai, it’s important to constantly keep updating information on the pages to not get outdated.</li></li></ul><li>Other cool information I learned from this class<br /><ul><li>Stumbleupon
  12. 12.</li></li></ul><li>Social Bookmarking<br /><ul><li>Digg
  13. 13.</li></li></ul><li>The Future of Advertising<br />Where is it going?<br />Is the traditional Ad business going out of business?<br />
  14. 14. Thank You<br />