Transmedia Storytelling - Building Story Worlds

Transmedia Storytelling - Building A Story Universeby Wolfgang Gumpelmaier25.11.2011, Maribor - International Festival Of Computer Arts 1

What is Transmedia Storytelling? Source: The Chase Film (INTEL) 2

What is Transmedia Storytelling? Source: The Chase Film (INTEL) 3

What is Transmedia Storytelling?Henry Jenkins:„Transmedia storytelling represents a process where integral elements ofa ﬁction get dispersed systematically across multiple delivery channels forthe purpose of creating a uniﬁed and coordinated entertainmentexperience. Ideally, each medium makes it own unique contribution to theunfolding of the story.“Source: Transmedia Storytelling 101 4

What is Transmedia Storytelling? 5

What is Transmedia Storytelling? Robert Pratten: „Telling stories across multiple media.“ Source: Getting started in Transmedia Storytelling 6

What is Transmedia Storytelling? Source: PTTP on Twitter 7

What is Transmedia Storytelling? Source: Transmedia Manifest 8

Why Transmedia Storytelling?Jeff Gomez:„In todays interconnected world, young adults, teens and even kids havebecome so comfortable with media technology that they ﬂow from oneplatform to the next. The problem is that their content is not ﬂowing withthem.“Source: Forbes.com 9

Why Transmedia Storytelling?Robert Pratten:„On the one hand, transmedia can be used for promotional purposes orfor audience building. One the other hand „telling stories across multiplemedia – transmedia storytelling – allows content that’s right-sized, right-timed and right-placed to form a larger, more proﬁtable, cohesive andrewarding experience.“Source: Getting started in Transmedia Storytelling 10

Some examples... Source: NBC 11

Some examples...Source: NBC Source: Christian Henner-Fehr, Storytelling: von Aristoteles und transmedialen Welten) 12

Some examples... Source: Tilt: the town 13

Some examples... Source: Wikipedia 14

Some examples...Source: HBO Source: Babyvamp-Jessica.com 15

Some examples... Source: Die Ehrlichen 16

Challenges✤ Story Worlds are not stories.✤ Pitch the story, not the platform.✤ Audience engagement drives everything.✤ Business models are a bitch.Source: nickdermatino.net 17

Challenges Source: Workbook Project 18

ChallengesFrank Tentler:„Without the ability to tell stories, companies are reducing the social webto a classic PR-channel. They are using social networks but fail to reachout to users because of the missing added value.“Source: treffpunkt.kulturmanagement.net 19

Outlook Source: ZDF 20

OutlookMike Mesnick:„Content creators are realizing that they no longer need to pigeonholethemselves as "just musicians," or "just ﬁlmmakers" but can reach outand tell stories in very different ways. And, in the end, thats what everycontent producer is really doing: theyre telling stories.“Source: Techdirt.com 21

Resources✤ Transmedia Ready 02 (and the 7 Families) on Facebook✤ Transmedia for Good Network on Facebook✤ transmedia on Facebook (german)✤ SXSW✤ PTTP: How to ﬁnance transmedia?✤ WorkBook Project✤ TEDx Transmedia✤ Maya Zuckerman: The why of transmedia✤ StoryWorld Conference 22

Thank you for your attention!✤ eMail: wolfgang@socialfilmmarketing.com✤ Web: http://www. socialfilmmarketing.com✤ Facebook: http://www.facebook.com/socialfilmmarketing✤ Twitter: http://www.twitter.com/gumpelmaier✤ Delicious: http://www.delicious.com/gumpel/✤ Slides: http://www.slideshare.net/gumpelmaier 23

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Transmedia Storytelling - Building Story Worlds

by Wolfgang Gumpelmaier on Nov 23, 2011

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