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Proactive Displays: Bridging the Gaps between Online Social Networks and Shared Physical Spaces
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Proactive Displays: Bridging the Gaps between Online Social Networks and Shared Physical Spaces


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Presentation by Joe McCarthy on February 13, 2008, to the Social Networks class (TCSS 590, at the University of Washington, Tacoma, …

Presentation by Joe McCarthy on February 13, 2008, to the Social Networks class (TCSS 590, at the University of Washington, Tacoma, taught by Ankur Teredesai.

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    • 1. Proactive Displays: Bridging the Gaps between Online Social Networks and Shared Physical Spaces Joe McCarthy Principal Instigator MyStrands Labs, Seattle
    • 2. MyStrands: social recommendation & discovery “ What you play counts!”
    • 3. Proactive Display: Definition ( ˌ )prō- ˈ ak-tiv adjective acting in anticipation of future problems, needs, or changes di- ˈ splā noun a setting or presentation of something in open view
    • 4. Proactive Displays + Online Profiles Physical Tokens + Large Displays Better Real-world Interactions Bridging the gaps between people by bridging the gaps between the online and offline worlds = Large visual or aural displays that can sense & respond to the people and activities taking place in their vicinity.
    • 5. 1st Generation Proactive Displays MusicFX MusicFX: An Arbiter of Group Preferences for Computer-Supported Cooperative Workouts Joseph F. McCarthy and Theodore Anagnost 1998 ACM Conference on Computer-Supported Cooperative Work (CSCW ‘98) A Multi-Agent System for Meting Out Influence in an Intelligent Environment M. V. Nagendra Prasad and Joseph F. McCarthy Eleventh Innovative Applications in Artificial Intelligence Conference (IAAI ‘99)
    • 6. 2nd Generation Proactive Displays Visual Awareness Location Tools (ActiveMap & EventManager) ActiveMap: A Visualization Tool for Location Awareness to Support Informal Interactions Joseph F. McCarthy and Eric S. Meidel First International Symposium on Handheld and Ubiquitous Computing (HUC '99) EventManager: Support for the Peripheral Awareness of Events Joseph F. McCarthy and Theodore D. Anagnost. Second International Symposium on Handheld and Ubiquitous Computing (HUC 2000)
    • 7. 3rd Generation Proactive Displays UniCast, OutCast, GroupCast UniCast, OutCast & GroupCast: Three Steps Toward Ubiquitous Peripheral Displays Joseph F. McCarthy, Tony J. Costa and Edy S. Liongosari International Conference on Ubiquitous Computing (UbiComp 2001) Promoting Awareness of Work Activities through Peripheral Displays Elaine M. Huang, Joe Tullio, Tony J. Costa and Joseph F. McCarthy 2002 ACM Conference on Human Factors in Computer Systems (CHI 2002)
    • 8. 4th Generation Proactive Displays AutoSpeakerID Ticket2Talk Neighborhood Window Augmenting the Social Space of an Academic Conference Joseph F. McCarthy, David W. McDonald, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM 2004 Conference on Computer Supported Cooperative Work (CSCW 2004) Proactive Displays: Supporting Awareness in Fluid Social Environments David W. McDonald, Joseph F. McCarthy, Suzanne Soroczak, David H. Nguyen and Al M. Rashid ACM Transactions on Computer-Human Interactions (TOCHI), Vol. 14, No. 4, January 2008
    • 9. 4th Generation Proactive Displays (v 2)
    • 10. 4th Generation Proactive Displays (v 3) Prospero Ben Congleton (University of Michigan)
    • 11. 5th Generation Proactive Displays The Context, Content & Community Collage @ Nokia Research Center Palo Alto
    • 12. The Newest Generation of Proactive Displays
      • Shortcomings of previous efforts
        • Special-purpose sensors (IR badges, RFID tags)
        • Special-purpose profiles
        • Special-purpose installations
      • Goals of present / future efforts
        • Multi-purpose sensors (BT mobiles … NFC)
        • Multi-purpose profiles
        • Multi-purpose installations
    • 13. The Problem
      • Employees feel un[der]appreciated
        • #1 reason people leave jobs (US Labor Dept)
        • 2/3 of workers receive no recognition (Gallup)
        • Active disengagement costs US$300B / year
      • Employees feel disconnected
        • Lack of community in workplace
        • Us vs. them
      • Managers have less time, broader responsibilities
        • Difficult to manage frequent, sustained “personal touch”
    • 14. Friendships at Work 30% of employees have a best friend at work (BF@W) 20% of employees dedicate time to building relationships at work Employees with a BF@W are 50% more satisfied with their company Employees with a BF@W are 7 times more likely to be engaged in their work
    • 15. Maintaining Friendships through Social Media
      • ambient intimacy
        • “ being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to”
        • Leisa Reichert
      • continuous partial friendship
        • David Weinberger
    • 16. Friendships through Social Media @ Work? @
    • 17. The Context, Content & Community Collage: A proactive display application Opening physical windows into online content in workplace contexts to foster a greater sense of community
    • 18. A New Generation of Proactive Displays
      • Goal: increase the sense of community in the workplace
      • Method: open windows in shared physical spaces into the social media co-workers are creating
        • Situated Social Software (SiSoSo) [vs. Mobile Social Software (MoSoSo)]
      • Hypotheses
        • Adding a physical dimension of audience will promote greater social media usage
        • Social media sharing in the workplace will enhance personal relationships
        • Enhanced personal relationships will lead to more productive professional relationships
      • Challenges
        • Privacy / benefit tradeoff (usability vs. security)
        • Sustainable engagement (after novelty factor has worn off)
        • How to measure the impact? (measuring community, relationships)
    • 19. Signup / Login
    • 20. Select / Configure Module
    • 21. Select Bluetooth Device(s)
    • 22. Interactions with / through the displays
    • 23. Interactions with displays
    • 24. The Highest Rated Content (5 up votes)
    • 25. Edge detection
    • 26. Everything in moderation
    • 27. Moderation: NSFW [ N ot S afe F or W ork]
    • 28. Moderation: SFW
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33. Evaluation: interactions through displays
      • Context
        • 8 displays, deployed July 19, evaluated after 4 weeks
        • 75 full-time / part-time residents
        • 44 proactive display accounts (34 non-empty)
        • Perpetual alpha (location sensing, new modules, new features)
      • Hypotheses
        • Adding a physical dimension of audience will promote greater social media usage
        • Social media sharing in the workplace will enhance personal relationships
        • Enhanced personal relationships will lead to more productive professional relationships
      • Web-based Survey
        • Mix of multiple choice and open text questions
        • 32 responses
    • 34. Positive / Negative Impact (Personal / Professional)
    • 35. A few choice comments
      • I was surprised by some of the photos taken by [a colleague]. I had no idea of his very diversified and, in some cases, adventurous interests, and his photos showed me a side of him I would have never realized. The photos also give you an appreciation of other people's interests and unique travels. I find the photos absolutely fascinating and a very strong method of bringing all of us closer.
      • I[t] was nice to see people putting up "themes". One person had a Star Wars theme, actually happening just by tags, but appeared to me as if a themed series of photos.
      • Somewhat negative: I was surprised to see a photo of my family (my husband and my two kids) with another female friend. They were all sprawled on the grass. It reminded me of a picnic we all had together. But it also made me self-conscious: what would other people think of seeing this scene. Who is the "mystery lady"? Positive: walking into the kitchen and spotting my daughter's happy face on the screen. It was a nice greeting! Positive: I am delighted to see other peoples pics of exotic places they visited. Negative: seeing a picture of a guy in his underwear. The face was not in the pics so I couldn't tell who it is. Somebody esle in the room "killed" the photo. Positive: seeing people cluster around displays. I like that!
    • 36. Impact of Displays on Social Media
    • 37. Influence of Rank & Role
    • 38. Influence of Team Membership
    • 39. User-Generated Module: PHD Comics
      • #!/usr/bin/ruby
      • require 'rss/2.0'
      • require 'open-uri'
      • require 'rubygems'
      • require 'json'
      • feed_url = ""
      • print "Content-type:text/html "
      • response = nil
      • open(feed_url) do |http|
      • response =
      • end
      • result = RSS::Parser.parse(response, false)
      • item = result.items[rand() * result.items.size]
      • print {
      • "width" => "600",
      • "height" => 150,
      • "caption" => item.title + " - [A custom module by Ben]",
      • "image" => item.description.match(/[^"]+/)[0] ,
      • "contentid" =>
      • }.to_json
    • 40. Future Work: Algorithms
      • Location / Proximity detection
        • Near / far
        • Proxemics, biosemiotics
      • Priority queue management
        • People, streams
        • Recommender Systems
      • Module management
        • Space, time, displays
    • 41. Future Work: Modules
      • Other sources of content
      • Other interaction modalities
      • Other dimensions of experience
    • 42. Future Work: Interfaces & Interactivity
      • Interfaces
        • Signup page
        • Display interface
        • Administrator interface
      • Interactivity
        • Authentication
        • Phones
        • Touchscreens
        • Other?
    • 43. Future Work: Replicability and Sustainability
      • Deployments
        • Nokia: NY, Dallas, Helsinki, LA …
        • Academia: UMich, UMN, Stanford, …
        • ?: Yahoo!, Flickr, …
      • Mobiquitous Marketing ( Mob ile + Ub iquitous)
        • Holistic approach to engagement mktg
        • Co-promotional opportunities
        • Contextual advertising in physical world
    • 44. Related Work: Commercial Clear Channel + Urban Display Network + Lighthouse Technologies + Webpavement Networking / Tracking at Events Digital Signage
    • 45. Related Work: OneKeyAway / MatchlinC
      • OneKeyAway
        • Singles mixers in LA / SF Bay area; since May 2004
      • Questionnaire:
        • 64 true-false questions about sex, religion, drug use, how you spend your spare time, etc
        • “ I just want to get people together and talk about relationships … to discuss the questions, talk about their habits and personality traits. I think the device facilitates that.” – Edwin Duterte
      • MatchlinC: personality compatibility device
        • a mini “relationship advisor”
        • Infrared “zapping”
        • Three color codes (stoplight): red, amber, green)
      • Reminiscent of Lovegety, Meme Tags
    • 46. Related Work: partyStrands (1)
    • 47. Related Work: partyStrands (2)
    • 48. Related Work: Research (1)
      • Intellibadge (UIUC)
        • Active RF tags + signposts + readers
        • Aggregate data, visualizations
      • Meme Tags (MIT)
        • Interpersonal display : display for other people
        • RF + LEDs + programming
      • Sotto Voce (PARC)
        • Electronic guidebook for museum visits
        • Enhance pairwise social interactions
    • 49. Related Work: Research (2)
      • PlasmaPoster (FXPAL)
        • Interactive community bulletin board
        • Corporate, conference, café contexts
      • Opinionizer (Sussex)
        • Shared display at social events
        • Interaction through typed input
      • Dynamo (Sussex)
        • High school setting
        • Interaction via USB disk
      • AgentSalon (ATR)
        • Interaction via PalmGuides (PDAs)
        • Conversations mediated by animated agents
      Public and Situated Displays O’Hara, Perry, Churchill, Russell
    • 50. Related Work: Alone Together Two Hours of Joint Solitude Alone Together
    • 51. Related Work: Addictive Games
      • Amy Jo Kim, Social Architect, Shufflebrain
      • “ Putting the Fun in Functional: Applying Game Mechanics to Functional Software”
      • Incentives for games, communities
        • Collecting
        • Points
        • Feedback
        • Exchanges
        • Customization
    • 52. Future Work[place]: MyStrands Labs, Seattle
      • Themes:
        • Location-based & proximity-based social technology : bridging gaps between online & offline worlds
        • Multi-dimensional representations of identity : weaving together myriad strands of interests and passions
        • Sustainable business model(s) : universal affiliates, all stakeholders derive value from participation
      • Location:
        • TBD ... somewhere near the University of Washington campus
    • 53. Thanks!
      • For more information:
        • [email_address]
      • C4 made possible by
        • Interns
          • Max Harper ( U. Minnesota )
          • Ben Congleton ( U. Michigan )
          • Jiang Bian ( Georgia Tech )
        • Context, Content & Community (C3) team
        • All my former colleagues at Nokia [Research Center [Palo Alto]]