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Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
Crowdfunding For Independent Filmmakers
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Crowdfunding For Independent Filmmakers

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  • Thanks to my partners for their support and online coverage !!! \n
  • crowdfunding is about the financing of projects and people by (large) crowds. Associated Content \nAlso called crowdfinancing or crowdsponsoring or online-fundraising \n\nAbgeleitet von CrowdSourcing: collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to \nsupport efforts by other people. WIKIpedia \n\nCROWDFUNDING = CROWDFINANCING = CROWDSPONSORING \n = Art der Projektfinanzierung, die mittels kleinen Beträgen von einer (meist) anonymen MAsse in kollektiver Zusammenarbeit via Internet stattfindet. \n\nerstmals 2006 als Begriff aufgestaucht \n\nThe first application of crowdfunding in the film industry dates back to 2004, when french entrepreneurs and producers Guillaume Colboc and Benjamin Pommeraud from company fr:Guyom Corp. launched a public internet donation campaign to fund their film, Demain la Veille (Waiting for Yesterday). Within 3 weeks, they managed to raise nearly $50,000, allowing them to shoot their film. \n\nCrowdfunding ist eine Art der Finanzierung, durch die sich Aktionen (Produkte, Projekte oder auch Geschäftsideen von Privatpersonen) mit Fremdkapital versorgen lassen. Als Kapitalgeber fungiert die anonyme Masse der Internetuser. crowdfunding Blog \n\nThe crowdfunding approach ... is inspired by crowd sourcing, that describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to support efforts by other people. 4 to 40\n\nCrowdfunding ist eine Projektfinanzierungs-möglichkeit mit Hilfe einer bestehenden (Web-) Community Social Media Marketing\n\n\n\n \n
  • Fundraising: attracting funds for Non-Profit-Organisations - CF is a way of online fundraising\nSponsoring: reward\ndonation: voluntary and non-paid effort\nInvestment: get money back\nloan: lending of money\n
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  • KICKSTARTER\nPrinzip: all or nothing\nFee: 5% vom Ergebnis\n\nINDIEGOGO\nFee: 9% vom Ergebnis bzw. 5% bei Erfolg\nPrinzip: keep what you raise\n\nROCKETHUB\n4,5% PLUS PAYMENT\n\nINVESTED.IN\n3% PLUS PAYMENT\n
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  • Fundraising = Marketing = Audience Building (Slava Rubin, IndieGoGo) \n
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  • Platform supported vs. non platform supported\nAls eines der bekanntesten Beispiele sei wohl The Age of Stupid zu nennen, ein documentary-drama zum Thema Klimawandel. Die Regisseurin Franny Armstrong und ihre beiden Produzenten John Battsek und Lizzie Gillett launchten Ende 2004 ihre Kampagne und lukrierten damit bisher mehr als £885,000. Am 15. März 2009 feierte der Film in Großbritannien Premiere. Nebenbei erwähnt hat das Team mit Indie Screenings auch eine eigene Webseite für die Verbreitung des Films durch die Community installiert, womit ein ebenso innovatives wie erfolgreiches Modell zur Filmdistribution betrieben wird.\n\nBuy a credit: VIDEO von Stephen Fry – Höhe? Server crash, twitter... \n\nSita: creative commons und donate und torrent\nAd lane: nur auf twitter\n\nI will be re-launching the fundraising next week, I'm aiming to raise another £50,000-£80,000 in the next 6 months...\nI'm using my own Fundraising Site http://bit.ly/bCN2S6 - so far sold nearly 600 producer packages to 20 different countries, raising £20,000\nbut yeah, from MAY 2009 till JUNE 2010, I have only been fundraising on twitter... I begin fundraising again next week for PART 2...\n
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  • Fechner: 750.000,- \n
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  • STORYTELLING:\nTilt the town: map der stadt, wo der film spielt und die spender darin verortet plus fiktiven biographien\n$ 15000,-\n
  • Reaching opinion leaders and PASSION\nKaren Worden and David Branin,\nMore than 12.000 dollars \n
  • 2 campaigns in 2 languages, ... DIY STYLE\nBlog, Twitter, Facebook, Website, E-Mails, Partners, Filmcourage, ....\npreparing for distribution, VOD, \n
  • PR-Arbeit, online als auch offline und ständige Präsenz in den Medien!\n Enorme Steigerung der Medienpräsenz: Bild.de und Süddeutsche, außerdem ORF, servus TV etc... \n\n
  • Vertrieb und Finanzierung durch free-Konzept – Die community bestimmt Nachfrage! \nTorrent Vertrieb: \nJedenfalls habe ich nun nochmals zu The Yes Men recherchiert und mir von VODO sagen lassen, dass das Crowdfunding-Budget momentan bei 33.000 Dollar liegt, die 66.000 sind angestrebt. \n
  • did a nice job - will tell later - whole attitude is kind of new..\n
  • They had many fans, but it was hard and the had to phone and contact their community again and again\n
  • nice example of how your fans can get involved -- jessi created those buttons to download to show her support\n
  • only a few and we‘re gonna talk about some more later :-)\n
  • sometimes projects fail, but that doesn‘t mean they have no chance anymore... sometimes you need to kickstart them again \n
  • -just a part ... IT‘S ALL ABOUT PROMOTING YOUR PROJECT\n\n
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  • Transcript

    • 1. CROWDFUNDING FORINDEPENDENT FILMMAKERS Berlin, 13. August 2011 1
    • 2. CROWDFUNDING FOR INDEPENDENT FILMMAKERS Berlin, 13. August 2011SUPPORTEDY BY IKOSOM - RAINDANCE BERLIN - NETZPILOTEN - EISZEIT KINO - SPOXX - CREW UNITED - FLATTR 1
    • 3. DEFINITION financing projects small amounts anonymous mass collective cooperation Internet & Web 2.0 2
    • 4. SIMILARITIES fundraising sponsoring donation investment loan 3
    • 5. GENERAL USE social projects arts & culture politics journalism business ideas private use etc. 4
    • 6. USE IN FILM production distribution marketing screening soundtrack etc. 5
    • 7. CROWDFUNDING AND FILMIkosom Crowdfunding Study (German platforms): mostly film projects 6
    • 8. INTERNATIONAL PLATFORMS FOR CREATIVE PROJECTS Kickstarter (USA) IndieGoGo (international) Rockethub (international) Invested.in (international) Ulule (UK, international) ChipIn (international Pozible (UK, Australia) Crowdfunder (UK) Sponsume (UK) Lanzanos (Spain) Verkami (Spain) 7
    • 9. GERMAN PLATFORMS FOR CREATIVE PROJECTS MySherpas (D, AT, CH) Startnext (D, AT, CH) Visionbakery (D, AT, CH) Inkubato (D, AT, CH) Pling (D, AT, CH) Querk (AT) 8
    • 10. PLATFORMS FOR FILM PROJECTS VODO YooProduce Fans next door Newfacefilm Kifund Pirate My Film Interactor CineCrowdTouscoprodIndie Shares 9
    • 11. HOW IT WORKS create project-page provide great rewards pitch and promote project run campaign successfully get paid send rewards 10
    • 12. REWARDS DVD-presale downloads script end-credits be an extra premiere tickets posters, stickers, cards website-link thank you-emails etc. 11
    • 13. NON PLATFORM SUPPORTED The Age of Stupid Buy a Credit 12
    • 14. NON PLATFORM SUPPORTED Berlin Calling Iron Sky 13
    • 15. NON PLATFORM SUPPORTED The Indywood Project Hotel Desire 14
    • 16. NON PLATFORM SUPPORTED Water makes Money 4th Revolution 15
    • 17. NON PLATFORM SUPPORTED Leg ihn um! The Cosmonaut 16
    • 18. PLATFORM SUPPORTED Tilt: the movie"As a filmmaker or an artist, how do youcreate a community? Easy: involvepeople. Ask them questions. Invite themto play, both with you and with each other.People like to play; it makes them happy.When we play with each other, we feelinvested in one another. When we feelinvested in one another, we feel happy,important, and safe. And happy. (Have wesaid happy yet?)“ (Jessica King) 17
    • 19. PLATFORM SUPPORTEDYear without Rent 18
    • 20. PLATFORM SUPPORTEDCHI L‘HA VISTO - WHO SAW HIM 19
    • 21. PLATFORM SUPPORTEDBud Spencer Dokumentarfilm 20
    • 22. PLATFORM SUPPORTEDThe Yes Men Fix The World 21
    • 23. PLATFORM SUPPORTED13 Stufen 22
    • 24. PLATFORM SUPPORTEDBar25 23
    • 25. PLATFORM SUPPORTEDHardcore Indie 24
    • 26. SOME TIPS great pitch clip creative & unique perks a specific & transparent useof funds fun & frequent updates outreach to influencers 25
    • 27. DON‘T GIVE UP WHEN YOU FAIL... Tschüss Tristesse YASUNI 26
    • 28. CHALLENGESDigitale Strategien:„Die europäische Filmwirtschaft braucht mehr als je zuvorganzheitliche Strategien, veränderte Denkweisen, neueFähigkeiten und eine klare Richtung, welche momentankomplett fehlt.“Zitat: Charlotte Appelgren, Generalsekretärin von Cine-Regio 27
    • 29. LINKS CROWDFUNDING-NEWSLETTER (German) Crowdfunding für Filmemacher – (K)Eine Hoffnung aufneue Filme? (Video-Interview mit Wolfgang Gumpelmaier) Crowdfunding für Filmprojekte (TAZ-Crowdfunding-Blog) Projektfinanzierung mit Hilfe von Online-Communitys:Crowdfunding für Kunst, Kultur und Medien (t3n-Magazin) CROWDFUNDING - FILMFINANZIERUNG AN DERBETTELBÖRSE (Audio-Mitschnitt, Dokville 2011) VOLUNTEERING ON INDIE FILM PROJECTS - LUKASMCNELLY ON "YEAR WITHOUT RENT" Crowdfunding from an European Perspective(Filmcourage) 28
    • 30. THANK YOU FOR YOUR ATTENTION eMail: wolfgang@socialfilmmarketing.com Web: http://www.socialfilmmarketing.com Facebook: http://www.facebook.com/socialfilmmarketing Twitter: http://www.twitter.com/gumpelmaier Slides: http://www.slideshare.net/gumpelmaier 29

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