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The Logo
 

The Logo

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Introducing the main concepts of the logo design

Introducing the main concepts of the logo design

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    The Logo The Logo Presentation Transcript

    • THE LOGOLesson #2 at LABA in NINGBO, CHINA - 2012
    • 2 In the fall of 2012 I held a 12 days introductive course on graphic design to 60 novice students of the LABA Fine Art Accademy based in the Ningbo Polytechnic, few hours far from Shanghai, China. Here you can see some of the content I collected for my lessons. Please send me some feedback @giorgiomininno
    • 3 How the logo was born
    • 4 THE DIFFUSION OF PAPER (IN EUROPE STARTING FROM 1100 A.D.)
    • 5 BLOCK BOOKS IN EUROPE 1400 A.D.
    • 6 MOVABLE TYPE PRINT
    • 7 GUTEMBERG BIBLE FIRST MOVABLE TYPE PRINT BOOK 1450s A.C.
    • 8 ALBRECHT DURER (1471 - 1528) A PAINTER, A PRINTMAKER, AN ARTIST
    • 9 REPRODUCIBILITY The Four Horsemen of the Apocalypse A.Durer 1498
    • 10 THIS IS ONE THE FIRST LOGOS Albrecht Durer Monogram
    • 11 What does this logo mean? Authorship: every print marked with this logo is produced by the same artist.
    • 12 lets look at some logos?
    • 13 GENERAL ELECTRICS
    • 14 Franco Grignani
    • 15
    • 16
    • 17 BROOKLYN BREWERY Milton Glaser
    • 18 I LOVE NEW YORK Milton Glaser
    • 19
    • 20
    • 21
    • 22
    • 23 www.itsnicethat.com
    • 24 Experimental Jetset
    • 25
    • 26
    • 27 BRNO BIENNAL
    • 28
    • 29
    • 30
    • 31
    • 32
    • 33 TATE MODERN