Social Film Marketing and Distribution

Social Film Marketing & Distribution
An introduction by Wolfgang Gumpelmaier
http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution 1/18

Platform for Filmmakers and Filmlovers
Founded by Iris Lamprecht in 2008
Launch: January 2009
Re-Launch: August 2010
Online Film Marketing and Distribution
Stategic Consulting etc.
www.filmtiki.com http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: www.filmtiki.com 2/18

Chris Anderson:
„ When consumers are offered infinite choice, the true shape of demand is revealed. “
The Long Tail http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: The Long Tail 3/18

Social Media Revolution:
„ Social Media is a fundamental shift
in the way we communicate!“
What is Social Media? http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: The Conversation Prism 4/18

Social Media has overtaken porn as the #1 activity on the Web
78% of consumers trust peer recommendation
82% spent ti me spent in social network s
70% of 18 to 34-year-olds have watched TV on the Web
25% of Americans said they watched a short video on their phone
Social Media – The Facts http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: Social Media Count 5/18

500 million users
50% log on daily
Average: 130 friends
Average: connected to 80 community pages, groups and events
Fastet growing segment: 55-65 y.
Facebook & Twitter http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution
175 million users
40% tweet about products and services
Mainly used by older adults
80% of Twitter usage with mobile devices
35 million Tweets per day
More than 30 billion pieces of content per month
About 70% outside the US
A Fifth of Spain is in Facebook
6/18

YouTube & Online Video http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Launched in 2005
2nd largest search engine
24 hours video uploads per minute
2 billions views every day
51% visit YouTube at least once per week
Ages: 18 to 55 years
One in four Internet-Users consumes movies, series or TV-content
69% of American adults watch or download online videos
Penetration in USA, UK, France, Germany and Canada: over 80%
35.9 million households chose to rent a new release via traditional methods
26% of US consumers watch TV programming online more than once a week
7/18

Window-System
Theatrical
DVD
Pay-TV
Free-to-air-TV
On the one hand... http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: Netzpiloten 8/18

Home Entertainment
Mobile Devices
Hybrid Distribution
Online TV, VoD, p2p
Broadband
3D and Digital Cinema
Gaming Consoles and Set-Top
Crowdsourcing and Crowdfunding
On the other hand... http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: Faceparty by RichardAM 9/18

People consume films
whenever, however, whereever they want!
Face the facts! http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution 10/18

Filmproduction
Filmfinancing
Filmmarketing
Filmdistribution
How can I use it? http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution 11/18

We are the strange
Iron Sky
The cosmonaut
etc.
A few examples... http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Video: Iron Sky Teaser Source: Iron Sky 12/18

The Age of Stupid
Buy a credit
The Good Life
Tilt: the movie
Love like hers
etc.
A few examples... http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Video: Buy a credit Source: The Good Life 13/18

Bored to death
Tag und Nacht
Walking Cinema
Filmschaffende Österreich
Unerhört! Music Film Festival
etc.
A few examples... http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: Facebook 14/18

The Yes Men Fix The World
Nasty old people
INK
Mission X
Rage
etc.
A few examples... http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: VODO 15/18

Find your audience
Learn (from) Social Media
Learn from others
Plan your campaign
Start small, then grow your activites
Don‘t expect too much
Be active
Be creative
Monitor your activities
Stay up to date
Some Tips... http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution Source: MySiteWay.com 16/18

filmtiki
The Long Tail
The Conversation Prism
Social Media on Wikipedia
Social Media Count
Videonutzung im Internet
YouTube & Co.
Facebook mit Links
Links http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution
12 Social Media Tipps für Kleinunternehmer und Existenzgründer
Social Media in Spain
Icons: Social Media Mini Icon Pack , Iconspedia
Video: Social Media Revolution
17/18

Thank you for your attention!
eMail: [email_address]
Web: http://gumpelmaier.net
Twitter: http://www.twitter.com/gumpelmaier
Facebook: http://www.facebook.com/socialfilmmarketing
Slides: http://www.slideshare.net/gumpelmaier
http://www.filmtiki.com http://www.twitter.com/filmtiki http://www.facebook.com/filmtiki [email_address] http://gumpelmaier.net http://www.twitter.com/gumpelmaier Wolfgang Gumpelmaier - Social Film Marketing & Distribution 18/18

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Social Film Marketing and Distribution

by Wolfgang Gumpelmaier on Nov 09, 2010

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Social Film Marketing and Distribution — Presentation Transcript