The author is my friend - gummy industries at fabrica

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How do artist communicate themselves? "the author is my friend" is a short lecture I presented at Fabrica, the Benetton Group's communication research centre in Treviso.

How do artist communicate themselves? "the author is my friend" is a short lecture I presented at Fabrica, the Benetton Group's communication research centre in Treviso.

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  • 1. THE AUTHOR IS MY FRIEND How the internet can help artists
  • 2. 2 ARE YOU DESIGNERS? ILLUSTRATORS? CREATIVES?
  • 3. I don’t really know what creative people does.3 I assume that you Discover interesting material Organize and study that stuffCreate and design beautiful things Publish or sell themSocialize with other creatives and with the people And you get paid for this, wow!
  • 4. 4 NOW, WHAT ISSOCIAL MEDIA ANDWHY SHOULD YOU LIKE IT?
  • 5. 5 “Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.” - Mass Relevance Definitions are so boring!http://heidicohen.com/social-media-definition/
  • 6. 22% 6 OF THE WORLD POPULATION USES SOCIAL MEDIAhttp://www.adzag.co/tag/social-media-2012/
  • 7. 1 billion people are on Facebook.50% of them access Facebook every day.1/3 of them access via mobile. 500 million people are on Twitter. Follow me! @alekone
  • 8. 8 A new social network is born every week.
  • 9. 9 FIDUCIA NEL WEB People trust consumer opinions posted online, more than advertising
  • 10. 10 SO, WHY SHOULDTHIS BE IMPORTANT FOR YOU?
  • 11. A LOT OF CREATIVE11 PROFESSIONALSARE USING SOCIAL MEDIA IN A GOOD WAY
  • 12. 12 EXACTLY THE WAYWE WOULD SUGGEST TO COMPANIES
  • 13. 13 BANKSY HAS A STRATEGY
  • 14. 14http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/
  • 15. 15 JEFF KOONS GOES VIRAL
  • 16. The four “S” of viral marketing16 SEX SPLATTER SADOMASOCHISM STUPID STUFF
  • 17. 17 DAMIEN HIRST LIKES GAMES
  • 18. 18 OBEY CREATES SCARCITY
  • 19. 19
  • 20. 20 ZAMBRANO HAS A UNIQUE VOICE
  • 21. 21 BRUNETTILOCKS HIS CONTENT
  • 22. 22 HUGH HAS A GOOD WEBSITE
  • 23. 23 LUCA DOESN’T
  • 24. 24 BANKSY DOESN’T KNOW FACEBOOK
  • 25. NEITHER BLU
  • 26. 26 JR KNOWS
  • 27. 27
  • 28. BUT IT28 DOESN’T HELP. 200 LIKES =0.002% 90.000 FAN That’s very poor!
  • 29. 29 KNOWN GALLERY USES INSTAGRAM
  • 30. 30
  • 31. 31
  • 32. 32 AND TWITTER
  • 33. 33
  • 34. 34 ANDY REMENTER IS GREAT
  • 35. 35
  • 36. 36 SILVIO LO RUSSO WORKS WITH FACEBOOK
  • 37. 37 DESIGN ROYALE WAS A ONLINE LEARNING PROJECT COMPLETELY BASED ON FACEBOOK.http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/
  • 38. 38 ANTONIO SCARPONI TAUGHT STUDENTS HOW TO BUILD A “FISH AND CROPS MOBILE UNIT”
  • 39. 39
  • 40. 40 Scarponio Antonio Scarponi is selling his stuff even before he made it, through crowdfunding
  • 41. 41 GranTouristas Is a community of like-minded people, created by Architecture Biennale
  • 42. 42 GranTouristas tumblr “@GranTouristas is how to be a #flaneur in the age of facebook. with lots of other nice people never met before.”
  • 43. 43 Questions?
  • 44. 44 GET GUMMY! Gummy Industries Via Manzoni 22/c - Brescia 030 5241468 twitter.com/gummyindustries