Crowdfunding for filmmakers (K3)

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Crowdfunding for filmmakers (K3)

  1. 1. CROWDFUNDING - FOR FILMMAKERSununi.tv-session @ K3 short film festival held by Wolfgang Gumpelmaier 1
  2. 2. WOLFGANG GUMPELMAIER• New Media Consultant• Blogger, Speaker, Coach• Tags: Social Film Marketing, Crowdfunding, Social Media• CO-Founder of www.ununi.tv• Member of www.ikosom.de• Senior Consultant Social Media Source: DOKVILLE 2011• TrendScout at TrendOne 2
  3. 3. WHAT IS CROWDFUNDING? Source: Arthur Barbe „crowdfunding is about the financing of projects and people by (large) crowds.“
  4. 4. WHAT IS CROWDFUNDING? Crowdfunding Industry Report: •Equity-based (for financial return) •Donation-based (motivated by philanthropic or sponsorship incentive) •Lending-based (P2P, P2B, and social)Sources:Crowdsourcing.org,Sellaband •Reward-based (for non-monetary rewards)
  5. 5. HOW MUCH WITH CROWDFUNDING? Kickstarter„In October (2011) we reached$100 million in pledges andhad our one millionth backer.“
  6. 6. HOW MUCH WITH CROWDFUNDING?After collecting data from more than 170crowdfunding platforms (CFPs) and other sources,the results revealed that CFPs raised almost$1.5 billion and successfully funded more thanone million campaigns in 2011.„As large sums can be raised via crowdfunding, ithas become a viable alternative for capital formationfor new commercial ventures, projects and bothsocial and community-based initiatives,” said CarlEsposti, CEO of massolution and founder ofCrowdsourcing.org. Source: Crowdsourcing.org
  7. 7. HOW MUCH WITHCROWDFUNDING? Ikosom Crowdfunding Studie
  8. 8. WHICH PROJECTS?general: film:• social projects • science • production• arts & culture • architecture • distribution• politics • private use • marketing• journalism • screening• business ideas • soundtrack 8
  9. 9. CROWDFUNDING PLATFORMS
  10. 10. CROWDFUNDING PLATFORMS
  11. 11. HOW IT WORKS? Source: Intuit/Column Five 11
  12. 12. HOW IT WORKS?PREPARATION: SPECIALS:¡ set campaign duration ¡ all or nothing¡ set target amount ¡ platform fees¡ think of rewards ¡ payment systems¡ plan communication ¡ languages Source: xkcd 12
  13. 13. THE PIONEERSThe Age of Stupid Iron Sky 13
  14. 14. SOME EXAMPLESJust do it This ain‘t California 14
  15. 15. SOME EXAMPLES Bud Spencer Documentary 15
  16. 16. SOME EXAMPLES Capital C - how theCHI L‘HA VISTO crowd liberates itself 16
  17. 17. SOME EXAMPLES Homophobia
  18. 18. SOME EXAMPLES Goodbye Promise
  19. 19. SOME EXAMPLESVinylmania Sierra Zulu
  20. 20. CROWDINVESTINGStromberg Hotel Desire 20
  21. 21. OTHER ALTERNATIVESThe Yes Men Fix The World Invasion of the not quite dead 21
  22. 22. OTHER ALTERNATIVESBerlin Calling IndieKraut
  23. 23. LINKS•CROWDFUNDING-NEWSLETTER (German)• VOLUNTEERING ON INDIE FILM PROJECTS - LUKAS MCNELLY ON"YEAR WITHOUT RENT"•Crowdfunding from an European Perspective (Filmcourage) 23
  24. 24. CONTACTeMail: wolfgang@socialfilmmarketing.comWeb: ww.socialfilmmarketing.comFacebook: /socialfilmmarketingTwitter: /gumpelmaierSlides: http://www.slideshare.net/gumpelmaierDelicious: http://www.delicious.com/gumpelPinterest: https://pinterest.com/gumpelmaier/infographics-crowdfunding/
  25. 25. THANK YOUFOR YOUR ATTENTION 25

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