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Friendsters At Work: Displaying Social Media Streams in the Workplace
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Friendsters At Work: Displaying Social Media Streams in the Workplace


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  • 1. Friendsters at Work: Displaying Social Media Streams in the Workplace Joe McCarthy Nokia Research Center, Palo Alto
  • 2. Proactive Displays Large computer displays that can sense & respond to the people and activities taking place in their vicinity. + + = Better Large Physical Online Real-world Displays Tokens Profiles Interactions Bridging the gaps between people by bridging the gaps between the online and offline worlds
  • 3. Next Generation Proactive Displays • Goal: increase the sense of community in the workplace • Method: open physical windows in shared spaces into the social media co- workers are creating • Situated Social Software • Hypotheses • Adding a physical dimension of audience will promote greater social media usage • Social media sharing in the workplace will enhance personal relationships • Enhanced personal relationships will lead to more productive professional relationships • Challenges • Privacy / benefit tradeoff (usability vs. security) • Sustainable engagement (after novelty factor has worn off) • How to measure the impact? (measuring community, relationships)
  • 4. [Simplified] Architecture
  • 5. Progress so far
  • 6. Proactive Collage
  • 7. 1st Generation Proactive Displays UniCast, OutCast, GroupCast
  • 8. 2nd Generation Proactive Displays AutoSpeakerID Ticket2Talk Neighborhood Window
  • 9. Next Generation Proactive Displays • Shortcomings of previous efforts • Goals of future efforts • Special-purpose sensors • Multi-purpose sensors (IR badges, RFID tags) (BT mobiles … NFC) • Special-purpose profiles • Multi-purpose profiles (C3) • Special-purpose installations • Multi-purpose installations
  • 10. Context, Content & Community Collection: EveryBit
  • 11. C3 Collection: FeedMine
  • 12. Potential Impacts • Bridging gaps in the workplace • Knowledge management via serendipity • Nameless faces / faceless names • Acquaintanceships  relationships • New channel for employee recognition • Increase familiarity with Social Media • Awareness • Use • Co-create / mashup
  • 13. Thanks! • Feedback • Appropriate social media sites (“safe for work”)? • Measurement: how to measure “community”? • Related work? • Connection points: • • • • Proposed tag for conference / workshop: cct2007 • Made possible by • Jian Bian, Ben Congleton & Max Harper (interns) • Context, Content & Community (C3) team