introduction to social media for the film industry


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Presentation from my seminar/workshop with the European Film Promotion in Berlin, February 2011.

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introduction to social media for the film industry

  1. 1. Social Media for Film <ul><li>An introduction by Wolfgang Gumpelmaier </li></ul> [email_address]
  2. 2. <ul><li>SFM-BLOG with recent trends and Best Practice in Online Film Marketing, Distribution, New Media, Mobile etc. (sorry, only german) </li></ul><ul><li>Social Film Marketing on Facebook (bilingual: english/german) </li></ul><ul><li>Wolfgang Gumpelmaier: </li></ul><ul><li>Social Media Consultant </li></ul><ul><li>Workshops, Coaching, Strategies, Trends, Ideas, Brainstorming </li></ul> Source:
  3. 3. <ul><li>Platform for Filmmakers and Filmlovers </li></ul><ul><li>Founded by Iris Lamprecht in 2008 </li></ul><ul><li>Launch: January 2009 </li></ul><ul><li>Re-Launch: August 2010 </li></ul><ul><li>Online Film Marketing and Distribution </li></ul><ul><li>Online Film Community </li></ul><ul><li>Stategic Consulting etc. </li></ul> Source: VIDEO: Introduction to filmtiki
  4. 4. What is Social Media? <ul><li>... are media for social interaction, using highly accessible and scalable communication techniques. </li></ul><ul><li> the use of web-based and mobile technologies to turn communication into interactive dialogue. </li></ul>Source: The Conversation Prism Source: Wikipedia
  5. 5. What is Social Media? <ul><li>In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests. </li></ul><ul><li>Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. </li></ul>Source:
  6. 6. Why Social Media? VIDEO: Social Media Revolution
  7. 7. <ul><li>Social Media has overtaken porn as the #1 activity on the Web </li></ul><ul><li>78% of consumers trust peer recommendation </li></ul><ul><li>82% spent ti me spent in social network s </li></ul><ul><li>50% of mobile Internet traffic in the UK is for Facebook </li></ul><ul><li>25% of search results for the World‘s Top 20 largest brands are links to user-generated content </li></ul>Source: Social Media Count Why Social Media?
  8. 8. <ul><li>more visitors on your own website </li></ul><ul><li>stimulate customers‘ interests </li></ul><ul><li>sell more products </li></ul><ul><li>customer become advertisers (recommendation, word-of-mouth) </li></ul><ul><li>broad range </li></ul><ul><li>direct customer contact </li></ul><ul><li>etc. </li></ul>Why Social Media?
  9. 9. Which Tools? Source: Internet Trends Mary Meeker
  10. 10. <ul><li>More than 500 million active users </li></ul><ul><li>50% log on daily </li></ul><ul><li>Average: 130 friends </li></ul><ul><li>Average: connected to 80 community pages, groups and events </li></ul><ul><li>Fastet growing segment: 55-65 y. </li></ul><ul><li>More than 30 billion pieces of content per month </li></ul><ul><li>About 70% outside the US </li></ul><ul><li>EUROPE: 162,104,640 </li></ul><ul><li>2 billion videos viewed each month Facebook </li></ul>Facebook Sources: Facebook , Internetworldstats , The Next Web
  11. 11. Twitter <ul><li>More than 175 million users </li></ul><ul><li>40% tweet about products and services </li></ul><ul><li>Mainly used by older adults </li></ul><ul><li>80% of Twitter usage with mobile devices </li></ul><ul><li>95 million tweets per day </li></ul><ul><li>Thursday and Fridays are the most active days on Twitter </li></ul><ul><li>Top countries using twitter are US, India, Japan, Germany, UK, Brazil, Canada, Indonesia, Australia and Spain </li></ul>Source: Tour Gartner Symposium/ITxpo
  12. 12. YouTube <ul><li>Launched in 2005 </li></ul><ul><li>2nd largest search engine </li></ul><ul><li>35 hours video uploads per minute </li></ul><ul><li>2 billions views every day </li></ul><ul><li>51% visit YouTube at least once per week </li></ul><ul><li>52% of 18 to 34 year olds recommend videos to their friends regularly </li></ul>Sources: YouTube , The Next Web
  13. 13. LinkedIn & XING <ul><li>LinkedIn </li></ul><ul><li>world’s largest professional network on the Internet </li></ul><ul><li>more than 90 million members </li></ul><ul><li>available in over 200 countries and territories </li></ul><ul><li>20m+ members in Europe as of December 2010 </li></ul><ul><li>more than one million companies have LinkedIn Company Pages </li></ul><ul><li>XING </li></ul><ul><li>International: 9.1 million members </li></ul><ul><li>DACH: 4.3 million members </li></ul>Sources: LinkedIn , Thomas Hutter
  14. 14. Other tools...
  15. 15. <ul><li>Seth Godin: </li></ul><ul><li>„ The point is: you can find Ukrainian folk dancers and connect with them. Cause you wanna be connected.“ </li></ul>TRIBES VIDEO: Seth Godin - Tribes
  16. 16. <ul><li>Chris Anderson: </li></ul><ul><li>„ O ur culture and economy is shifting away from a focus on a relatively small number of &quot;hits&quot; (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.“ </li></ul>The Long Tail Source: The Long Tail
  17. 17. <ul><li>Window-System </li></ul><ul><ul><li>Theatrical </li></ul></ul><ul><ul><li>DVD </li></ul></ul><ul><ul><li>Pay-TV </li></ul></ul><ul><ul><li>Free-to-air-TV </li></ul></ul>On the one hand... Source: Netzpiloten
  18. 18. <ul><li>Home Entertainment </li></ul><ul><li>Mobile Devices </li></ul><ul><li>Hybrid Distribution </li></ul><ul><li>Online TV, VoD, p2p </li></ul><ul><li>Broadband </li></ul><ul><li>3D and Digital Cinema </li></ul><ul><li>Gaming Consoles and Set-Top </li></ul><ul><li>Crowdsourcing and Crowdfunding </li></ul>On the other hand... Source: Faceparty by RichardAM
  19. 19. Online Video <ul><li>Penetration in USA, UK, France, Germany and Canada: over 80% </li></ul><ul><li>One in four Internet-Users consumes movies, series or TV-content </li></ul><ul><li>69% of American adults watch or download online videos </li></ul><ul><li>70% of 18 to 34-year-olds have watched TV on the Web </li></ul><ul><li>35.9 million households chose to rent a new release via traditional methods </li></ul><ul><li>26% of US consumers watch TV programming online more than once a week </li></ul><ul><li>25% of Americans said they watched a short video on their phone </li></ul><ul><li>20% of peak time donwstream internet traffic comes from Netflix (USA) </li></ul>
  20. 20. <ul><li>People consume films </li></ul><ul><li>whenever, however, whereever they want! </li></ul>Face the facts!
  21. 21. <ul><li>Filmproduction </li></ul><ul><li>Filmfinancing </li></ul><ul><li>Filmmarketing </li></ul><ul><li>Filmdistribution </li></ul>How can I use it?
  22. 22. <ul><li>Four Eyed Monsters </li></ul><ul><li>We are the strange </li></ul><ul><li>Iron Sky </li></ul><ul><li>The Cosmonaut </li></ul><ul><li>One Hour Fantasy Girl </li></ul><ul><li>Granny‘s dancing on the table </li></ul><ul><li>etc. </li></ul>A few examples... Video: Iron Sky Teaser Video: We are the Strange Source: Iron Sky
  23. 23. <ul><li>The Age of Stupid </li></ul><ul><li>Buy a credit </li></ul><ul><li>Year without Rent </li></ul><ul><li>Berlin Calling </li></ul><ul><li>Tilt: the movie </li></ul><ul><li>Bud Spencer Movie </li></ul><ul><li>etc. </li></ul>A few examples... Video: Buy a credit Source: Kickstarter
  24. 24. <ul><li>Monsters </li></ul><ul><li>Tag und Nacht </li></ul><ul><li>Filmschaffende Österreich </li></ul><ul><li>Unerhört! Music Film Festival </li></ul><ul><li>Bored to death </li></ul><ul><li>Hans Hafner - Filmcomposer </li></ul><ul><li>etc. </li></ul>A few examples... Source: Facebook
  25. 25. <ul><li>Sita sings the Blues </li></ul><ul><li>The Yes Men Fix The World </li></ul><ul><li>Butterflies </li></ul><ul><li>Workingmen‘s Death </li></ul><ul><li>Moviac , OpenIndie , Crowd Controls </li></ul><ul><li>The White Stripes </li></ul><ul><li>Stonehenge </li></ul><ul><li>etc. </li></ul>A few examples... Source: VODO Source: Facebook
  26. 26. <ul><li>filmtiki </li></ul><ul><li>delicious/gumpel </li></ul><ul><li>Jon Reiss‘ Blog </li></ul><ul><li>Hope for Film </li></ul><ul><li>Workbook Project </li></ul><ul><li>Slashfilm </li></ul><ul><li>Sheri Candler </li></ul><ul><li>Mashable </li></ul><ul><li>Icons: Social Media Mini Icon Pack , Iconspedia </li></ul>Links
  27. 27. Thank you for your attention! <ul><li>eMail: [email_address] </li></ul><ul><li>Web: </li></ul><ul><li>Twitter: </li></ul><ul><li>Facebook: </li></ul><ul><li>Slides: </li></ul>